metrics

Proto definition

metrics.absolute_top_impression_percentage Field description Search absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view asset_field_type_view asset_set_asset asset_set_type_view campaign campaign_asset campaign_audience_view campaign_search_term_view customer customer_asset geographic_view keyword_view location_interest_view search_term_view segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.date segments.day_of_week segments.device segments.geo_target_city segments.geo_target_country segments.geo_target_metro segments.geo_target_region segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.week segments.year targeting_expansion_view webpage_view

metrics.active_view_audibility_invalid_givt_measurable_impressions_rate Field description The number of impressions for which Active View could measure audibility, but that were filtered out by traffic quality filters, divided by the total number of impressions measurable for audibility. Only includes GIVT (general invalid traffic) impressions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.hour segments.month segments.quarter segments.week segments.year video

metrics.active_view_audibility_invalid_measurable_impressions_rate Field description The number of impressions for which Active View could measure audibility, but that were filtered out by traffic quality filters, divided by the total number of impressions measurable for audibility. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.hour segments.month segments.quarter segments.week segments.year video

metrics.active_view_audibility_measurable_impressions Field description The number of impressions for which Active View could measure if the ad was audible. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.hour segments.month segments.quarter segments.week segments.year video

metrics.active_view_audibility_measurable_impressions_rate Field description The number of impressions for which Active View could measure if the ad was audible, divided by the total number of impressions with Active View audio enabled. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.hour segments.month segments.quarter segments.week segments.year video

metrics.active_view_audible_impressions Field description The number of impressions that were audible (volume > 0%) at any point during the ad playback. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.hour segments.month segments.quarter segments.week segments.year video

metrics.active_view_audible_impressions_rate Field description The number of impressions that were audible (volume > 0%) at any point during the ad playback, divided by the total number of impressions measurable for audibility. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.hour segments.month segments.quarter segments.week segments.year video

metrics.active_view_audible_quartile_p100_rate Field description The number of impressions that were audible at the fourth quartile of the ad playback, divided by the total number of impressions measurable for audibility. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.hour segments.month segments.quarter segments.week segments.year video

metrics.active_view_audible_quartile_p25_rate Field description The number of impressions that were audible at the first quartile of the ad playback, divided by the total number of impressions measurable for audibility. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.hour segments.month segments.quarter segments.week segments.year video

metrics.active_view_audible_quartile_p50_rate Field description The number of impressions that were audible at the second quartile of the ad playback, divided by the total number of impressions measurable for audibility. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.hour segments.month segments.quarter segments.week segments.year video

metrics.active_view_audible_quartile_p75_rate Field description The number of impressions that were audible at the third quartile of the ad playback, divided by the total number of impressions measurable for audibility. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.hour segments.month segments.quarter segments.week segments.year video

metrics.active_view_audible_thirty_seconds_impressions Field description The number of impressions that were audible for at least 30 seconds (cumulative). Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.hour segments.month segments.quarter segments.week segments.year video

metrics.active_view_audible_thirty_seconds_impressions_rate Field description The number of impressions that were audible for at least 30 seconds (cumulative), divided by the total number of impressions measurable for audibility. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.hour segments.month segments.quarter segments.week segments.year video

metrics.active_view_audible_two_seconds_impressions Field description The number of impressions that were audible for at least 2 seconds (cumulative). Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.hour segments.month segments.quarter segments.week segments.year video

metrics.active_view_audible_two_seconds_impressions_rate Field description The number of impressions that were audible for at least 2 seconds (cumulative), divided by the total number of impressions measurable for audibility. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.hour segments.month segments.quarter segments.week segments.year video

metrics.active_view_cpm Field description Average cost of viewable impressions (active_view_impressions). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view age_range_view campaign campaign_audience_view content_criterion_view customer detail_placement_view display_keyword_view expanded_landing_page_view gender_view group_placement_view income_range_view keyword_view landing_page_view managed_placement_view parental_status_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.month segments.quarter segments.week segments.year targeting_expansion_view topic_view webpage_view

metrics.active_view_ctr Field description Active view measurable clicks divided by active view viewable impressions. This metric is reported only for the Display Network. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view age_range_view campaign campaign_audience_view content_criterion_view customer detail_placement_view display_keyword_view expanded_landing_page_view gender_view group_placement_view income_range_view keyword_view landing_page_view managed_placement_view parental_status_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.month segments.quarter segments.week segments.year targeting_expansion_view topic_view webpage_view

metrics.active_view_impressions Field description A measurement of how often your ad has become viewable on a Display Network site. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view age_range_view campaign campaign_audience_view content_criterion_view customer detail_placement_view display_keyword_view expanded_landing_page_view gender_view group_placement_view income_range_view keyword_view landing_page_view managed_placement_view parental_status_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.month segments.quarter segments.week segments.year targeting_expansion_view topic_view webpage_view

metrics.active_view_measurability Field description The ratio of impressions that could be measured by Active View over the number of served impressions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view age_range_view campaign campaign_audience_view content_criterion_view customer detail_placement_view display_keyword_view expanded_landing_page_view gender_view group_placement_view income_range_view keyword_view landing_page_view managed_placement_view parental_status_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.month segments.quarter segments.week segments.year targeting_expansion_view topic_view webpage_view

metrics.active_view_measurable_cost_micros Field description The cost of the impressions you received that were measurable by Active View. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view age_range_view campaign campaign_audience_view content_criterion_view customer detail_placement_view display_keyword_view expanded_landing_page_view gender_view group_placement_view income_range_view keyword_view landing_page_view managed_placement_view parental_status_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.month segments.quarter segments.week segments.year targeting_expansion_view topic_view webpage_view

metrics.active_view_measurable_impressions Field description The number of times your ads are appearing on placements in positions where they can be seen. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view age_range_view campaign campaign_audience_view content_criterion_view customer detail_placement_view display_keyword_view expanded_landing_page_view gender_view group_placement_view income_range_view keyword_view landing_page_view managed_placement_view parental_status_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.month segments.quarter segments.week segments.year targeting_expansion_view topic_view webpage_view

metrics.active_view_viewability Field description The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view age_range_view campaign campaign_audience_view content_criterion_view customer detail_placement_view display_keyword_view expanded_landing_page_view gender_view group_placement_view income_range_view keyword_view landing_page_view managed_placement_view parental_status_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.month segments.quarter segments.week segments.year targeting_expansion_view topic_view webpage_view

metrics.all_average_cart_size Field description All average cart size is the average number of products in each order attributed to your ads. Includes the amount from the average_cart_size metric, plus avg. cart size from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.all_average_order_value_micros Field description All average order value is the average revenue you made per order attributed to your ads. Includes the amount from the average_order_value metric, plus avg. order value from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.all_conversions Field description The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view conversion_action customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.all_conversions_by_conversion_date Field description The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view asset_group campaign campaign_audience_view customer geographic_view keyword_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view user_location_view

