asset

Asset is a part of an ad which can be shared across multiple ads. It can be an image (ImageAsset), a video (YoutubeVideoAsset), etc. Assets are immutable and cannot be removed. To stop an asset from serving, remove the asset from the entity that is using it.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of asset. However, when you specify asset in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when asset is specified in the FROM clause.

Is asset specified in the FROM clause of your query?

 Resource fields
book_on_google_asset
call_asset.ad_schedule_targets
call_asset.call_conversion_action
call_asset.call_conversion_reporting_state
call_asset.country_code
call_asset.phone_number
call_to_action_asset.call_to_action
callout_asset.ad_schedule_targets
callout_asset.callout_text
callout_asset.end_date
callout_asset.start_date
discovery_carousel_card_asset.call_to_action_text
discovery_carousel_card_asset.headline
discovery_carousel_card_asset.marketing_image_asset
discovery_carousel_card_asset.portrait_marketing_image_asset
discovery_carousel_card_asset.square_marketing_image_asset
dynamic_custom_asset.android_app_link
dynamic_custom_asset.contextual_keywords
dynamic_custom_asset.formatted_price
dynamic_custom_asset.formatted_sale_price
dynamic_custom_asset.id
dynamic_custom_asset.id2
dynamic_custom_asset.image_url
dynamic_custom_asset.ios_app_link
dynamic_custom_asset.ios_app_store_id
dynamic_custom_asset.item_address
dynamic_custom_asset.item_category
dynamic_custom_asset.item_description
dynamic_custom_asset.item_subtitle
dynamic_custom_asset.item_title
dynamic_custom_asset.price
dynamic_custom_asset.sale_price
dynamic_custom_asset.similar_ids
dynamic_education_asset.address
dynamic_education_asset.android_app_link
dynamic_education_asset.contextual_keywords
dynamic_education_asset.image_url
dynamic_education_asset.ios_app_link
dynamic_education_asset.ios_app_store_id
dynamic_education_asset.location_id
dynamic_education_asset.program_description
dynamic_education_asset.program_id
dynamic_education_asset.program_name
dynamic_education_asset.school_name
dynamic_education_asset.similar_program_ids
dynamic_education_asset.subject
dynamic_education_asset.thumbnail_image_url
dynamic_flights_asset.android_app_link
dynamic_flights_asset.custom_mapping
dynamic_flights_asset.destination_id
dynamic_flights_asset.destination_name
dynamic_flights_asset.flight_description
dynamic_flights_asset.flight_price
dynamic_flights_asset.flight_sale_price
dynamic_flights_asset.formatted_price
dynamic_flights_asset.formatted_sale_price
dynamic_flights_asset.image_url
dynamic_flights_asset.ios_app_link
dynamic_flights_asset.ios_app_store_id
dynamic_flights_asset.origin_id
dynamic_flights_asset.origin_name
dynamic_flights_asset.similar_destination_ids
dynamic_hotels_and_rentals_asset.address
dynamic_hotels_and_rentals_asset.android_app_link
dynamic_hotels_and_rentals_asset.category
dynamic_hotels_and_rentals_asset.contextual_keywords
dynamic_hotels_and_rentals_asset.description
dynamic_hotels_and_rentals_asset.destination_name
dynamic_hotels_and_rentals_asset.formatted_price
dynamic_hotels_and_rentals_asset.formatted_sale_price
dynamic_hotels_and_rentals_asset.image_url
dynamic_hotels_and_rentals_asset.ios_app_link
dynamic_hotels_and_rentals_asset.ios_app_store_id
dynamic_hotels_and_rentals_asset.price
dynamic_hotels_and_rentals_asset.property_id
dynamic_hotels_and_rentals_asset.property_name
dynamic_hotels_and_rentals_asset.sale_price
dynamic_hotels_and_rentals_asset.similar_property_ids
dynamic_hotels_and_rentals_asset.star_rating
dynamic_jobs_asset.address
dynamic_jobs_asset.android_app_link
dynamic_jobs_asset.contextual_keywords
dynamic_jobs_asset.description
dynamic_jobs_asset.image_url
dynamic_jobs_asset.ios_app_link
dynamic_jobs_asset.ios_app_store_id
dynamic_jobs_asset.job_category
dynamic_jobs_asset.job_id
dynamic_jobs_asset.job_subtitle
dynamic_jobs_asset.job_title
dynamic_jobs_asset.location_id
dynamic_jobs_asset.salary
dynamic_jobs_asset.similar_job_ids
dynamic_local_asset.address
dynamic_local_asset.android_app_link
dynamic_local_asset.category
dynamic_local_asset.contextual_keywords
dynamic_local_asset.deal_id
dynamic_local_asset.deal_name
dynamic_local_asset.description
dynamic_local_asset.formatted_price
dynamic_local_asset.formatted_sale_price
dynamic_local_asset.image_url
dynamic_local_asset.ios_app_link
