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OptimizationGoalType
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Page Summary
This content defines and describes different types of optimization goals, including unspecified, unknown, call clicks, driving directions, and app pre-registration.
Each optimization goal represents a specific action or event that advertisers can aim to achieve, such as generating calls, getting directions, or securing app pre-registrations.
The different enum values correspond to these optimization goals, providing a structured way to identify and categorize them.
Optimize for pre-registration. Pre-registration conversions are the number of pre-registration signups to receive a notification when the app is released.
CALL_CLICKS
Optimize for call clicks. Call click conversions are times people selected 'Call' to contact a store after viewing an ad.
DRIVING_DIRECTIONS
Optimize for driving directions. Driving directions conversions are times people selected 'Get directions' to navigate to a store after viewing an ad.
UNKNOWN
Used as a return value only. Represents value unknown in this version.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2026-02-23 UTC."],[],[]]
