TargetImpressionShareSimulationPoint

AI-generated Key Takeaways

• Projected metrics are based on a simulated target impression share value, which is expressed in micros.

• Metrics provided include projected values for required CPC bid ceiling, required budget, biddable conversions and their value, clicks, cost, impressions, top slot impressions, and absolute top impressions.

• Target impression share is validated and will not exceed 100%.

• Top slot and absolute top impressions are only supported for the search advertising channel type.

Projected metrics for a specific target impression share value.

Fields
target_impression_share_micros	int64 The simulated target impression share value (in micros) upon which projected metrics are based. For example, 10% impression share, which is equal to 0.1, is stored as 100_000. This value is validated and will not exceed 1M (100%).
required_cpc_bid_ceiling_micros	int64 Projected required daily cpc bid ceiling that the advertiser must set to realize this simulation, in micros of the advertiser currency.
required_budget_amount_micros	int64 Projected required daily budget that the advertiser must set in order to receive the estimated traffic, in micros of advertiser currency.
biddable_conversions	double Projected number of biddable conversions.
biddable_conversions_value	double Projected total value of biddable conversions.
clicks	int64 Projected number of clicks.
cost_micros	int64 Projected cost in micros.
impressions	int64 Projected number of impressions.
top_slot_impressions	int64 Projected number of top slot impressions. Only search advertising channel type supports this field.
absolute_top_impressions	int64 Projected number of absolute top impressions. Only search advertising channel type supports this field.