為了協助各位網站管理員避免搜尋引擎最佳化 (SEO) 作業的常見錯誤，我特地拍攝影片，概述了我在 SEO 產業中注意到的五大常見錯誤。大約在四年前，我們也曾彙整各位讀者對 SEO 作業提出的建議，並根據這些意見回饋更新相關的說明中心文章。2008 年的許多建議至今依然適用，現在就讓我們回顧這些建議，繼續打造出更優質的網站吧！
目標不一致：請特別留意您設定的 SEO 目標，確保這些目標的方向和貴公司的整體目標以及其他部門的目標一致。舉例來說，如果您負責為各產品頁面 (以及網站提供的完整使用者體驗) 進行最佳化調整，請同時為行銷團隊即將舉辦的廣告活動貢獻您的專業知識。同樣道理，如果銷團隊推出新影片或互動性更高的網站，也請確保搜尋者能夠找到這些內容。
[[["容易理解","easyToUnderstand","thumb-up"],["確實解決了我的問題","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["缺少我需要的資訊","missingTheInformationINeed","thumb-down"],["過於複雜/步驟過多","tooComplicatedTooManySteps","thumb-down"],["過時","outOfDate","thumb-down"],["翻譯問題","translationIssue","thumb-down"],["示例/程式碼問題","samplesCodeIssue","thumb-down"],["其他","otherDown","thumb-down"]],[],[[["\u003cp\u003eThis post highlights common SEO mistakes to avoid, such as lacking a clear value proposition, disjointed strategies, inefficient workarounds, chasing fleeting trends, and slow website updates.\u003c/p\u003e\n"],["\u003cp\u003eIt emphasizes six fundamental SEO tips, including offering unique content, using relevant keywords, optimizing website structure and tags, signing up for Webmaster Tools email forwarding, promoting natural engagement, and staying current with content and user experience.\u003c/p\u003e\n"],["\u003cp\u003eThe post aims to guide webmasters in enhancing their website's search engine optimization for lasting success by focusing on user experience and relevant content.\u003c/p\u003e\n"],["\u003cp\u003eIt encourages website owners to consider their target audience's needs and search behaviors when developing and optimizing their online presence.\u003c/p\u003e\n"]]],["The content outlines five common SEO mistakes: lacking a value proposition, using a segmented approach, employing time-consuming workarounds, chasing trends, and slow iteration. It then provides six fundamental SEO tips: creating a unique site, including relevant keywords, optimizing tags and site architecture, using email forwarding in Webmaster Tools, attracting buzz, and staying updated and relevant. The information also references a video on the common mistakes.\n"],null,["# Five common SEO mistakes (and six good ideas!)\n\nTuesday, March 20, 2012\n\n\nTo help you avoid common mistakes webmasters face with regard to search engine optimization (SEO),\nI filmed a video outlining five common mistakes I've noticed in the SEO industry. Almost four\nyears ago, we also gathered information from all of you (our readers) about\n[your SEO recommendations](/search/blog/2008/06/what-are-your-seo-recommendations) and\nupdated our related [Help Center article](/search/docs/fundamentals/do-i-need-seo)\ngiven your feedback. Much of the same advice from 2008 still holds true today---here's to\nmore years ahead building a great site! \n\nIf you're short on time, here's the gist:\n\nAvoid these common mistakes\n---------------------------\n\n1. **Having no value proposition**: Try not to assume that a site should rank #1 without knowing why it's helpful to searchers (and better than the competition).\n2. **Segmented approach**: Be wary of setting SEO-related goals without making sure they're aligned with your company's overall objectives and the goals of other departments. For example, in tandem with your work optimizing product pages (and the full user experience once they come to your site), also contribute your expertise to your marketing team's upcoming campaign. So if your marketing team is launching new videos or a more interactive site, be sure that searchers can find their content, too.\n3. **Time-consuming workarounds** : Avoid implementing a hack rather than researching new features or best practices that could simplify development (for example, changing the timestamp on an updated URL so it's crawled more quickly instead of easily submitting the URL through [Fetch as Googlebot](/search/blog/2011/08/submit-urls-to-google-with-fetch-as)).\n4. **Caught in SEO trends**: Consider spending less time obsessing about the latest \"trick\" to boost your rankings and instead focus on the fundamental tasks/efforts that will bring lasting visitors.\n5. **Slow iteration**: Aim to be agile rather than promote an environment where the infrastructure and/or processes make improving your site, or even testing possible improvements, difficult.\n\nSix fundamental SEO tips\n------------------------\n\n1. **Do something cool**: Make sure your site stands out from the competition---in a good way!\n2. **Include relevant words in your copy**: Try to put yourself in the shoes of searchers. What would they query to find you? Your name/business name, location, products, etc., are important. It's also helpful to use the same terms in your site that your users might type (for example, you might be a trained \"flower designer\" but most searchers might type \"florist\"), and to answer the questions they might have (for example, store hours, product specs, reviews). It helps to know your customers.\n3. **Be smart about your tags and site architecture** : Create unique title elements and meta descriptions; include Rich Snippets markup from [schema.org](https://schema.org/) where appropriate. Have intuitive navigation and [good internal links](/search/blog/2008/10/good-times-with-inbound-links).\n4. **Sign up for\n [email forwarding in Webmaster Tools](https://support.google.com/webmasters/answer/140528)** : Help us communicate with you, especially when we notice [something awry](/search/blog/2010/03/is-your-site-hacked-new-message-center) with your site.\n5. **Attract buzz**: Natural links, +1s, likes, follows... In every business there's something compelling, interesting, entertaining, or surprising that you can offer or share with your users. Provide a helpful service, tell fun stories, paint a vivid picture and users will share and reshare your content.\n6. **Stay fresh and relevant**: Keep content up-to-date and consider options such as building a social media presence (if that's where a potential audience exists) or creating an ideal mobile experience if your users are often on-the-go.\n\nGood luck to everyone!\n\nWritten by\n[Maile Ohye](/search/blog/authors/maile-ohye),\nDeveloper Programs Tech Lead"]]
