ad_group

Help me build a query Proto definition

An ad group.

Attributed resources
accessible_bidding_strategy
bidding_strategy
campaign
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of ad_group. However, when you specify ad_group in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when ad_group is specified in the FROM clause.

Is ad_group specified in the FROM clause of your query?

No Yes, it is

Resource fields
ad_rotation_mode
ai_max_ad_group_setting.disable_search_term_matching
audience_setting.use_audience_grouped
base_ad_group
campaign
cpc_bid_micros
cpm_bid_micros
cpv_bid_micros
demand_gen_ad_group_settings.channel_controls.channel_config
demand_gen_ad_group_settings.channel_controls.channel_strategy
demand_gen_ad_group_settings.channel_controls.selected_channels.discover
demand_gen_ad_group_settings.channel_controls.selected_channels.display
demand_gen_ad_group_settings.channel_controls.selected_channels.gmail
demand_gen_ad_group_settings.channel_controls.selected_channels.youtube_in_feed
demand_gen_ad_group_settings.channel_controls.selected_channels.youtube_in_stream
demand_gen_ad_group_settings.channel_controls.selected_channels.youtube_shorts
display_custom_bid_dimension
effective_cpc_bid_micros
effective_target_cpa_micros
effective_target_cpa_source
effective_target_cpc
effective_target_cpc_source
effective_target_roas
effective_target_roas_source
exclude_demographic_expansion
excluded_parent_asset_field_types
excluded_parent_asset_set_types
final_url_suffix
fixed_cpm_micros
id
labels
name
optimized_targeting_enabled
percent_cpc_bid_micros
primary_status
primary_status_reasons
resource_name
status
target_cpa_micros
target_cpc_micros
target_cpm_micros
target_cpv_micros
target_roas
targeting_setting.target_restrictions
tracking_url_template
type
url_custom_parameters
vertical_ads_format_setting.disable_text_ads
vertical_ads_format_setting.enable_booking_links
vertical_ads_format_setting.enable_vertical_promotion_ads
video_ad_group_settings.video_ad_sequence.step_id

Segments
activity_account_id
activity_city
activity_country
activity_rating
activity_state
ad_destination_type
ad_format_type
ad_network_type
ad_sub_network_type
asset_interaction_target.asset
asset_interaction_target.interaction_on_this_asset
auction_insight_domain
click_type
conversion_action
conversion_action_category
conversion_action_name
conversion_adjustment
conversion_attribution_event_type
conversion_lag_bucket
conversion_or_adjustment_lag_bucket
date
day_of_week
device
external_activity_id
external_conversion_source
geo_target_airport
geo_target_canton
geo_target_city
geo_target_country
geo_target_county
geo_target_district
geo_target_metro
geo_target_most_specific_location
geo_target_postal_code
geo_target_province
geo_target_region
geo_target_state
hotel_booking_window_days
hotel_center_id
hotel_check_in_date
hotel_check_in_day_of_week
hotel_city
hotel_class
hotel_country
hotel_date_selection_type
hotel_length_of_stay
hotel_price_bucket
hotel_rate_rule_id
hotel_rate_type
hotel_state
hour
interaction_on_this_extension
keyword.ad_group_criterion
keyword.info.match_type
keyword.info.text
landing_page_source
month
month_of_year
new_versus_returning_customers
partner_hotel_id
product_aggregator_id
product_brand
product_category_level1
product_category_level2
product_category_level3
product_category_level4
product_category_level5
product_channel
product_channel_exclusivity
product_condition
product_country
product_custom_attribute0
product_custom_attribute1
product_custom_attribute2
product_custom_attribute3
product_custom_attribute4
product_feed_label
product_item_id
product_language
product_merchant_id
product_sold_brand
product_sold_category_level1
product_sold_category_level2
product_sold_category_level3
product_sold_category_level4
product_sold_category_level5
product_sold_condition
product_sold_custom_attribute0
product_sold_custom_attribute1
product_sold_custom_attribute2
product_sold_custom_attribute3
product_sold_custom_attribute4
product_sold_item_id
product_sold_title
product_sold_type_l1
product_sold_type_l2
product_sold_type_l3
product_sold_type_l4
product_sold_type_l5
product_store_id
product_title
product_type_l1
product_type_l2
product_type_l3
product_type_l4
product_type_l5
quarter
search_engine_results_page_type
search_term_match_source
search_term_match_type
search_term_targeting_status
slot
travel_destination_city
travel_destination_country
travel_destination_region
vertical_ads_event_participant_display_names
vertical_ads_hotel_class
vertical_ads_listing
vertical_ads_listing_brand
vertical_ads_listing_city
vertical_ads_listing_country
vertical_ads_listing_region
vertical_ads_partner_account
vertical_ads_vertical
week
year

Metrics
absolute_top_impression_percentage
active_view_audibility_invalid_givt_measurable_impressions_rate
active_view_audibility_invalid_measurable_impressions_rate
active_view_audibility_measurable_impressions
active_view_audibility_measurable_impressions_rate
active_view_audible_impressions
active_view_audible_impressions_rate
active_view_audible_quartile_p100_rate
active_view_audible_quartile_p25_rate
active_view_audible_quartile_p50_rate
active_view_audible_quartile_p75_rate
active_view_audible_thirty_seconds_impressions
active_view_audible_thirty_seconds_impressions_rate
active_view_audible_two_seconds_impressions
active_view_audible_two_seconds_impressions_rate
active_view_cpm
active_view_ctr
active_view_impressions
active_view_measurability
active_view_measurable_cost_micros
active_view_measurable_impressions
active_view_viewability
all_average_cart_size
all_average_order_value_micros
all_conversions
all_conversions_by_conversion_date
all_conversions_from_interactions_rate
all_conversions_from_interactions_value_per_interaction
all_conversions_value
all_conversions_value_by_conversion_date
all_conversions_value_per_cost
all_cost_of_goods_sold_micros
all_cross_sell_cost_of_goods_sold_micros
all_cross_sell_gross_profit_micros
all_cross_sell_revenue_micros
all_cross_sell_units_sold
all_gross_profit_margin
all_gross_profit_micros
all_lead_cost_of_goods_sold_micros
all_lead_gross_profit_micros
all_lead_revenue_micros
all_lead_units_sold
all_new_customer_lifetime_value
all_orders
all_revenue_micros
all_units_sold
auction_insight_search_absolute_top_impression_percentage
auction_insight_search_impression_share
auction_insight_search_outranking_share
auction_insight_search_overlap_rate
auction_insight_search_position_above_rate
auction_insight_search_top_impression_percentage
average_cart_size
average_cost
average_cpc
average_cpe
average_cpm
average_order_value_micros
average_page_views
average_time_on_site
average_video_watch_time_duration_millis
benchmark_average_max_cpc
biddable_app_install_conversions
biddable_app_post_install_conversions
biddable_cohort_app_post_install_conversions
biddable_indirect_install_first_in_app_conversion_micros
bounce_rate
clicks
content_budget_lost_impression_share
content_impression_share
content_rank_lost_impression_share
conversions
conversions_by_conversion_date
conversions_from_interactions_rate
conversions_from_interactions_value_per_interaction
conversions_value
conversions_value_by_conversion_date
conversions_value_per_cost
cost_converted_currency_per_platform_comparable_conversion
cost_micros
cost_of_goods_sold_micros
cost_per_all_conversions
cost_per_conversion
cost_per_current_model_attributed_conversion
cost_per_platform_comparable_conversion
cross_device_conversions
cross_device_conversions_by_conversion_date
cross_device_conversions_value_by_conversion_date
cross_device_conversions_value_micros
cross_sell_cost_of_goods_sold_micros
cross_sell_gross_profit_micros
cross_sell_revenue_micros
cross_sell_units_sold
ctr
current_model_attributed_conversions
current_model_attributed_conversions_from_interactions_rate
current_model_attributed_conversions_from_interactions_value_per_interaction
current_model_attributed_conversions_value
current_model_attributed_conversions_value_per_cost
engagement_rate
engagements
gmail_forwards
gmail_saves
gmail_secondary_clicks
gross_profit_margin
gross_profit_micros
historical_creative_quality_score
historical_landing_page_quality_score
historical_quality_score
historical_search_predicted_ctr
hotel_average_lead_value_micros
hotel_eligible_impressions
hotel_price_difference_percentage
impressions
interaction_event_types
interaction_rate
interactions
lead_cost_of_goods_sold_micros
lead_gross_profit_micros
lead_revenue_micros
lead_units_sold
message_chat_rate
message_chats
message_impressions
mobile_friendly_clicks_percentage
new_customer_lifetime_value
orders
percent_new_visitors
phone_calls
phone_impressions
phone_through_rate
platform_comparable_conversions
platform_comparable_conversions_by_conversion_date
platform_comparable_conversions_from_interactions_rate
platform_comparable_conversions_from_interactions_value_per_interaction
platform_comparable_conversions_value
platform_comparable_conversions_value_by_conversion_date
platform_comparable_conversions_value_per_cost
relative_ctr
revenue_micros
search_absolute_top_impression_share
search_budget_lost_absolute_top_impression_share
search_budget_lost_impression_share
search_budget_lost_top_impression_share
search_click_share
search_exact_match_impression_share
search_impression_share
search_rank_lost_absolute_top_impression_share
search_rank_lost_impression_share
search_rank_lost_top_impression_share
search_top_impression_share
speed_score
top_impression_percentage
trueview_average_cpv
units_sold
valid_accelerated_mobile_pages_clicks_percentage
value_per_all_conversions
value_per_all_conversions_by_conversion_date
value_per_conversion
value_per_conversions_by_conversion_date
value_per_current_model_attributed_conversion
value_per_platform_comparable_conversion
value_per_platform_comparable_conversions_by_conversion_date
video_quartile_p100_rate
video_quartile_p25_rate
video_quartile_p50_rate
video_quartile_p75_rate
video_trueview_view_rate
video_trueview_view_rate_in_feed
video_trueview_view_rate_in_stream
video_trueview_view_rate_shorts
video_trueview_views
video_watch_time_duration_millis
view_through_conversions

