ShoppingPerformanceView

  • The Shopping performance view offers aggregated statistics for Shopping campaigns based on various product dimensions.

  • Product dimension values within this view reflect their state at the time the corresponding event was recorded.

  • The resource_name field provides the unique identifier for a Shopping performance view resource.

Shopping performance view.

Provides Shopping campaign statistics aggregated at several product dimension levels. Product dimension values from Merchant Center such as brand, category, custom attributes, product condition and product type will reflect the state of each dimension as of the date and time when the corresponding event was recorded.

The number of impressions and clicks that shopping_performance_view returns stats for may be different from campaign reports. shopping_performance_view shows impressions and clicks on products appearing in ads, while campaign reports show impressions and clicks on the ads themselves. Depending on the format, an ad can show from zero to several products, so the numbers may not match.

In Google Ads UI, you can query impressions and clicks of products appearing in ads by selecting a column from "Product attributes" in the report editor. For example, selecting the "Brand" column is equivalent to selecting segments.product_brand.

Proto definition

Fields

resource_name

string

Output only. The resource name of the Shopping performance view. Shopping performance view resource names have the form: customers/{customer_id}/shoppingPerformanceView