metrics.all_conversions_from_click_to_call Field description The number of times people clicked the "Call" button to call a business during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.date segments.day_of_week segments.month segments.quarter segments.week

metrics.all_conversions_from_directions Field description The number of times people clicked a "Get directions" button to navigate to a business after clicking an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.date segments.day_of_week segments.month segments.quarter segments.week

metrics.all_conversions_from_interactions_rate Field description All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.all_conversions_from_interactions_value_per_interaction Field description The value of all conversions from interactions divided by the total number of interactions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view age_range_view asset_group asset_group_asset bidding_strategy campaign campaign_aggregate_asset_view campaign_audience_view campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer display_keyword_view expanded_landing_page_view gender_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view managed_placement_view parental_status_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.partner_hotel_id segments.quarter segments.search_term_match_source segments.search_term_match_type segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.week segments.year shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view

metrics.all_conversions_from_location_asset_click_to_call Field description Number of call button clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.all_conversions_from_location_asset_directions Field description Number of driving directions clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.all_conversions_from_location_asset_menu Field description Number of menu link clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.all_conversions_from_location_asset_order Field description Number of order clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.all_conversions_from_location_asset_other_engagement Field description Number of other types of local action clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.all_conversions_from_location_asset_store_visits Field description Estimated number of visits to the business after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.all_conversions_from_location_asset_website Field description Number of website URL clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.all_conversions_from_menu Field description The number of times people clicked a link to view a business's menu after clicking an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.date segments.day_of_week segments.month segments.quarter segments.week

metrics.all_conversions_from_order Field description The number of times people placed an order at a business after clicking an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.date segments.day_of_week segments.month segments.quarter segments.week

metrics.all_conversions_from_other_engagement Field description The number of other conversions (for example, posting a review or saving a location for a business) that occurred after people clicked an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.date segments.day_of_week segments.month segments.quarter segments.week

metrics.all_conversions_from_store_visit Field description Estimated number of times people visited a business after clicking an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.date segments.day_of_week segments.month segments.quarter segments.week

metrics.all_conversions_from_store_website Field description The number of times that people were taken to a business's URL after clicking an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.date segments.day_of_week segments.month segments.quarter segments.week

metrics.all_conversions_value Field description The value of all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view conversion_action customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.all_conversions_value_by_conversion_date Field description The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view asset_group campaign campaign_audience_view customer geographic_view keyword_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view user_location_view

metrics.all_conversions_value_per_cost Field description The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_audience_view age_range_view ai_max_search_term_ad_combination_view asset_group asset_group_asset bidding_strategy campaign campaign_aggregate_asset_view campaign_audience_view campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer display_keyword_view expanded_landing_page_view gender_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view managed_placement_view parental_status_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.partner_hotel_id segments.quarter segments.search_term_match_source segments.search_term_match_type segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.week segments.year shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view

metrics.all_cost_of_goods_sold_micros Field description All cost of goods sold is the total cost of the products you sold in orders attributed to your ads. Includes the amount from the cost_of_goods_sold_micros metric, plus cost of goods sold from all conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign cart_data_sales_view customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.all_cross_sell_cost_of_goods_sold_micros Field description All cross-sell cost of goods sold is the total cost of products sold as a result of advertising a different product. Includes the amount from the cross_sell_cost_of_goods_sold_micros metric, plus cross-sell cost of goods sold from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign cart_data_sales_view customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.all_cross_sell_gross_profit_micros Field description All cross-sell gross profit is the profit you made from products sold as a result of advertising a different product, minus cost of goods sold (COGS). Includes the amount from the cross_sell_gross_profit_micros metric, plus cross-sell gross profit from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign cart_data_sales_view customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.all_cross_sell_revenue_micros Field description All cross-sell revenue is the total amount you made from products sold as a result of advertising a different product. Includes the amount from the cross_sell_revenue_micros metric, plus cross-sell revenue from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign cart_data_sales_view customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.all_cross_sell_units_sold Field description All cross-sell units sold is the total number of products sold as a result of advertising a different product. Includes the amount shown in the cross_sell_units_sold metric, plus cross-sell units sold from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign cart_data_sales_view customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.all_gross_profit_margin Field description All gross profit margin is the percentage gross profit you made from orders attributed to your ads, after taking out the cost of goods sold (COGS). This value is between 0.0 and 1.0, where 1.0 means 100%. Includes the amount from the gross_profit_margin metric, plus gross profit margin across all conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign cart_data_sales_view customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.all_gross_profit_micros Field description All gross profit is the total profit made from orders attributed to your ads minus the cost of goods sold (COGS). Includes the amount from the gross_profit_micros metric, plus gross profit from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign cart_data_sales_view customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.all_lead_cost_of_goods_sold_micros Field description All lead cost of goods sold is the total cost of products sold as a result of advertising the same product. Includes the amount shown in the lead_cost_of_goods_sold_micros metric, plus lead cost of goods sold from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign cart_data_sales_view customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.all_lead_gross_profit_micros Field description All lead gross profit is the profit you made from products sold as a result of advertising the same product, minus cost of goods sold (COGS). Includes the amount from the lead_gross_profit_micros metric, plus lead gross profit from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign cart_data_sales_view customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.all_lead_revenue_micros Field description All lead revenue is the total amount you made from products sold as a result of advertising the same product. Includes the amount shown in the lead_revenue_micros metric, plus lead revenue from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign cart_data_sales_view customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.all_lead_units_sold Field description All lead units sold is the total number of products sold as a result of advertising the same product. Includes the amount shown in the lead_units_sold metric, plus lead units sold from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign cart_data_sales_view customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.all_new_customer_lifetime_value Field description All of new customers' lifetime conversion value. If you have set up customer acquisition goal at either account level or campaign level, this will include the additional conversion value from new customers for both biddable and non-biddable conversions. If your campaign has adopted the customer acquisition goal and selected "bid higher for new customers", these values will be included in "all_conversions_value". See https://support.google.com/google-ads/answer/12080169 for more details. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group campaign customer segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.external_conversion_source segments.hour segments.month segments.new_versus_returning_customers segments.quarter segments.week segments.year

metrics.all_orders Field description All orders is total number of purchase conversions attributed to your ads. Includes the amount from the orders metric, plus orders from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.all_revenue_micros Field description All revenue is the total you made from orders attributed to your ads. Includes the amount from the revenue_micros metric, plus revenue from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign cart_data_sales_view customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.all_units_sold Field description All units sold is the total number of products sold from orders attributed to your ads. Includes the amount from the units_sold metric, plus units sold from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign cart_data_sales_view customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.all_value_adjustment Field description The conversion value rule adjustment from all conversions in all conversion categories. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: asset_group segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.external_conversion_source segments.month segments.new_versus_returning_customers segments.quarter segments.slot segments.week segments.year

