AssetAutomationType

  • Asset automation types vary, including text, vertical and shorter video generation, landing page previews, video enhancements, and final URL expansion text automation.

  • Text asset automation is opted-in by default for Performance Max and opted-out for Search.

  • Vertical and shorter YouTube video generation is opted-in by default for DemandGenVideoResponsiveAd campaigns.

  • Generating landing page previews allows Google to publish landing page images for advertising.

  • Final URL expansion text asset automation controls the automatic creation of dynamic landing pages and text assets from landing page content.

The type of asset automation.

Proto definition GitHub

Enums

FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION

Controls automation for text assets related to Final URL expansion. This includes automatically creating dynamic landing pages from the final URL and generating text assets from the content of those landing pages. This setting is turned OFF by default for Search campaigns, but it is turned ON by default for Performance Max campaigns.

Enabling final URL expansion also enables text asset automation. There is no way to opt out of text asset automation and still use final URL expansion.

Contrast this with standard TEXT_ASSET_AUTOMATION (text customization), which customizes copy across all ads in the campaign even when final URL expansion does not occur.

GENERATE_ENHANCED_YOUTUBE_VIDEOS

 Generates video enhancements (vertical and shorter videos) for PMax campaigns. Opted in by default.

GENERATE_LANDING_PAGE_PREVIEW

Generates a preview of the landing page shown in the engagement panel.

By using this feature, you confirm that you own all legal rights to the images on the landing page used by this account (or you have permission to share the images with Google). You hereby instruct Google to publish these images on your behalf for advertising or other commercial purposes.

GENERATE_SHORTER_YOUTUBE_VIDEOS

 Shortens video assets to better capture user attention using content-aware technology. By default, advertisers are opted in for DemandGenVideoResponsiveAd.

GENERATE_VERTICAL_YOUTUBE_VIDEOS

 Converts horizontal video assets to vertical orientation using content-aware technology. By default, advertisers are opted in for DemandGenVideoResponsiveAd.

TEXT_ASSET_AUTOMATION

Text asset automation (text customization) includes headlines and descriptions, allowing Google to create customized text assets using your existing ads, landing page copy, and generative AI across your campaign's ads. By default, advertisers are opted-in for Performance Max and opted-out for Search.

Contrast this with FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION, which dynamically generates text assets to match the content of dynamically selected landing pages when final URL expansion is active.

UNKNOWN

 Used as a return value only. Represents value unknown in this version.

UNSPECIFIED

 Not specified.