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Thursday, December 21, 2006
SES Chicago
was wonderful. Meeting so many of you made the trip absolutely perfect. It was as special as if
(Chicago local)
Oprah had joined
us!
While hanging out at the Google booth, I was often asked about how to take advantage of our
Webmaster Tools.
For example, here's one tip on Common Words.
Common Words: Our prioritized listing of your site's content
The common words feature lists in order of priority (from highest to lowest) the prevalent
words we've found in your site, and in links to your site. (This information isn't available for
subdirectories or subdomains.) Here are the steps to leveraging common words:
Determine your website's key concepts. If it offers getaways to a cattle ranch in Wyoming, the
key concepts may be "cattle ranch," "horseback riding," and "Wyoming."
Verify that Google detected the same phrases you believe are of high importance. Login to
Webmaster Tools, select your
verified site,
and choose Page analysis from the Statistics tab. Here, under "Common words in
your site's content," we list the phrases detected from your site's content in order of
prevalence. Do the common words lack any concepts you believe are important? Are they listing
phrases that have little direct relevance to your site?
If you're missing important phrases, you should first review your content. Do you have
solid, textual information that explains and relates to the key concepts of your site? If
in the cattle-ranch example, "horseback riding" was absent from common words, you may then
want to review the "activities" page of the site. Does it include mostly images, or only
list a schedule of riding lessons, rather than conceptually relevant information?
It may sound obvious, but if you want to rank for a certain set of keywords, but we don't
even see those keyword phrases on your website, then ranking for those phrases will be
difficult.
When you see general, non-illustrative common words that don't relate helpfully to your
site's content (for example, a top listing of "driving directions" or "contact us"), then it
may be beneficial to increase the ratio of relevant content on your site. (Although don't be
too worried if you see a few of these common words, as long as you also see words that are
relevant to your main topics.) In the cattle ranch example, you would give visitors "driving
directions" and "contact us" information. However, if these general, non-illustrative terms
surface as the highest-rated common words, or the entire list of common words is only these
types of terms, then Google (and likely other search engines) could not find enough "meaty"
content.
If you find that many of the common words still don't relate to your site, check out our
blog post on
unexpected common words.
Here are a few of our favorite posts on improving your site's content:
Should you decide to update your content, please keep in mind that we will need to recrawl your
site in order to recognize changes, and that this may take time. Of course, you can notify us of
modifications by
submitting a Sitemap.
Happy holidays from all of us on the Webmaster Central team!
SES Chicago: Googlers Trevor Foucher, Adam Lasnik and Jonathan Simon
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle's Webmaster Tools (now Search Console) offers a "Common Words" feature to help website owners understand how Google perceives their site's content.\u003c/p\u003e\n"],["\u003cp\u003eWebsite owners should compare their intended key concepts with the prevalent words identified by Google and adjust their content if necessary.\u003c/p\u003e\n"],["\u003cp\u003eIf Google detects mostly general or irrelevant terms, enriching the site with more specific and descriptive content related to the main topics is recommended.\u003c/p\u003e\n"],["\u003cp\u003eAfter updating content, submitting a Sitemap can expedite Google's recrawl and recognition of the changes.\u003c/p\u003e\n"]]],["The post discusses using Google's Webmaster Tools \"Common Words\" feature to analyze website content. Key actions include identifying a website's core concepts and then verifying that Google detects those same concepts as prevalent. If important phrases are missing, review content for relevant textual information. If irrelevant, general terms dominate, increase the ratio of specific, helpful content. To update the content, recrawling will be required. The post also provides links to articles on content improvement.\n"],null,["# Better understanding of your site\n\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore).\n\nThursday, December 21, 2006\n\n\n[SES Chicago](/search/blog/2006/12/come-and-see-us-at-search-engine)\nwas wonderful. Meeting so many of you made the trip absolutely perfect. It was as special as if\n(Chicago local)\n[Oprah](https://en.wikipedia.org/wiki/Oprah_Winfrey) had joined\nus!\n\n\nWhile hanging out at the Google booth, I was often asked about how to take advantage of our\n[Webmaster Tools](https://search.google.com/search-console).\nFor example, here's one tip on Common Words.\n\nCommon Words: Our prioritized listing of your site's content\n------------------------------------------------------------\n\n\nThe common words feature lists **in order of priority** (from highest to lowest) the prevalent\nwords we've found in your site, and in links to your site. (This information isn't available for\nsubdirectories or subdomains.) Here are the steps to leveraging common words:\n\n1. Determine your website's key concepts. If it offers getaways to a cattle ranch in Wyoming, the key concepts may be \"cattle ranch,\" \"horseback riding,\" and \"Wyoming.\"\n2. Verify that Google detected the same phrases you believe are of high importance. Login to Webmaster Tools, select your [verified site](https://support.google.com/webmasters/answer/9008080), and choose **Page analysis** from the **Statistics** tab. Here, under \"Common words in your site's content,\" we list the phrases detected from your site's content in order of prevalence. Do the common words lack any concepts you believe are important? Are they listing phrases that have little direct relevance to your site?\n 1.\n If you're missing important phrases, you should first review your content. Do you have\n solid, textual information that explains and relates to the key concepts of your site? If\n in the cattle-ranch example, \"horseback riding\" was absent from common words, you may then\n want to review the \"activities\" page of the site. Does it include mostly images, or only\n list a schedule of riding lessons, rather than conceptually relevant information?\n\n\n It may sound obvious, but if you want to rank for a certain set of keywords, but we don't\n even see those keyword phrases on your website, then ranking for those phrases will be\n difficult.\n 2. When you see general, non-illustrative common words that don't relate helpfully to your site's content (for example, a top listing of \"driving directions\" or \"contact us\"), then it may be beneficial to increase the ratio of relevant content on your site. (Although don't be too worried if you see a few of these common words, as long as you also see words that are relevant to your main topics.) In the cattle ranch example, you would give visitors \"driving directions\" and \"contact us\" information. However, if these general, non-illustrative terms surface as the highest-rated common words, or the entire list of common words is only these types of terms, then Google (and likely other search engines) could not find enough \"meaty\" content.\n 3. If you find that many of the common words still don't relate to your site, check out our blog post on [unexpected common words](/search/blog/2006/02/unexpected-common-words).\n3. Here are a few of our favorite posts on improving your site's content:\n - [Target visitors or search engines?](/search/blog/2006/10/target-visitors-or-search-engines)\n - [Improving your site's indexing and ranking](/search/blog/2006/02/improving-your-sites-indexing-and)\n - [NEW! SES Chicago - Using Images](/search/blog/2006/12/ses-chicago-using-images)\n4. Should you decide to update your content, please keep in mind that we will need to recrawl your site in order to recognize changes, and that this may take time. Of course, you can notify us of modifications by [submitting a Sitemap](/search/docs/crawling-indexing/sitemaps/build-sitemap#general-guidelines).\n\nHappy holidays from all of us on the Webmaster Central team!\n\nSES Chicago: Googlers Trevor Foucher, Adam Lasnik and Jonathan Simon"]]