metrics.asset_pinned_as_description_position_one_count Field description Number of entities in which the asset is pinned to description 1. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign_aggregate_asset_view channel_aggregate_asset_view

metrics.asset_pinned_as_description_position_two_count Field description Number of entities in which the asset is pinned to description 2. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign_aggregate_asset_view channel_aggregate_asset_view

metrics.asset_pinned_as_headline_position_one_count Field description Number of entities in which the asset is pinned to headline 1. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign_aggregate_asset_view channel_aggregate_asset_view

metrics.asset_pinned_as_headline_position_three_count Field description Number of entities in which the asset is pinned to headline 3. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign_aggregate_asset_view channel_aggregate_asset_view

metrics.asset_pinned_as_headline_position_two_count Field description Number of entities in which the asset is pinned to headline 2. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign_aggregate_asset_view channel_aggregate_asset_view

metrics.asset_pinned_total_count Field description Number of total usages in which the asset is pinned. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. This metric is only supported in Search channel. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign_aggregate_asset_view channel_aggregate_asset_view

metrics.auction_insight_search_absolute_top_impression_percentage Field description This metric is part of the Auction Insights report, and tells how often the ads of another participant showed in the most prominent position on the search results page. This percentage is computed only over the auctions that you appeared in the page. This metric is not publicly available. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer keyword_view segments.auction_insight_domain segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year

metrics.auction_insight_search_impression_share Field description This metric is part of the Auction Insights report, and tells the percentage of impressions that another participant obtained, over the total number of impressions that your ads were eligible for. Any value below 0.1 is reported as 0.0999. This metric is not publicly available. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer keyword_view segments.auction_insight_domain segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year

metrics.auction_insight_search_outranking_share Field description This metric is part of the Auction Insights report, and tells the percentage of impressions that your ads outranked (showed above) another participant in the auction, compared to the total number of impressions that your ads were eligible for. Any value below 0.1 is reported as 0.0999. This metric is not publicly available. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer keyword_view segments.auction_insight_domain segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year

metrics.auction_insight_search_overlap_rate Field description This metric is part of the Auction Insights report, and tells how often another participant's ad received an impression when your ad also received an impression. This metric is not publicly available. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer keyword_view segments.auction_insight_domain segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year

metrics.auction_insight_search_position_above_rate Field description This metric is part of the Auction Insights report, and tells how often another participant's ad was shown in a higher position than yours, when both of your ads were shown at the same page. This metric is not publicly available. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer keyword_view segments.auction_insight_domain segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year

metrics.auction_insight_search_top_impression_percentage Field description This metric is part of the Auction Insights report, and tells how often the ads of another participant showed adjacent to the top organic search results. This percentage is computed only over the auctions that you appeared in the page. This metric is not publicly available. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer keyword_view segments.auction_insight_domain segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year

metrics.average_cart_size Field description Average cart size is the average number of products in each order attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Average cart size is the total number of products sold divided by the total number of orders you received. Example: You received 2 orders, the first included 3 products and the second included 2. The average cart size is 2.5 products = (3+2)/2. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.average_cost Field description The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_group campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view search_term_view segments.ad_network_type segments.ad_sub_network_type segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year targeting_expansion_view topic_view user_location_view webpage_view

metrics.average_cpc Field description The total cost of all clicks divided by the total number of clicks received. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view paid_organic_search_term_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.average_cpe Field description The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_set_type_view campaign campaign_asset campaign_audience_view campaign_budget campaign_search_term_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view group_placement_view income_range_view keyword_view landing_page_view location_view managed_placement_view parental_status_view search_term_view segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year targeting_expansion_view topic_view video video_enhancement webpage_view

metrics.average_cpm Field description Average cost-per-thousand impressions (CPM). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget campaign_search_term_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.webpage segments.week segments.year targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.average_impression_frequency_per_user Field description The average number of times a unique user saw your ad during the requested time period. This metric cannot be aggregated, and can only be requested for date ranges of 92 days or less. This metric is available for following campaign types - Display, Video, Discovery and App. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign segments.adjusted_age_range segments.adjusted_gender segments.date segments.device

metrics.average_order_value_micros Field description Average order value is the average revenue you made per order attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Average order value is the total revenue from your orders divided by the total number of orders. Example: You received 3 orders which made $10, $15 and $20 worth of revenue. The average order value is $15 = ($10 + $15 + $20)/3. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.average_page_views Field description Average number of pages viewed per session. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer keyword_view segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.week segments.year targeting_expansion_view

metrics.average_target_cpa_micros Field description The average Target CPA, or unset if not available (for example, for campaigns that had traffic from portfolio bidding strategies or non-tCPA). Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: bidding_strategy campaign segments.date

metrics.average_target_roas Field description The average Target ROAS, or unset if not available (for example, for campaigns that had traffic from portfolio bidding strategies or non-tROAS). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: bidding_strategy campaign segments.date

metrics.average_time_on_site Field description Total duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer keyword_view segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.week segments.year targeting_expansion_view

metrics.average_video_watch_time_duration_millis Field description Average video watch time duration in milliseconds for video impressions that started playing. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_format_type segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year video video_enhancement

metrics.benchmark_average_max_cpc Field description An indication of how other advertisers are bidding on similar products. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer product_group_view segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.month segments.quarter segments.week segments.year

metrics.benchmark_ctr Field description An indication on how other advertisers' Shopping ads for similar products are performing based on how often people who see their ad click on it. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: product_group_view segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.biddable_app_install_conversions Field description Number of app installs. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad_asset_view campaign customer segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.biddable_app_post_install_conversions Field description Number of in-app actions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad_asset_view campaign customer segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.biddable_cohort_app_post_install_conversions Field description Participated in-app actions. The number of in app actions that come directly or indirectly from the campaign. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer segments.ad_network_type segments.ad_sub_network_type segments.date segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.biddable_indirect_install_first_in_app_conversion_micros Field description The number of biddable first in app conversions where the app install was driven by interaction with a web campaign. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer

metrics.bounce_rate Field description Percentage of clicks where the user only visited a single page on your site. Imported from Google Analytics. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer keyword_view segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.week segments.year targeting_expansion_view

metrics.clicks Field description The number of clicks. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_insight campaign_search_term_view channel_aggregate_asset_view click_view content_criterion_view customer customer_asset customer_search_term_insight detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view paid_organic_search_term_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_group segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product smart_campaign_search_term_view targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.clicks_unique_query_clusters Field description Unique query intent cluster count for clicks. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: bidding_strategy campaign customer segments.date segments.month segments.quarter segments.week segments.year

metrics.combined_clicks Field description The number of times your ad or your site's listing in the unpaid results was clicked. See the help page at https://support.google.com/google-ads/answer/3097241 for details. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: paid_organic_search_term_view segments.date segments.day_of_week segments.device segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.search_engine_results_page_type segments.week segments.year