dynamic_local_asset.ios_app_store_id
dynamic_local_asset.price
dynamic_local_asset.sale_price
dynamic_local_asset.similar_deal_ids
dynamic_local_asset.subtitle
dynamic_real_estate_asset.address
dynamic_real_estate_asset.android_app_link
dynamic_real_estate_asset.city_name
dynamic_real_estate_asset.contextual_keywords
dynamic_real_estate_asset.description
dynamic_real_estate_asset.formatted_price
dynamic_real_estate_asset.image_url
dynamic_real_estate_asset.ios_app_link
dynamic_real_estate_asset.ios_app_store_id
dynamic_real_estate_asset.listing_id
dynamic_real_estate_asset.listing_name
dynamic_real_estate_asset.listing_type
dynamic_real_estate_asset.price
dynamic_real_estate_asset.property_type
dynamic_real_estate_asset.similar_listing_ids
dynamic_travel_asset.android_app_link
dynamic_travel_asset.category
dynamic_travel_asset.contextual_keywords
dynamic_travel_asset.destination_address
dynamic_travel_asset.destination_id
dynamic_travel_asset.destination_name
dynamic_travel_asset.formatted_price
dynamic_travel_asset.formatted_sale_price
dynamic_travel_asset.image_url
dynamic_travel_asset.ios_app_link
dynamic_travel_asset.ios_app_store_id
dynamic_travel_asset.origin_id
dynamic_travel_asset.origin_name
dynamic_travel_asset.price
dynamic_travel_asset.sale_price
dynamic_travel_asset.similar_destination_ids
dynamic_travel_asset.title
final_mobile_urls
final_url_suffix
final_urls
hotel_callout_asset.language_code
hotel_callout_asset.text
id
image_asset.file_size
image_asset.full_size.height_pixels
image_asset.full_size.url
image_asset.full_size.width_pixels
image_asset.mime_type
lead_form_asset.background_image_asset
lead_form_asset.business_name
lead_form_asset.call_to_action_description
lead_form_asset.call_to_action_type
lead_form_asset.custom_disclosure
lead_form_asset.custom_question_fields
lead_form_asset.delivery_methods
lead_form_asset.description
lead_form_asset.desired_intent
lead_form_asset.fields
lead_form_asset.headline
lead_form_asset.post_submit_call_to_action_type
lead_form_asset.post_submit_description
lead_form_asset.post_submit_headline
lead_form_asset.privacy_policy_url
mobile_app_asset.app_id
mobile_app_asset.app_store
mobile_app_asset.end_date
mobile_app_asset.link_text
mobile_app_asset.start_date
name
page_feed_asset.labels
page_feed_asset.page_url
policy_summary.approval_status
policy_summary.policy_topic_entries
policy_summary.review_status
price_asset.language_code
price_asset.price_offerings
price_asset.price_qualifier
price_asset.type
promotion_asset.ad_schedule_targets
promotion_asset.discount_modifier
promotion_asset.end_date
promotion_asset.language_code
promotion_asset.money_amount_off.amount_micros
promotion_asset.money_amount_off.currency_code
promotion_asset.occasion
promotion_asset.orders_over_amount.amount_micros
promotion_asset.orders_over_amount.currency_code
promotion_asset.percent_off
promotion_asset.promotion_code
promotion_asset.promotion_target
promotion_asset.redemption_end_date
promotion_asset.redemption_start_date
promotion_asset.start_date
resource_name
sitelink_asset.ad_schedule_targets
sitelink_asset.description1
sitelink_asset.description2
sitelink_asset.end_date
sitelink_asset.link_text
sitelink_asset.start_date
structured_snippet_asset.header
structured_snippet_asset.values
text_asset.text
tracking_url_template
type
url_custom_parameters
youtube_video_asset.youtube_video_id
youtube_video_asset.youtube_video_title
 Segments
conversion_action
conversion_action_category
conversion_action_name
conversion_adjustment
conversion_lag_bucket
conversion_or_adjustment_lag_bucket
external_conversion_source

asset.book_on_google_asset

Field descriptionA book on google asset.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v10.common.BookOnGoogleAsset
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

asset.call_asset.ad_schedule_targets

Field descriptionList of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v10.common.AdScheduleInfo
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

asset.call_asset.call_conversion_action

Field descriptionThe conversion action to attribute a call conversion to. If not set, the default conversion action is used. This field only has effect if call_conversion_reporting_state is set to USE_RESOURCE_LEVEL_CALL_CONVERSION_ACTION.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.call_asset.call_conversion_reporting_state