ad_group.ad_rotation_mode Field description The ad rotation mode of the ad group. Category ATTRIBUTE Data Type ENUM OPTIMIZE ROTATE_FOREVER UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.AdGroupAdRotationModeEnum.AdGroupAdRotationMode Filterable True Selectable True Sortable True Repeated False

ad_group.ai_max_ad_group_setting.disable_search_term_matching Field description Disable search term matching for this adgroup when AI Max is enabled. Search term matching uses broad match, asset-based, and landing page-based technology to improve reach. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.audience_setting.use_audience_grouped Field description Immutable. If true, this ad group uses an Audience resource for audience targeting. If false, this ad group may use audience segment criteria instead. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.base_ad_group Field description Output only. For draft or experiment ad groups, this field is the resource name of the base ad group from which this ad group was created. If a draft or experiment ad group does not have a base ad group, then this field is null. For base ad groups, this field equals the ad group resource name. This field is read-only. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.campaign Field description Immutable. The campaign to which the ad group belongs. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

ad_group.cpc_bid_micros Field description The maximum CPC (cost-per-click) bid. This field is used when the ad group's effective bidding strategy is Manual CPC. This field is not applicable and will be ignored if the ad group's campaign is using a portfolio bidding strategy. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.cpm_bid_micros Field description The maximum CPM (cost-per-thousand viewable impressions) bid. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.cpv_bid_micros Field description The CPV (cost-per-view) bid. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.demand_gen_ad_group_settings.channel_controls.channel_config Field description Output only. Channel configuration reflecting which field in the oneof is populated. Category ATTRIBUTE Data Type ENUM CHANNEL_STRATEGY SELECTED_CHANNELS UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.DemandGenChannelConfigEnum.DemandGenChannelConfig Filterable True Selectable True Sortable True Repeated False

ad_group.demand_gen_ad_group_settings.channel_controls.channel_strategy Field description High level channel strategy. Category ATTRIBUTE Data Type ENUM ALL_CHANNELS ALL_OWNED_AND_OPERATED_CHANNELS UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.DemandGenChannelStrategyEnum.DemandGenChannelStrategy Filterable True Selectable True Sortable True Repeated False

ad_group.demand_gen_ad_group_settings.channel_controls.selected_channels.discover Field description Whether to enable ads on the Discover channel. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.demand_gen_ad_group_settings.channel_controls.selected_channels.display Field description Whether to enable ads on the Display channel. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.demand_gen_ad_group_settings.channel_controls.selected_channels.gmail Field description Whether to enable ads on the Gmail channel. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.demand_gen_ad_group_settings.channel_controls.selected_channels.youtube_in_feed Field description Whether to enable ads on the YouTube In-Feed channel. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.demand_gen_ad_group_settings.channel_controls.selected_channels.youtube_in_stream Field description Whether to enable ads on the YouTube In-Stream channel. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.demand_gen_ad_group_settings.channel_controls.selected_channels.youtube_shorts Field description Whether to enable ads on the YouTube Shorts channel. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.display_custom_bid_dimension Field description Lets advertisers specify a targeting dimension on which to place absolute bids. This is only applicable for campaigns that target only the display network and not search. Category ATTRIBUTE Data Type ENUM AGE_RANGE AUDIENCE GENDER INCOME_RANGE KEYWORD PARENTAL_STATUS PLACEMENT TOPIC UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.TargetingDimensionEnum.TargetingDimension Filterable True Selectable True Sortable True Repeated False

ad_group.effective_cpc_bid_micros Field description Output only. Value will be same as that of the CPC (cost-per-click) bid value when the bidding strategy is one of manual cpc, enhanced cpc, page one promoted or target outrank share, otherwise the value will be null. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.effective_target_cpa_micros Field description Output only. The effective target CPA (cost-per-acquisition). This field is read-only. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.effective_target_cpa_source Field description Output only. Source of the effective target CPA. This field is read-only. Category ATTRIBUTE Data Type ENUM AD_GROUP AD_GROUP_CRITERION CAMPAIGN_BIDDING_STRATEGY UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.BiddingSourceEnum.BiddingSource Filterable True Selectable True Sortable True Repeated False

ad_group.effective_target_cpc Field description Output only. The effective target CPC (cost-per-click). This field is read-only. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.effective_target_cpc_source Field description Output only. Source of the effective target CPC. This field is read-only. Category ATTRIBUTE Data Type ENUM AD_GROUP AD_GROUP_CRITERION CAMPAIGN_BIDDING_STRATEGY UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.BiddingSourceEnum.BiddingSource Filterable True Selectable True Sortable True Repeated False

ad_group.effective_target_roas Field description Output only. The effective target ROAS (return-on-ad-spend). This field is read-only. Category ATTRIBUTE Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.effective_target_roas_source Field description Output only. Source of the effective target ROAS. This field is read-only. Category ATTRIBUTE Data Type ENUM AD_GROUP AD_GROUP_CRITERION CAMPAIGN_BIDDING_STRATEGY UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.BiddingSourceEnum.BiddingSource Filterable True Selectable True Sortable True Repeated False

ad_group.exclude_demographic_expansion Field description When this value is true, demographics will be excluded from the types of targeting which are expanded when optimized_targeting_enabled is true. When optimized_targeting_enabled is false, this field is ignored. Default is false. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.excluded_parent_asset_field_types Field description The asset field types that should be excluded from this ad group. Asset links with these field types will not be inherited by this ad group from the upper levels. Category ATTRIBUTE Data Type ENUM AD_IMAGE BOOK_ON_GOOGLE BUSINESS_LOGO BUSINESS_MESSAGE BUSINESS_NAME CALL CALLOUT CALL_TO_ACTION CALL_TO_ACTION_SELECTION DEMAND_GEN_CAROUSEL_CARD DESCRIPTION HEADLINE HOTEL_CALLOUT HOTEL_PROPERTY LANDING_PAGE_PREVIEW LANDSCAPE_LOGO LEAD_FORM LOGO LONG_DESCRIPTION LONG_HEADLINE MANDATORY_AD_TEXT MARKETING_IMAGE MEDIA_BUNDLE MOBILE_APP PORTRAIT_MARKETING_IMAGE PRICE PROMOTION RELATED_YOUTUBE_VIDEOS SITELINK SQUARE_MARKETING_IMAGE STRUCTURED_SNIPPET TALL_PORTRAIT_MARKETING_IMAGE UNKNOWN UNSPECIFIED VIDEO YOUTUBE_VIDEO Type URL google.ads.googleads.v24.enums.AssetFieldTypeEnum.AssetFieldType Filterable True Selectable True Sortable False Repeated True

ad_group.excluded_parent_asset_set_types Field description The asset set types that should be excluded from this ad group. Asset set links with these types will not be inherited by this ad group from the upper levels. Location group types (GMB_DYNAMIC_LOCATION_GROUP, CHAIN_DYNAMIC_LOCATION_GROUP, and STATIC_LOCATION_GROUP) are child types of LOCATION_SYNC. Therefore, if LOCATION_SYNC is set for this field, all location group asset sets are not allowed to be linked to this ad group, and all Location Extension (LE) and Affiliate Location Extensions (ALE) will not be served under this ad group. Only LOCATION_SYNC is currently supported. Category ATTRIBUTE Data Type ENUM BUSINESS_PROFILE_DYNAMIC_LOCATION_GROUP CHAIN_DYNAMIC_LOCATION_GROUP DYNAMIC_CUSTOM DYNAMIC_EDUCATION DYNAMIC_FLIGHTS DYNAMIC_HOTELS_AND_RENTALS DYNAMIC_JOBS DYNAMIC_LOCAL DYNAMIC_REAL_ESTATE DYNAMIC_TRAVEL HOTEL_PROPERTY LOCATION_SYNC MERCHANT_CENTER_FEED PAGE_FEED STATIC_LOCATION_GROUP TRAVEL_FEED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.AssetSetTypeEnum.AssetSetType Filterable True Selectable True Sortable False Repeated True

ad_group.final_url_suffix Field description URL template for appending params to Final URL. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.fixed_cpm_micros Field description The fixed amount in micros that the advertiser pays for every thousand impressions of the ad. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.id Field description Output only. The ID of the ad group. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.labels Field description Output only. The resource names of labels attached to this ad group. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated True

ad_group.name Field description The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.optimized_targeting_enabled Field description True if optimized targeting is enabled. Optimized Targeting is the replacement for Audience Expansion. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.percent_cpc_bid_micros Field description The percent cpc bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction]. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.primary_status Field description Output only. Provides aggregated view into why an ad group is not serving or not serving optimally. Category ATTRIBUTE Data Type ENUM ELIGIBLE LIMITED NOT_ELIGIBLE PAUSED PENDING REMOVED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.AdGroupPrimaryStatusEnum.AdGroupPrimaryStatus Filterable True Selectable True Sortable True Repeated False