metrics.combined_clicks_per_query Field description The number of times your ad or your site's listing in the unpaid results was clicked (combined_clicks) divided by combined_queries. See the help page at https://support.google.com/google-ads/answer/3097241 for details. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: paid_organic_search_term_view segments.date segments.day_of_week segments.device segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.search_engine_results_page_type segments.week segments.year

metrics.combined_queries Field description The number of searches that returned pages from your site in the unpaid results or showed one of your text ads. See the help page at https://support.google.com/google-ads/answer/3097241 for details. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: paid_organic_search_term_view segments.date segments.day_of_week segments.device segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.search_engine_results_page_type segments.week segments.year

metrics.content_budget_lost_impression_share Field description The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.content_impression_share Field description The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.hour segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.content_rank_lost_impression_share Field description The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.conversion_last_conversion_date Field description The date of the most recent conversion for this conversion action. The date is in the customer's time zone. Category METRIC Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: conversion_action customer segments.month segments.quarter segments.week segments.year

metrics.conversion_last_received_request_date_time Field description The last date/time a conversion tag for this conversion action successfully fired and was seen by Google Ads. This firing event may not have been the result of an attributable conversion (for example, because the tag was fired from a browser that did not previously click an ad from an appropriate advertiser). The date/time is in the customer's time zone. Category METRIC Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: conversion_action customer segments.month segments.quarter segments.week segments.year

metrics.conversions Field description The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_group campaign_search_term_insight campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset customer_search_term_insight detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view final_url_expansion_asset_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_group segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.conversions_by_conversion_date Field description The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view asset_group campaign campaign_audience_view customer geographic_view keyword_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view user_location_view

metrics.conversions_from_interactions_rate Field description Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_insight campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset customer_search_term_insight display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_group segments.ad_network_type segments.ad_sub_network_type segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.conversions_from_interactions_value_per_interaction Field description The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_asset bidding_strategy campaign campaign_aggregate_asset_view campaign_search_term_view channel_aggregate_asset_view customer expanded_landing_page_view hotel_group_view hotel_performance_view landing_page_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.month segments.partner_hotel_id segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.week segments.year shopping_product travel_activity_group_view travel_activity_performance_view video video_enhancement

metrics.conversions_unique_query_clusters Field description Unique query intent cluster count for conversions. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: bidding_strategy campaign customer segments.date segments.month segments.quarter segments.week segments.year

metrics.conversions_value Field description The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_insight campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset customer_search_term_insight detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view final_url_expansion_asset_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_group segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.conversions_value_by_conversion_date Field description The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view asset_group campaign campaign_audience_view customer geographic_view keyword_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view user_location_view

metrics.conversions_value_per_cost Field description The value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ai_max_search_term_ad_combination_view asset_group asset_group_asset bidding_strategy campaign campaign_aggregate_asset_view campaign_search_term_view channel_aggregate_asset_view customer expanded_landing_page_view hotel_group_view hotel_performance_view keyword_view landing_page_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.partner_hotel_id segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.week segments.year targeting_expansion_view travel_activity_group_view travel_activity_performance_view video video_enhancement

metrics.cost_converted_currency_per_platform_comparable_conversion Field description The cost of the platform comparable conversion in the currency of the authorized customer. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year video video_enhancement

metrics.cost_micros Field description The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product smart_campaign_search_term_view targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.cost_of_goods_sold_micros Field description Cost of goods sold (COGS) is the total cost of the products you sold in orders attributed to your ads. How it works: You can add a cost of goods sold value to every product in Merchant Center. If you report conversions with cart data, the products you sold are matched with their cost of goods sold value and this can be used to calculate the gross profit you made on each order. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cost of goods sold for this order is $8 = $3 + $5. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign cart_data_sales_view customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.cost_per_all_conversions Field description The cost of ad interactions divided by all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.cost_per_conversion Field description The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_group campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.cost_per_current_model_attributed_conversion Field description The cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer keyword_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.quarter segments.week segments.year targeting_expansion_view webpage_view

metrics.cost_per_platform_comparable_conversion Field description The cost of ad interactions divided by the number of platform comparable conversions. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year video video_enhancement

metrics.coviewed_impressions Field description All co-viewed impressions represent the total number of people who saw your ad. This includes people who are signed into their Google Account, as well as other people who are watching the same ad on a connected TV. This metric is only available for the Campaign resource with adjusted_age_range and adjusted_gender segments. These segmentations are mandatory to get the all coviewed impressions. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign segments.adjusted_age_range segments.adjusted_gender segments.date segments.device segments.month segments.week

metrics.cross_device_conversions Field description Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.cross_device_conversions_by_conversion_date Field description The number of cross-device conversions by conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer geographic_view segments.date segments.day_of_week segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.month segments.quarter segments.week segments.year user_location_view

metrics.cross_device_conversions_value Field description The sum of the value of cross-device conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: asset_group_asset campaign_aggregate_asset_view channel_aggregate_asset_view

metrics.cross_device_conversions_value_by_conversion_date Field description The sum of cross-device conversions value by conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer geographic_view segments.date segments.day_of_week segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.month segments.quarter segments.week segments.year user_location_view

metrics.cross_device_conversions_value_micros Field description The sum of the value of cross-device conversions, in micros. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.date segments.day_of_week segments.match_type segments.month segments.quarter segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.cross_sell_cost_of_goods_sold_micros Field description Cross-sell cost of goods sold (COGS) is the total cost of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell cost of goods sold is the total cost of the products sold that weren't advertised. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cross-sell cost of goods sold for this order is $5. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign cart_data_sales_view customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.cross_sell_gross_profit_micros Field description Cross-sell gross profit is the profit you made from products sold as a result of advertising a different product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the purchase is a sold product. If these products don't match then this is considered cross-sell. Cross-sell gross profit is the revenue you made from cross-sell attributed to your ads minus the cost of the goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The shirt is priced $20 and has a cost of goods sold value of $5. The cross-sell gross profit of this order is $15 = $20 - $5. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign cart_data_sales_view customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.cross_sell_revenue_micros Field description Cross-sell revenue is the total amount you made from products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell revenue is the total value you made from cross-sell attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The cross-sell revenue of this order is $20. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign cart_data_sales_view customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.cross_sell_units_sold Field description Cross-sell units sold is the total number of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell units sold is the total number of cross-sold products from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The cross-sell units sold in this order is 2. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign cart_data_sales_view customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.ctr Field description The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_insight campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset customer_search_term_insight detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view paid_organic_search_term_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_format_type segments.ad_group segments.ad_network_type segments.ad_sub_network_type segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.current_model_attributed_conversions Field description Shows how your historic conversions data would look under the attribution model you've currently selected. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer keyword_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.new_versus_returning_customers segments.quarter segments.week segments.year targeting_expansion_view webpage_view

metrics.current_model_attributed_conversions_from_interactions_rate Field description Current model attributed conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer keyword_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.quarter segments.week segments.year targeting_expansion_view

