campaign

A campaign.

Attributed resources
accessible_bidding_strategy
bidding_strategy
campaign_budget
campaign_group
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of campaign. However, when you specify campaign in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when campaign is specified in the FROM clause.

Is campaign specified in the FROM clause of your query?

 Resource fields
accessible_bidding_strategy
ad_serving_optimization_status
advertising_channel_sub_type
advertising_channel_type
app_campaign_setting.app_id
app_campaign_setting.app_store
app_campaign_setting.bidding_strategy_goal_type
asset_automation_settings
audience_setting.use_audience_grouped
base_campaign
bidding_strategy
bidding_strategy_system_status
bidding_strategy_type
campaign_budget
campaign_group
commission.commission_rate_micros
discovery_campaign_settings.upgraded_targeting
dynamic_search_ads_setting.domain_name
dynamic_search_ads_setting.feeds
dynamic_search_ads_setting.language_code
dynamic_search_ads_setting.use_supplied_urls_only
end_date
excluded_parent_asset_field_types
excluded_parent_asset_set_types
experiment_type
final_url_suffix
frequency_caps
geo_target_type_setting.negative_geo_target_type
geo_target_type_setting.positive_geo_target_type
hotel_property_asset_set
hotel_setting.hotel_center_id
id
labels
listing_type
local_campaign_setting.location_source_type
local_services_campaign_settings.category_bids
manual_cpa
manual_cpc.enhanced_cpc_enabled
manual_cpm
manual_cpv
maximize_conversion_value.target_roas
maximize_conversions.target_cpa_micros
name
network_settings.target_content_network
network_settings.target_google_search
network_settings.target_google_tv_network
network_settings.target_partner_search_network
network_settings.target_search_network
network_settings.target_youtube
optimization_goal_setting.optimization_goal_types
optimization_score
payment_mode
percent_cpc.cpc_bid_ceiling_micros
percent_cpc.enhanced_cpc_enabled
performance_max_upgrade.performance_max_campaign
performance_max_upgrade.pre_upgrade_campaign
performance_max_upgrade.status
primary_status
primary_status_reasons
real_time_bidding_setting.opt_in
resource_name
selective_optimization.conversion_actions
serving_status
shopping_setting.advertising_partner_ids
shopping_setting.campaign_priority
shopping_setting.disable_product_feed
shopping_setting.enable_local
shopping_setting.feed_label
shopping_setting.merchant_id
shopping_setting.use_vehicle_inventory
start_date
status
target_cpa.cpc_bid_ceiling_micros
target_cpa.cpc_bid_floor_micros
target_cpa.target_cpa_micros
target_cpm.target_frequency_goal.target_count
target_cpm.target_frequency_goal.time_unit
target_impression_share.cpc_bid_ceiling_micros
target_impression_share.location
target_impression_share.location_fraction_micros
target_roas.cpc_bid_ceiling_micros
target_roas.cpc_bid_floor_micros
target_roas.target_roas
target_spend.cpc_bid_ceiling_micros
target_spend.target_spend_micros
targeting_setting.target_restrictions
tracking_setting.tracking_url
tracking_url_template
travel_campaign_settings.travel_account_id
url_custom_parameters
url_expansion_opt_out
vanity_pharma.vanity_pharma_display_url_mode
vanity_pharma.vanity_pharma_text
video_brand_safety_suitability
 Segments
activity_account_id
activity_city
activity_country
activity_rating
activity_state
ad_destination_type
ad_network_type
asset_interaction_target.asset
asset_interaction_target.interaction_on_this_asset
auction_insight_domain
budget_campaign_association_status.campaign
budget_campaign_association_status.status
click_type
conversion_action
conversion_action_category
conversion_action_name
conversion_adjustment
conversion_attribution_event_type
conversion_lag_bucket
conversion_or_adjustment_lag_bucket
conversion_value_rule_primary_dimension
date
day_of_week
device
external_activity_id
external_conversion_source
geo_target_airport
geo_target_canton
geo_target_city
geo_target_country
geo_target_county
geo_target_district
geo_target_metro
geo_target_most_specific_location
geo_target_postal_code
geo_target_province
geo_target_region
geo_target_state
hotel_booking_window_days
hotel_center_id
hotel_check_in_date
hotel_check_in_day_of_week
hotel_city
hotel_class
hotel_country
hotel_date_selection_type
hotel_length_of_stay
hotel_price_bucket
hotel_rate_rule_id
hotel_rate_type
hotel_state
hour
interaction_on_this_extension
month
month_of_year
new_versus_returning_customers
partner_hotel_id
placeholder_type
product_aggregator_id
product_brand
product_category_level1
product_category_level2
product_category_level3
product_category_level4
product_category_level5
product_channel
product_channel_exclusivity
product_condition
product_country
product_custom_attribute0
product_custom_attribute1
product_custom_attribute2
product_custom_attribute3
product_custom_attribute4
product_feed_label
product_item_id
product_language
product_merchant_id
product_store_id
product_title
product_type_l1
product_type_l2
product_type_l3
product_type_l4
product_type_l5
quarter
