今天，我们将开始支持 Google 搜索的 AMP 网页搜索结果（也称为“蓝色链接”）链接到 Signed Exchange，这是一项由 IETF Web 打包规范支持的新兴网络功能。通过 Google 搜索即时加载内容时，Signed Exchange 支持显示发布商的网域。截至撰写本文时，此功能已在支持必要网络平台功能的浏览器 (Google Chrome) 中提供，随着获得更多支持，适用范围将会扩大到包括更多浏览器（例如即将推出的 Microsoft Edge 版本）。
AMP 即时加载的背景
AMP 的最大优势之一是能够即时加载用户在 Google 搜索中点击的 AMP 网页。近乎即时加载的运作方式是：提前请求内容、在用户点击结果的可能性与设备和网络限制之间进行权衡，并以保护隐私的方式实现。
我们相信，以保护隐私的方式即时加载网页内容会带来翻天覆地的用户体验，但为了实现这一目标，我们必须做出取舍；也就是说，浏览器地址栏中显示的网址以 google.com/amp 开头（因为是在 Google AMP 查看工具中显示），而不是显示发布商的网域。我们收到了用户和发布商对此问题的反馈，去年我们发现了一项网络平台创新，其提供的解决方案可在显示内容的原始网址的同时保留 AMP 的即时加载功能。
隆重推出 Signed Exchange
Signed Exchange 是一种文件格式，在网页打包规范中有定义，使浏览器可以信任某个文档，就好像它属于您的网域。这样，您就可以使用第一方 Cookie 和存储空间来自定义内容并简化分析集成。您的网页会以您的网址（而非 google.com/amp 网址）显示。
当发布商、浏览器和 Google 搜索体验上下文都支持 Signed Exchange 时，Google 搜索会链接到 Signed Exchange。作为发布商，除了非 Signed Exchange 版本的内容，您还需要发布 Signed Exchange 版本的内容。详细了解 Google 搜索如何支持 Signed Exchange。
[[["易于理解","easyToUnderstand","thumb-up"],["解决了我的问题","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["没有我需要的信息","missingTheInformationINeed","thumb-down"],["太复杂/步骤太多","tooComplicatedTooManySteps","thumb-down"],["内容需要更新","outOfDate","thumb-down"],["翻译问题","translationIssue","thumb-down"],["示例/代码问题","samplesCodeIssue","thumb-down"],["其他","otherDown","thumb-down"]],[],[[["Google Search is rolling out support for signed exchanges in AMP results, enabling publishers' domains to be displayed during instant loading."],["Signed exchanges allow content to be instantly loaded while displaying the publisher's URL instead of a google.com/amp URL."],["Publishers need to publish both signed and non-signed exchange versions of their content to utilize this feature."],["Support for signed exchanges is currently available in Google Chrome and will expand to other browsers as they implement the necessary features."],["Publishers can implement signed exchanges themselves or inquire with their CDN provider for support."]]],["Google Search now supports linking to signed exchanges in AMP web results, enabling the display of the publisher's domain instead of google.com/amp in the browser's address bar. Signed exchanges are a file format allowing browsers to trust documents as if they originate from the publisher's domain. Publishers must publish both signed and non-signed versions. CDNs like Cloudflare offer signed exchanges. Implementation guides and support resources are available for publishers to adopt this feature.\n"]]