ad_group.primary_status_reasons Field description Output only. Provides reasons for why an ad group is not serving or not serving optimally. Category ATTRIBUTE Data Type ENUM AD_GROUP_ADS_PAUSED AD_GROUP_INCOMPLETE AD_GROUP_PAUSED AD_GROUP_PAUSED_DUE_TO_LOW_ACTIVITY AD_GROUP_REMOVED CAMPAIGN_DRAFT CAMPAIGN_ENDED CAMPAIGN_PAUSED CAMPAIGN_PENDING CAMPAIGN_REMOVED HAS_ADS_DISAPPROVED HAS_ADS_LIMITED_BY_POLICY KEYWORDS_PAUSED MOST_ADS_UNDER_REVIEW NO_AD_GROUP_ADS NO_KEYWORDS UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.AdGroupPrimaryStatusReasonEnum.AdGroupPrimaryStatusReason Filterable True Selectable True Sortable False Repeated True

ad_group.resource_name Field description Immutable. The resource name of the ad group. Ad group resource names have the form: customers/{customer_id}/adGroups/{ad_group_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

ad_group.status Field description The status of the ad group. Category ATTRIBUTE Data Type ENUM ENABLED PAUSED REMOVED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.AdGroupStatusEnum.AdGroupStatus Filterable True Selectable True Sortable True Repeated False

ad_group.target_cpa_micros Field description The target CPA (cost-per-acquisition). If the ad group's campaign bidding strategy is TargetCpa or MaximizeConversions (with its target_cpa field set), then this field overrides the target CPA specified in the campaign's bidding strategy. Otherwise, this value is ignored. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.target_cpc_micros Field description Average amount in micros that the advertiser is willing to pay for every ad click. Overrides the target CPC configured at the campaign level. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.target_cpm_micros Field description Average amount in micros that the advertiser is willing to pay for every thousand times the ad is shown. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.target_cpv_micros Field description Average amount in micros that the advertiser is willing to pay for every ad view. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.target_roas Field description The target ROAS (return-on-ad-spend) for this ad group. This field lets you override the target ROAS specified in the campaign's bidding strategy, but only if the campaign is using a standard (not portfolio) TargetRoas strategy or a standard MaximizeConversionValue strategy with its target_roas field set. If the campaign is using a portfolio bidding strategy, this field cannot be set and attempting to do so will result in an error. For any other bidding strategies, this value is ignored. To see the actual target ROAS being used by the ad group, considering potential overrides, query the effective_target_roas and effective_target_roas_source fields. Category ATTRIBUTE Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.targeting_setting.target_restrictions Field description The per-targeting-dimension setting to restrict the reach of your campaign or ad group. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v24.common.TargetRestriction Filterable False Selectable True Sortable False Repeated True

ad_group.tracking_url_template Field description The URL template for constructing a tracking URL. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.type Field description Immutable. The type of the ad group. Category ATTRIBUTE Data Type ENUM DISPLAY_STANDARD HOTEL_ADS PROMOTED_HOTEL_ADS SEARCH_DYNAMIC_ADS SEARCH_STANDARD SHOPPING_COMPARISON_LISTING_ADS SHOPPING_PRODUCT_ADS SHOPPING_SMART_ADS SMART_CAMPAIGN_ADS TRAVEL_ADS UNKNOWN UNSPECIFIED VIDEO_BUMPER VIDEO_EFFICIENT_REACH VIDEO_NON_SKIPPABLE_IN_STREAM VIDEO_RESPONSIVE VIDEO_TRUE_VIEW_IN_DISPLAY VIDEO_TRUE_VIEW_IN_STREAM YOUTUBE_AUDIO Type URL google.ads.googleads.v24.enums.AdGroupTypeEnum.AdGroupType Filterable True Selectable True Sortable True Repeated False

ad_group.url_custom_parameters Field description The list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v24.common.CustomParameter Filterable False Selectable True Sortable False Repeated True

ad_group.vertical_ads_format_setting.disable_text_ads Field description If true, text ads will be disabled for this ad group. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.vertical_ads_format_setting.enable_booking_links Field description If true, booking links will be enabled for this ad group. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.vertical_ads_format_setting.enable_vertical_promotion_ads Field description If true, vertical promotion ads will be enabled for this ad group. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.video_ad_group_settings.video_ad_sequence.step_id Field description The ID of this sequence step from an existing campaign.video_campaign_settings.video_ad_sequence definition. Only one Ad Group can point to a given step_id. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.activity_account_id Field description Activity account ID. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.hour segments.month segments.quarter segments.week segments.year travel_activity_performance_view

segments.activity_city Field description The city where the travel activity is available. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.activity_account_id segments.activity_country segments.activity_rating segments.activity_state segments.ad_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.hour segments.month segments.quarter segments.week segments.year travel_activity_performance_view

segments.activity_country Field description The country where the travel activity is available. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.activity_account_id segments.activity_city segments.activity_rating segments.activity_state segments.ad_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.hour segments.month segments.quarter segments.week segments.year travel_activity_performance_view

segments.activity_rating Field description Activity rating. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.activity_account_id segments.activity_city segments.activity_country segments.activity_state segments.ad_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.hour segments.month segments.quarter segments.week segments.year travel_activity_performance_view

segments.activity_state Field description The state where the travel activity is available. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.ad_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.hour segments.month segments.quarter segments.week segments.year travel_activity_performance_view

segments.ad_destination_type Field description Ad Destination type. Category SEGMENT Data Type ENUM APP_DEEP_LINK APP_STORE LEAD_FORM LOCATION_LISTING MAP_DIRECTIONS MESSAGE NOT_APPLICABLE PHONE_CALL UNKNOWN UNMODELED_FOR_CONVERSIONS UNSPECIFIED WEBSITE YOUTUBE Type URL google.ads.googleads.v24.enums.AdDestinationTypeEnum.AdDestinationType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign campaign_group metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_platform_comparable_conversion metrics.interactions metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.hour segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

segments.ad_format_type Field description Ad Format type. Category SEGMENT Data Type ENUM AUDIO BUMPER INFEED INSTREAM_NON_SKIPPABLE INSTREAM_SKIPPABLE MASTHEAD OTHER OUTSTREAM PAUSE SHORTS TEXT UNKNOWN UNSEGMENTED UNSPECIFIED VERTICAL_ADS_BOOKING_LINK VERTICAL_ADS_PROMOTION Type URL google.ads.googleads.v24.enums.AdFormatTypeEnum.AdFormatType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view campaign customer metrics.active_view_audibility_invalid_givt_measurable_impressions_rate metrics.active_view_audibility_invalid_measurable_impressions_rate metrics.active_view_audibility_measurable_impressions metrics.active_view_audibility_measurable_impressions_rate metrics.active_view_audible_impressions metrics.active_view_audible_impressions_rate metrics.active_view_audible_quartile_p100_rate metrics.active_view_audible_quartile_p25_rate metrics.active_view_audible_quartile_p50_rate metrics.active_view_audible_quartile_p75_rate metrics.active_view_audible_thirty_seconds_impressions metrics.active_view_audible_thirty_seconds_impressions_rate metrics.active_view_audible_two_seconds_impressions metrics.active_view_audible_two_seconds_impressions_rate metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_video_watch_time_duration_millis metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_platform_comparable_conversion metrics.cross_device_conversions metrics.ctr metrics.engagement_rate metrics.engagements metrics.impressions metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.svr metrics.trueview_average_cpv metrics.value_per_all_conversions metrics.value_per_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_trueview_view_rate metrics.video_trueview_view_rate_in_feed metrics.video_trueview_view_rate_in_stream metrics.video_trueview_view_rate_shorts metrics.video_trueview_views metrics.video_watch_time_duration_millis metrics.view_through_conversions segments.adjusted_age_range segments.adjusted_gender segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year video video_enhancement

segments.ad_network_type Field description Ad network type. Category SEGMENT Data Type ENUM CONTENT DISCOVER GMAIL GOOGLE_OWNED_CHANNELS GOOGLE_TV MAPS MIXED SEARCH SEARCH_PARTNERS UNKNOWN UNSPECIFIED YOUTUBE Type URL google.ads.googleads.v24.enums.AdNetworkTypeEnum.AdNetworkType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_search_term_view cart_data_sales_view click_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view managed_placement_view matched_location_interest_view metrics.absolute_top_impression_percentage metrics.active_view_audibility_invalid_givt_measurable_impressions_rate metrics.active_view_audibility_invalid_measurable_impressions_rate metrics.active_view_audibility_measurable_impressions metrics.active_view_audibility_measurable_impressions_rate metrics.active_view_audible_impressions metrics.active_view_audible_impressions_rate metrics.active_view_audible_quartile_p100_rate metrics.active_view_audible_quartile_p25_rate metrics.active_view_audible_quartile_p50_rate metrics.active_view_audible_quartile_p75_rate metrics.active_view_audible_thirty_seconds_impressions metrics.active_view_audible_thirty_seconds_impressions_rate metrics.active_view_audible_two_seconds_impressions metrics.active_view_audible_two_seconds_impressions_rate metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_new_customer_lifetime_value metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_order_value_micros metrics.average_page_views metrics.average_time_on_site metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.biddable_cohort_app_post_install_conversions metrics.bounce_rate metrics.clicks metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.new_customer_lifetime_value metrics.orders metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.relative_ctr metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.speed_score metrics.top_impression_percentage metrics.trueview_average_cpv metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_trueview_view_rate metrics.video_trueview_view_rate_in_feed metrics.video_trueview_view_rate_in_stream metrics.video_trueview_view_rate_shorts metrics.video_trueview_views metrics.view_through_conversions parental_status_view per_store_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year shopping_performance_view targeting_expansion_view topic_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