metrics.current_model_attributed_conversions_from_interactions_value_per_interaction Field description The value of current model attributed conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer keyword_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.quarter segments.week segments.year targeting_expansion_view

metrics.current_model_attributed_conversions_value Field description The value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer keyword_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.new_versus_returning_customers segments.quarter segments.week segments.year targeting_expansion_view webpage_view

metrics.current_model_attributed_conversions_value_per_cost Field description The value of current model attributed conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer keyword_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.quarter segments.week segments.year targeting_expansion_view

metrics.eligible_impressions_from_location_asset_store_reach Field description Number of impressions in which the business location was shown or the location was used for targeting. This measure is coming from Asset based location. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.engagement_rate Field description How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_set_asset asset_set_type_view campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view group_placement_view income_range_view keyword_view landing_page_view location_view managed_placement_view parental_status_view search_term_view segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year targeting_expansion_view topic_view video video_enhancement webpage_view

metrics.engagements Field description The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_set_asset asset_set_type_view campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view group_placement_view income_range_view keyword_view landing_page_view location_view managed_placement_view parental_status_view search_term_view segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year targeting_expansion_view topic_view video video_enhancement webpage_view

metrics.general_invalid_click_rate Field description The percentage of clicks that have been filtered out of your total number of clicks (filtered + non-filtered clicks) due to being general invalid clicks. These are clicks Google considers illegitimate that are detected through routine means of filtration (that is, known invalid data-center traffic, bots and spiders or other crawlers, irregular patterns, etc). You're not charged for them, and they don't affect your account statistics. See the help page at https://support.google.com/campaignmanager/answer/6076504 for details. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year

metrics.general_invalid_clicks Field description Number of general invalid clicks. These are a subset of your invalid clicks that are detected through routine means of filtration (such as known invalid data-center traffic, bots and spiders or other crawlers, irregular patterns, etc.). You're not charged for them, and they don't affect your account statistics. See the help page at https://support.google.com/campaignmanager/answer/6076504 for details. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year

metrics.gmail_forwards Field description The number of times the ad was forwarded to someone else as a message. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view age_range_view bidding_strategy campaign campaign_audience_view content_criterion_view customer display_keyword_view gender_view income_range_view keyword_view managed_placement_view parental_status_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year targeting_expansion_view topic_view

metrics.gmail_saves Field description The number of times someone has saved your Gmail ad to their inbox as a message. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view age_range_view bidding_strategy campaign campaign_audience_view content_criterion_view customer display_keyword_view gender_view income_range_view keyword_view managed_placement_view parental_status_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year targeting_expansion_view topic_view

metrics.gmail_secondary_clicks Field description The number of clicks to the landing page on the expanded state of Gmail ads. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view age_range_view bidding_strategy campaign campaign_audience_view content_criterion_view customer display_keyword_view gender_view income_range_view keyword_view managed_placement_view parental_status_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year targeting_expansion_view topic_view

metrics.gross_profit_margin Field description Gross profit margin is the percentage gross profit you made from orders attributed to your ads, after taking out the cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. Gross profit margin is the gross profit you made divided by your total revenue and multiplied by 100%. Gross profit margin calculations only include products that have a cost of goods sold value in Merchant Center. Example: Someone bought a hat and a shirt in an order on your website. The hat is priced $10 and has a cost of goods sold value of $3. The shirt is priced $20 but has no cost of goods sold value. Gross profit margin for this order will only take into account the hat because it has a cost of goods sold value, so it's 70% = ($10 - $3)/$10 x 100%. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign cart_data_sales_view customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.gross_profit_micros Field description Gross profit is the profit you made from orders attributed to your ads minus the cost of goods sold (COGS). How it works: Gross profit is the revenue you made from sales attributed to your ads minus cost of goods sold. Gross profit calculations only include products that have a cost of goods sold value in Merchant Center. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order from your website. The hat is priced $10 and the shirt is priced $20. The hat has a cost of goods sold value of $3, but the shirt has no cost of goods sold value. Gross profit for this order will only take into account the hat, so it's $7 = $10 - $3. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign cart_data_sales_view customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.historical_creative_quality_score Field description The creative historical quality score. Category METRIC Data Type ENUM ABOVE_AVERAGE AVERAGE BELOW_AVERAGE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.QualityScoreBucketEnum.QualityScoreBucket Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer keyword_view segments.date segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.historical_landing_page_quality_score Field description The quality of historical landing page experience. Category METRIC Data Type ENUM ABOVE_AVERAGE AVERAGE BELOW_AVERAGE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.QualityScoreBucketEnum.QualityScoreBucket Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer keyword_view segments.date segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.historical_quality_score Field description The historical quality score. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer keyword_view segments.date segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.historical_search_predicted_ctr Field description The historical search predicted click through rate (CTR). Category METRIC Data Type ENUM ABOVE_AVERAGE AVERAGE BELOW_AVERAGE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.QualityScoreBucketEnum.QualityScoreBucket Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer keyword_view segments.date segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.hotel_average_lead_value_micros Field description Average lead value based on clicks. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_group_view hotel_performance_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

metrics.hotel_commission_rate_micros Field description Commission bid rate in micros. A 20% commission is represented as 200,000. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: hotel_reconciliation segments.date

metrics.hotel_eligible_impressions Field description The number of impressions that hotel partners could have had given their feed performance. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_group_view hotel_performance_view segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

metrics.hotel_expected_commission_cost Field description Expected commission cost. The result of multiplying the commission value times the hotel_commission_rate in advertiser currency. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: hotel_reconciliation segments.date

metrics.hotel_price_difference_percentage Field description The average price difference between the price offered by reporting hotel advertiser and the cheapest price offered by the competing advertiser. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

metrics.impressions Field description Count of how often your ad has appeared on a search results page or website on the Google Network. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_insight campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset customer_search_term_insight detail_content_suitability_placement_view detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view final_url_expansion_asset_view gender_view geographic_view group_content_suitability_placement_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view paid_organic_search_term_view parental_status_view performance_max_placement_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_format_type segments.ad_group segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product smart_campaign_search_term_view targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.impressions_from_store_reach Field description The number of times a business's location-based ad was shown. This metric applies to feed items only. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field:

metrics.impressions_unique_query_clusters Field description Unique query intent cluster count for impressions. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: bidding_strategy campaign customer segments.date segments.month segments.quarter segments.week segments.year

metrics.interaction_event_types Field description The types of payable and free interactions. Category METRIC Data Type ENUM CLICK ENGAGEMENT NONE UNKNOWN UNSPECIFIED VIDEO_VIEW Type URL google.ads.googleads.v24.enums.InteractionEventTypeEnum.InteractionEventType Filterable True Selectable True Sortable False Repeated True Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_bid_modifier campaign_budget campaign_search_term_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view search_term_view segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year targeting_expansion_view topic_view user_location_view webpage_view

