experiment

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A Google ads experiment for users to experiment changes on multiple campaigns, compare the performance, and apply the effective changes.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of experiment. However, when you specify experiment in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when experiment is specified in the FROM clause.

Is experiment specified in the FROM clause of your query?

No Yes, it is

Resource fields
description
end_date
experiment_id
goals
long_running_operation
name
optimize_assets_experiment.optimize_assets_experiment_subtype
promote_status
resource_name
start_date
status
suffix
sync_enabled
type
video_experiment.video_experiment_subtype

Segments
date

Metrics
clicks
clicks_margin_of_error
clicks_p_value
clicks_point_estimate
control_clicks
control_conversion_value
control_conversion_value_per_cost
control_conversions
control_cost_micros
control_cost_per_conversion
control_impressions
conversion_value_change_point_estimate
conversion_value_margin_of_error
conversion_value_p_value
conversion_value_per_cost_change_point_estimate
conversion_value_per_cost_margin_of_error
conversion_value_per_cost_p_value
conversions
conversions_absolute_change_margin_of_error
conversions_absolute_change_p_value
conversions_absolute_change_point_estimate
conversions_value
conversions_value_per_cost
cost_micros
cost_micros_change_point_estimate
cost_micros_margin_of_error
cost_micros_p_value
cost_per_conversion
cost_per_conversion_change_point_estimate
cost_per_conversion_margin_of_error
cost_per_conversion_p_value
impressions
impressions_margin_of_error
impressions_p_value
impressions_point_estimate

experiment.description Field description The description of the experiment. It must have a minimum length of 1 and maximum length of 2048. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

experiment.end_date Field description Date when the experiment ends. By default, the experiment ends on the campaign's end date. If this field is set, then the experiment ends at the end of the specified date in the customer's time zone. Format: YYYY-MM-DD Example: 2019-04-18 Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

experiment.experiment_id Field description Output only. The ID of the experiment. Read only. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

experiment.goals Field description The goals of this experiment. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v24.common.MetricGoal Filterable False Selectable True Sortable False Repeated True

experiment.long_running_operation Field description Output only. The resource name of the long-running operation that can be used to poll for completion of experiment schedule or promote. The most recent long running operation is returned. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable False Selectable True Sortable False Repeated False

experiment.name Field description Required. The name of the experiment. It must have a minimum length of 1 and maximum length of 1024. It must be unique under a customer. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

experiment.optimize_assets_experiment.optimize_assets_experiment_subtype Field description The subtype of the Optimize Assets experiment. Category ATTRIBUTE Data Type ENUM ADD_ASSETS_TO_ASSETLESS_RETAIL ADD_VIDEO_ASSETS_TO_VIDEOLESS COMPARE_ASSETS UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.OptimizeAssetsExperimentSubtypeEnum.OptimizeAssetsExperimentSubtype Filterable True Selectable True Sortable True Repeated False

experiment.promote_status Field description Output only. The status of the experiment promotion process. Category ATTRIBUTE Data Type ENUM COMPLETED COMPLETED_WITH_WARNING FAILED IN_PROGRESS NOT_STARTED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.AsyncActionStatusEnum.AsyncActionStatus Filterable True Selectable True Sortable True Repeated False

experiment.resource_name Field description Immutable. The resource name of the experiment. Experiment resource names have the form: customers/{customer_id}/experiments/{experiment_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

experiment.start_date Field description Date when the experiment starts. By default, the experiment starts now or on the campaign's start date, whichever is later. If this field is set, then the experiment starts at the beginning of the specified date in the customer's time zone. Format: YYYY-MM-DD Example: 2019-03-14 Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

experiment.status Field description The Advertiser-chosen status of this experiment. Category ATTRIBUTE Data Type ENUM ENABLED GRADUATED HALTED INITIATED PROMOTED REMOVED SETUP UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.ExperimentStatusEnum.ExperimentStatus Filterable True Selectable True Sortable True Repeated False

experiment.suffix Field description For system managed experiments, the advertiser must provide a suffix during construction, in the setup stage before moving to initiated. The suffix will be appended to the in-design and experiment campaign names so that the name is base campaign name + suffix. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

