Start showing your products on the Shopping tab with Search Console

Wednesday, November 16, 2022

Continuing our efforts to support merchants and help them grow their businesses across Google, Search Console is introducing a new section for Shopping tab listings to help online store owners show their products on the Shopping tab on Google.

We’ve introduced several features to make it easier for Search Console users to show their products across Google. Recently, Search Console launched a Merchant Listings report to help merchants add Product structured data. Today, eligible online store owners that have implemented product markup will see a new section called Shopping tab listings. We will roll out this change gradually over the next few weeks, so you might not see any changes for now.

From there, merchants will be able to easily create a Merchant Center account using a simplified assisted sign-up process without the need to re-verify website ownership. With this new option, there is no need to submit a product feed; merchants only need to keep product structured data up-to-date. This streamlined experience will get products quickly on the Shopping tab on Google and help merchants reach people looking for products.

Search Console Shopping tab listings report

To get started, navigate to the shopping tab listings section in Search Console and follow the instructions. Read more about enabling shopping tab listings.

If you have any questions or concerns, please reach out to us via the