Associate Search Console to Merchant Center to discover growth opportunities
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Monday, September 11, 2023
Search Console is launching a few enhancements to the Shopping tab Listings report to help merchants
better manage their product offering.
Last November, Search Console created a new section to help merchants
show their products on the Shopping tab and grow their businesses across Google by creating a Merchant
Center account.
Today, Search Console is enhancing this section to further help businesses with a Merchant Center account
to monitor the status of their products and discover opportunities to improve their visibility on Google.
With the first enhancement, merchants will receive notifications when products stop appearing on the Shopping
tab due to any issues.
The second enhancement shows merchants opportunities to increase clicks and improve ranking of products on Google.
To enable these new enhancements in your Shopping tab Listing report, you will need to
associate your Search Console property with a Merchant Center account. The association can be easily
created by any Search Console property owner with admin rights to the relevant Merchant Center account.
Once the association is created, all Search Console users of the property will be able to see the new experience.
We're rolling out this change gradually over the next few weeks. Navigate to the
Shopping tab listings section in Search Console to check if the feature is available to you, and once it is,
follow the instructions. Read more about the
Shopping tab listings.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eSearch Console is launching enhancements to the Shopping tab Listings report to help merchants better manage their product offerings and visibility on Google.\u003c/p\u003e\n"],["\u003cp\u003eMerchants will receive notifications when products stop appearing on the Shopping tab due to issues, and they will see opportunities to improve product ranking and clicks.\u003c/p\u003e\n"],["\u003cp\u003eThese enhancements require associating your Search Console property with a Merchant Center account.\u003c/p\u003e\n"],["\u003cp\u003eThe rollout is gradual over the next few weeks, and you can check availability in the Shopping tab listings section of Search Console.\u003c/p\u003e\n"]]],["Search Console is improving the Shopping tab Listings report for merchants with Merchant Center accounts. Enhancements include notifications when products are removed from the Shopping tab and insights to increase product visibility and clicks. To access these features, users must link their Search Console property to a Merchant Center account. The update will roll out gradually over the next few weeks. Users can find the Shopping tab Listings section in Search Console and reach out with any questions.\n"],null,["# Associate Search Console to Merchant Center to discover growth opportunities\n\nMonday, September 11, 2023\n\n\nSearch Console is launching a few enhancements to the Shopping tab Listings report to help merchants\nbetter manage their product offering.\n\n\nLast November, Search Console created a new section to help merchants [show their products on the Shopping tab](/search/blog/2022/11/shopping-tab-with-search-console) and grow their businesses across Google by creating a Merchant\nCenter account.\n\n\nToday, Search Console is enhancing this section to further help businesses with a Merchant Center account\nto monitor the status of their products and discover opportunities to improve their visibility on Google.\n\n\nWith the first enhancement, merchants will receive notifications when products stop appearing on the Shopping\ntab due to any issues.\n\n\nThe second enhancement shows merchants opportunities to increase clicks and improve ranking of products on Google.\n\n\nTo enable these new enhancements in your Shopping tab Listing report, you will need to\n[associate your Search Console property with a Merchant Center account](https://support.google.com/webmasters/answer/9419894#zippy=%2Crequest-an-association%2Crequest-a-merchant-center-account-association). The association can be easily\ncreated by any Search Console property owner with admin rights to the relevant Merchant Center account.\nOnce the association is created, all Search Console users of the property will be able to see the new experience.\n\n\nWe're rolling out this change gradually over the next few weeks. Navigate to the [Shopping tab listings](https://search.google.com/search-console/shopping-tab-listings) section in Search Console to check if the feature is available to you, and once it is,\nfollow the instructions. Read more about the [Shopping tab listings](https://support.google.com/webmasters/answer/12429106).\n\n\nIf you have any questions or concerns, please reach out to us via the [Google Search Central Community](https://support.google.com/webmasters/threads?thread_filter=(category:search_console)) or on [Twitter](https://twitter.com/googlesearchc).\n\nPosted by Humaira Patel, Merchant Shopping Product Manager and Kalyan Ponnam, Merchant Retention Product Manager,\nand [Moshe Samet](/search/blog/authors/moshe-samet), Search Console Product Manager."]]