Field descriptionIndicates whether this CallAsset should use its own call conversion setting, follow the account level setting, or disable call conversion.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v10.enums.CallConversionReportingStateEnum.CallConversionReportingState
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.call_asset.country_code

Field descriptionRequired. Two-letter country code of the phone number. Examples: 'US', 'us'.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.call_asset.phone_number

Field descriptionRequired. The advertiser's raw phone number. Examples: '1234567890', '(123)456-7890'
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.call_to_action_asset.call_to_action

Field descriptionCall to action.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v10.enums.CallToActionTypeEnum.CallToActionType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.callout_asset.ad_schedule_targets

Field descriptionList of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v10.common.AdScheduleInfo
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

asset.callout_asset.callout_text

Field descriptionRequired. The callout text. The length of this string should be between 1 and 25, inclusive.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.callout_asset.end_date

Field descriptionLast date of when this asset is effective and still serving, in yyyy-MM-dd format.
CategoryATTRIBUTE
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.callout_asset.start_date

Field descriptionStart date of when this asset is effective and can begin serving, in yyyy-MM-dd format.
CategoryATTRIBUTE
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptionCall to action text.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptionRequired. Headline of the carousel card.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptionAsset resource name of the associated 1.91:1 marketing image. This and/or square marketing image asset is required.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptionAsset resource name of the associated 4:5 portrait marketing image.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptionAsset resource name of the associated square marketing image. This and/or a marketing image asset is required.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptionAndroid deep link, e.g. android-app://com.example.android/http/example.com/gizmos?1234.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_custom_asset.contextual_keywords

Field descriptionContextual keywords, e.g. Sedans, 4 door sedans.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

asset.dynamic_custom_asset.formatted_price

Field descriptionFormatted price which can be any characters. If set, this attribute will be used instead of 'price', e.g. Starting at $20,000.00.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_custom_asset.formatted_sale_price

Field descriptionFormatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', e.g. On sale for $15,000.00.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_custom_asset.id

Field descriptionRequired. ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag, e.g. sedan. Required.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_custom_asset.id2

Field descriptionID2 which can be any sequence of letters and digits, e.g. red. ID sequence (ID + ID2) must be unique.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_custom_asset.image_url

Field descriptionImage URL, e.g. http://www.example.com/image.png. The image will not be uploaded as image asset.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptioniOS deep link, e.g. exampleApp://content/page.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_custom_asset.ios_app_store_id

Field descriptioniOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_custom_asset.item_address

Field descriptionItem address which can be specified in one of the following formats. (1) City, state, code, country, e.g. Mountain View, CA, USA. (2) Full address, e.g. 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, e.g. 41.40338, 2.17403
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_custom_asset.item_category

Field descriptionItem category, e.g. Sedans.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_custom_asset.item_description

Field descriptionItem description, e.g. Best selling mid-size car.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_custom_asset.item_subtitle

Field descriptionItem subtitle, e.g. At your Mountain View dealership.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_custom_asset.item_title

Field descriptionRequired. Item title, e.g. Mid-size sedan. Required.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_custom_asset.price

Field descriptionPrice which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, e.g. 20,000.00 USD.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_custom_asset.sale_price

Field descriptionSale price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, e.g. 15,000.00 USD. Must be less than the 'price' field.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_custom_asset.similar_ids

Field descriptionSimilar IDs.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

asset.dynamic_education_asset.address

Field descriptionSchool address which can be specified in one of the following formats. (1) City, state, code, country, e.g. Mountain View, CA, USA. (2) Full address, e.g. 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, e.g. 41.40338, 2.17403
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptionAndroid deep link, e.g. android-app://com.example.android/http/example.com/gizmos?1234.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_education_asset.contextual_keywords