metrics.interaction_rate Field description How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_group campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view search_term_view segments.ad_network_type segments.ad_sub_network_type segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year targeting_expansion_view topic_view user_location_view webpage_view

metrics.interactions Field description The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_group campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view search_term_view segments.ad_destination_type segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year targeting_expansion_view topic_view user_location_view webpage_view

metrics.invalid_click_rate Field description The percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year

metrics.invalid_clicks Field description Number of clicks Google considers illegitimate and doesn't charge you for. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year

metrics.lead_cost_of_goods_sold_micros Field description Lead cost of goods sold (COGS) is the total cost of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the cost of these goods is counted under lead cost of goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The lead cost of goods sold for this order is $3. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign cart_data_sales_view customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.lead_gross_profit_micros Field description Lead gross profit is the profit you made from products sold as a result of advertising the same product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the revenue you made from these sales minus the cost of goods sold is your lead gross profit. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and has a cost of goods sold value of $3. The lead gross profit of this order is $7 = $10 - $3. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign cart_data_sales_view customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.lead_revenue_micros Field description Lead revenue is the total amount you made from products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total value you made from the sales of these products is shown under lead revenue. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The lead revenue of this order is $10. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign cart_data_sales_view customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.lead_units_sold Field description Lead units sold is the total number of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total number of these products sold is shown under lead units sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The lead units sold in this order is 1. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign cart_data_sales_view customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.linked_entities_count Field description Number of linked resources in which the asset is used. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign_aggregate_asset_view channel_aggregate_asset_view

metrics.linked_sample_entities Field description A list of up to 20 sample linked resources in which the asset is used. This metric can only be selected with ChannelAggregateAssetView and CampaignAggregateAssetView. Category METRIC Data Type STRING Type URL N/A Filterable False Selectable True Sortable False Repeated True Selectable with The following fields/resources can be selected with this field: campaign_aggregate_asset_view channel_aggregate_asset_view

metrics.message_chat_rate Field description Number of message chats initiated (message_chats) divided by the number of message impressions (message_impressions). Rate at which a user initiates a message chat from an ad impression with a messaging option and message tracking enabled. Note that this rate can be more than 1.0 for a given message impression. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.interaction_on_this_extension segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.message_chats Field description Number of message chats initiated for Click To Message impressions that were message tracking eligible. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.interaction_on_this_extension segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.message_impressions Field description Number of Click To Message impressions that were message tracking eligible. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.interaction_on_this_extension segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.mobile_friendly_clicks_percentage Field description The percentage of mobile clicks that go to a mobile-friendly page. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign expanded_landing_page_view landing_page_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.landing_page_source segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

metrics.new_customer_lifetime_value Field description New customers' lifetime conversion value. If you have set up customer acquisition goal at either account level or campaign level, this will include the additional conversion value from new customers for biddable conversions. If your campaign has adopted the customer acquisition goal and selected "bid higher for new customers", these values will be included in "conversions_value" for optimization. See https://support.google.com/google-ads/answer/12080169 for more details. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group campaign customer segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.external_conversion_source segments.hour segments.month segments.new_versus_returning_customers segments.quarter segments.slot segments.week segments.year

metrics.optimization_score_uplift Field description Total optimization score uplift of all recommendations. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.recommendation_type

metrics.optimization_score_url Field description URL for the optimization score page in the Google Ads web interface. This metric can be selected from customer or campaign, and can be segmented by segments.recommendation_type. For example, SELECT metrics.optimization_score_url, segments.recommendation_type FROM customer will return a URL for each unique (customer, recommendation_type) combination. Category METRIC Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.recommendation_type

metrics.orders Field description Orders is the total number of purchase conversions you received attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. If a conversion is attributed to previous interactions with your ads (clicks for text or Shopping ads, views for video ads etc.) it's counted as an order. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order on your website. Even though they bought 2 products, this would count as 1 order. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.organic_clicks Field description The number of times someone clicked your site's listing in the unpaid results for a particular query. See the help page at https://support.google.com/google-ads/answer/3097241 for details. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: paid_organic_search_term_view segments.date segments.day_of_week segments.device segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.search_engine_results_page_type segments.week segments.year

metrics.organic_clicks_per_query Field description The number of times someone clicked your site's listing in the unpaid results (organic_clicks) divided by the total number of searches that returned pages from your site (organic_queries). See the help page at https://support.google.com/google-ads/answer/3097241 for details. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: paid_organic_search_term_view segments.date segments.day_of_week segments.device segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.search_engine_results_page_type segments.week segments.year

metrics.organic_impressions Field description The number of listings for your site in the unpaid search results. See the help page at https://support.google.com/google-ads/answer/3097241 for details. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: paid_organic_search_term_view segments.date segments.day_of_week segments.device segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.search_engine_results_page_type segments.week segments.year

metrics.organic_impressions_per_query Field description The number of times a page from your site was listed in the unpaid search results (organic_impressions) divided by the number of searches returning your site's listing in the unpaid results (organic_queries). See the help page at https://support.google.com/google-ads/answer/3097241 for details. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: paid_organic_search_term_view segments.date segments.day_of_week segments.device segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.search_engine_results_page_type segments.week segments.year

metrics.organic_queries Field description The total number of searches that returned your site's listing in the unpaid results. See the help page at https://support.google.com/google-ads/answer/3097241 for details. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: paid_organic_search_term_view segments.date segments.day_of_week segments.device segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.search_engine_results_page_type segments.week segments.year

metrics.percent_new_visitors Field description Percentage of first-time sessions (from people who had never visited your site before). Imported from Google Analytics. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer keyword_view segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.week segments.year targeting_expansion_view

metrics.phone_calls Field description Number of offline phone calls. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset asset_field_type_view asset_set_asset asset_set_type_view campaign campaign_asset customer customer_asset keyword_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.month_of_year segments.quarter segments.week segments.year targeting_expansion_view

metrics.phone_impressions Field description Number of offline phone impressions. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset asset_field_type_view asset_set_asset asset_set_type_view campaign campaign_asset customer customer_asset segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.phone_through_rate Field description Number of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset asset_field_type_view asset_set_asset asset_set_type_view campaign campaign_asset customer customer_asset segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.platform_comparable_conversions Field description The number of platform comparable conversions. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year video video_enhancement

metrics.platform_comparable_conversions_by_conversion_date Field description The number of platform comparable conversions. When this metric is segmented by date, the values in the date segment represent the conversion date. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year video video_enhancement

metrics.platform_comparable_conversions_from_interactions_rate Field description Platform comparable conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year video video_enhancement

metrics.platform_comparable_conversions_from_interactions_value_per_interaction Field description The value of platform comparable conversions from interactions divided by the number of ad interactions. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year video video_enhancement

metrics.platform_comparable_conversions_value Field description The value of platform comparable conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year video video_enhancement