segments.ad_sub_network_type Field description Ad sub network type. Currently only available for ads running as part of DemandGen campaigns on YouTube and has to always be selected together with ad_network_type. Category SEGMENT Data Type ENUM UNKNOWN UNSEGMENTED UNSPECIFIED YOUTUBE_INFEED YOUTUBE_INSTREAM YOUTUBE_SHORTS Type URL google.ads.googleads.v24.enums.AdSubNetworkTypeEnum.AdSubNetworkType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_search_term_view click_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view managed_placement_view matched_location_interest_view metrics.absolute_top_impression_percentage metrics.active_view_audibility_invalid_givt_measurable_impressions_rate metrics.active_view_audibility_invalid_measurable_impressions_rate metrics.active_view_audibility_measurable_impressions metrics.active_view_audibility_measurable_impressions_rate metrics.active_view_audible_impressions metrics.active_view_audible_impressions_rate metrics.active_view_audible_quartile_p100_rate metrics.active_view_audible_quartile_p25_rate metrics.active_view_audible_quartile_p50_rate metrics.active_view_audible_quartile_p75_rate metrics.active_view_audible_thirty_seconds_impressions metrics.active_view_audible_thirty_seconds_impressions_rate metrics.active_view_audible_two_seconds_impressions metrics.active_view_audible_two_seconds_impressions_rate metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.all_new_customer_lifetime_value metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_order_value_micros metrics.average_page_views metrics.average_time_on_site metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.biddable_cohort_app_post_install_conversions metrics.bounce_rate metrics.clicks metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.new_customer_lifetime_value metrics.orders metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.relative_ctr metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.speed_score metrics.top_impression_percentage metrics.trueview_average_cpv metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_trueview_view_rate metrics.video_trueview_view_rate_in_feed metrics.video_trueview_view_rate_in_stream metrics.video_trueview_view_rate_shorts metrics.video_trueview_views metrics.view_through_conversions parental_status_view per_store_view product_group_view search_term_view segments.ad_destination_type segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year shopping_performance_view topic_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

segments.asset_interaction_target.asset Field description The asset resource name. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_asset asset_set_asset campaign campaign_asset customer_asset metrics.absolute_top_impression_percentage metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.top_impression_percentage metrics.trueview_average_cpv metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_trueview_view_rate metrics.video_trueview_views segments.ad_network_type segments.asset_interaction_target.interaction_on_this_asset segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

segments.asset_interaction_target.interaction_on_this_asset Field description Only used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit. Category SEGMENT Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_asset asset_set_asset campaign campaign_asset customer_asset metrics.absolute_top_impression_percentage metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.top_impression_percentage metrics.trueview_average_cpv metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_trueview_view_rate metrics.video_trueview_views segments.ad_network_type segments.asset_interaction_target.asset segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

segments.auction_insight_domain Field description Domain (visible URL) of a participant in the Auction Insights report. Category SEGMENT Data Type STRING Type URL N/A Filterable False Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer keyword_view metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year

segments.click_type Field description Click type. Category SEGMENT Data Type ENUM AD_IMAGE APP_DEEPLINK BREADCRUMBS BROADBAND_PLAN CALLS CALL_TRACKING CLICK_ON_ENGAGEMENT_AD CLICK_TO_MESSAGE_LANDING_PAGE_CLICK CLICK_TO_MESSAGE_THIRD_PARTY_CLICK CROSS_NETWORK GET_DIRECTIONS HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION HOTEL_PRICE LOCATION_EXPANSION LOCATION_FORMAT_CALL LOCATION_FORMAT_DIRECTIONS LOCATION_FORMAT_IMAGE LOCATION_FORMAT_LANDING_PAGE LOCATION_FORMAT_MAP LOCATION_FORMAT_STORE_INFO LOCATION_FORMAT_TEXT MOBILE_CALL_TRACKING OFFER_PRINTS OTHER PRICE_EXTENSION PRODUCT_AD_APP_DEEPLINK PRODUCT_ASSETS PRODUCT_EXTENSION_CLICKS PRODUCT_LISTING_ADS_COUPON PRODUCT_LISTING_AD_CLICKS PRODUCT_LISTING_AD_LOCAL PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE PRODUCT_LISTING_AD_TRANSACTABLE PROMOTION_EXTENSION SHOPPING_COMPARISON_LISTING SHOWCASE_AD_CATEGORY_LINK SHOWCASE_AD_LOCAL_PRODUCT_LINK SHOWCASE_AD_LOCAL_STOREFRONT_LINK SHOWCASE_AD_ONLINE_PRODUCT_LINK SITELINKS STORE_LOCATOR SWIPEABLE_GALLERY_AD_HEADLINE SWIPEABLE_GALLERY_AD_SEE_MORE SWIPEABLE_GALLERY_AD_SITELINK_FIVE SWIPEABLE_GALLERY_AD_SITELINK_FOUR SWIPEABLE_GALLERY_AD_SITELINK_ONE SWIPEABLE_GALLERY_AD_SITELINK_THREE SWIPEABLE_GALLERY_AD_SITELINK_TWO SWIPEABLE_GALLERY_AD_SWIPES TRAVEL_ASSETS UNKNOWN UNSPECIFIED URL_CLICKS VEHICLE_ASSETS VIDEO_APP_STORE_CLICKS VIDEO_CALL_TO_ACTION_CLICKS VIDEO_CARD_ACTION_HEADLINE_CLICKS VIDEO_CHANNEL_CLICK VIDEO_END_CAP_CLICKS VIDEO_RELATED_VIDEOS_CLICK VIDEO_WEBSITE_CLICKS VISUAL_SITELINKS WIRELESS_PLAN Type URL google.ads.googleads.v24.enums.ClickTypeEnum.ClickType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view age_range_view asset_field_type_view asset_group asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_audience_view cart_data_sales_view click_view content_criterion_view customer display_keyword_view expanded_landing_page_view gender_view group_placement_view hotel_performance_view income_range_view keyword_view landing_page_view managed_placement_view metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.hotel_average_lead_value_micros metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.mobile_friendly_clicks_percentage metrics.orders metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.revenue_micros metrics.speed_score metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date parental_status_view product_group_view segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view targeting_expansion_view topic_view video video_enhancement webpage_view

segments.conversion_action Field description Resource name of the conversion action. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget campaign_search_term_view cart_data_sales_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_new_customer_lifetime_value metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.all_value_adjustment metrics.average_cart_size metrics.average_order_value_micros metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_of_goods_sold_micros metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.new_customer_lifetime_value metrics.orders metrics.revenue_micros metrics.units_sold metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.view_through_conversions parental_status_view product_group_view search_term_view segments.ad_destination_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.webpage segments.week segments.year shopping_performance_view targeting_expansion_view topic_view user_location_view video webpage_view

segments.conversion_action_category Field description Conversion action category. Category SEGMENT Data Type ENUM ADD_TO_CART BEGIN_CHECKOUT BOOK_APPOINTMENT CONTACT CONVERTED_LEAD DEFAULT DOWNLOAD ENGAGEMENT GET_DIRECTIONS IMPORTED_LEAD OUTBOUND_CLICK PAGE_VIEW PHONE_CALL_LEAD PURCHASE QUALIFIED_LEAD REQUEST_QUOTE SIGNUP STORE_SALE STORE_VISIT SUBMIT_LEAD_FORM SUBSCRIBE_PAID UNKNOWN UNSPECIFIED YOUTUBE_FOLLOW_ON_VIEWS Type URL google.ads.googleads.v24.enums.ConversionActionCategoryEnum.ConversionActionCategory Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget campaign_search_term_view cart_data_sales_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_new_customer_lifetime_value metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.all_value_adjustment metrics.average_cart_size metrics.average_order_value_micros metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_of_goods_sold_micros metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.new_customer_lifetime_value metrics.orders metrics.revenue_micros metrics.units_sold metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.view_through_conversions parental_status_view product_group_view search_term_view segments.ad_destination_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.webpage segments.week segments.year shopping_performance_view targeting_expansion_view topic_view user_location_view video webpage_view

segments.conversion_action_name Field description Conversion action name. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget campaign_search_term_view cart_data_sales_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_new_customer_lifetime_value metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.all_value_adjustment metrics.average_cart_size metrics.average_order_value_micros metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_of_goods_sold_micros metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.new_customer_lifetime_value metrics.orders metrics.revenue_micros metrics.units_sold metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.view_through_conversions parental_status_view product_group_view search_term_view segments.ad_destination_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.webpage segments.week segments.year shopping_performance_view targeting_expansion_view topic_view user_location_view video webpage_view

segments.conversion_adjustment Field description This segments your conversion columns by the original conversion and conversion value versus the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data. Category SEGMENT Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset asset_group campaign customer keyword_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cross_device_conversions metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.new_customer_lifetime_value metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date segments.ad_destination_type segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.external_conversion_source segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.quarter segments.slot segments.week segments.year targeting_expansion_view

segments.conversion_attribution_event_type Field description Conversion attribution event type. Category SEGMENT Data Type ENUM ENGAGED_VIEW IMPRESSION INTERACTION UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.ConversionAttributionEventTypeEnum.ConversionAttributionEventType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group campaign cart_data_sales_view customer keyword_view metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_new_customer_lifetime_value metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.all_value_adjustment metrics.average_cart_size metrics.average_order_value_micros metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_of_goods_sold_micros metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.new_customer_lifetime_value metrics.orders metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.revenue_micros metrics.units_sold metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.external_conversion_source segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view targeting_expansion_view

