AI-generated Key Takeaways
-
Audience composition reports use metrics like baseline audience share, audience share, index, and score to analyze attribute relevance.
-
baseline_audience_sharerepresents the fraction of the baseline audience with a specific attribute. -
audience_shareindicates the fraction of the specific audience with the attribute. -
indexis the ratio ofaudience_sharetobaseline_audience_share, showing relative prevalence. -
scoreis a relevance score between 0 and 1.
The share and index metrics associated with an attribute in an audience composition insights report.
| Fields | |
|---|---|
|
The fraction (from 0 to 1 inclusive) of the baseline audience that match the attribute. |
|
The fraction (from 0 to 1 inclusive) of the specific audience that match the attribute. |
|
The ratio of audience_share to baseline_audience_share, or zero if this ratio is undefined or is not meaningful. |
|
A relevance score from 0 to 1 inclusive. |