Field descriptionContextual keywords, e.g. Nursing certification, Health, Mountain View.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

asset.dynamic_education_asset.image_url

Field descriptionImage url, e.g. http://www.example.com/image.png. The image will not be uploaded as image asset.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptioniOS deep link, e.g. exampleApp://content/page.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_education_asset.ios_app_store_id

Field descriptioniOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_education_asset.location_id

Field descriptionLocation ID which can be any sequence of letters and digits and must be unique.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_education_asset.program_description

Field descriptionProgram description, e.g. Nursing Certification.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_education_asset.program_id

Field descriptionRequired. Program ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_education_asset.program_name

Field descriptionRequired. Program name, e.g. Nursing. Required.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_education_asset.school_name

Field descriptionSchool name, e.g. Mountain View School of Nursing.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_education_asset.similar_program_ids

Field descriptionSimilar program IDs.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

asset.dynamic_education_asset.subject

Field descriptionSubject of study, e.g. Health.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_education_asset.thumbnail_image_url

Field descriptionThumbnail image url, e.g. http://www.example.com/thumbnail.png. The thumbnail image will not be uploaded as image asset.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptionAndroid deep link, e.g. android-app://com.example.android/http/example.com/gizmos?1234.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_flights_asset.custom_mapping

Field descriptionA custom field which can be multiple key to values mapping separated by delimiters (",", "|" and ":"), in the forms of ": , , ... , | : , ... , | ... | : , ... ," e.g. wifi: most | aircraft: 320, 77W | flights: 42 | legroom: 32".
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_flights_asset.destination_id

Field descriptionRequired. Destination ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_flights_asset.destination_name

Field descriptionDestination name, e.g. Paris.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_flights_asset.flight_description

Field descriptionRequired. Flight description, e.g. Book your ticket. Required.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_flights_asset.flight_price

Field descriptionFlight price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark. e.g. 100.00 USD.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_flights_asset.flight_sale_price

Field descriptionFlight sale price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, e.g. 80.00 USD. Must be less than the 'flight_price' field.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_flights_asset.formatted_price

Field descriptionFormatted price which can be any characters. If set, this attribute will be used instead of 'price', e.g. Starting at $100.00.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_flights_asset.formatted_sale_price

Field descriptionFormatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', e.g. On sale for $80.00.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_flights_asset.image_url

Field descriptionImage URL, e.g. http://www.example.com/image.png. The image will not be uploaded as image asset.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptioniOS deep link, e.g. exampleApp://content/page.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_flights_asset.ios_app_store_id

Field descriptioniOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_flights_asset.origin_id

Field descriptionOrigin ID which can be any sequence of letters and digits. The ID sequence (destination ID + origin ID) must be unique.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_flights_asset.origin_name

Field descriptionOrigin name, e.g. London.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_flights_asset.similar_destination_ids

Field descriptionSimilar destination IDs, e.g. PAR,LON.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

asset.dynamic_hotels_and_rentals_asset.address

Field descriptionAddress which can be specified in one of the following formats. (1) City, state, code, country, e.g. Mountain View, CA, USA. (2) Full address, e.g. 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, e.g. 41.40338, 2.17403
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptionAndroid deep link, e.g. android-app://com.example.android/http/example.com/gizmos?1234.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_hotels_and_rentals_asset.category

Field descriptionCategory, e.g. Hotel suite.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_hotels_and_rentals_asset.contextual_keywords

Field descriptionContextual keywords, e.g. Mountain View "Hotels", South Bay hotels.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

asset.dynamic_hotels_and_rentals_asset.description

Field descriptionDescription, e.g. Close to SJC Airport.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_hotels_and_rentals_asset.destination_name

Field descriptionDestination name, e.g. Downtown Mountain View.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_hotels_and_rentals_asset.formatted_price

Field descriptionFormatted price which can be any characters. If set, this attribute will be used instead of 'price', e.g. Starting at $100.00.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_hotels_and_rentals_asset.formatted_sale_price

Field descriptionFormatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', e.g. On sale for $80.00.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_hotels_and_rentals_asset.image_url

Field descriptionImage URL, e.g. http://www.example.com/image.png. The image will not be uploaded as image asset.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptioniOS deep link, e.g. exampleApp://content/page.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_hotels_and_rentals_asset.ios_app_store_id

Field descriptioniOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_hotels_and_rentals_asset.price

Field descriptionPrice which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, e.g. 100.00 USD.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_hotels_and_rentals_asset.property_id