metrics.platform_comparable_conversions_value_by_conversion_date Field description The value of platform comparable conversions. When this metric is segmented by date, the values in the date segment represent the conversion date. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year video video_enhancement

metrics.platform_comparable_conversions_value_per_cost Field description The value of conversions divided by the cost of ad interactions. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year video video_enhancement

metrics.primary_impressions Field description Primary impression is counted each time your ad is served. This metric is only available for the Campaign resource with adjusted_age_range and adjusted_gender segments. These segmentations are mandatory to get the primary impressions. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign segments.adjusted_age_range segments.adjusted_gender segments.date segments.device segments.month segments.week

metrics.publisher_organic_clicks Field description Clicks from properties for which the traffic the publisher has not paid for or acquired through incentivized activity Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign segments.date segments.day_of_week segments.month segments.quarter segments.week segments.year

metrics.publisher_purchased_clicks Field description Clicks from properties not owned by the publisher for which the traffic the publisher has paid for or acquired through incentivized activity Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign segments.date segments.day_of_week segments.month segments.quarter segments.week segments.year

metrics.publisher_unknown_clicks Field description Clicks from traffic which is not identified as "Publisher Purchased" or "Publisher Organic" Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign segments.date segments.day_of_week segments.month segments.quarter segments.week segments.year

metrics.relative_ctr Field description Your clickthrough rate (Ctr) divided by the average clickthrough rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.results_conversions_purchase Field description The purchase conversion stats for the unified goals results. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign

metrics.revenue_micros Field description Revenue is the total amount you made from orders attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Revenue is the total value of all the orders you received attributed to your ads, minus any discount. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order from your website. The hat is priced $10 and the shirt is priced $20. The entire order has a $5 discount. The revenue from this order is $25 = ($10 + $20) - $5. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign cart_data_sales_view customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.search_absolute_top_impression_share Field description The percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/google-ads/answer/7501826 for details. Any value below 0.1 is reported as 0.0999. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer hotel_group_view hotel_performance_view keyword_view product_group_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_item_id segments.product_language segments.product_merchant_id segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view travel_activity_group_view travel_activity_performance_view

metrics.search_budget_lost_absolute_top_impression_share Field description The number estimating how often your ad wasn't the very first ad among the top ads in the search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer hotel_group_view hotel_performance_view keyword_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_item_id segments.product_language segments.product_merchant_id segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view targeting_expansion_view travel_activity_group_view travel_activity_performance_view

metrics.search_budget_lost_impression_share Field description The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer hotel_group_view hotel_performance_view keyword_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.match_type segments.month segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_item_id segments.product_language segments.product_merchant_id segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view targeting_expansion_view travel_activity_group_view travel_activity_performance_view

metrics.search_budget_lost_top_impression_share Field description The number estimating how often your ad didn't show adjacent to the top organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer hotel_group_view hotel_performance_view keyword_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.match_type segments.month segments.partner_hotel_id segments.quarter segments.week segments.year targeting_expansion_view travel_activity_group_view travel_activity_performance_view

metrics.search_click_share Field description The number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. Note: Search click share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer hotel_group_view hotel_performance_view keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.month segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_item_id segments.product_language segments.product_merchant_id segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view targeting_expansion_view

metrics.search_exact_match_impression_share Field description The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer keyword_view segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year targeting_expansion_view

metrics.search_impression_share Field description The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer gender_view hotel_group_view hotel_performance_view keyword_view product_group_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.match_type segments.month segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_item_id segments.product_language segments.product_merchant_id segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.week segments.year shopping_performance_view targeting_expansion_view travel_activity_group_view travel_activity_performance_view

metrics.search_rank_lost_absolute_top_impression_share Field description The number estimating how often your ad wasn't the very first ad among the top ads in the search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer hotel_group_view hotel_performance_view keyword_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_item_id segments.product_language segments.product_merchant_id segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view targeting_expansion_view travel_activity_group_view travel_activity_performance_view

metrics.search_rank_lost_impression_share Field description The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer hotel_group_view hotel_performance_view keyword_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.match_type segments.month segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_item_id segments.product_language segments.product_merchant_id segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view targeting_expansion_view travel_activity_group_view travel_activity_performance_view

metrics.search_rank_lost_top_impression_share Field description The number estimating how often your ad didn't show adjacent to the top organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer hotel_group_view hotel_performance_view keyword_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.match_type segments.month segments.partner_hotel_id segments.quarter segments.week segments.year targeting_expansion_view travel_activity_group_view travel_activity_performance_view

metrics.search_top_impression_share Field description The impressions you've received among the top ads compared to the estimated number of impressions you were eligible to receive among the top ads. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Top ads are generally above the top organic results, although they may show below the top organic results on certain queries. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer hotel_group_view hotel_performance_view keyword_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.match_type segments.month segments.partner_hotel_id segments.quarter segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.week segments.year targeting_expansion_view travel_activity_group_view travel_activity_performance_view

metrics.search_volume Field description Search volume range for a search term insight category. Category METRIC Data Type MESSAGE Type URL google.ads.googleads.v24.common.SearchVolumeRange Filterable False Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign_search_term_insight customer_search_term_insight segments.ad_group segments.asset_group segments.campaign segments.date segments.search_subcategory

metrics.sk_ad_network_installs Field description The number of iOS Store Kit Ad Network conversions. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.date segments.day_of_week segments.month segments.month_of_year segments.quarter segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.week segments.year

metrics.sk_ad_network_total_conversions Field description The total number of iOS Store Kit Ad Network conversions. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.date segments.day_of_week segments.month segments.month_of_year segments.quarter segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.week segments.year

metrics.speed_score Field description A measure of how quickly your page loads after clicks on your mobile ads. The score is a range from 1 to 10, 10 being the fastest. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign expanded_landing_page_view landing_page_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.landing_page_source segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

metrics.store_visits_last_click_model_attributed_conversions Field description The amount of business visits attributed by the last click model. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign

metrics.svr Field description This feature is available to allowlisted accounts only. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign segments.ad_format_type segments.adjusted_age_range segments.adjusted_gender segments.date segments.day_of_week segments.device segments.month segments.week

metrics.top_impression_percentage Field description The percent of your ad impressions that are shown adjacent to the top organic search results. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view asset_set_asset campaign campaign_asset campaign_audience_view campaign_search_term_view customer customer_asset geographic_view keyword_view location_interest_view search_term_view segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.date segments.day_of_week segments.device segments.geo_target_city segments.geo_target_country segments.geo_target_metro segments.geo_target_region segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.week segments.year targeting_expansion_view webpage_view

metrics.trueview_average_cpv Field description The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of TrueView views. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget campaign_group campaign_search_term_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view parental_status_view search_term_view segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.date segments.day_of_week segments.device segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.week segments.year targeting_expansion_view topic_view user_location_view video video_enhancement webpage_view