segments.conversion_lag_bucket Field description An enum value representing the number of days between the impression and the conversion. Category SEGMENT Data Type ENUM EIGHT_TO_NINE_DAYS ELEVEN_TO_TWELVE_DAYS FIVE_TO_SIX_DAYS FORTY_FIVE_TO_SIXTY_DAYS FOURTEEN_TO_TWENTY_ONE_DAYS FOUR_TO_FIVE_DAYS LESS_THAN_ONE_DAY NINE_TO_TEN_DAYS ONE_TO_TWO_DAYS SEVEN_TO_EIGHT_DAYS SIXTY_TO_NINETY_DAYS SIX_TO_SEVEN_DAYS TEN_TO_ELEVEN_DAYS THIRTEEN_TO_FOURTEEN_DAYS THIRTY_TO_FORTY_FIVE_DAYS THREE_TO_FOUR_DAYS TWELVE_TO_THIRTEEN_DAYS TWENTY_ONE_TO_THIRTY_DAYS TWO_TO_THREE_DAYS UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.ConversionLagBucketEnum.ConversionLagBucket Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset asset_group campaign customer keyword_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cross_device_conversions metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.new_customer_lifetime_value metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date segments.ad_destination_type segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.external_conversion_source segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.quarter segments.slot segments.week segments.year targeting_expansion_view webpage_view

segments.conversion_or_adjustment_lag_bucket Field description An enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion. Category SEGMENT Data Type ENUM ADJUSTMENT_EIGHT_TO_NINE_DAYS ADJUSTMENT_ELEVEN_TO_TWELVE_DAYS ADJUSTMENT_FIVE_TO_SIX_DAYS ADJUSTMENT_FORTY_FIVE_TO_SIXTY_DAYS ADJUSTMENT_FOURTEEN_TO_TWENTY_ONE_DAYS ADJUSTMENT_FOUR_TO_FIVE_DAYS ADJUSTMENT_LESS_THAN_ONE_DAY ADJUSTMENT_NINETY_TO_ONE_HUNDRED_AND_FORTY_FIVE_DAYS ADJUSTMENT_NINE_TO_TEN_DAYS ADJUSTMENT_ONE_TO_TWO_DAYS ADJUSTMENT_SEVEN_TO_EIGHT_DAYS ADJUSTMENT_SIXTY_TO_NINETY_DAYS ADJUSTMENT_SIX_TO_SEVEN_DAYS ADJUSTMENT_TEN_TO_ELEVEN_DAYS ADJUSTMENT_THIRTEEN_TO_FOURTEEN_DAYS ADJUSTMENT_THIRTY_TO_FORTY_FIVE_DAYS ADJUSTMENT_THREE_TO_FOUR_DAYS ADJUSTMENT_TWELVE_TO_THIRTEEN_DAYS ADJUSTMENT_TWENTY_ONE_TO_THIRTY_DAYS ADJUSTMENT_TWO_TO_THREE_DAYS ADJUSTMENT_UNKNOWN CONVERSION_EIGHT_TO_NINE_DAYS CONVERSION_ELEVEN_TO_TWELVE_DAYS CONVERSION_FIVE_TO_SIX_DAYS CONVERSION_FORTY_FIVE_TO_SIXTY_DAYS CONVERSION_FOURTEEN_TO_TWENTY_ONE_DAYS CONVERSION_FOUR_TO_FIVE_DAYS CONVERSION_LESS_THAN_ONE_DAY CONVERSION_NINE_TO_TEN_DAYS CONVERSION_ONE_TO_TWO_DAYS CONVERSION_SEVEN_TO_EIGHT_DAYS CONVERSION_SIXTY_TO_NINETY_DAYS CONVERSION_SIX_TO_SEVEN_DAYS CONVERSION_TEN_TO_ELEVEN_DAYS CONVERSION_THIRTEEN_TO_FOURTEEN_DAYS CONVERSION_THIRTY_TO_FORTY_FIVE_DAYS CONVERSION_THREE_TO_FOUR_DAYS CONVERSION_TWELVE_TO_THIRTEEN_DAYS CONVERSION_TWENTY_ONE_TO_THIRTY_DAYS CONVERSION_TWO_TO_THREE_DAYS CONVERSION_UNKNOWN UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.ConversionOrAdjustmentLagBucketEnum.ConversionOrAdjustmentLagBucket Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset asset_group campaign customer keyword_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cross_device_conversions metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.new_customer_lifetime_value metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date segments.ad_destination_type segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.date segments.day_of_week segments.external_conversion_source segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.quarter segments.slot segments.week segments.year targeting_expansion_view webpage_view

segments.date Field description Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view android_privacy_shared_key_google_ad_group android_privacy_shared_key_google_campaign android_privacy_shared_key_google_network_type app_top_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_group_top_combination_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_group campaign_search_term_insight campaign_search_term_view cart_data_sales_view channel_aggregate_asset_view click_view content_criterion_view conversion_action customer customer_asset customer_search_term_insight detail_content_suitability_placement_view detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view final_url_expansion_asset_view gender_view geographic_view group_content_suitability_placement_view group_placement_view hotel_group_view hotel_performance_view hotel_reconciliation income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view metrics.absolute_top_impression_percentage metrics.active_view_audibility_invalid_givt_measurable_impressions_rate metrics.active_view_audibility_invalid_measurable_impressions_rate metrics.active_view_audibility_measurable_impressions metrics.active_view_audibility_measurable_impressions_rate metrics.active_view_audible_impressions metrics.active_view_audible_impressions_rate metrics.active_view_audible_quartile_p100_rate metrics.active_view_audible_quartile_p25_rate metrics.active_view_audible_quartile_p50_rate metrics.active_view_audible_quartile_p75_rate metrics.active_view_audible_thirty_seconds_impressions metrics.active_view_audible_thirty_seconds_impressions_rate metrics.active_view_audible_two_seconds_impressions metrics.active_view_audible_two_seconds_impressions_rate metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_click_to_call metrics.all_conversions_from_directions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_from_location_asset_click_to_call metrics.all_conversions_from_location_asset_directions metrics.all_conversions_from_location_asset_menu metrics.all_conversions_from_location_asset_order metrics.all_conversions_from_location_asset_other_engagement metrics.all_conversions_from_location_asset_store_visits metrics.all_conversions_from_location_asset_website metrics.all_conversions_from_menu metrics.all_conversions_from_order metrics.all_conversions_from_other_engagement metrics.all_conversions_from_store_visit metrics.all_conversions_from_store_website metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_new_customer_lifetime_value metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.all_value_adjustment metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_impression_frequency_per_user metrics.average_order_value_micros metrics.average_page_views metrics.average_target_cpa_micros metrics.average_target_roas metrics.average_time_on_site metrics.average_video_watch_time_duration_millis metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.biddable_cohort_app_post_install_conversions metrics.bounce_rate metrics.clicks metrics.clicks_unique_query_clusters metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_unique_query_clusters metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.coviewed_impressions metrics.cross_device_conversions metrics.cross_device_conversions_by_conversion_date metrics.cross_device_conversions_value_by_conversion_date metrics.cross_device_conversions_value_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.eligible_impressions_from_location_asset_store_reach metrics.engagement_rate metrics.engagements metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.historical_creative_quality_score metrics.historical_landing_page_quality_score metrics.historical_quality_score metrics.historical_search_predicted_ctr metrics.hotel_average_lead_value_micros metrics.hotel_commission_rate_micros metrics.hotel_eligible_impressions metrics.hotel_expected_commission_cost metrics.hotel_price_difference_percentage metrics.impressions metrics.impressions_unique_query_clusters metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.new_customer_lifetime_value metrics.orders metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.primary_impressions metrics.publisher_organic_clicks metrics.publisher_purchased_clicks metrics.publisher_unknown_clicks metrics.relative_ctr metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.search_volume metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions metrics.speed_score metrics.svr metrics.top_impression_percentage metrics.trueview_average_cpv metrics.unique_users metrics.unique_users_five_plus metrics.unique_users_four_plus metrics.unique_users_ten_plus metrics.unique_users_three_plus metrics.unique_users_two_plus metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_trueview_view_rate metrics.video_trueview_view_rate_in_feed metrics.video_trueview_view_rate_in_stream metrics.video_trueview_view_rate_shorts metrics.video_trueview_views metrics.video_watch_time_duration_millis metrics.view_through_conversions metrics.view_through_conversions_from_location_asset_click_to_call metrics.view_through_conversions_from_location_asset_directions metrics.view_through_conversions_from_location_asset_menu metrics.view_through_conversions_from_location_asset_order metrics.view_through_conversions_from_location_asset_other_engagement metrics.view_through_conversions_from_location_asset_store_visits metrics.view_through_conversions_from_location_asset_website paid_organic_search_term_view parental_status_view per_store_view performance_max_placement_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_group segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.adjusted_age_range segments.adjusted_gender segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.auction_insight_domain segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product smart_campaign_search_term_view targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