Field descriptionRequired. Property ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_hotels_and_rentals_asset.property_name

Field descriptionRequired. Property name, e.g. Mountain View Hotel. Required.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_hotels_and_rentals_asset.sale_price

Field descriptionISO 4217 standard. Use '.' as the decimal mark, e.g. 80.00 USD. Must be less than the 'price' field.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_hotels_and_rentals_asset.similar_property_ids

Field descriptionSimilar property IDs.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

asset.dynamic_hotels_and_rentals_asset.star_rating

Field descriptionStar rating. Must be a number between 1-5, inclusive.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_jobs_asset.address

Field descriptionAddress which can be specified in one of the following formats. (1) City, state, code, country, e.g. Mountain View, CA, USA. (2) Full address, e.g. 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, e.g. 41.40338, 2.17403.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptionAndroid deep link, e.g. android-app://com.example.android/http/example.com/gizmos?1234.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_jobs_asset.contextual_keywords

Field descriptionContextual keywords, e.g. Software engineering job.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

asset.dynamic_jobs_asset.description

Field descriptionDescription, e.g. Apply your technical skills.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_jobs_asset.image_url

Field descriptionImage URL, e.g. http://www.example.com/image.png. The image will not be uploaded as image asset.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptioniOS deep link, e.g. exampleApp://content/page.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_jobs_asset.ios_app_store_id

Field descriptioniOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_jobs_asset.job_category

Field descriptionJob category, e.g. Technical.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_jobs_asset.job_id

Field descriptionRequired. Job ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_jobs_asset.job_subtitle

Field descriptionJob subtitle, e.g. Level II.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_jobs_asset.job_title

Field descriptionRequired. Job title, e.g. Software engineer. Required.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_jobs_asset.location_id

Field descriptionLocation ID which can be any sequence of letters and digits. The ID sequence (job ID + location ID) must be unique.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_jobs_asset.salary

Field descriptionSalary, e.g. $100,000.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_jobs_asset.similar_job_ids

Field descriptionSimilar job IDs, e.g. 1275.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

asset.dynamic_local_asset.address

Field descriptionAddress which can be specified in one of the following formats. (1) City, state, code, country, e.g. Mountain View, CA, USA. (2) Full address, e.g. 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, e.g. 41.40338, 2.17403.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptionAndroid deep link, e.g. android-app://com.example.android/http/example.com/gizmos?1234.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_local_asset.category

Field descriptionCategory, e.g. Food.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_local_asset.contextual_keywords

Field descriptionContextual keywords, e.g. Save groceries coupons.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

asset.dynamic_local_asset.deal_id

Field descriptionRequired. Deal ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_local_asset.deal_name

Field descriptionRequired. Deal name, e.g. 50% off at Mountain View Grocers. Required.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_local_asset.description

Field descriptionDescription, e.g. Save on your weekly bill.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_local_asset.formatted_price

Field descriptionFormatted price which can be any characters. If set, this attribute will be used instead of 'price', e.g. Starting at $100.00.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_local_asset.formatted_sale_price

Field descriptionFormatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', e.g. On sale for $80.00.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_local_asset.image_url

Field descriptionImage URL, e.g. http://www.example.com/image.png. The image will not be uploaded as image asset.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptioniOS deep link, e.g. exampleApp://content/page.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_local_asset.ios_app_store_id

Field descriptioniOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_local_asset.price

Field descriptionPrice which can be a number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, e.g. 100.00 USD.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_local_asset.sale_price

Field descriptionSale price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, e.g. 80.00 USD. Must be less than the 'price' field.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_local_asset.similar_deal_ids

Field descriptionSimilar deal IDs, e.g. 1275.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

asset.dynamic_local_asset.subtitle

Field descriptionSubtitle, e.g. Groceries.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_real_estate_asset.address

Field descriptionAddress which can be specified in one of the following formats. (1) City, state, code, country, e.g. Mountain View, CA, USA. (2) Full address, e.g. 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, e.g. 41.40338, 2.17403
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptionAndroid deep link, e.g. android-app://com.example.android/http/example.com/gizmos?1234.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_real_estate_asset.city_name

Field descriptionCity name, e.g. Mountain View, California.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_real_estate_asset.contextual_keywords

Field descriptionContextual keywords, e.g. For sale; Houses for sale.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

asset.dynamic_real_estate_asset.description

Field descriptionDescription, e.g. 3 beds, 2 baths, 1568 sq. ft.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_real_estate_asset.formatted_price

