DetailPlacementView

  • Detail Placement View provides aggregated metrics by ad group and URL or YouTube video.

  • Key information includes resource name, placement type, placement string, display name, group placement target URL, and target URL.

  • Metrics can be viewed for different placement types like Website, YouTube Video, and Mobile Application.

A view with metrics aggregated by ad group and URL or YouTube video.

Provides granular performance data about specific URLs, YouTube videos, and apps where your ads showed. This offers a more detailed breakdown compared to the group_placement_view.

This view primarily surfaces placement data from the Google Display Network. While you can select segments like segments.ad_network_type, this view generally does not include placement data from other networks, such as the Search Partners network. To understand performance on Search Partners, consider other reports and segmentations.

Data for low-traffic placements may be aggregated. This view corresponds to drilling into details from the "Where ads showed" section in the Google Ads UI.

Proto definition GitHub

Fields

display_name

string

Output only. The display name is URL name for websites, YouTube video name for YouTube videos, and translated mobile app name for mobile apps.

group_placement_target_url

string

Output only. URL of the group placement, for example, domain, link to the mobile application in app store, or a YouTube channel URL.

placement

string

Output only. The automatic placement string at detail level, e. g. website URL, mobile application ID, or a YouTube video ID.

placement_type

PlacementType

Output only. Type of the placement, for example, Website, YouTube Video, and Mobile Application.

resource_name

string

Output only. The resource name of the detail placement view. Detail placement view resource names have the form:

customers/{customer_id}/detailPlacementViews/{ad_group_id}~{base64_placement}

target_url

string

Output only. URL of the placement, for example, website, link to the mobile application in app store, or a YouTube video URL.