experiment.sync_enabled Field description Immutable. Set to true if changes to base campaigns should be synced to the trial campaigns. Any changes made directly to trial campaigns will be preserved. This field can only be set when the experiment is being created. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

experiment.type Field description Required. The product/feature that uses this experiment. Category ATTRIBUTE Data Type ENUM ADOPT_AI_MAX ADOPT_BROAD_MATCH_KEYWORDS AD_VARIATION DISPLAY_AND_VIDEO_360 DISPLAY_AUTOMATED_BIDDING_STRATEGY DISPLAY_CUSTOM HOTEL_CUSTOM OPTIMIZE_ASSETS PMAX_REPLACEMENT_SHOPPING SEARCH_AUTOMATED_BIDDING_STRATEGY SEARCH_CUSTOM SHOPPING_AUTOMATED_BIDDING_STRATEGY SMART_MATCHING UNKNOWN UNSPECIFIED YOUTUBE_CUSTOM Type URL google.ads.googleads.v24.enums.ExperimentTypeEnum.ExperimentType Filterable True Selectable True Sortable True Repeated False

experiment.video_experiment.video_experiment_subtype Field description The subtype of the Video experiment. Category ATTRIBUTE Data Type ENUM ASSET ASSET_UPLIFT DEMAND_GEN_ASSET UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.VideoExperimentSubtypeEnum.VideoExperimentSubtype Filterable True Selectable True Sortable True Repeated False