recommendation_type
search_engine_results_page_type
sk_ad_network_ad_event_type
sk_ad_network_attribution_credit
sk_ad_network_coarse_conversion_value
sk_ad_network_conversion_value
sk_ad_network_postback_sequence_index
sk_ad_network_source_app.sk_ad_network_source_app_id
sk_ad_network_source_domain
sk_ad_network_source_type
sk_ad_network_user_type
slot
week
year
 Metrics
absolute_top_impression_percentage
active_view_cpm
active_view_ctr
active_view_impressions
active_view_measurability
active_view_measurable_cost_micros
active_view_measurable_impressions
active_view_viewability
all_conversions
all_conversions_by_conversion_date
all_conversions_from_click_to_call
all_conversions_from_directions
all_conversions_from_interactions_rate
all_conversions_from_interactions_value_per_interaction
all_conversions_from_location_asset_click_to_call
all_conversions_from_location_asset_directions
all_conversions_from_location_asset_menu
all_conversions_from_location_asset_order
all_conversions_from_location_asset_other_engagement
all_conversions_from_location_asset_store_visits
all_conversions_from_location_asset_website
all_conversions_from_menu
all_conversions_from_order
all_conversions_from_other_engagement
all_conversions_from_store_visit
all_conversions_from_store_website
all_conversions_value
all_conversions_value_by_conversion_date
all_conversions_value_per_cost
all_new_customer_lifetime_value
auction_insight_search_absolute_top_impression_percentage
auction_insight_search_impression_share
auction_insight_search_outranking_share
auction_insight_search_overlap_rate
auction_insight_search_position_above_rate
auction_insight_search_top_impression_percentage
average_cart_size
average_cost
average_cpc
average_cpe
average_cpm
average_cpv
average_impression_frequency_per_user
average_order_value_micros
average_page_views
average_target_cpa_micros
average_target_roas
average_time_on_site
benchmark_average_max_cpc
bounce_rate
clicks
content_budget_lost_impression_share
content_impression_share
content_rank_lost_impression_share
conversions
conversions_by_conversion_date
conversions_from_interactions_rate
conversions_from_interactions_value_per_interaction
conversions_value
conversions_value_by_conversion_date
conversions_value_per_cost
cost_micros
cost_of_goods_sold_micros
cost_per_all_conversions
cost_per_conversion
cost_per_current_model_attributed_conversion
cross_device_conversions
cross_device_conversions_value_micros
cross_sell_cost_of_goods_sold_micros
cross_sell_gross_profit_micros
cross_sell_revenue_micros
cross_sell_units_sold
ctr
current_model_attributed_conversions
current_model_attributed_conversions_from_interactions_rate
current_model_attributed_conversions_from_interactions_value_per_interaction
current_model_attributed_conversions_value
current_model_attributed_conversions_value_per_cost
eligible_impressions_from_location_asset_store_reach
engagement_rate
engagements
gmail_forwards
gmail_saves
gmail_secondary_clicks
gross_profit_margin
gross_profit_micros
historical_creative_quality_score
historical_landing_page_quality_score
historical_quality_score
historical_search_predicted_ctr
hotel_average_lead_value_micros
hotel_eligible_impressions
hotel_price_difference_percentage
impressions
interaction_event_types
interaction_rate
interactions
invalid_click_rate
invalid_clicks
lead_cost_of_goods_sold_micros
lead_gross_profit_micros
lead_revenue_micros
lead_units_sold
message_chat_rate
message_chats
message_impressions
mobile_friendly_clicks_percentage
new_customer_lifetime_value
optimization_score_uplift
optimization_score_url
orders
percent_new_visitors
phone_calls
phone_impressions
phone_through_rate
publisher_organic_clicks
publisher_purchased_clicks
publisher_unknown_clicks
relative_ctr
revenue_micros
search_absolute_top_impression_share
search_budget_lost_absolute_top_impression_share
search_budget_lost_impression_share
search_budget_lost_top_impression_share
search_click_share
search_exact_match_impression_share
search_impression_share
search_rank_lost_absolute_top_impression_share
search_rank_lost_impression_share
search_rank_lost_top_impression_share
search_top_impression_share
sk_ad_network_installs
sk_ad_network_total_conversions
speed_score
top_impression_percentage
unique_users
units_sold
valid_accelerated_mobile_pages_clicks_percentage
value_per_all_conversions
value_per_all_conversions_by_conversion_date
value_per_conversion
value_per_conversions_by_conversion_date
value_per_current_model_attributed_conversion
video_quartile_p100_rate
video_quartile_p25_rate
video_quartile_p50_rate
video_quartile_p75_rate
video_view_rate
video_views
view_through_conversions
view_through_conversions_from_location_asset_click_to_call
view_through_conversions_from_location_asset_directions
view_through_conversions_from_location_asset_menu
view_through_conversions_from_location_asset_order
view_through_conversions_from_location_asset_other_engagement
view_through_conversions_from_location_asset_store_visits
view_through_conversions_from_location_asset_website

campaign.accessible_bidding_strategy

Field descriptionOutput only. Resource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

campaign.ad_serving_optimization_status

Field descriptionThe ad serving optimization status of the campaign.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v16.enums.AdServingOptimizationStatusEnum.AdServingOptimizationStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.advertising_channel_sub_type

Field descriptionImmutable. Optional refinement to advertising_channel_type. Must be a valid sub-type of the parent channel type. Can be set only when creating campaigns. After campaign is created, the field can not be changed.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v16.enums.AdvertisingChannelSubTypeEnum.AdvertisingChannelSubType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.advertising_channel_type

Field descriptionImmutable. The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v16.enums.AdvertisingChannelTypeEnum.AdvertisingChannelType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.app_campaign_setting.app_id

Field descriptionImmutable. A string that uniquely identifies a mobile application.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.app_campaign_setting.app_store

Field descriptionImmutable. The application store that distributes this specific app.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v16.enums.AppCampaignAppStoreEnum.AppCampaignAppStore
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.app_campaign_setting.bidding_strategy_goal_type

Field descriptionRepresents the goal which the bidding strategy of this app campaign should optimize towards.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v16.enums.AppCampaignBiddingStrategyGoalTypeEnum.AppCampaignBiddingStrategyGoalType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.asset_automation_settings

Field descriptionContains the opt-in/out status of each AssetAutomationType. See documentation of each asset automation type enum for default opt in/out behavior.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v16.resources.Campaign.AssetAutomationSetting
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

campaign.audience_setting.use_audience_grouped

Field descriptionImmutable. If true, this campaign uses an Audience resource for audience targeting. If false, this campaign may use audience segment criteria instead.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.base_campaign

Field descriptionOutput only. The resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.bidding_strategy

Field descriptionPortfolio bidding strategy used by campaign.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

campaign.bidding_strategy_system_status

Field descriptionOutput only. The system status of the campaign's bidding strategy.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v16.enums.BiddingStrategySystemStatusEnum.BiddingStrategySystemStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.bidding_strategy_type

Field descriptionOutput only. The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v16.enums.BiddingStrategyTypeEnum.BiddingStrategyType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.campaign_budget

Field descriptionThe budget of the campaign.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

campaign.campaign_group

Field descriptionThe campaign group this campaign belongs to.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

campaign.commission.commission_rate_micros

Field descriptionCommission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x * 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%).
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.discovery_campaign_settings.upgraded_targeting