segments.day_of_week Field description Day of the week, for example, MONDAY. Category SEGMENT Data Type ENUM FRIDAY MONDAY SATURDAY SUNDAY THURSDAY TUESDAY UNKNOWN UNSPECIFIED WEDNESDAY Type URL google.ads.googleads.v24.enums.DayOfWeekEnum.DayOfWeek Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view age_range_view app_top_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_group_top_combination_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_search_term_view cart_data_sales_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view final_url_expansion_asset_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view managed_placement_view matched_location_interest_view metrics.absolute_top_impression_percentage metrics.active_view_audibility_invalid_givt_measurable_impressions_rate metrics.active_view_audibility_invalid_measurable_impressions_rate metrics.active_view_audibility_measurable_impressions metrics.active_view_audibility_measurable_impressions_rate metrics.active_view_audible_impressions metrics.active_view_audible_impressions_rate metrics.active_view_audible_quartile_p100_rate metrics.active_view_audible_quartile_p25_rate metrics.active_view_audible_quartile_p50_rate metrics.active_view_audible_quartile_p75_rate metrics.active_view_audible_thirty_seconds_impressions metrics.active_view_audible_thirty_seconds_impressions_rate metrics.active_view_audible_two_seconds_impressions metrics.active_view_audible_two_seconds_impressions_rate metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_click_to_call metrics.all_conversions_from_directions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_from_menu metrics.all_conversions_from_order metrics.all_conversions_from_other_engagement metrics.all_conversions_from_store_visit metrics.all_conversions_from_store_website metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_new_customer_lifetime_value metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.all_value_adjustment metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_order_value_micros metrics.average_page_views metrics.average_time_on_site metrics.average_video_watch_time_duration_millis metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.bounce_rate metrics.clicks metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.cross_device_conversions metrics.cross_device_conversions_by_conversion_date metrics.cross_device_conversions_value_by_conversion_date metrics.cross_device_conversions_value_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.new_customer_lifetime_value metrics.orders metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.publisher_organic_clicks metrics.publisher_purchased_clicks metrics.publisher_unknown_clicks metrics.relative_ctr metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions metrics.speed_score metrics.svr metrics.top_impression_percentage metrics.trueview_average_cpv metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_trueview_view_rate metrics.video_trueview_view_rate_in_feed metrics.video_trueview_view_rate_in_stream metrics.video_trueview_view_rate_shorts metrics.video_trueview_views metrics.video_watch_time_duration_millis metrics.view_through_conversions paid_organic_search_term_view parental_status_view per_store_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.adjusted_age_range segments.adjusted_gender segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.auction_insight_domain segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view smart_campaign_search_term_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

segments.device Field description Device to which metrics apply. Category SEGMENT Data Type ENUM CONNECTED_TV DESKTOP MOBILE OTHER TABLET UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.DeviceEnum.Device Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_group campaign_search_term_view cart_data_sales_view click_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view managed_placement_view matched_location_interest_view metrics.absolute_top_impression_percentage metrics.active_view_audibility_invalid_givt_measurable_impressions_rate metrics.active_view_audibility_invalid_measurable_impressions_rate metrics.active_view_audibility_measurable_impressions metrics.active_view_audibility_measurable_impressions_rate metrics.active_view_audible_impressions metrics.active_view_audible_impressions_rate metrics.active_view_audible_quartile_p100_rate metrics.active_view_audible_quartile_p25_rate metrics.active_view_audible_quartile_p50_rate metrics.active_view_audible_quartile_p75_rate metrics.active_view_audible_thirty_seconds_impressions metrics.active_view_audible_thirty_seconds_impressions_rate metrics.active_view_audible_two_seconds_impressions metrics.active_view_audible_two_seconds_impressions_rate metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_impression_frequency_per_user metrics.average_order_value_micros metrics.average_video_watch_time_duration_millis metrics.clicks metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.coviewed_impressions metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.mobile_friendly_clicks_percentage metrics.orders metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.primary_impressions metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.speed_score metrics.svr metrics.top_impression_percentage metrics.trueview_average_cpv metrics.unique_users metrics.unique_users_five_plus metrics.unique_users_four_plus metrics.unique_users_ten_plus metrics.unique_users_three_plus metrics.unique_users_two_plus metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_trueview_view_rate metrics.video_trueview_view_rate_in_feed metrics.video_trueview_view_rate_in_stream metrics.video_trueview_view_rate_shorts metrics.video_trueview_views metrics.video_watch_time_duration_millis metrics.view_through_conversions paid_organic_search_term_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.adjusted_age_range segments.adjusted_gender segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.auction_insight_domain segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.week segments.year shopping_performance_view targeting_expansion_view topic_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

segments.external_activity_id Field description Advertiser supplied activity ID. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_network_type segments.date segments.day_of_week segments.device segments.hour segments.month segments.quarter segments.week segments.year travel_activity_performance_view

segments.external_conversion_source Field description External conversion source. Category SEGMENT Data Type ENUM AD_CALL_METRICS ANALYTICS ANALYTICS_SEARCH_ADS_360 ANDROID_FIRST_OPEN ANDROID_IN_APP APP_UNSPECIFIED CLICK_TO_CALL DISPLAY_AND_VIDEO_360_FLOODLIGHT FIREBASE FIREBASE_SEARCH_ADS_360 FLOODLIGHT GOOGLE_ATTRIBUTION GOOGLE_HOSTED GOOGLE_PLAY IOS_FIRST_OPEN IOS_IN_APP SALESFORCE SEARCH_ADS_360 STORE_SALES STORE_SALES_CRM STORE_SALES_DIRECT_UPLOAD STORE_SALES_PAYMENT_NETWORK STORE_VISITS THIRD_PARTY_APP_ANALYTICS UNKNOWN UNSPECIFIED UPLOAD UPLOAD_CALLS WEBPAGE WEBSITE_CALL_METRICS Type URL google.ads.googleads.v24.enums.ExternalConversionSourceEnum.ExternalConversionSource Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset asset_field_type_view asset_group asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget campaign_search_term_view cart_data_sales_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_new_customer_lifetime_value metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.all_value_adjustment metrics.average_cart_size metrics.average_order_value_micros metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_of_goods_sold_micros metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.new_customer_lifetime_value metrics.orders metrics.revenue_micros metrics.units_sold metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.view_through_conversions parental_status_view product_group_view search_term_view segments.ad_destination_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.webpage segments.week segments.year shopping_performance_view targeting_expansion_view topic_view user_location_view video webpage_view

segments.geo_target_airport Field description Resource name of the geo target constant that represents an airport. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer geographic_view matched_location_interest_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_device_conversions_by_conversion_date metrics.cross_device_conversions_value_by_conversion_date metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.trueview_average_cpv metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.video_trueview_view_rate metrics.video_trueview_views metrics.view_through_conversions segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_canton Field description Resource name of the geo target constant that represents a canton. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign geographic_view matched_location_interest_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_device_conversions_by_conversion_date metrics.cross_device_conversions_value_by_conversion_date metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.trueview_average_cpv metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.video_trueview_view_rate metrics.video_trueview_views metrics.view_through_conversions segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_city Field description Resource name of the geo target constant that represents a city. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer geographic_view matched_location_interest_view metrics.absolute_top_impression_percentage metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_device_conversions_by_conversion_date metrics.cross_device_conversions_value_by_conversion_date metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.top_impression_percentage metrics.trueview_average_cpv metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.video_trueview_view_rate metrics.video_trueview_views metrics.view_through_conversions segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_country Field description Resource name of the geo target constant that represents a country. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.absolute_top_impression_percentage metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_device_conversions_by_conversion_date metrics.cross_device_conversions_value_by_conversion_date metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.top_impression_percentage metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date segments.ad_network_type segments.ad_sub_network_type segments.date segments.day_of_week segments.device segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.month segments.partner_hotel_id segments.quarter segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.week segments.year