segments.date Field description Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view android_privacy_shared_key_google_ad_group android_privacy_shared_key_google_campaign android_privacy_shared_key_google_network_type app_top_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_group_top_combination_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_group campaign_search_term_insight campaign_search_term_view cart_data_sales_view channel_aggregate_asset_view click_view content_criterion_view conversion_action customer customer_asset customer_search_term_insight detail_content_suitability_placement_view detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view experiment final_url_expansion_asset_view gender_view geographic_view group_content_suitability_placement_view group_placement_view hotel_group_view hotel_performance_view hotel_reconciliation income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view metrics.absolute_top_impression_percentage metrics.active_view_audibility_invalid_givt_measurable_impressions_rate metrics.active_view_audibility_invalid_measurable_impressions_rate metrics.active_view_audibility_measurable_impressions metrics.active_view_audibility_measurable_impressions_rate metrics.active_view_audible_impressions metrics.active_view_audible_impressions_rate metrics.active_view_audible_quartile_p100_rate metrics.active_view_audible_quartile_p25_rate metrics.active_view_audible_quartile_p50_rate metrics.active_view_audible_quartile_p75_rate metrics.active_view_audible_thirty_seconds_impressions metrics.active_view_audible_thirty_seconds_impressions_rate metrics.active_view_audible_two_seconds_impressions metrics.active_view_audible_two_seconds_impressions_rate metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_click_to_call metrics.all_conversions_from_directions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_from_location_asset_click_to_call metrics.all_conversions_from_location_asset_directions metrics.all_conversions_from_location_asset_menu metrics.all_conversions_from_location_asset_order metrics.all_conversions_from_location_asset_other_engagement metrics.all_conversions_from_location_asset_store_visits metrics.all_conversions_from_location_asset_website metrics.all_conversions_from_menu metrics.all_conversions_from_order metrics.all_conversions_from_other_engagement metrics.all_conversions_from_store_visit metrics.all_conversions_from_store_website metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_new_customer_lifetime_value metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.all_value_adjustment metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_impression_frequency_per_user metrics.average_order_value_micros metrics.average_page_views metrics.average_target_cpa_micros metrics.average_target_roas metrics.average_time_on_site metrics.average_video_watch_time_duration_millis metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.biddable_cohort_app_post_install_conversions metrics.bounce_rate metrics.clicks metrics.clicks_margin_of_error metrics.clicks_p_value metrics.clicks_point_estimate metrics.clicks_unique_query_clusters metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.control_clicks metrics.control_conversion_value metrics.control_conversion_value_per_cost metrics.control_conversions metrics.control_cost_micros metrics.control_cost_per_conversion metrics.control_impressions metrics.conversion_value_change_point_estimate metrics.conversion_value_margin_of_error metrics.conversion_value_p_value metrics.conversion_value_per_cost_change_point_estimate metrics.conversion_value_per_cost_margin_of_error metrics.conversion_value_per_cost_p_value metrics.conversions metrics.conversions_absolute_change_margin_of_error metrics.conversions_absolute_change_p_value metrics.conversions_absolute_change_point_estimate metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_unique_query_clusters metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_micros_change_point_estimate metrics.cost_micros_margin_of_error metrics.cost_micros_p_value metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_conversion_change_point_estimate metrics.cost_per_conversion_margin_of_error metrics.cost_per_conversion_p_value metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.coviewed_impressions metrics.cross_device_conversions metrics.cross_device_conversions_by_conversion_date metrics.cross_device_conversions_value_by_conversion_date metrics.cross_device_conversions_value_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.eligible_impressions_from_location_asset_store_reach metrics.engagement_rate metrics.engagements metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.historical_creative_quality_score metrics.historical_landing_page_quality_score metrics.historical_quality_score metrics.historical_search_predicted_ctr metrics.hotel_average_lead_value_micros metrics.hotel_commission_rate_micros metrics.hotel_eligible_impressions metrics.hotel_expected_commission_cost metrics.hotel_price_difference_percentage metrics.impressions metrics.impressions_margin_of_error metrics.impressions_p_value metrics.impressions_point_estimate metrics.impressions_unique_query_clusters metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.new_customer_lifetime_value metrics.orders metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.primary_impressions metrics.publisher_organic_clicks metrics.publisher_purchased_clicks metrics.publisher_unknown_clicks metrics.relative_ctr metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.search_volume metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions metrics.speed_score metrics.svr metrics.top_impression_percentage metrics.trueview_average_cpv metrics.unique_users metrics.unique_users_five_plus metrics.unique_users_four_plus metrics.unique_users_ten_plus metrics.unique_users_three_plus metrics.unique_users_two_plus metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_trueview_view_rate metrics.video_trueview_view_rate_in_feed metrics.video_trueview_view_rate_in_stream metrics.video_trueview_view_rate_shorts metrics.video_trueview_views metrics.video_watch_time_duration_millis metrics.view_through_conversions metrics.view_through_conversions_from_location_asset_click_to_call metrics.view_through_conversions_from_location_asset_directions metrics.view_through_conversions_from_location_asset_menu metrics.view_through_conversions_from_location_asset_order metrics.view_through_conversions_from_location_asset_other_engagement metrics.view_through_conversions_from_location_asset_store_visits metrics.view_through_conversions_from_location_asset_website paid_organic_search_term_view parental_status_view per_store_view performance_max_placement_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_group segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.adjusted_age_range segments.adjusted_gender segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.auction_insight_domain segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.mobile_device_platform segments.month segments.month_of_year segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_listing_user_rating segments.vertical_ads_listing_venue segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product smart_campaign_search_term_view targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.clicks Field description The number of clicks. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_insight campaign_search_term_view channel_aggregate_asset_view click_view content_criterion_view customer customer_asset customer_search_term_insight detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view experiment gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view paid_organic_search_term_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_group segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.mobile_device_platform segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_listing_user_rating segments.vertical_ads_listing_venue segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product smart_campaign_search_term_view targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.clicks_margin_of_error Field description The margin of error when estimating the experiment's effect on clicks. Together with clicks_point_estimate, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment / control - 1). This field specifies the radius of the confidence interval, which is centered at clicks_point_estimate. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.clicks_p_value Field description The p-value for the null hypothesis that the experiment has no effect on clicks. Ranges from 0 to 1. Say if the p-value is 0.03, that means the probability of observing the data, if the experiment has no effect on clicks, is 3%. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.clicks_point_estimate Field description The point estimate when estimating the experiment's effect on clicks. Together with clicks_margin_of_error, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment / control - 1). This field specifies the point estimate, which is the center of the confidence interval: (clicks_point_estimate - clicks_margin_of_error, clicks_point_estimate + clicks_margin_of_error). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.control_clicks Field description The number of clicks on the control arm of an experiment. The treatment clicks value can be selected by using clicks. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.control_conversion_value Field description The conversion value metric on the control arm of the experiment. The treatment conversion value can be selected by using conversions_value. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.control_conversion_value_per_cost Field description The conversion value per cost metric on the control arm of the experiment. The treatment conversion value per cost value can be selected by using conversions_value_per_cost. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.control_conversions Field description The conversions metric on the control arm of the experiment. The treatment conversions value can be selected by using conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.control_cost_micros Field description The cost metric on the control arm of the experiment. The treatment cost value can be selected by using cost_micros. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.control_cost_per_conversion Field description The cost per conversion metric on the control arm of the experiment. The treatment cost per conversion value can be selected by using cost_per_conversion. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.control_impressions Field description The impressions metric on the control arm of the experiment. The treatment impressions value can be selected by using impressions. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.conversion_value_change_point_estimate Field description The point estimate when estimating the experiment's effect on conversion value change. Together with conversion_value_margin_of_error, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment / control - 1). This field specifies the point estimate, which is the center of the confidence interval: (conversion_value_change_point_estimate - conversion_value_margin_of_error, conversion_value_change_point_estimate + conversion_value_margin_of_error). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.conversion_value_margin_of_error Field description The margin of error when estimating the experiment's effect on conversion value. Together with conversion_value_change_point_estimate, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment / control - 1). This field specifies the radius of the confidence interval, which is centered at conversion_value_change_point_estimate. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.conversion_value_p_value Field description The p-value for the null hypothesis that the experiment has no effect on conversion value. Ranges from 0 to 1. Say if the p-value is 0.03, that means the probability of observing the data, if the experiment has no effect on conversion value, is 3%. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.conversion_value_per_cost_change_point_estimate Field description The point estimate when estimating the experiment's effect on conversion value per cost change. Together with conversion_value_per_cost_margin_of_error, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment / control - 1). This field specifies the point estimate, which is the center of the confidence interval: (conversion_value_per_cost_change_point_estimate - conversion_value_per_cost_margin_of_error, conversion_value_per_cost_change_point_estimate + conversion_value_per_cost_margin_of_error). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.conversion_value_per_cost_margin_of_error Field description The margin of error when estimating the experiment's effect on conversion value per cost. Together with conversion_value_per_cost_change_point_estimate, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment / control - 1). This field specifies the radius of the confidence interval, which is centered at conversion_value_per_cost_change_point_estimate. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.conversion_value_per_cost_p_value Field description The p-value for the null hypothesis that the experiment has no effect on conversion value per cost. Ranges from 0 to 1. Say if the p-value is 0.03, that means the probability of observing the data, if the experiment has no effect on conversion value per cost, is 3%. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.conversions Field description The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_group campaign_search_term_insight campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset customer_search_term_insight detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view experiment final_url_expansion_asset_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_group segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.mobile_device_platform segments.month segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_listing_user_rating segments.vertical_ads_listing_venue segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.conversions_absolute_change_margin_of_error Field description The margin of error when estimating the experiment's effect on conversions absolute change. Together with conversions_absolute_change_point_estimate, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment - control). This field specifies the radius of the confidence interval, which is centered at conversions_absolute_change_point_estimate. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.conversions_absolute_change_p_value Field description The p-value for the null hypothesis that the experiment has no effect on conversions absolute change. Ranges from 0 to 1. Say if the p-value is 0.03, that means the probability of observing the data, if the experiment has no effect on conversions absolute change, is 3%. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.conversions_absolute_change_point_estimate Field description The point estimate when estimating the experiment's effect on conversions absolute change. Together with conversions_absolute_change_margin_of_error, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment - control). This field specifies the point estimate, which is the center of the confidence interval: (conversions_absolute_change_point_estimate - conversions_absolute_change_margin_of_error, conversions_absolute_change_point_estimate + conversions_absolute_change_margin_of_error). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.conversions_value Field description The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_insight campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset customer_search_term_insight detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view experiment final_url_expansion_asset_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_group segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.mobile_device_platform segments.month segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_listing_user_rating segments.vertical_ads_listing_venue segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.conversions_value_per_cost Field description The value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ai_max_search_term_ad_combination_view asset_group asset_group_asset bidding_strategy campaign campaign_aggregate_asset_view campaign_search_term_view channel_aggregate_asset_view customer expanded_landing_page_view experiment hotel_group_view hotel_performance_view keyword_view landing_page_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.partner_hotel_id segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_listing_user_rating segments.vertical_ads_listing_venue segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.week segments.year targeting_expansion_view travel_activity_group_view travel_activity_performance_view video video_enhancement