Field descriptionFormatted price which can be any characters. If set, this attribute will be used instead of 'price', e.g. Starting at $200,000.00.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_real_estate_asset.image_url

Field descriptionImage URL, e.g. http://www.example.com/image.png. The image will not be uploaded as image asset.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptioniOS deep link, e.g. exampleApp://content/page.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_real_estate_asset.ios_app_store_id

Field descriptioniOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_real_estate_asset.listing_id

Field descriptionRequired. Listing ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_real_estate_asset.listing_name

Field descriptionRequired. Listing name, e.g. Boulevard Bungalow. Required.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_real_estate_asset.listing_type

Field descriptionListing type, e.g. For sale.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_real_estate_asset.price

Field descriptionPrice which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark. e.g. 200,000.00 USD.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_real_estate_asset.property_type

Field descriptionProperty type, e.g. House.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_real_estate_asset.similar_listing_ids

Field descriptionSimilar listing IDs.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue
Field descriptionAndroid deep link, e.g. android-app://com.example.android/http/example.com/gizmos?1234.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_travel_asset.category

Field descriptionCategory, e.g. Express.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_travel_asset.contextual_keywords

Field descriptionContextual keywords, e.g. Paris trains.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

asset.dynamic_travel_asset.destination_address

Field descriptionDestination address which can be specified in one of the following formats. (1) City, state, code, country, e.g. Mountain View, CA, USA. (2) Full address, e.g. 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, e.g. 41.40338, 2.17403.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_travel_asset.destination_id

Field descriptionRequired. Destination ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_travel_asset.destination_name

Field descriptionDestination name, e.g. Paris.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_travel_asset.formatted_price

Field descriptionFormatted price which can be any characters. If set, this attribute will be used instead of 'price', e.g. Starting at $100.00.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_travel_asset.formatted_sale_price

Field descriptionFormatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', e.g. On sale for $80.00.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_travel_asset.image_url

Field descriptionImage URL, e.g. http://www.example.com/image.png. The image will not be uploaded as image asset.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptioniOS deep link, e.g. exampleApp://content/page.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_travel_asset.ios_app_store_id

Field descriptioniOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_travel_asset.origin_id

Field descriptionOrigin ID which can be any sequence of letters and digits. The ID sequence (destination ID + origin ID) must be unique.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_travel_asset.origin_name

Field descriptionOrigin name, e.g. London.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_travel_asset.price

Field descriptionPrice which can be a number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark. e.g. 100.00 USD.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_travel_asset.sale_price

Field descriptionSale price which can be a number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, e.g. 80.00 USD. Must be less than the 'price' field.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.dynamic_travel_asset.similar_destination_ids

Field descriptionSimilar destination IDs, e.g. NYC.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

asset.dynamic_travel_asset.title

Field descriptionRequired. Title, e.g. Book your train ticket. Required.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.final_mobile_urls

Field descriptionA list of possible final mobile URLs after all cross domain redirects.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

asset.final_url_suffix

Field descriptionURL template for appending params to landing page URLs served with parallel tracking.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.final_urls

Field descriptionA list of possible final URLs after all cross domain redirects.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

asset.hotel_callout_asset.language_code

Field descriptionRequired. The language of the hotel callout. Represented as BCP 47 language tag.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.hotel_callout_asset.text

Field descriptionRequired. The text of the hotel callout asset. The length of this string should be between 1 and 25, inclusive.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.id

Field descriptionOutput only. The ID of the asset.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.image_asset.file_size

Field descriptionFile size of the image asset in bytes.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.image_asset.full_size.height_pixels

Field descriptionHeight of the image.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.image_asset.full_size.url

Field descriptionA URL that returns the image with this height and width.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.image_asset.full_size.width_pixels

Field descriptionWidth of the image.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.image_asset.mime_type

Field descriptionMIME type of the image asset.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v10.enums.MimeTypeEnum.MimeType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.lead_form_asset.background_image_asset

Field descriptionAsset resource name of the background image. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%).
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.lead_form_asset.business_name

Field descriptionRequired. The name of the business being advertised.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.lead_form_asset.call_to_action_description

Field descriptionRequired. Text giving a clear value proposition of what users expect once they expand the form.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.lead_form_asset.call_to_action_type

Field descriptionRequired. Pre-defined display text that encourages user to expand the form.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v10.enums.LeadFormCallToActionTypeEnum.LeadFormCallToActionType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.lead_form_asset.custom_disclosure

Field descriptionCustom disclosure shown along with Google disclaimer on the lead form. Accessible to allowed customers only.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.lead_form_asset.custom_question_fields

Field descriptionOrdered list of custom question fields.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v10.common.LeadFormCustomQuestionField
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

asset.lead_form_asset.delivery_methods

Field descriptionConfigured methods for collected lead data to be delivered to advertiser. Only one method typed as WebhookDelivery can be configured.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v10.common.LeadFormDeliveryMethod
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

asset.lead_form_asset.description

Field descriptionRequired. Detailed description of the expanded form to describe what the form is asking for or facilitating.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.lead_form_asset.desired_intent

Field descriptionDesired intent for the lead form, e.g. more volume or more qualified.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v10.enums.LeadFormDesiredIntentEnum.LeadFormDesiredIntent
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.lead_form_asset.fields

Field descriptionOrdered list of input fields.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v10.common.LeadFormField
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

asset.lead_form_asset.headline

Field descriptionRequired. Headline of the expanded form to describe what the form is asking for or facilitating.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.lead_form_asset.post_submit_call_to_action_type

Field descriptionPre-defined display text that encourages user action after the form is submitted.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v10.enums.LeadFormPostSubmitCallToActionTypeEnum.LeadFormPostSubmitCallToActionType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.lead_form_asset.post_submit_description

Field descriptionDetailed description shown after form submission that describes how the advertiser will follow up with the user.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.lead_form_asset.post_submit_headline

Field descriptionHeadline of text shown after form submission that describes how the advertiser will follow up with the user.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.lead_form_asset.privacy_policy_url

Field descriptionRequired. Link to a page describing the policy on how the collected data is handled by the advertiser/business.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.mobile_app_asset.app_id

Field descriptionRequired. A string that uniquely identifies a mobile application. It should just contain the platform native id, like "com.android.ebay" for Android or "12345689" for iOS.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.mobile_app_asset.app_store

Field descriptionRequired. The application store that distributes this specific app.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v10.enums.MobileAppVendorEnum.MobileAppVendor
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.mobile_app_asset.end_date

Field descriptionLast date of when this asset is effective and still serving, in yyyy-MM-dd format.
CategoryATTRIBUTE
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptionRequired. The visible text displayed when the link is rendered in an ad. The length of this string should be between 1 and 25, inclusive.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.mobile_app_asset.start_date

Field descriptionStart date of when this asset is effective and can begin serving, in yyyy-MM-dd format.
CategoryATTRIBUTE
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.name

Field descriptionOptional name of the asset.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.page_feed_asset.labels

Field descriptionLabels used to group the page urls.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

asset.page_feed_asset.page_url

Field descriptionRequired. The webpage that advertisers want to target.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.policy_summary.approval_status

Field descriptionOutput only. The overall approval status of this asset, calculated based on the status of its individual policy topic entries.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v10.enums.PolicyApprovalStatusEnum.PolicyApprovalStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.policy_summary.policy_topic_entries

Field descriptionOutput only. The list of policy findings for this asset.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v10.common.PolicyTopicEntry
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

asset.policy_summary.review_status

Field descriptionOutput only. Where in the review process this asset is.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v10.enums.PolicyReviewStatusEnum.PolicyReviewStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.price_asset.language_code

Field descriptionRequired. The language of the price asset. Represented as BCP 47 language tag.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.price_asset.price_offerings

Field descriptionThe price offerings of the price asset. The size of this collection should be between 3 and 8, inclusive.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v10.common.PriceOffering
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

asset.price_asset.price_qualifier

Field descriptionThe price qualifier of the price asset.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v10.enums.PriceExtensionPriceQualifierEnum.PriceExtensionPriceQualifier
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.price_asset.type

Field descriptionRequired. The type of the price asset.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v10.enums.PriceExtensionTypeEnum.PriceExtensionType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.promotion_asset.ad_schedule_targets

Field descriptionList of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v10.common.AdScheduleInfo
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

asset.promotion_asset.discount_modifier

Field descriptionA modifier for qualification of the discount.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v10.enums.PromotionExtensionDiscountModifierEnum.PromotionExtensionDiscountModifier
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.promotion_asset.end_date