Field descriptionImmutable. Specifies whether this campaign uses upgraded targeting options. When this field is set to true, you can use location and language targeting at the ad group level as opposed to the standard campaign-level targeting. This field defaults to false, and can only be set when creating a campaign.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.dynamic_search_ads_setting.domain_name

Field descriptionRequired. The Internet domain name that this setting represents, for example, "google.com" or "www.google.com".
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.dynamic_search_ads_setting.feeds

Field descriptionThe list of page feeds associated with the campaign.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

campaign.dynamic_search_ads_setting.language_code

Field descriptionRequired. The language code specifying the language of the domain, for example, "en".
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.dynamic_search_ads_setting.use_supplied_urls_only

Field descriptionWhether the campaign uses advertiser supplied URLs exclusively.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.end_date

Field descriptionThe last day of the campaign in serving customer's timezone in YYYY-MM-DD format. On create, defaults to 2037-12-30, which means the campaign will run indefinitely. To set an existing campaign to run indefinitely, set this field to 2037-12-30.
CategoryATTRIBUTE
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.excluded_parent_asset_field_types

Field descriptionThe asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v16.enums.AssetFieldTypeEnum.AssetFieldType
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

campaign.excluded_parent_asset_set_types

Field descriptionThe asset set types that should be excluded from this campaign. Asset set links with these types will not be inherited by this campaign from the upper level. Location group types (GMB_DYNAMIC_LOCATION_GROUP, CHAIN_DYNAMIC_LOCATION_GROUP, and STATIC_LOCATION_GROUP) are child types of LOCATION_SYNC. Therefore, if LOCATION_SYNC is set for this field, all location group asset sets are not allowed to be linked to this campaign, and all Location Extension (LE) and Affiliate Location Extensions (ALE) will not be served under this campaign. Only LOCATION_SYNC is currently supported.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v16.enums.AssetSetTypeEnum.AssetSetType
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

campaign.experiment_type

Field descriptionOutput only. The type of campaign: normal, draft, or experiment.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v16.enums.CampaignExperimentTypeEnum.CampaignExperimentType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.final_url_suffix

Field descriptionSuffix used to append query parameters to landing pages that are served with parallel tracking.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.frequency_caps

Field descriptionA list that limits how often each user will see this campaign's ads.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v16.common.FrequencyCapEntry
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

campaign.geo_target_type_setting.negative_geo_target_type

Field descriptionThe setting used for negative geotargeting in this particular campaign.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v16.enums.NegativeGeoTargetTypeEnum.NegativeGeoTargetType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.geo_target_type_setting.positive_geo_target_type

Field descriptionThe setting used for positive geotargeting in this particular campaign.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v16.enums.PositiveGeoTargetTypeEnum.PositiveGeoTargetType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.hotel_property_asset_set

Field descriptionImmutable. The set of hotel properties for Performance Max for travel goals campaigns.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.hotel_setting.hotel_center_id

Field descriptionImmutable. The linked Hotel Center account.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.id

Field descriptionOutput only. The ID of the campaign.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.labels

Field descriptionOutput only. The resource names of labels attached to this campaign.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

campaign.listing_type

Field descriptionImmutable. Listing type of ads served for this campaign. Field is restricted for usage with Performance Max campaigns.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v16.enums.ListingTypeEnum.ListingType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.local_campaign_setting.location_source_type

Field descriptionThe location source type for this local campaign.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v16.enums.LocationSourceTypeEnum.LocationSourceType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.local_services_campaign_settings.category_bids

Field descriptionCategorical level bids associated with MANUAL_CPA bidding strategy.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v16.resources.Campaign.CategoryBid
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

campaign.manual_cpa

Field descriptionStandard Manual CPA bidding strategy. Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action. Supported only for Local Services campaigns.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v16.common.ManualCpa
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

campaign.manual_cpc.enhanced_cpc_enabled

Field descriptionWhether bids are to be enhanced based on conversion optimizer data.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.manual_cpm

Field descriptionStandard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v16.common.ManualCpm
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

campaign.manual_cpv

Field descriptionA bidding strategy that pays a configurable amount per video view.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v16.common.ManualCpv
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

campaign.maximize_conversion_value.target_roas

Field descriptionOutput only. The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.
CategoryATTRIBUTE
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.maximize_conversions.target_cpa_micros

