More time, tools, and details on the page experience update

Monday, April 19, 2021

Last November we announced that the page experience ranking change will go live on Google Search this year, in what we're calling the "page experience update". To help publishers and site owners improve their page experience and prepare, today we're announcing a few key updates:

  1. Gradual rollout starting in mid-June this year
  2. Details on what will be included in the update
  3. A new Page Experience report in Search Console
  4. Support for signed exchanges for all content on Google Search

Gradual rollout starting in mid-June this year

We'll begin using page experience as part of our ranking systems beginning in mid-June 2021. However, page experience won't play its full role as part of those systems until the end of August. You can think of it as if you're adding a flavoring to a food you're preparing. Rather than add the flavor all at once into the mix, we'll be slowly adding it all over this time period.

As we have said before, while this update is designed to highlight pages that offer great user experiences