Field descriptionLast date of when this asset is effective and still serving, in yyyy-MM-dd format.
CategoryATTRIBUTE
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.promotion_asset.language_code

Field descriptionThe language of the promotion. Represented as BCP 47 language tag.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.promotion_asset.money_amount_off.amount_micros

Field descriptionAmount in micros. One million is equivalent to one unit.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.promotion_asset.money_amount_off.currency_code

Field descriptionThree-character ISO 4217 currency code.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.promotion_asset.occasion

Field descriptionThe occasion the promotion was intended for. If an occasion is set, the redemption window will need to fall within the date range associated with the occasion.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v10.enums.PromotionExtensionOccasionEnum.PromotionExtensionOccasion
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.promotion_asset.orders_over_amount.amount_micros

Field descriptionAmount in micros. One million is equivalent to one unit.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.promotion_asset.orders_over_amount.currency_code

Field descriptionThree-character ISO 4217 currency code.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.promotion_asset.percent_off

Field descriptionPercentage off discount in the promotion. 1,000,000 = 100%. Either this or money_amount_off is required.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.promotion_asset.promotion_code

Field descriptionA code the user should use in order to be eligible for the promotion.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.promotion_asset.promotion_target

Field descriptionRequired. A freeform description of what the promotion is targeting.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.promotion_asset.redemption_end_date

Field descriptionLast date of when the promotion is eligible to be redeemed, in yyyy-MM-dd format.
CategoryATTRIBUTE
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.promotion_asset.redemption_start_date

Field descriptionStart date of when the promotion is eligible to be redeemed, in yyyy-MM-dd format.
CategoryATTRIBUTE
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.promotion_asset.start_date

Field descriptionStart date of when this asset is effective and can begin serving, in yyyy-MM-dd format.
CategoryATTRIBUTE
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.resource_name

Field descriptionImmutable. The resource name of the asset. Asset resource names have the form: customers/{customer_id}/assets/{asset_id}
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Field descriptionList of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v10.common.AdScheduleInfo
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue
Field descriptionFirst line of the description for the sitelink. If set, the length should be between 1 and 35, inclusive, and description2 must also be set.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptionSecond line of the description for the sitelink. If set, the length should be between 1 and 35, inclusive, and description1 must also be set.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptionLast date of when this asset is effective and still serving, in yyyy-MM-dd format.
CategoryATTRIBUTE
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptionRequired. URL display text for the sitelink. The length of this string should be between 1 and 25, inclusive.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptionStart date of when this asset is effective and can begin serving, in yyyy-MM-dd format.
CategoryATTRIBUTE
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.structured_snippet_asset.header

Field descriptionRequired. The header of the snippet. This string should be one of the predefined values at https://developers.google.com/google-ads/api/reference/data/structured-snippet-headers
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.structured_snippet_asset.values

Field descriptionRequired. The values in the snippet. The size of this collection should be between 3 and 10, inclusive. The length of each value should be between 1 and 25 characters, inclusive.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

asset.text_asset.text

Field descriptionText content of the text asset.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.tracking_url_template

Field descriptionURL template for constructing a tracking URL.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.type

Field descriptionOutput only. Type of the asset.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v10.enums.AssetTypeEnum.AssetType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.url_custom_parameters

Field descriptionA list of mappings to be used for substituting URL custom parameter tags in the tracking_url_template, final_urls, and/or final_mobile_urls.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v10.common.CustomParameter
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

asset.youtube_video_asset.youtube_video_id

Field descriptionYouTube video id. This is the 11 character string value used in the YouTube video URL.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset.youtube_video_asset.youtube_video_title

Field descriptionYouTube video title.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_action

Field descriptionResource name of the conversion action.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_action_category

Field descriptionConversion action category.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v10.enums.ConversionActionCategoryEnum.ConversionActionCategory
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_action_name

Field descriptionConversion action name.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_adjustment

Field descriptionThis segments your conversion columns by the original conversion and conversion value vs. the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data.
CategorySEGMENT
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_lag_bucket

Field descriptionAn enum value representing the number of days between the impression and the conversion.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v10.enums.ConversionLagBucketEnum.ConversionLagBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_or_adjustment_lag_bucket

Field descriptionAn enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v10.enums.ConversionOrAdjustmentLagBucketEnum.ConversionOrAdjustmentLagBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.external_conversion_source

Field descriptionExternal conversion source.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v10.enums.ExternalConversionSourceEnum.ExternalConversionSource
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse