segments

All segments are selectable with any resource that has no associated metrics. However, fields on those resources will not segment metrics in your SELECT clause.

segments.activity_account_id

Field description

Activity account ID.

CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.activity_city

Field description

The city where the travel activity is available.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.activity_country

Field description

The country where the travel activity is available.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.activity_rating

Field description

Activity rating.

CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.activity_state

Field description

The state where the travel activity is available.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.ad_destination_type

Field description

Ad Destination type.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.AdDestinationTypeEnum.AdDestinationType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.ad_format_type

Field description

Ad Format type.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.AdFormatTypeEnum.AdFormatType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.ad_group

Field description

Resource name of the ad group.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable with

segments.ad_network_type

Field description

Ad network type.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.AdNetworkTypeEnum.AdNetworkType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.ad_sub_network_type

Field description

Ad sub network type. Currently only available for ads running as part of DemandGen campaigns on YouTube and has to always be selected together with ad_network_type.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.AdSubNetworkTypeEnum.AdSubNetworkType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.ad_using_product_data

Field description

Indicates whether an ad is using product data from a Google Merchant Center feed. This segment is only available for PMax campaigns and will not return data when any other campaign type is selected.

CategorySEGMENT
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.ad_using_video

Field description

Indicates whether an ad is using a video asset. This segment is only available for PMax campaigns and will not return data when any other campaign type is selected.

CategorySEGMENT
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.adjusted_age_range

Field description

Adjusted age range. This is the age range of the user after applying modeling to get more accurate age and gender information. Currently, both adjusted_age_range and adjusted_gender need to be selected together to get valid reach stats. These segmentations are only available for allowlisted customers.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.AgeRangeTypeEnum.AgeRangeType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.adjusted_gender

Field description

Adjusted gender. This is the gender of the user after applying modeling to get more accurate age and gender information. Currently, both adjusted_age_range and adjusted_gender need to be selected together to get valid reach stats. These segmentations are only available for allowlisted customers.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.GenderTypeEnum.GenderType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.asset_group

Field description

Resource name of the asset group.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable with

segments.asset_interaction_target.asset

Field description

The asset resource name.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.asset_interaction_target.interaction_on_this_asset

Field description

Only used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit.

CategorySEGMENT
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.auction_insight_domain

Field description

Domain (visible URL) of a participant in the Auction Insights report.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableFalse
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.budget_campaign_association_status.campaign

Field description

The campaign resource name.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.budget_campaign_association_status.status

Field description

Budget campaign association status.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.BudgetCampaignAssociationStatusEnum.BudgetCampaignAssociationStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.campaign

Field description

Resource name of the campaign.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable with

segments.click_type

Field description

Click type.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.ClickTypeEnum.ClickType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.conversion_action

Field description

Resource name of the conversion action.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.conversion_action_category

Field description

Conversion action category.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.ConversionActionCategoryEnum.ConversionActionCategory
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.conversion_action_name

Field description

Conversion action name.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.conversion_adjustment

Field description

This segments your conversion columns by the original conversion and conversion value versus the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data.

CategorySEGMENT
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.conversion_attribution_event_type

Field description

Conversion attribution event type.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.ConversionAttributionEventTypeEnum.ConversionAttributionEventType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.conversion_lag_bucket

Field description

An enum value representing the number of days between the impression and the conversion.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.ConversionLagBucketEnum.ConversionLagBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.conversion_or_adjustment_lag_bucket

Field description

An enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.ConversionOrAdjustmentLagBucketEnum.ConversionOrAdjustmentLagBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.conversion_value_rule_primary_dimension

Field description

Primary dimension of applied conversion value rules. NO_RULE_APPLIED shows the total recorded value of conversions that do not have a value rule applied. ORIGINAL shows the original value of conversions to which a value rule has been applied. GEO_LOCATION, DEVICE, AUDIENCE, ITINERARY show the net adjustment after value rules were applied.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.ConversionValueRulePrimaryDimensionEnum.ConversionValueRulePrimaryDimension
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.date

Field description

Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.

CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.day_of_week

Field description

Day of the week, for example, MONDAY.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.DayOfWeekEnum.DayOfWeek
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.device

Field description

Device to which metrics apply.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.DeviceEnum.Device
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.external_activity_id

Field description

Advertiser supplied activity ID.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.external_conversion_source

Field description

External conversion source.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.ExternalConversionSourceEnum.ExternalConversionSource
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.geo_target_airport

Field description

Resource name of the geo target constant that represents an airport.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.geo_target_canton

Field description

Resource name of the geo target constant that represents a canton.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.geo_target_city

Field description

Resource name of the geo target constant that represents a city.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.geo_target_country

Field description

Resource name of the geo target constant that represents a country.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.geo_target_county

Field description

Resource name of the geo target constant that represents a county.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.geo_target_district

Field description

Resource name of the geo target constant that represents a district.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.geo_target_metro

Field description

Resource name of the geo target constant that represents a metro.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.geo_target_most_specific_location

Field description

Resource name of the geo target constant that represents the most specific location.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.geo_target_postal_code

Field description

Resource name of the geo target constant that represents a postal code.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.geo_target_province

Field description

Resource name of the geo target constant that represents a province.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.geo_target_region

Field description

Resource name of the geo target constant that represents a region.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.geo_target_state

Field description

Resource name of the geo target constant that represents a state.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.hotel_booking_window_days

Field description

Hotel booking window in days.

CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.hotel_center_id

Field description

Hotel center ID.

CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.hotel_check_in_date

Field description

Hotel check-in date. Formatted as yyyy-MM-dd.

CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.hotel_check_in_day_of_week

Field description

Hotel check-in day of week.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.DayOfWeekEnum.DayOfWeek
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.hotel_city

Field description

Hotel city.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.hotel_class

Field description

Hotel class.

CategorySEGMENT
Data TypeINT32
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.hotel_country

Field description

Hotel country.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.hotel_date_selection_type

Field description

Hotel date selection type.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.HotelDateSelectionTypeEnum.HotelDateSelectionType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.hotel_length_of_stay

Field description

Hotel length of stay.

CategorySEGMENT
Data TypeINT32
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.hotel_price_bucket

Field description

Hotel price bucket.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.HotelPriceBucketEnum.HotelPriceBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.hotel_rate_rule_id

Field description

Hotel rate rule ID.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.hotel_rate_type

Field description

Hotel rate type.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.HotelRateTypeEnum.HotelRateType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.hotel_state

Field description

Hotel state.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.hour

Field description

Hour of day as a number between 0 and 23, inclusive.

CategorySEGMENT
Data TypeINT32
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.interaction_on_this_extension

Field description

Only used with feed item metrics. Indicates whether the interaction metrics occurred on the feed item itself or a different extension or ad unit.

CategorySEGMENT
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.keyword.ad_group_criterion

Field description

The AdGroupCriterion resource name.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable with

segments.keyword.info.match_type

Field description

The match type of the keyword.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.KeywordMatchTypeEnum.KeywordMatchType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.keyword.info.text

Field description

The text of the keyword (at most 80 characters and 10 words).

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.landing_page_source

Field description

The source of a landing page in the landing page report.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.LandingPageSourceEnum.LandingPageSource
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.match_type

Field description

The match type of the keyword that triggered the ad. This segment is for use with keyword_view. For other resources, use search_term_match_type. While match_type is filtered to Broad, Exact, Phrase and Ai Max, search_term_match_type includes variants like Near Exact, Near Phrase.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.MatchTypeEnum.MatchType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.month

Field description

Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.

CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.month_of_year

Field description

Month of the year, for example, January.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.MonthOfYearEnum.MonthOfYear
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.new_versus_returning_customers

Field description

This is for segmenting conversions by whether the user is a new customer or a returning customer. This segmentation is typically used to measure the impact of customer acquisition goal.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.ConvertingUserPriorEngagementTypeAndLtvBucketEnum.ConvertingUserPriorEngagementTypeAndLtvBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.partner_hotel_id

Field description

Partner hotel ID.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_aggregator_id

Field description

Aggregator ID of the product.

CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_brand

Field description

Brand of the product.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_category_level1

Field description

Category (level 1) of the product.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable with

segments.product_category_level2

Field description

Category (level 2) of the product.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable with

segments.product_category_level3

Field description

Category (level 3) of the product.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable with

segments.product_category_level4

Field description

Category (level 4) of the product.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable with

segments.product_category_level5

Field description

Category (level 5) of the product.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable with

segments.product_channel

Field description

Channel of the product.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.ProductChannelEnum.ProductChannel
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_channel_exclusivity

Field description

Channel exclusivity of the product.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.ProductChannelExclusivityEnum.ProductChannelExclusivity
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_condition

Field description

Condition of the product.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.ProductConditionEnum.ProductCondition
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_country

Field description

Resource name of the geo target constant for the country of sale of the product.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_custom_attribute0

Field description

Custom attribute 0 of the product.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_custom_attribute1

Field description

Custom attribute 1 of the product.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_custom_attribute2

Field description

Custom attribute 2 of the product.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_custom_attribute3

Field description

Custom attribute 3 of the product.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_custom_attribute4

Field description

Custom attribute 4 of the product.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_feed_label

Field description

Feed label of the product.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_item_id

Field description

Item ID of the product.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_language

Field description

Resource name of the language constant for the language of the product.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_merchant_id

Field description

Merchant ID of the product.

CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_sold_brand

Field description

Brand of the product sold.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_sold_category_level1

Field description

Category (level 1) of the product sold.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable with

segments.product_sold_category_level2

Field description

Category (level 2) of the product sold.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable with

segments.product_sold_category_level3

Field description

Category (level 3) of the product sold.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable with

segments.product_sold_category_level4

Field description

Category (level 4) of the product sold.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable with

segments.product_sold_category_level5

Field description

Category (level 5) of the product sold.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable with

segments.product_sold_condition

Field description

Condition of the product sold.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.ProductConditionEnum.ProductCondition
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_sold_custom_attribute0

Field description

Custom attribute 0 of the product sold.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_sold_custom_attribute1

Field description

Custom attribute 1 of the product sold.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_sold_custom_attribute2

Field description

Custom attribute 2 of the product sold.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_sold_custom_attribute3

Field description

Custom attribute 3 of the product sold.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_sold_custom_attribute4

Field description

Custom attribute 4 of the product sold.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_sold_item_id

Field description

Item ID of the product sold.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_sold_title

Field description

Title of the product sold.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_sold_type_l1

Field description

Type (level 1) of the product sold.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_sold_type_l2

Field description

Type (level 2) of the product sold.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_sold_type_l3

Field description

Type (level 3) of the product sold.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_sold_type_l4

Field description

Type (level 4) of the product sold.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_sold_type_l5

Field description

Type (level 5) of the product sold.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_store_id

Field description

Store ID of the product.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_title

Field description

Title of the product.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_type_l1

Field description

Type (level 1) of the product.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_type_l2

Field description

Type (level 2) of the product.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_type_l3

Field description

Type (level 3) of the product.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_type_l4

Field description

Type (level 4) of the product.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.product_type_l5

Field description

Type (level 5) of the product.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.quarter

Field description

Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.

CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.recommendation_type

Field description

Recommendation type.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.RecommendationTypeEnum.RecommendationType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.search_engine_results_page_type

Field description

Type of the search engine results page.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.SearchEngineResultsPageTypeEnum.SearchEngineResultsPageType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.search_subcategory

Field description

A search term subcategory. An empty string denotes the catch-all subcategory for search terms that didn't fit into another subcategory.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable with

segments.search_term

Field description

A search term.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable with

segments.search_term_match_source

Field description

Specifies the source for how the search term was matched, which reveals the type of ad campaign responsible. Use this to distinguish between automated campaigns (like AI Max, Dynamic Search Ads) and keyword-based campaigns (Standard).

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.SearchTermMatchSourceEnum.SearchTermMatchSource
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.search_term_match_type

Field description

Match type of the keyword that triggered the ad. This segment is for use with keyword_view. For other resources, use match_type. While match_type is filtered to Broad, Exact, Phrase and Ai Max, search_term_match_type includes variants like Near Exact and Near Phrase.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.SearchTermMatchTypeEnum.SearchTermMatchType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.search_term_targeting_status

Field description

Indicates whether the search term is currently one of your targeted or excluded keywords.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.SearchTermTargetingStatusEnum.SearchTermTargetingStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.sk_ad_network_ad_event_type

Field description

iOS Store Kit Ad Network ad event type.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.SkAdNetworkAdEventTypeEnum.SkAdNetworkAdEventType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.sk_ad_network_attribution_credit

Field description

iOS Store Kit Ad Network attribution credit

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.SkAdNetworkAttributionCreditEnum.SkAdNetworkAttributionCredit
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.sk_ad_network_coarse_conversion_value

Field description

iOS Store Kit Ad Network coarse conversion value.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.SkAdNetworkCoarseConversionValueEnum.SkAdNetworkCoarseConversionValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.sk_ad_network_fine_conversion_value

Field description

iOS Store Kit Ad Network conversion value. Null value means this segment is not applicable, for example, non-iOS campaign.

CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.sk_ad_network_postback_sequence_index

Field description

iOS Store Kit Ad Network postback sequence index.

CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.sk_ad_network_redistributed_fine_conversion_value

Field description

iOS Store Kit Ad Network redistributed fine conversion value.

Google uses modeling on observed conversion values(obtained from Apple) to calculate conversions from SKAN postbacks where NULLs are returned. This column represents the sum of the modeled conversion values and the observed conversion values. See https://support.google.com/google-ads/answer/14892597 to lean more.

CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.sk_ad_network_source_app.sk_ad_network_source_app_id

Field description

App id where the ad that drove the iOS Store Kit Ad Network install was shown.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.sk_ad_network_source_domain

Field description

Website where the ad that drove the iOS Store Kit Ad Network install was shown. Null value means this segment is not applicable, for example, non-iOS campaign, or was not present in any postbacks sent by Apple.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.sk_ad_network_source_type

Field description

The source type where the ad that drove the iOS Store Kit Ad Network install was shown. Null value means this segment is not applicable, for example, non-iOS campaign, or neither source domain nor source app were present in any postbacks sent by Apple.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.SkAdNetworkSourceTypeEnum.SkAdNetworkSourceType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.sk_ad_network_user_type

Field description

iOS Store Kit Ad Network user type.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.SkAdNetworkUserTypeEnum.SkAdNetworkUserType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.sk_ad_network_version

Field description

The version of the SKAdNetwork API used.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.slot

Field description

Position of the ad.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.SlotEnum.Slot
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.travel_destination_city

Field description

The city the user is searching for at query time.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.travel_destination_country

Field description

The country the user is searching for at query time.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.travel_destination_region

Field description

The region the user is searching for at query time.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.vertical_ads_event_participant_display_names

Field description

The display names of participants in an event listing, like performers, speakers, or teams.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.vertical_ads_hotel_class

Field description

The class of the hotel. Generally in the range of 1 to 5 stars, but fully customizable in the hotel feed.

CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.vertical_ads_listing

Field description

The listing associated with a listing impression, click or conversion.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.vertical_ads_listing_brand

Field description

The brand associated with a specific listing within a Vertical Ads context, for example, the brand of a car rental, a vacation home, or an event.

CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.vertical_ads_listing_city

Field description

The city where the vertical ads listing is located.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.vertical_ads_listing_country

Field description

The country where the vertical ads listing is located.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.vertical_ads_listing_region

Field description

The region where the vertical ads listing is located.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.vertical_ads_partner_account

Field description

A specific partner account within a Partner Center (for example, Hotel Center) that supplies inventory feed data for Vertical Ads.

CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.vertical_ads_vertical

Field description

Type of vertical ad, such as Vacation Rentals, Car Rentals, or Events, used to categorize and segment data in the context of Vertical Ads.

CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v24.enums.VerticalAdsItemVerticalTypeEnum.VerticalAdsItemVerticalType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.webpage

Field description

Resource name of the ad group criterion that represents webpage criterion.

CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse
Selectable with

segments.week

Field description

Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.

CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with

segments.year

Field description

Year, formatted as yyyy.

CategorySEGMENT
Data TypeINT32
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Selectable with