ExperimentType

The type of the experiment.

Proto definition GitHub

Enums

ADOPT_AI_MAX

An experiment that tests how AI Max can help you engage more customers with Google AI and broad match keywords.

ADOPT_BROAD_MATCH_KEYWORDS

An experiment that tests how broad match keywords can impact the number of searches your ads appear in.

AD_VARIATION

This is an ad variation experiment.

DISPLAY_AND_VIDEO_360

This is a DISPLAY_AND_VIDEO_360 experiment.

DISPLAY_AUTOMATED_BIDDING_STRATEGY

An experiment that compares bidding strategies for display campaigns.

DISPLAY_CUSTOM

A custom experiment consisting of display campaigns.

HOTEL_CUSTOM

A custom experiment consisting of hotel campaigns.

OPTIMIZE_ASSETS

A custom experiment for optimizing assets.

PMAX_REPLACEMENT_SHOPPING

An experiment that tests how your Shopping campaigns perform compared to Performance Max.

SEARCH_AUTOMATED_BIDDING_STRATEGY

An experiment that compares bidding strategies for search campaigns."

SEARCH_CUSTOM

A custom experiment consisting of search campaigns.

SHOPPING_AUTOMATED_BIDDING_STRATEGY

An experiment that compares bidding strategies for shopping campaigns.

SMART_MATCHING

DEPRECATED. A smart matching experiment with search campaigns.

UNKNOWN

The value is unknown in this version.

UNSPECIFIED

Not specified.

YOUTUBE_CUSTOM

A custom experiment consisting of Video campaigns.