Field descriptionOutput only. The target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.name

Field descriptionThe name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.network_settings.target_content_network

Field descriptionWhether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptionWhether ads will be served with google.com search results.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.network_settings.target_google_tv_network

Field descriptionWhether ads will be served on the Google TV network.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.network_settings.target_partner_search_network

Field descriptionWhether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.network_settings.target_search_network

Field descriptionWhether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true).
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.network_settings.target_youtube

Field descriptionWhether ads will be served on YouTube.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.optimization_goal_setting.optimization_goal_types

Field descriptionThe list of optimization goal types.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v16.enums.OptimizationGoalTypeEnum.OptimizationGoalType
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

campaign.optimization_score

Field descriptionOutput only. Optimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only.
CategoryATTRIBUTE
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.payment_mode

Field descriptionPayment mode for the campaign.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v16.enums.PaymentModeEnum.PaymentMode
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.percent_cpc.cpc_bid_ceiling_micros

Field descriptionMaximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.percent_cpc.enhanced_cpc_enabled

Field descriptionAdjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.performance_max_upgrade.performance_max_campaign

Field descriptionOutput only. Indicates which Performance Max campaign the campaign is upgraded to.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.performance_max_upgrade.pre_upgrade_campaign

Field descriptionOutput only. Indicates legacy campaign upgraded to Performance Max.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.performance_max_upgrade.status

Field descriptionOutput only. The upgrade status of a campaign requested to be upgraded to Performance Max.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v16.enums.PerformanceMaxUpgradeStatusEnum.PerformanceMaxUpgradeStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.primary_status

Field descriptionOutput only. The primary status of the campaign. Provides insight into why a campaign is not serving or not serving optimally. Modification to the campaign and its related entities might take a while to be reflected in this status.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v16.enums.CampaignPrimaryStatusEnum.CampaignPrimaryStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.primary_status_reasons

Field descriptionOutput only. The primary status reasons of the campaign. Provides insight into why a campaign is not serving or not serving optimally. These reasons are aggregated to determine an overall CampaignPrimaryStatus.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v16.enums.CampaignPrimaryStatusReasonEnum.CampaignPrimaryStatusReason
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

campaign.real_time_bidding_setting.opt_in

Field descriptionWhether the campaign is opted in to real-time bidding.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.resource_name

Field descriptionImmutable. The resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id}
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

campaign.selective_optimization.conversion_actions

Field descriptionThe selected set of conversion actions for optimizing this campaign.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

campaign.serving_status

Field descriptionOutput only. The ad serving status of the campaign.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v16.enums.CampaignServingStatusEnum.CampaignServingStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.shopping_setting.advertising_partner_ids

Field descriptionImmutable. The ads account IDs of advertising partners cooperating within the campaign.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

campaign.shopping_setting.campaign_priority

Field descriptionPriority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set.
CategoryATTRIBUTE
Data TypeINT32
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.shopping_setting.disable_product_feed

Field descriptionDisable the optional product feed. This field is currently supported only for Demand Gen campaigns. See https://support.google.com/google-ads/answer/13721750 to learn more about this feature.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.shopping_setting.enable_local

Field descriptionWhether to include local products.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.shopping_setting.feed_label

Field descriptionFeed label of products to include in the campaign. Only one of feed_label or sales_country can be set. If used instead of sales_country, the feed_label field accepts country codes in the same format for example: 'XX'. Otherwise can be any string used for feed label in Google Merchant Center.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.shopping_setting.merchant_id

Field descriptionID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.shopping_setting.use_vehicle_inventory

Field descriptionImmutable. Whether to target Vehicle Listing inventory. This field is supported only in Smart Shopping Campaigns. For setting Vehicle Listing inventory in Performance Max campaigns, use listing_type instead.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.start_date

Field descriptionThe date when campaign started in serving customer's timezone in YYYY-MM-DD format.
CategoryATTRIBUTE
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.status

Field descriptionThe status of the campaign. When a new campaign is added, the status defaults to ENABLED.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v16.enums.CampaignStatusEnum.CampaignStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.target_cpa.cpc_bid_ceiling_micros

Field descriptionMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.target_cpa.cpc_bid_floor_micros