segments.geo_target_county Field description Resource name of the geo target constant that represents a county. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign geographic_view matched_location_interest_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_device_conversions_by_conversion_date metrics.cross_device_conversions_value_by_conversion_date metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.trueview_average_cpv metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.video_trueview_view_rate metrics.video_trueview_views metrics.view_through_conversions segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_district Field description Resource name of the geo target constant that represents a district. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign geographic_view matched_location_interest_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_device_conversions_by_conversion_date metrics.cross_device_conversions_value_by_conversion_date metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.trueview_average_cpv metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.video_trueview_view_rate metrics.video_trueview_views metrics.view_through_conversions segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_metro Field description Resource name of the geo target constant that represents a metro. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer geographic_view matched_location_interest_view metrics.absolute_top_impression_percentage metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_device_conversions_by_conversion_date metrics.cross_device_conversions_value_by_conversion_date metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.top_impression_percentage metrics.trueview_average_cpv metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.video_trueview_view_rate metrics.video_trueview_views metrics.view_through_conversions segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_most_specific_location Field description Resource name of the geo target constant that represents the most specific location. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign geographic_view matched_location_interest_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_device_conversions_by_conversion_date metrics.cross_device_conversions_value_by_conversion_date metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.trueview_average_cpv metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.video_trueview_view_rate metrics.video_trueview_views metrics.view_through_conversions segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_postal_code Field description Resource name of the geo target constant that represents a postal code. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign geographic_view matched_location_interest_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_device_conversions_by_conversion_date metrics.cross_device_conversions_value_by_conversion_date metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.trueview_average_cpv metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.video_trueview_view_rate metrics.video_trueview_views metrics.view_through_conversions segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_province Field description Resource name of the geo target constant that represents a province. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign geographic_view matched_location_interest_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_device_conversions_by_conversion_date metrics.cross_device_conversions_value_by_conversion_date metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.trueview_average_cpv metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.video_trueview_view_rate metrics.video_trueview_views metrics.view_through_conversions segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_region Field description Resource name of the geo target constant that represents a region. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer geographic_view matched_location_interest_view metrics.absolute_top_impression_percentage metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_device_conversions_by_conversion_date metrics.cross_device_conversions_value_by_conversion_date metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.top_impression_percentage metrics.trueview_average_cpv metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.video_trueview_view_rate metrics.video_trueview_views metrics.view_through_conversions segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_state Field description Resource name of the geo target constant that represents a state. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign geographic_view matched_location_interest_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_device_conversions_by_conversion_date metrics.cross_device_conversions_value_by_conversion_date metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.trueview_average_cpv metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.video_trueview_view_rate metrics.video_trueview_views metrics.view_through_conversions segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.hotel_booking_window_days Field description Hotel booking window in days. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_center_id Field description Hotel center ID. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_check_in_date Field description Hotel check-in date. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_check_in_day_of_week Field description Hotel check-in day of week. Category SEGMENT Data Type ENUM FRIDAY MONDAY SATURDAY SUNDAY THURSDAY TUESDAY UNKNOWN UNSPECIFIED WEDNESDAY Type URL google.ads.googleads.v24.enums.DayOfWeekEnum.DayOfWeek Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_city Field description Hotel city. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_class Field description Hotel class. Category SEGMENT Data Type INT32 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_country Field description Hotel country. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_date_selection_type Field description Hotel date selection type. Category SEGMENT Data Type ENUM DEFAULT_SELECTION UNKNOWN UNSPECIFIED USER_SELECTED Type URL google.ads.googleads.v24.enums.HotelDateSelectionTypeEnum.HotelDateSelectionType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_audience_view campaign campaign_audience_view hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_length_of_stay Field description Hotel length of stay. Category SEGMENT Data Type INT32 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_price_bucket segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_price_bucket Field description Hotel price bucket. Category SEGMENT Data Type ENUM LOWEST_TIED LOWEST_UNIQUE NOT_LOWEST ONLY_PARTNER_SHOWN UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.HotelPriceBucketEnum.HotelPriceBucket Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_rate_rule_id Field description Hotel rate rule ID. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_center_id segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_price_bucket segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_rate_type Field description Hotel rate type. Category SEGMENT Data Type ENUM PRIVATE_RATE PUBLIC_RATE QUALIFIED_RATE UNAVAILABLE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.HotelRateTypeEnum.HotelRateType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_center_id segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_state Field description Hotel state. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hour Field description Hour of day as a number between 0 and 23, inclusive. Category SEGMENT Data Type INT32 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group bidding_strategy campaign campaign_group customer hotel_group_view hotel_performance_view metrics.absolute_top_impression_percentage metrics.active_view_audibility_invalid_givt_measurable_impressions_rate metrics.active_view_audibility_invalid_measurable_impressions_rate metrics.active_view_audibility_measurable_impressions metrics.active_view_audibility_measurable_impressions_rate metrics.active_view_audible_impressions metrics.active_view_audible_impressions_rate metrics.active_view_audible_quartile_p100_rate metrics.active_view_audible_quartile_p25_rate metrics.active_view_audible_quartile_p50_rate metrics.active_view_audible_quartile_p75_rate metrics.active_view_audible_thirty_seconds_impressions metrics.active_view_audible_thirty_seconds_impressions_rate metrics.active_view_audible_two_seconds_impressions metrics.active_view_audible_two_seconds_impressions_rate metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.clicks metrics.content_impression_share metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.ctr metrics.engagement_rate metrics.engagements metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.new_customer_lifetime_value metrics.phone_calls metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.top_impression_percentage metrics.trueview_average_cpv metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_trueview_view_rate metrics.video_trueview_views metrics.view_through_conversions segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.month segments.month_of_year segments.new_versus_returning_customers segments.partner_hotel_id segments.quarter segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.week segments.year travel_activity_group_view travel_activity_performance_view

segments.interaction_on_this_extension Field description Only used with feed item metrics. Indicates whether the interaction metrics occurred on the feed item itself or a different extension or ad unit. Category SEGMENT Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_conversion metrics.ctr metrics.impressions metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.value_per_conversion segments.ad_network_type segments.ad_sub_network_type segments.date segments.device segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

segments.keyword.ad_group_criterion Field description The AdGroupCriterion resource name. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign_search_term_view metrics.absolute_top_impression_percentage metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_page_views metrics.average_time_on_site metrics.bounce_rate metrics.clicks metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cross_device_conversions metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.top_impression_percentage metrics.trueview_average_cpv metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_trueview_view_rate metrics.video_trueview_views metrics.view_through_conversions paid_organic_search_term_view search_term_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.keyword.info.match_type segments.keyword.info.text segments.month segments.new_versus_returning_customers segments.quarter segments.search_engine_results_page_type segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year

segments.keyword.info.match_type Field description The match type of the keyword. Category SEGMENT Data Type ENUM BROAD EXACT PHRASE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.KeywordMatchTypeEnum.KeywordMatchType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign_search_term_view metrics.absolute_top_impression_percentage metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_page_views metrics.average_time_on_site metrics.bounce_rate metrics.clicks metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cross_device_conversions metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.top_impression_percentage metrics.trueview_average_cpv metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_trueview_view_rate metrics.video_trueview_views metrics.view_through_conversions paid_organic_search_term_view search_term_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.keyword.ad_group_criterion segments.keyword.info.text segments.month segments.new_versus_returning_customers segments.quarter segments.search_engine_results_page_type segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year

segments.keyword.info.text Field description The text of the keyword (at most 80 characters and 10 words). Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign_search_term_view metrics.absolute_top_impression_percentage metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_page_views metrics.average_time_on_site metrics.bounce_rate metrics.clicks metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cross_device_conversions metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.top_impression_percentage metrics.trueview_average_cpv metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_trueview_view_rate metrics.video_trueview_views metrics.view_through_conversions paid_organic_search_term_view search_term_view segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.month segments.new_versus_returning_customers segments.quarter segments.search_engine_results_page_type segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year

segments.landing_page_source Field description The source of a landing page in the landing page report. Category SEGMENT Data Type ENUM ADVERTISER AUTOMATIC UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.LandingPageSourceEnum.LandingPageSource Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign expanded_landing_page_view landing_page_view metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.engagement_rate metrics.engagements metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.mobile_friendly_clicks_percentage metrics.speed_score metrics.trueview_average_cpv metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_trueview_view_rate metrics.video_trueview_views segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

segments.month Field description Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view app_top_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_group_top_combination_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_group campaign_search_term_view cart_data_sales_view channel_aggregate_asset_view content_criterion_view conversion_action customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view final_url_expansion_asset_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view matched_location_interest_view metrics.absolute_top_impression_percentage metrics.active_view_audibility_invalid_givt_measurable_impressions_rate metrics.active_view_audibility_invalid_measurable_impressions_rate metrics.active_view_audibility_measurable_impressions metrics.active_view_audibility_measurable_impressions_rate metrics.active_view_audible_impressions metrics.active_view_audible_impressions_rate metrics.active_view_audible_quartile_p100_rate metrics.active_view_audible_quartile_p25_rate metrics.active_view_audible_quartile_p50_rate metrics.active_view_audible_quartile_p75_rate metrics.active_view_audible_thirty_seconds_impressions metrics.active_view_audible_thirty_seconds_impressions_rate metrics.active_view_audible_two_seconds_impressions metrics.active_view_audible_two_seconds_impressions_rate metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_click_to_call metrics.all_conversions_from_directions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_from_menu metrics.all_conversions_from_order metrics.all_conversions_from_other_engagement metrics.all_conversions_from_store_visit metrics.all_conversions_from_store_website metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_new_customer_lifetime_value metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.all_value_adjustment metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_order_value_micros metrics.average_page_views metrics.average_time_on_site metrics.average_video_watch_time_duration_millis metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.biddable_cohort_app_post_install_conversions metrics.bounce_rate metrics.clicks metrics.clicks_unique_query_clusters metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversion_last_conversion_date metrics.conversion_last_received_request_date_time metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_unique_query_clusters metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.coviewed_impressions metrics.cross_device_conversions metrics.cross_device_conversions_by_conversion_date metrics.cross_device_conversions_value_by_conversion_date metrics.cross_device_conversions_value_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.historical_creative_quality_score metrics.historical_landing_page_quality_score metrics.historical_quality_score metrics.historical_search_predicted_ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.impressions_unique_query_clusters metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.new_customer_lifetime_value metrics.orders metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.primary_impressions metrics.publisher_organic_clicks metrics.publisher_purchased_clicks metrics.publisher_unknown_clicks metrics.relative_ctr metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions metrics.speed_score metrics.svr metrics.top_impression_percentage metrics.trueview_average_cpv metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_trueview_view_rate metrics.video_trueview_view_rate_in_feed metrics.video_trueview_view_rate_in_stream metrics.video_trueview_view_rate_shorts metrics.video_trueview_views metrics.video_watch_time_duration_millis metrics.view_through_conversions paid_organic_search_term_view parental_status_view per_store_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.ad_sub_network_type segments.ad_using_product_data segments.ad_using_video segments.adjusted_age_range segments.adjusted_gender segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.auction_insight_domain segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.vertical_ads_event_participant_display_names segments.vertical_ads_hotel_class segments.vertical_ads_listing segments.vertical_ads_listing_brand segments.vertical_ads_listing_city segments.vertical_ads_listing_country segments.vertical_ads_listing_region segments.vertical_ads_partner_account segments.vertical_ads_vertical segments.webpage segments.week segments.year shopping_performance_view shopping_product smart_campaign_search_term_view targeting_expansion_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video video_enhancement webpage_view

