Tuesday, July 20, 2021
Suppose you open Search Console and find out that your Google Search traffic dropped. What should you do? A drop in organic Search traffic can happen for several reasons, and most of them can be reversed. But it may not be straightforward to understand what exactly happened to your site.
Main causes for drops in Search traffic
To help you get an idea of what is affecting your traffic, I've sketched a few examples of drops and what they could potentially mean. For more information on each example, read on.