有多少个 Google 网页使用了描述性的标题标记？我们是否使用了说明 meta 标记？标题标记？虽然我们始终努力做到以用户为中心，但我们的产品能否采用搜索引擎优化 (SEO) 优化？以上只是我们通过 Google 的 SEO 报告卡回答的一些问题。
Google 的 SEO 报告卡旨在为 Google 的产品团队提供建议，帮助他们了解如何通过简单且可接受的优化措施来改进其产品网页。这些优化措施不仅可以帮助搜索引擎更好地了解我们网页的内容，还可以改善用户访问我们网站时的体验。修正网页中的 404 错误和损坏的链接、简化网址选择以及为网页提供更易理解的标题和摘要等简单步骤对用户和搜索引擎都有益。从该项目开始时，我们还想公开发布报告卡，以便其他公司和网站站长从报告中汲取经验，该报告中包含数十个直接从我们产品页面获取的示例。
该项目查看了 100 种不同 Google 产品的主页面，并针对十几个常见的优化类别进行衡量。该项目的未来迭代版本可能会着眼于更深层次的 Google 产品网页以及国际网页。我们上个月在 Google 内部发布了报告卡，自那时起，许多团队都对其采取了措施或计划对此采取措施。
[[["易于理解","easyToUnderstand","thumb-up"],["解决了我的问题","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["没有我需要的信息","missingTheInformationINeed","thumb-down"],["太复杂/步骤太多","tooComplicatedTooManySteps","thumb-down"],["内容需要更新","outOfDate","thumb-down"],["翻译问题","translationIssue","thumb-down"],["示例/代码问题","samplesCodeIssue","thumb-down"],["其他","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle's SEO Report Card provides product teams with ideas to improve their products' pages using simple and accepted SEO optimizations.\u003c/p\u003e\n"],["\u003cp\u003eThese optimizations are intended to improve search engine understanding and user experience.\u003c/p\u003e\n"],["\u003cp\u003eThe report card examined 100 Google product pages across 12 optimization categories.\u003c/p\u003e\n"],["\u003cp\u003eGoogle encourages other companies and webmasters to utilize the report and provide feedback.\u003c/p\u003e\n"],["\u003cp\u003eGoogle's SEO Starter Guide is recommended for those looking to conduct their own SEO tune-up.\u003c/p\u003e\n"]]],["Google's SEO Report Card assessed 100 product pages across a dozen optimization categories, aiming to improve search engine understanding and user experience. Key actions included fixing broken links, simplifying URLs, and improving page titles. The project sought to provide Google teams with optimization ideas and share lessons with other webmasters. Many teams have already taken or are planning to take action. The report card is public. Future versions will examine deeper product pages and international ones.\n"],null,["# Google's SEO Report Card\n\nWednesday, March 03, 2010\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore).\n\n\nHow many of Google's web pages use a descriptive title tag? Do we use description `meta` tags?\nHeading tags? While we always try to focus on the user, could our products use an SEO tune up?\nThese are just some of the questions we set out to answer with Google's SEO Report Card.\n\n\n[Google's SEO Report Card](https://www.google.com/webmasters/docs/google-seo-report-card.pdf)\nis an effort to provide Google's product teams with ideas on how they can improve their products'\npages using simple and accepted optimizations. These optimizations are intended to not only help\nsearch engines understand the content of our pages better, but also to improve our users'\nexperience when visiting our sites. Simple steps such as fixing 404s and broken links,\nsimplifying URL choice, and providing easier-to-understand titles and snippets for our pages can\nbenefit both users and search engines. From the start of the project we also wanted to release\nthe report card publicly so other companies and webmasters could learn from the report, which is\nfilled with dozens of examples taken straight from our products' pages.\n\n\nThe project looked at the main pages of 100 different Google products, measuring them across a\ndozen common optimization categories. Future iterations of the project might look at deeper Google\nproduct web pages as well as international ones. We released the report card within Google last\nmonth and since then a good number of teams have taken action on it or plan to.\n\n\nWe hope you find our\n[SEO Report Card](https://www.google.com/webmasters/docs/google-seo-report-card.pdf)\nuseful and we'd love to hear your feedback in the comments below or in the\n[Webmaster Central Help Forum](https://support.google.com/webmasters/community).\nAnd if you'd like to do your own SEO tune up, a good place to start is by reading our\n[SEO Beginner's Guide](/search/blog/2008/11/googles-seo-starter-guide).\n\n\nWritten by Brandon Falls, Adi Goradia, and [Charlene Perez](http://www.linkedin.com/in/char-perez), Search Quality Team"]]
