Google Search Console Insights behind the curtains

Monday, August 9, 2021

Search Console Insights is an experience that makes both Google Search Console (GSC) and Google Analytics (GA) data available and tailored to content creators and website owners. Following last month's announcement, we received great feedback from the community, and also questions about the data.

In this post, we provide answers to some of those questions and clarify some points. For example, if you're trying to compare the data you see in GSC Insights to what you see in GA, you might find some differences - why is that?

Google Search Console Insights Frequently asked questions

Why can’t I see Google Analytics data in Search Console Insights?

If you associate GA to Search Console properly, you will have access to more insights that can help you understand your content's performance. If you do not create an association you'll have access only to the Google Search card.

There are a few reasons why your GA data may not be appearing on GSC Insights:

  1. Your GSC property is not associated with a GA property: visit the help center to learn how to create an association. In particular, if you have separate properties for your HTTP and HTTPS traffic on GSC, make sure to associate the property that receives the most traffic or consider