Field descriptionMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.target_cpa.target_cpa_micros

Field descriptionOutput only. Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.target_cpm.target_frequency_goal.target_count

Field descriptionTarget Frequency count representing how many times you want to reach a single user.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.target_cpm.target_frequency_goal.time_unit

Field descriptionTime window expressing the period over which you want to reach the specified target_count.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v16.enums.TargetFrequencyTimeUnitEnum.TargetFrequencyTimeUnit
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.target_impression_share.cpc_bid_ceiling_micros

Field descriptionOutput only. The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.target_impression_share.location

Field descriptionOutput only. The targeted location on the search results page.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v16.enums.TargetImpressionShareLocationEnum.TargetImpressionShareLocation
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.target_impression_share.location_fraction_micros

Field descriptionThe chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.target_roas.cpc_bid_ceiling_micros

Field descriptionMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.target_roas.cpc_bid_floor_micros

Field descriptionMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.target_roas.target_roas

Field descriptionOutput only. The chosen revenue (based on conversion data) per unit of spend.
CategoryATTRIBUTE
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.target_spend.cpc_bid_ceiling_micros

Field descriptionOutput only. Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.target_spend.target_spend_micros

Field descriptionOutput only. The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.targeting_setting.target_restrictions

Field descriptionThe per-targeting-dimension setting to restrict the reach of your campaign or ad group.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v16.common.TargetRestriction
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

campaign.tracking_setting.tracking_url

Field descriptionOutput only. The url used for dynamic tracking.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.tracking_url_template

Field descriptionThe URL template for constructing a tracking URL.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.travel_campaign_settings.travel_account_id

Field descriptionImmutable. The Travel account ID associated with the Travel campaign.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.url_custom_parameters

Field descriptionThe list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v16.common.CustomParameter
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

campaign.url_expansion_opt_out

Field descriptionRepresents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.vanity_pharma.vanity_pharma_display_url_mode

Field descriptionThe display mode for vanity pharma URLs.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v16.enums.VanityPharmaDisplayUrlModeEnum.VanityPharmaDisplayUrlMode
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.vanity_pharma.vanity_pharma_text

Field descriptionThe text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v16.enums.VanityPharmaTextEnum.VanityPharmaText
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.video_brand_safety_suitability

Field descriptionOutput only. Brand Safety setting at the individual campaign level. Allows for selecting an inventory type to show your ads on content that is the right fit for your brand. See https://support.google.com/google-ads/answer/7515513.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v16.enums.BrandSafetySuitabilityEnum.BrandSafetySuitability
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.activity_account_id

Field descriptionActivity account ID.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.activity_city

Field descriptionThe city where the travel activity is available.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.activity_country

Field descriptionThe country where the travel activity is available.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.activity_rating

Field descriptionActivity rating.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.activity_state

Field descriptionThe state where the travel activity is available.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.ad_destination_type

Field descriptionAd Destination type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.AdDestinationTypeEnum.AdDestinationType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.ad_network_type

Field descriptionAd network type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.AdNetworkTypeEnum.AdNetworkType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.asset_interaction_target.asset

Field descriptionThe asset resource name.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.asset_interaction_target.interaction_on_this_asset

Field descriptionOnly used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit.
CategorySEGMENT
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.auction_insight_domain

Field descriptionDomain (visible URL) of a participant in the Auction Insights report.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableFalse
SelectableTrue
SortableTrue
RepeatedFalse

segments.budget_campaign_association_status.campaign

Field descriptionThe campaign resource name.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.budget_campaign_association_status.status

Field descriptionBudget campaign association status.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.BudgetCampaignAssociationStatusEnum.BudgetCampaignAssociationStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.click_type

Field descriptionClick type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.ClickTypeEnum.ClickType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_action

Field descriptionResource name of the conversion action.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_action_category

Field descriptionConversion action category.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.ConversionActionCategoryEnum.ConversionActionCategory
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_action_name

Field descriptionConversion action name.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_adjustment

Field descriptionThis segments your conversion columns by the original conversion and conversion value versus the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data.
CategorySEGMENT
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_attribution_event_type

Field descriptionConversion attribution event type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.ConversionAttributionEventTypeEnum.ConversionAttributionEventType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_lag_bucket

