GenderView

  • The gender_view resource shows the effective serving state of an ad group for different genders.

  • By default, ad groups without specific gender criteria will show to all genders, and this will be reflected in the gender_view statistics.

  • The resource name for a gender view follows a specific format: customers/{customer_id}/genderViews/{ad_group_id}~{criterion_id}.

A gender view resource. Represents the view of a customer's performance metrics aggregated by gender. All statistics are aggregated at the ad group level.

Note: While you can segment metrics by age range using age_range_view or by gender using gender_view, the Google Ads API does not support segmenting metrics by both age range and gender simultaneously in a single query. Analyzing performance across both dimensions combined is not supported in the Google Ads API.

Proto definition GitHub

Fields

resource_name

string

Output only. The resource name of the gender view. Gender view resource names have the form:

customers/{customer_id}/genderViews/{ad_group_id}~{criterion_id}