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WebhookDelivery
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Page Summary
Google uses HTTP calls to an advertiser-specified endpoint to notify them of leads.
Lead notifications are sent as JSON requests following a schema published by Google.
The JSON requests include fields such as the advertiser webhook URL, a Google secret for anti-spoofing, and the payload schema version.
Google notifies the advertiser of leads by making HTTP calls to an endpoint they specify. The requests contain JSON matching a schema that Google publishes as part of form ads documentation.
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