[[["易于理解","easyToUnderstand","thumb-up"],["解决了我的问题","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["没有我需要的信息","missingTheInformationINeed","thumb-down"],["太复杂/步骤太多","tooComplicatedTooManySteps","thumb-down"],["内容需要更新","outOfDate","thumb-down"],["翻译问题","translationIssue","thumb-down"],["示例/代码问题","samplesCodeIssue","thumb-down"],["其他","otherDown","thumb-down"]],["最后更新时间 (UTC)：2015-07-01。"],[[["\u003cp\u003eGoogle's search algorithms treat new gTLDs (like .guru or .how) the same as other gTLDs (like .com or .org), without giving them any specific advantage or disadvantage.\u003c/p\u003e\n"],["\u003cp\u003eGoogle can crawl and index IDN TLDs (like .みんな), treating the Punycode and unencoded versions as equivalent.\u003c/p\u003e\n"],["\u003cp\u003e.BRAND TLDs receive the same treatment as other gTLDs, requiring similar geotargeting settings and not influencing crawling, indexing, or ranking.\u003c/p\u003e\n"],["\u003cp\u003eNew region or city TLDs (like .london or .bayern) are treated as gTLDs, similar to .eu or .asia.\u003c/p\u003e\n"],["\u003cp\u003eGoogle generally uses ccTLDs (like .uk or .ae) to geotarget websites, associating them with specific countries for increased relevance.\u003c/p\u003e\n"]]],["Google treats new gTLDs (like .guru) the same as .com or .org; keywords in TLDs don't affect search ranking. IDN TLDs (like .みんな) are fully supported, with Punycode versions equivalent to unencoded ones. .BRAND TLDs receive no special weight. Region or city TLDs (like .london) are treated as gTLDs, but there could be exceptions. ccTLDs generally signal geographic relevance, and moving from a .com to a new TLD is treated like any site move.\n"],null,["# Google's handling of new top level domains\n\nTuesday, July 21, 2015\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). Check out our up-to-date documentation about [managing international and multilingual sites](/search/docs/specialty/international).\n\n\nWith the coming of many new generic top level domains\n([gTLDs](https://en.wikipedia.org/wiki/Generic_top-level_domain)),\nwe'd like to give some insight into how these are handled in Google's search. We've heard and seen\nquestions and misconceptions about the way we treat new top level domains (TLDs), like .guru,\n.how, or any of the .BRAND gTLDs, for example:\n\n\n**Q: How will new gTLDs affect search? Is Google changing the search algorithm to favor these\nTLDs? How important are they really in search?** \n\nA: Overall, our systems treat new gTLDs like other gTLDs (like .com and .org). Keywords in a TLD\ndo not give any advantage or disadvantage in search.\n\n\n**Q: What about\n[IDN](https://en.wikipedia.org/wiki/Internationalized_domain_name)\nTLDs such as .みんな? Can Googlebot crawl and index them, so that\nthey can be used in search?** \n\nA: Yes. These TLDs can be used the same as other TLDs (it's easy to check with a query like\nsite:みんな). Google treats the Punycode version of a hostname as\nbeing equivalent to the unencoded version, so you don't need to redirect or canonicalize them\nseparately. For the rest of the URL, remember to use UTF-8 for the path and query-string in the\nURL, when using non-ASCII characters.\n\n\n**Q: Will a .BRAND TLD be given any more or less weight than a .com?** \n\nA: No. Those TLDs will be treated the same as a other gTLDs. They will require the same\ngeotargeting settings and configuration, and they won't have more weight or influence in the way\nwe crawl, index, or rank URLs.\n\n\n**Q: How are the new region or city TLDs (like .london or .bayern) handled?** \n\nA: Even if they look region-specific, we will treat them as gTLDs. This is consistent with our\nhandling of regional TLDs like .eu and .asia. There may be exceptions at some point down the line,\nas we see how they're used in practice. See our help center for more information on\n[multi-regional and multilingual sites](/search/docs/specialty/international/managing-multi-regional-sites),\nand set\n[geotargeting in Search Console](https://support.google.com/webmasters/answer/62399)\nwhere relevant.\n\n\n**Q: What about real\n[ccTLDs](https://en.wikipedia.org/wiki/Country_code_top-level_domain)\n(country code top-level domains): will Google favor ccTLDs (like .uk, .ae, etc.) as a local\ndomain for people searching in those countries?** \n\nA: By default, most ccTLDs (with\n[exceptions](https://support.google.com/webmasters/answer/1347922))\nresult in Google using these to geotarget the website; it tells us that the website is probably\nmore relevant in the appropriate country. Again, see our help center for more information on\n[multi-regional and multilingual sites](/search/docs/specialty/international/managing-multi-regional-sites).\n\n\n**Q: Will Google support my SEO efforts to move my domain from .com to a new TLD? How do I move\nmy website without losing any search ranking or history?** \n\nA: We have extensive\n[site move documentation](/search/docs/crawling-indexing/site-move-with-url-changes)\nin our Help Center. We treat these moves the same as any other site move. That said, domain\nchanges can take time to be processed for Search (and outside of Search, users expect email\naddresses to remain valid over a longer period of time), so it's generally best to choose a domain\nthat will fit your long-term needs.\n\n\nWe hope this gives you more information on how the new top level domains are handled. If you have\nany more questions, you can drop them here, or ask in our\n[help forums](https://support.google.com/webmasters/go/community).\n\n\nPosted by [John Mueller](https://johnmu.com/), Webmaster Trends\nAnalyst"]]
