ExternalConversionSource

AI-generated Key Takeaways

• External conversion sources are associated with a ConversionAction and include various types like webpage visits, analytics data, app installations and actions, call metrics, and store visits.

• Conversions can be uploaded through services like ConversionUploadService, come from linked platforms like Google Analytics, Firebase, and Salesforce, or be reported by tags like Floodlight.

• Specific conversion types exist for different platforms and interactions, such as in-app actions on Android and iOS, first opens of mobile apps, clicks on call extensions or phone numbers, and store purchases tracked through various methods.

The external conversion source that is associated with a ConversionAction.

Enums
UNSPECIFIED	Not specified.
UNKNOWN	Represents value unknown in this version.
WEBPAGE	Conversion that occurs when a user navigates to a particular webpage after viewing an ad; Displayed in Google Ads UI as 'Website'.
ANALYTICS	Conversion that comes from linked Google Analytics goal or transaction; Displayed in Google Ads UI as 'Analytics'.
UPLOAD	Website conversion that is uploaded through ConversionUploadService; Displayed in Google Ads UI as 'Import from clicks'.
AD_CALL_METRICS	Conversion that occurs when a user clicks on a call extension directly on an ad; Displayed in Google Ads UI as 'Calls from ads'.
WEBSITE_CALL_METRICS	Conversion that occurs when a user calls a dynamically-generated phone number (by installed javascript) from an advertiser's website after clicking on an ad; Displayed in Google Ads UI as 'Calls from website'.
STORE_VISITS	Conversion that occurs when a user visits an advertiser's retail store after clicking on a Google ad; Displayed in Google Ads UI as 'Store visits'.
ANDROID_IN_APP	Conversion that occurs when a user takes an in-app action such as a purchase in an Android app; Displayed in Google Ads UI as 'Android in-app action'.
IOS_IN_APP	Conversion that occurs when a user takes an in-app action such as a purchase in an iOS app; Displayed in Google Ads UI as 'iOS in-app action'.
IOS_FIRST_OPEN	Conversion that occurs when a user opens an iOS app for the first time; Displayed in Google Ads UI as 'iOS app install (first open)'.
APP_UNSPECIFIED	Legacy app conversions that do not have an AppPlatform provided; Displayed in Google Ads UI as 'Mobile app'.
ANDROID_FIRST_OPEN	Conversion that occurs when a user opens an Android app for the first time; Displayed in Google Ads UI as 'Android app install (first open)'.
UPLOAD_CALLS	Call conversion that is uploaded through ConversionUploadService; Displayed in Google Ads UI as 'Import from calls'.
FIREBASE	Conversion that comes from a linked Firebase event; Displayed in Google Ads UI as 'Firebase'.
CLICK_TO_CALL	Conversion that occurs when a user clicks on a mobile phone number; Displayed in Google Ads UI as 'Phone number clicks'.
SALESFORCE	Conversion that comes from Salesforce; Displayed in Google Ads UI as 'Salesforce.com'.
STORE_SALES_CRM	Conversion that comes from in-store purchases recorded by CRM; Displayed in Google Ads UI as 'Store sales (data partner)'.
STORE_SALES_PAYMENT_NETWORK	Conversion that comes from in-store purchases from payment network; Displayed in Google Ads UI as 'Store sales (payment network)'.
GOOGLE_PLAY	Codeless Google Play conversion; Displayed in Google Ads UI as 'Google Play'.
THIRD_PARTY_APP_ANALYTICS	Conversion that comes from a linked third-party app analytics event; Displayed in Google Ads UI as 'Third-party app analytics'.
GOOGLE_ATTRIBUTION	Conversion that is controlled by Google Attribution.
STORE_SALES_DIRECT_UPLOAD	Store Sales conversion based on first-party or third-party merchant data uploads. Displayed in Google Ads UI as 'Store sales (direct upload)'.
STORE_SALES	Store Sales conversion based on first-party or third-party merchant data uploads and/or from in-store purchases using cards from payment networks. Displayed in Google Ads UI as 'Store sales'.
SEARCH_ADS_360	Conversions imported from Search Ads 360 Floodlight data.
GOOGLE_HOSTED	Conversions that track local actions from Google's products and services after interacting with an ad.
FLOODLIGHT	Conversions reported by Floodlight tags.
ANALYTICS_SEARCH_ADS_360	Conversions that come from Google Analytics specifically for Search Ads 360. Displayed in Google Ads UI as Analytics (SA360).
FIREBASE_SEARCH_ADS_360	Conversion that comes from a linked Firebase event for Search Ads 360.
DISPLAY_AND_VIDEO_360_FLOODLIGHT	Conversion that is reported by Floodlight for DV360.