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KeywordPlanHistoricalMetrics

Historical metrics specific to the targeting options selected. Targeting options include geographies, network, etc. Refer to https://support.google.com/google-ads/answer/3022575 for more details.

Fields

monthly_search_volumes[]

MonthlySearchVolume

Approximate number of searches on this query for the past twelve months.

competition

KeywordPlanCompetitionLevel

The competition level for the query.

avg_monthly_searches

int64

Approximate number of monthly searches on this query averaged for the past 12 months.

competition_index

int64

The competition index for the query in the range [0, 100]. Shows how competitive ad placement is for a keyword. The level of competition from 0-100 is determined by the number of ad slots filled divided by the total number of ad slots available. If not enough data is available, null is returned.

low_top_of_page_bid_micros

int64

Top of page bid low range (20th percentile) in micros for the keyword.

high_top_of_page_bid_micros

int64

Top of page bid high range (80th percentile) in micros for the keyword.