metrics.cost_micros Field description The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view experiment gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.mobile_device_platform segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_listing_user_rating segments.vertical_ads_listing_venue segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product smart_campaign_search_term_view targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.cost_micros_change_point_estimate Field description The point estimate when estimating the experiment's effect on cost change. Together with cost_micros_margin_of_error, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment / control - 1). This field specifies the point estimate, which is the center of the confidence interval: (cost_micros_change_point_estimate - cost_micros_margin_of_error, cost_micros_change_point_estimate + cost_micros_margin_of_error). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.cost_micros_margin_of_error Field description The margin of error when estimating the experiment's effect on cost. Together with cost_micros_change_point_estimate, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment / control - 1). This field specifies the radius of the confidence interval, which is centered at cost_micros_change_point_estimate. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.cost_micros_p_value Field description The p-value for the null hypothesis that the experiment has no effect on cost. Ranges from 0 to 1. Say if the p-value is 0.03, that means the probability of observing the data, if the experiment has no effect on cost, is 3%. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.cost_per_conversion Field description The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_group campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view experiment gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_listing_user_rating segments.vertical_ads_listing_venue segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.cost_per_conversion_change_point_estimate Field description The point estimate when estimating the experiment's effect on cost per conversion change. Together with cost_per_conversion_margin_of_error, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment / control - 1). This field specifies the point estimate, which is the center of the confidence interval: (cost_per_conversion_change_point_estimate - cost_per_conversion_margin_of_error, cost_per_conversion_change_point_estimate + cost_per_conversion_margin_of_error). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.cost_per_conversion_margin_of_error Field description The margin of error when estimating the experiment's effect on cost per conversion. Together with cost_per_conversion_change_point_estimate, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment / control - 1). This field specifies the radius of the confidence interval, which is centered at cost_per_conversion_change_point_estimate. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.cost_per_conversion_p_value Field description The p-value for the null hypothesis that the experiment has no effect on cost per conversion. Ranges from 0 to 1. Say if the p-value is 0.03, that means the probability of observing the data, if the experiment has no effect on cost per conversion, is 3%. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.impressions Field description Count of how often your ad has appeared on a search results page or website on the Google Network. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_insight campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset customer_search_term_insight detail_content_suitability_placement_view detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view experiment final_url_expansion_asset_view gender_view geographic_view group_content_suitability_placement_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view paid_organic_search_term_view parental_status_view performance_max_placement_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_format_type segments.ad_group segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_listing_user_rating segments.vertical_ads_listing_venue segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product smart_campaign_search_term_view targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.impressions_margin_of_error Field description The margin of error when estimating the experiment's effect on impressions. Together with impressions_point_estimate, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment / control - 1). This field specifies the radius of the confidence interval, which is centered at impressions_point_estimate. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.impressions_p_value Field description The p-value for the null hypothesis that the experiment has no effect on impressions. Ranges from 0 to 1. Say if the p-value is 0.03, that means the probability of observing the data, if the experiment has no effect on impressions, is 3%. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date

metrics.impressions_point_estimate Field description The point estimate when estimating the experiment's effect on impressions. Together with impressions_margin_of_error, they describe a confidence interval with a prescribed confidence level for the difference being estimated. The quantity being estimated is (treatment / control - 1). This field specifies the point estimate, which is the center of the confidence interval: (impressions_point_estimate - impressions_margin_of_error, impressions_point_estimate + impressions_margin_of_error). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: experiment segments.date