Field descriptionAn enum value representing the number of days between the impression and the conversion.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.ConversionLagBucketEnum.ConversionLagBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_or_adjustment_lag_bucket

Field descriptionAn enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.ConversionOrAdjustmentLagBucketEnum.ConversionOrAdjustmentLagBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_value_rule_primary_dimension

Field descriptionPrimary dimension of applied conversion value rules. NO_RULE_APPLIED shows the total recorded value of conversions that do not have a value rule applied. ORIGINAL shows the original value of conversions to which a value rule has been applied. GEO_LOCATION, DEVICE, AUDIENCE show the net adjustment after value rules were applied.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.ConversionValueRulePrimaryDimensionEnum.ConversionValueRulePrimaryDimension
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.date

Field descriptionDate to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.day_of_week

Field descriptionDay of the week, for example, MONDAY.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.DayOfWeekEnum.DayOfWeek
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.device

Field descriptionDevice to which metrics apply.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.DeviceEnum.Device
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.external_activity_id

Field descriptionAdvertiser supplied activity ID.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.external_conversion_source

Field descriptionExternal conversion source.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.ExternalConversionSourceEnum.ExternalConversionSource
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.geo_target_airport

Field descriptionResource name of the geo target constant that represents an airport.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.geo_target_canton

Field descriptionResource name of the geo target constant that represents a canton.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.geo_target_city

Field descriptionResource name of the geo target constant that represents a city.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.geo_target_country

Field descriptionResource name of the geo target constant that represents a country.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.geo_target_county

Field descriptionResource name of the geo target constant that represents a county.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.geo_target_district

Field descriptionResource name of the geo target constant that represents a district.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.geo_target_metro

Field descriptionResource name of the geo target constant that represents a metro.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.geo_target_most_specific_location

Field descriptionResource name of the geo target constant that represents the most specific location.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.geo_target_postal_code

Field descriptionResource name of the geo target constant that represents a postal code.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.geo_target_province

Field descriptionResource name of the geo target constant that represents a province.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.geo_target_region

Field descriptionResource name of the geo target constant that represents a region.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.geo_target_state

Field descriptionResource name of the geo target constant that represents a state.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.hotel_booking_window_days

Field descriptionHotel booking window in days.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.hotel_center_id

Field descriptionHotel center ID.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.hotel_check_in_date

Field descriptionHotel check-in date. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.hotel_check_in_day_of_week

Field descriptionHotel check-in day of week.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.DayOfWeekEnum.DayOfWeek
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.hotel_city

Field descriptionHotel city.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.hotel_class

Field descriptionHotel class.
CategorySEGMENT
Data TypeINT32
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.hotel_country

Field descriptionHotel country.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.hotel_date_selection_type

Field descriptionHotel date selection type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.HotelDateSelectionTypeEnum.HotelDateSelectionType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.hotel_length_of_stay

Field descriptionHotel length of stay.
CategorySEGMENT
Data TypeINT32
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.hotel_price_bucket

Field descriptionHotel price bucket.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.HotelPriceBucketEnum.HotelPriceBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.hotel_rate_rule_id

Field descriptionHotel rate rule ID.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.hotel_rate_type

Field descriptionHotel rate type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.HotelRateTypeEnum.HotelRateType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.hotel_state

Field descriptionHotel state.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.hour

Field descriptionHour of day as a number between 0 and 23, inclusive.
CategorySEGMENT
Data TypeINT32
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.interaction_on_this_extension

Field descriptionOnly used with feed item metrics. Indicates whether the interaction metrics occurred on the feed item itself or a different extension or ad unit.
CategorySEGMENT
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.month

Field descriptionMonth as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.month_of_year

Field descriptionMonth of the year, for example, January.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.MonthOfYearEnum.MonthOfYear
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.new_versus_returning_customers

Field descriptionThis is for segmenting conversions by whether the user is a new customer or a returning customer. This segmentation is typically used to measure the impact of customer acquisition goal.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.ConvertingUserPriorEngagementTypeAndLtvBucketEnum.ConvertingUserPriorEngagementTypeAndLtvBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.partner_hotel_id

Field descriptionPartner hotel ID.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.placeholder_type