segments.month_of_year Field description Month of the year, for example, January. Category SEGMENT Data Type ENUM APRIL AUGUST DECEMBER FEBRUARY JANUARY JULY JUNE MARCH MAY NOVEMBER OCTOBER SEPTEMBER UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.MonthOfYearEnum.MonthOfYear Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_search_term_view click_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_view managed_placement_view matched_location_interest_view metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_order_value_micros metrics.average_page_views metrics.average_time_on_site metrics.benchmark_ctr metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.biddable_cohort_app_post_install_conversions metrics.bounce_rate metrics.clicks metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_platform_comparable_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.engagement_rate metrics.engagements metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.historical_creative_quality_score metrics.historical_landing_page_quality_score metrics.historical_quality_score metrics.historical_search_predicted_ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.orders metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.relative_ctr metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions metrics.speed_score metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date paid_organic_search_term_view parental_status_view per_store_view product_group_view search_term_view segments.ad_destination_type segments.ad_network_type segments.ad_sub_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.interaction_on_this_extension segments.landing_page_source segments.quarter segments.search_engine_results_page_type segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.slot segments.webpage segments.week segments.year smart_campaign_search_term_view targeting_expansion_view topic_view user_location_view video webpage_view

segments.new_versus_returning_customers Field description This is for segmenting conversions by whether the user is a new customer or a returning customer. This segmentation is typically used to measure the impact of customer acquisition goal. Category SEGMENT Data Type ENUM NEW NEW_AND_HIGH_LTV RETURNING UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.ConvertingUserPriorEngagementTypeAndLtvBucketEnum.ConvertingUserPriorEngagementTypeAndLtvBucket Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group campaign customer keyword_view location_interest_view location_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.new_customer_lifetime_value metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion segments.ad_network_type segments.ad_sub_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.external_conversion_source segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.quarter segments.slot segments.week segments.year targeting_expansion_view

segments.partner_hotel_id Field description Partner hotel ID. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.quarter segments.week segments.year

segments.product_aggregator_id Field description Aggregator ID of the product. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view customer metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_brand Field description Brand of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view customer metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_category_level1 Field description Category (level 1) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view customer metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_category_level2 Field description Category (level 2) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view customer metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_category_level3 Field description Category (level 3) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view customer metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_category_level4 Field description Category (level 4) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view customer metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_category_level5 Field description Category (level 5) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view customer metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_channel Field description Channel of the product. Category SEGMENT Data Type ENUM LOCAL ONLINE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.ProductChannelEnum.ProductChannel Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view customer metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_channel_exclusivity Field description Channel exclusivity of the product. Category SEGMENT Data Type ENUM MULTI_CHANNEL SINGLE_CHANNEL UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v24.enums.ProductChannelExclusivityEnum.ProductChannelExclusivity Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view customer metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_condition Field description Condition of the product. Category SEGMENT Data Type ENUM NEW REFURBISHED UNKNOWN UNSPECIFIED USED Type URL google.ads.googleads.v24.enums.ProductConditionEnum.ProductCondition Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view customer metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_country Field description Resource name of the geo target constant for the country of sale of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view customer metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_custom_attribute0 Field description Custom attribute 0 of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view customer metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_custom_attribute1 Field description Custom attribute 1 of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view customer metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_custom_attribute2 Field description Custom attribute 2 of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view customer metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_custom_attribute3 Field description Custom attribute 3 of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view customer metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_custom_attribute4 Field description Custom attribute 4 of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view customer metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_feed_label Field description Feed label of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.units_sold metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_item_id Field description Item ID of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view customer metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_language Field description Resource name of the language constant for the language of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view customer metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_merchant_id Field description Merchant ID of the product. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view customer metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_sold_brand Field description Brand of the product sold. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_revenue_micros metrics.all_units_sold metrics.cost_of_goods_sold_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.revenue_micros metrics.units_sold segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year

segments.product_sold_category_level1 Field description Category (level 1) of the product sold. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_revenue_micros metrics.all_units_sold metrics.cost_of_goods_sold_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.revenue_micros metrics.units_sold segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year

segments.product_sold_category_level2 Field description Category (level 2) of the product sold. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_revenue_micros metrics.all_units_sold metrics.cost_of_goods_sold_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.revenue_micros metrics.units_sold segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year

segments.product_sold_category_level3 Field description Category (level 3) of the product sold. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_revenue_micros metrics.all_units_sold metrics.cost_of_goods_sold_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.revenue_micros metrics.units_sold segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year

segments.product_sold_category_level4 Field description Category (level 4) of the product sold. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_revenue_micros metrics.all_units_sold metrics.cost_of_goods_sold_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.revenue_micros metrics.units_sold segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year

segments.product_sold_category_level5 Field description Category (level 5) of the product sold. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_revenue_micros metrics.all_units_sold metrics.cost_of_goods_sold_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.revenue_micros metrics.units_sold segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year

segments.product_sold_condition Field description Condition of the product sold. Category SEGMENT Data Type ENUM NEW REFURBISHED UNKNOWN UNSPECIFIED USED Type URL google.ads.googleads.v24.enums.ProductConditionEnum.ProductCondition Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_revenue_micros metrics.all_units_sold metrics.cost_of_goods_sold_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.revenue_micros metrics.units_sold segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year

segments.product_sold_custom_attribute0 Field description Custom attribute 0 of the product sold. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_revenue_micros metrics.all_units_sold metrics.cost_of_goods_sold_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.revenue_micros metrics.units_sold segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year

segments.product_sold_custom_attribute1 Field description Custom attribute 1 of the product sold. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_revenue_micros metrics.all_units_sold metrics.cost_of_goods_sold_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.revenue_micros metrics.units_sold segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year

segments.product_sold_custom_attribute2 Field description Custom attribute 2 of the product sold. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_revenue_micros metrics.all_units_sold metrics.cost_of_goods_sold_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.revenue_micros metrics.units_sold segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year

segments.product_sold_custom_attribute3 Field description Custom attribute 3 of the product sold. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_revenue_micros metrics.all_units_sold metrics.cost_of_goods_sold_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.revenue_micros metrics.units_sold segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year

segments.product_sold_custom_attribute4 Field description Custom attribute 4 of the product sold. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_revenue_micros metrics.all_units_sold metrics.cost_of_goods_sold_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.revenue_micros metrics.units_sold segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year

segments.product_sold_item_id Field description Item ID of the product sold. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_revenue_micros metrics.all_units_sold metrics.cost_of_goods_sold_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.revenue_micros metrics.units_sold segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year

segments.product_sold_title Field description Title of the product sold. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_revenue_micros metrics.all_units_sold metrics.cost_of_goods_sold_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.revenue_micros metrics.units_sold segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year

segments.product_sold_type_l1 Field description Type (level 1) of the product sold. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_revenue_micros metrics.all_units_sold metrics.cost_of_goods_sold_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.revenue_micros metrics.units_sold segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year

segments.product_sold_type_l2 Field description Type (level 2) of the product sold. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_revenue_micros metrics.all_units_sold metrics.cost_of_goods_sold_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.revenue_micros metrics.units_sold segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year

segments.product_sold_type_l3 Field description Type (level 3) of the product sold. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_revenue_micros metrics.all_units_sold metrics.cost_of_goods_sold_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.revenue_micros metrics.units_sold segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year

segments.product_sold_type_l4 Field description Type (level 4) of the product sold. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_revenue_micros metrics.all_units_sold metrics.cost_of_goods_sold_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.revenue_micros metrics.units_sold segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l5 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year

segments.product_sold_type_l5 Field description Type (level 5) of the product sold. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_revenue_micros metrics.all_units_sold metrics.cost_of_goods_sold_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.revenue_micros metrics.units_sold segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year

segments.product_store_id Field description Store ID of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.average_cpc metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_title Field description Title of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view customer metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.units_sold metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_type_l1 Field description Type (level 1) of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign cart_data_sales_view customer metrics.all_average_cart_size metrics.all_average_order_value_micros metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_cost_of_goods_sold_micros metrics.all_cross_sell_cost_of_goods_sold_micros metrics.all_cross_sell_gross_profit_micros metrics.all_cross_sell_revenue_micros metrics.all_cross_sell_units_sold metrics.all_gross_profit_margin metrics.all_gross_profit_micros metrics.all_lead_cost_of_goods_sold_micros metrics.all_lead_gross_profit_micros metrics.all_lead_revenue_micros metrics.all_lead_units_sold metrics.all_orders metrics.all_revenue_micros metrics.all_units_sold metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date segments.ad_network_type segments.ad_sub_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_sold_brand segments.product_sold_category_level1 segments.product_sold_category_level2 segments.product_sold_category_level3 segments.product_sold_category_level4 segments.product_sold_category_level5 segments.product_sold_condition segments.product_sold_custom_attribute0 segments.product_sold_custom_attribute1 segments.product_sold_custom_attribute2 segments.product_sold_custom_attribute3 segments.product_sold_custom_attribute4 segments.product_sold_item_id segments.product_sold_title segments.product_sold_type_l1 segments.product_sold_type_l2 segments.product_sold_type_l3 segments.product_sold_type_l4 segments.product_sold_type_l5 segments.product_store_id