metrics.unique_users Field description The number of unique users who saw your ad during the requested time period. This metric cannot be aggregated, and can only be requested for date ranges of 92 days or less. This metric is available for following campaign types - Display, Video, Discovery and App. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign segments.adjusted_age_range segments.adjusted_gender segments.date segments.device

metrics.unique_users_five_plus Field description This metric counts the unique individuals who were shown your video ad five or more times within the selected date range. This metric cannot be aggregated, and can only be requested for date ranges of 31 days or less. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign segments.date segments.device

metrics.unique_users_four_plus Field description This metric counts the unique individuals who were shown your video ad four or more times within the selected date range. This metric cannot be aggregated, and can only be requested for date ranges of 31 days or less. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign segments.date segments.device

metrics.unique_users_ten_plus Field description This metric counts the unique individuals who were shown your video ad ten or more times within the selected date range. This metric cannot be aggregated, and can only be requested for date ranges of 31 days or less. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign segments.date segments.device

metrics.unique_users_three_plus Field description This metric counts the unique individuals who were shown your video ad three or more times within the selected date range. This metric cannot be aggregated, and can only be requested for date ranges of 31 days or less. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign segments.date segments.device

metrics.unique_users_two_plus Field description This metric counts the unique individuals who were shown your video ad two or more times within the selected date range. This metric cannot be aggregated, and can only be requested for date ranges of 31 days or less. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign segments.date segments.device

metrics.units_sold Field description Units sold is the total number of products sold from orders attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Units sold is the total number of products sold from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The units sold in this order is 3. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign cart_data_sales_view customer keyword_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view

metrics.valid_accelerated_mobile_pages_clicks_percentage Field description The percentage of ad clicks to Accelerated Mobile Pages (AMP) landing pages that reach a valid AMP page. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign expanded_landing_page_view landing_page_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.landing_page_source segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

metrics.value_adjustment Field description The conversion value rule adjustment from biddable conversions in all conversion categories. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: asset_group segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.external_conversion_source segments.month segments.new_versus_returning_customers segments.quarter segments.slot segments.week segments.year

metrics.value_per_all_conversions Field description The value of all conversions divided by the number of all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.value_per_all_conversions_by_conversion_date Field description The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view asset_group campaign campaign_audience_view customer geographic_view keyword_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view user_location_view

metrics.value_per_conversion Field description The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

metrics.value_per_conversions_by_conversion_date Field description The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view asset_group campaign campaign_audience_view customer geographic_view hotel_reconciliation keyword_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view user_location_view

metrics.value_per_current_model_attributed_conversion Field description The value of current model attributed conversions divided by the number of the conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer keyword_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.new_versus_returning_customers segments.quarter segments.week segments.year targeting_expansion_view webpage_view

metrics.value_per_platform_comparable_conversion Field description The value of platform comparable conversions divided by the number of platform comparable conversions. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year video video_enhancement

metrics.value_per_platform_comparable_conversions_by_conversion_date Field description The value of platform comparable conversions divided by the number of platform comparable conversions. When this metric is segmented by date, the values in the date segment represent the conversion date. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year video video_enhancement

metrics.video_quartile_p100_rate Field description Percentage of impressions where the viewer watched all of your video. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view ad_schedule_view age_range_view campaign campaign_audience_view campaign_search_term_view content_criterion_view customer detail_placement_view display_keyword_view gender_view income_range_view keyword_view managed_placement_view parental_status_view search_term_view segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.week segments.year topic_view video video_enhancement

metrics.video_quartile_p25_rate Field description Percentage of impressions where the viewer watched 25% of your video. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view ad_schedule_view age_range_view campaign campaign_audience_view campaign_search_term_view content_criterion_view customer detail_placement_view display_keyword_view gender_view income_range_view keyword_view managed_placement_view parental_status_view search_term_view segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.week segments.year topic_view video video_enhancement

metrics.video_quartile_p50_rate Field description Percentage of impressions where the viewer watched 50% of your video. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view ad_schedule_view age_range_view campaign campaign_audience_view campaign_search_term_view content_criterion_view customer detail_placement_view display_keyword_view gender_view income_range_view keyword_view managed_placement_view parental_status_view search_term_view segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.week segments.year topic_view video video_enhancement

metrics.video_quartile_p75_rate Field description Percentage of impressions where the viewer watched 75% of your video. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view ad_schedule_view age_range_view campaign campaign_audience_view campaign_search_term_view content_criterion_view customer detail_placement_view display_keyword_view gender_view income_range_view keyword_view managed_placement_view parental_status_view search_term_view segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.week segments.year topic_view video video_enhancement

metrics.video_trueview_view_rate Field description The number of TrueView views your video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget campaign_search_term_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view parental_status_view search_term_view segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.date segments.day_of_week segments.device segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.week segments.year topic_view user_location_view video video_enhancement

metrics.video_trueview_view_rate_in_feed Field description The number of TrueView views divided by number of impressions that can potentially lead to TrueView views for in-feed formats. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year video video_enhancement

metrics.video_trueview_view_rate_in_stream Field description The number of TrueView views divided by number of impressions that can potentially lead to TrueView views for in-stream formats. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year video video_enhancement

metrics.video_trueview_view_rate_shorts Field description The number of TrueView views divided by number of impressions that can potentially lead to TrueView views for Shorts ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year video video_enhancement

metrics.video_trueview_views Field description The number of TrueView views your video ads received. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget campaign_search_term_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view parental_status_view search_term_view segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.date segments.day_of_week segments.device segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.week segments.year topic_view user_location_view video video_enhancement

metrics.video_watch_time_duration_millis Field description Total watch time duration in milliseconds for video impressions that started playing. For a small percentage of impressions, we may not be able to measure the watch time accurately. In such cases, we adjust the total time to account for any unmeasured time by applying the average watch time of impressions that were measured. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer segments.ad_format_type segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year video video_enhancement

metrics.view_through_conversions Field description The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer detail_placement_view display_keyword_view distance_view gender_view geographic_view group_placement_view income_range_view keyword_view location_interest_view location_view managed_placement_view parental_status_view product_group_view search_term_view segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year targeting_expansion_view topic_view user_location_view video video_enhancement webpage_view

metrics.view_through_conversions_from_location_asset_click_to_call Field description Number of call button clicks on any location surface after an impression. This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.view_through_conversions_from_location_asset_directions Field description Number of driving directions clicks on any location surface after an impression. This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.view_through_conversions_from_location_asset_menu Field description Number of menu link clicks on any location surface after an impression. This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.view_through_conversions_from_location_asset_order Field description Number of order clicks on any location surface after an impression. This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.view_through_conversions_from_location_asset_other_engagement Field description Number of other types of local action clicks on any location surface after an impression. This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.view_through_conversions_from_location_asset_store_visits Field description Estimated number of visits to the business after an impression. This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.view_through_conversions_from_location_asset_website Field description Number of website URL clicks on any location surface after an impression. This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date