Field descriptionPlaceholder type. This is only used with feed item metrics.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.PlaceholderTypeEnum.PlaceholderType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_aggregator_id

Field descriptionAggregator ID of the product.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_brand

Field descriptionBrand of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_category_level1

Field descriptionCategory (level 1) of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

segments.product_category_level2

Field descriptionCategory (level 2) of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

segments.product_category_level3

Field descriptionCategory (level 3) of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

segments.product_category_level4

Field descriptionCategory (level 4) of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

segments.product_category_level5

Field descriptionCategory (level 5) of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

segments.product_channel

Field descriptionChannel of the product.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.ProductChannelEnum.ProductChannel
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_channel_exclusivity

Field descriptionChannel exclusivity of the product.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.ProductChannelExclusivityEnum.ProductChannelExclusivity
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_condition

Field descriptionCondition of the product.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.ProductConditionEnum.ProductCondition
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_country

Field descriptionResource name of the geo target constant for the country of sale of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_custom_attribute0

Field descriptionCustom attribute 0 of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_custom_attribute1

Field descriptionCustom attribute 1 of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_custom_attribute2

Field descriptionCustom attribute 2 of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_custom_attribute3

Field descriptionCustom attribute 3 of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_custom_attribute4

Field descriptionCustom attribute 4 of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_feed_label

Field descriptionFeed label of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_item_id

Field descriptionItem ID of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_language

Field descriptionResource name of the language constant for the language of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_merchant_id

Field descriptionMerchant ID of the product.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_store_id

Field descriptionStore ID of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_title

Field descriptionTitle of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_type_l1

Field descriptionType (level 1) of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_type_l2

Field descriptionType (level 2) of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_type_l3

Field descriptionType (level 3) of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_type_l4

Field descriptionType (level 4) of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_type_l5

Field descriptionType (level 5) of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.quarter

Field descriptionQuarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.recommendation_type

Field descriptionRecommendation type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.RecommendationTypeEnum.RecommendationType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.search_engine_results_page_type

Field descriptionType of the search engine results page.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.SearchEngineResultsPageTypeEnum.SearchEngineResultsPageType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.sk_ad_network_ad_event_type

Field descriptioniOS Store Kit Ad Network ad event type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.SkAdNetworkAdEventTypeEnum.SkAdNetworkAdEventType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.sk_ad_network_attribution_credit

Field descriptioniOS Store Kit Ad Network attribution credit
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.SkAdNetworkAttributionCreditEnum.SkAdNetworkAttributionCredit
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.sk_ad_network_coarse_conversion_value

Field descriptioniOS Store Kit Ad Network coarse conversion value.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.SkAdNetworkCoarseConversionValueEnum.SkAdNetworkCoarseConversionValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.sk_ad_network_conversion_value

Field descriptioniOS Store Kit Ad Network conversion value. Null value means this segment is not applicable, for example, non-iOS campaign.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.sk_ad_network_postback_sequence_index

Field descriptioniOS Store Kit Ad Network postback sequence index.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.sk_ad_network_source_app.sk_ad_network_source_app_id

Field descriptionApp id where the ad that drove the iOS Store Kit Ad Network install was shown.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.sk_ad_network_source_domain

Field descriptionWebsite where the ad that drove the iOS Store Kit Ad Network install was shown. Null value means this segment is not applicable, for example, non-iOS campaign, or was not present in any postbacks sent by Apple.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.sk_ad_network_source_type

Field descriptionThe source type where the ad that drove the iOS Store Kit Ad Network install was shown. Null value means this segment is not applicable, for example, non-iOS campaign, or neither source domain nor source app were present in any postbacks sent by Apple.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.SkAdNetworkSourceTypeEnum.SkAdNetworkSourceType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.sk_ad_network_user_type

Field descriptioniOS Store Kit Ad Network user type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.SkAdNetworkUserTypeEnum.SkAdNetworkUserType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.slot

Field descriptionPosition of the ad.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v16.enums.SlotEnum.Slot
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.week

Field descriptionWeek as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.year

Field descriptionYear, formatted as yyyy.
CategorySEGMENT
Data TypeINT32
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.absolute_top_impression_percentage

Field descriptionSearch absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue