campaign

Page Summary

• This guide helps in building Google Ads API queries for campaign data.

• You can select and filter campaign fields, metrics, and segments.

• Key resources linked to campaigns include bidding strategy, budget, and customer.

• The guide lists available fields, segments, and metrics for the campaign resource in Google Ads API v21.

Help me build a query Proto definition

A campaign.

Attributed resources
accessible_bidding_strategy
bidding_strategy
campaign_budget
campaign_group
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of campaign. However, when you specify campaign in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when campaign is specified in the FROM clause.

Is campaign specified in the FROM clause of your query?

No Yes, it is

Resource fields
accessible_bidding_strategy
ad_serving_optimization_status
advertising_channel_sub_type
advertising_channel_type
ai_max_setting.bundling_required
ai_max_setting.enable_ai_max
app_campaign_setting.app_id
app_campaign_setting.app_store
app_campaign_setting.bidding_strategy_goal_type
asset_automation_settings
audience_setting.use_audience_grouped
base_campaign
bidding_strategy
bidding_strategy_system_status
bidding_strategy_type
brand_guidelines.accent_color
brand_guidelines.main_color
brand_guidelines.predefined_font_family
brand_guidelines_enabled
campaign_budget
campaign_group
commission.commission_rate_micros
contains_eu_political_advertising
demand_gen_campaign_settings.upgraded_targeting
dynamic_search_ads_setting.domain_name
dynamic_search_ads_setting.language_code
dynamic_search_ads_setting.use_supplied_urls_only
end_date
excluded_parent_asset_field_types
excluded_parent_asset_set_types
experiment_type
final_url_suffix
fixed_cpm.goal
fixed_cpm.target_frequency_info.target_count
fixed_cpm.target_frequency_info.time_unit
frequency_caps
geo_target_type_setting.negative_geo_target_type
geo_target_type_setting.positive_geo_target_type
hotel_property_asset_set
hotel_setting.hotel_center_id
id
keyword_match_type
labels
listing_type
local_campaign_setting.location_source_type
local_services_campaign_settings.category_bids
manual_cpa
manual_cpc.enhanced_cpc_enabled
manual_cpm
manual_cpv
maximize_conversion_value.target_roas
maximize_conversion_value.target_roas_tolerance_percent_millis
maximize_conversions.target_cpa_micros
missing_eu_political_advertising_declaration
name
network_settings.target_content_network
network_settings.target_google_search
network_settings.target_google_tv_network
network_settings.target_partner_search_network
network_settings.target_search_network
network_settings.target_youtube
optimization_goal_setting.optimization_goal_types
optimization_score
payment_mode
percent_cpc.cpc_bid_ceiling_micros
percent_cpc.enhanced_cpc_enabled
performance_max_upgrade.performance_max_campaign
performance_max_upgrade.pre_upgrade_campaign
performance_max_upgrade.status
pmax_campaign_settings.brand_targeting_overrides.ignore_exclusions_for_shopping_ads
primary_status
primary_status_reasons
real_time_bidding_setting.opt_in
resource_name
selective_optimization.conversion_actions
serving_status
shopping_setting.advertising_partner_ids
shopping_setting.campaign_priority
shopping_setting.disable_product_feed
shopping_setting.enable_local
shopping_setting.feed_label
shopping_setting.merchant_id
shopping_setting.use_vehicle_inventory
start_date
status
target_cpa.cpc_bid_ceiling_micros
target_cpa.cpc_bid_floor_micros
target_cpa.target_cpa_micros
target_cpm.target_frequency_goal.target_count
target_cpm.target_frequency_goal.time_unit
target_cpv
target_impression_share.cpc_bid_ceiling_micros
target_impression_share.location
target_impression_share.location_fraction_micros
target_roas.cpc_bid_ceiling_micros
target_roas.cpc_bid_floor_micros
target_roas.target_roas
target_roas.target_roas_tolerance_percent_millis
target_spend.cpc_bid_ceiling_micros
target_spend.target_spend_micros
targeting_setting.target_restrictions
third_party_integration_partners.brand_lift_integration_partners
third_party_integration_partners.brand_safety_integration_partners
third_party_integration_partners.reach_integration_partners
third_party_integration_partners.viewability_integration_partners
tracking_setting.tracking_url
tracking_url_template
travel_campaign_settings.travel_account_id
url_custom_parameters
url_expansion_opt_out
vanity_pharma.vanity_pharma_display_url_mode
vanity_pharma.vanity_pharma_text
video_brand_safety_suitability
video_campaign_settings.video_ad_format_control.format_restriction
video_campaign_settings.video_ad_format_control.non_skippable_in_stream_restrictions.max_duration
video_campaign_settings.video_ad_format_control.non_skippable_in_stream_restrictions.min_duration
video_campaign_settings.video_ad_inventory_control.allow_in_feed
video_campaign_settings.video_ad_inventory_control.allow_in_stream
video_campaign_settings.video_ad_inventory_control.allow_non_skippable_in_stream
video_campaign_settings.video_ad_inventory_control.allow_shorts
video_campaign_settings.video_ad_sequence.minimum_duration
video_campaign_settings.video_ad_sequence.steps

Segments
activity_account_id
activity_city
activity_country
activity_rating
activity_state
ad_destination_type
ad_format_type
ad_network_type
adjusted_age_range
adjusted_gender
asset_interaction_target.asset
asset_interaction_target.interaction_on_this_asset
auction_insight_domain
budget_campaign_association_status.campaign
budget_campaign_association_status.status
click_type
conversion_action
conversion_action_category
conversion_action_name
conversion_adjustment
conversion_attribution_event_type
conversion_lag_bucket
conversion_or_adjustment_lag_bucket
conversion_value_rule_primary_dimension
date
day_of_week
device
external_activity_id
external_conversion_source
geo_target_airport
geo_target_canton
geo_target_city
geo_target_country
geo_target_county
geo_target_district
geo_target_metro
geo_target_most_specific_location
geo_target_postal_code
geo_target_province
geo_target_region
geo_target_state
hotel_booking_window_days
hotel_center_id
hotel_check_in_date
hotel_check_in_day_of_week
hotel_city
hotel_class
hotel_country
hotel_date_selection_type
hotel_length_of_stay
hotel_price_bucket
hotel_rate_rule_id
hotel_rate_type
hotel_state
hour
interaction_on_this_extension
landing_page_source
month
month_of_year
new_versus_returning_customers
partner_hotel_id
product_aggregator_id
product_brand
product_category_level1
product_category_level2
product_category_level3
product_category_level4
product_category_level5
product_channel
product_channel_exclusivity
product_condition
product_country
product_custom_attribute0
product_custom_attribute1
product_custom_attribute2
product_custom_attribute3
product_custom_attribute4
product_feed_label
product_item_id
product_language
product_merchant_id
product_store_id
product_title
product_type_l1
product_type_l2
product_type_l3
product_type_l4
product_type_l5
quarter
recommendation_type
search_engine_results_page_type
sk_ad_network_ad_event_type
sk_ad_network_attribution_credit
sk_ad_network_coarse_conversion_value
sk_ad_network_fine_conversion_value
sk_ad_network_postback_sequence_index
sk_ad_network_redistributed_fine_conversion_value
sk_ad_network_source_app.sk_ad_network_source_app_id
sk_ad_network_source_domain
sk_ad_network_source_type
sk_ad_network_user_type
sk_ad_network_version
slot
travel_destination_city
travel_destination_country
travel_destination_region
week
year

Metrics
absolute_top_impression_percentage
active_view_cpm
active_view_ctr
active_view_impressions
active_view_measurability
active_view_measurable_cost_micros
active_view_measurable_impressions
active_view_viewability
all_conversions
all_conversions_by_conversion_date
all_conversions_from_click_to_call
all_conversions_from_directions
all_conversions_from_interactions_rate
all_conversions_from_interactions_value_per_interaction
all_conversions_from_location_asset_click_to_call
all_conversions_from_location_asset_directions
all_conversions_from_location_asset_menu
all_conversions_from_location_asset_order
all_conversions_from_location_asset_other_engagement
all_conversions_from_location_asset_store_visits
all_conversions_from_location_asset_website
all_conversions_from_menu
all_conversions_from_order
all_conversions_from_other_engagement
all_conversions_from_store_visit
all_conversions_from_store_website
all_conversions_value
all_conversions_value_by_conversion_date
all_conversions_value_per_cost
all_new_customer_lifetime_value
auction_insight_search_absolute_top_impression_percentage
auction_insight_search_impression_share
auction_insight_search_outranking_share
auction_insight_search_overlap_rate
auction_insight_search_position_above_rate
auction_insight_search_top_impression_percentage
average_cart_size
average_cost
average_cpc
average_cpe
average_cpm
average_cpv
average_impression_frequency_per_user
average_order_value_micros
average_page_views
average_target_cpa_micros
average_target_roas
average_time_on_site
benchmark_average_max_cpc
biddable_app_install_conversions
biddable_app_post_install_conversions
biddable_cohort_app_post_install_conversions
bounce_rate
clicks
clicks_unique_query_clusters
content_budget_lost_impression_share
content_impression_share
content_rank_lost_impression_share
conversions
conversions_by_conversion_date
conversions_from_interactions_rate
conversions_from_interactions_value_per_interaction
conversions_unique_query_clusters
conversions_value
conversions_value_by_conversion_date
conversions_value_per_cost
cost_converted_currency_per_platform_comparable_conversion
cost_micros
cost_of_goods_sold_micros
cost_per_all_conversions
cost_per_conversion
cost_per_current_model_attributed_conversion
cost_per_platform_comparable_conversion
coviewed_impressions
cross_device_conversions
cross_device_conversions_value_micros
cross_sell_cost_of_goods_sold_micros
cross_sell_gross_profit_micros
cross_sell_revenue_micros
cross_sell_units_sold
ctr
current_model_attributed_conversions
current_model_attributed_conversions_from_interactions_rate
current_model_attributed_conversions_from_interactions_value_per_interaction
current_model_attributed_conversions_value
current_model_attributed_conversions_value_per_cost
eligible_impressions_from_location_asset_store_reach
engagement_rate
engagements
general_invalid_click_rate
general_invalid_clicks
gmail_forwards
gmail_saves
gmail_secondary_clicks
gross_profit_margin
gross_profit_micros
historical_creative_quality_score
historical_landing_page_quality_score
historical_quality_score
historical_search_predicted_ctr
hotel_average_lead_value_micros
hotel_eligible_impressions
hotel_price_difference_percentage
impressions
impressions_unique_query_clusters
interaction_event_types
interaction_rate
interactions
invalid_click_rate
invalid_clicks
lead_cost_of_goods_sold_micros
lead_gross_profit_micros
lead_revenue_micros
lead_units_sold
message_chat_rate
message_chats
message_impressions
mobile_friendly_clicks_percentage
new_customer_lifetime_value
optimization_score_uplift
optimization_score_url
orders
percent_new_visitors
phone_calls
phone_impressions
phone_through_rate
platform_comparable_conversions
platform_comparable_conversions_by_conversion_date
platform_comparable_conversions_from_interactions_rate
platform_comparable_conversions_from_interactions_value_per_interaction
platform_comparable_conversions_value
platform_comparable_conversions_value_by_conversion_date
platform_comparable_conversions_value_per_cost
primary_impressions
publisher_organic_clicks
publisher_purchased_clicks
publisher_unknown_clicks
relative_ctr
results_conversions_purchase
revenue_micros
search_absolute_top_impression_share
search_budget_lost_absolute_top_impression_share
search_budget_lost_impression_share
search_budget_lost_top_impression_share
search_click_share
search_exact_match_impression_share
search_impression_share
search_rank_lost_absolute_top_impression_share
search_rank_lost_impression_share
search_rank_lost_top_impression_share
search_top_impression_share
sk_ad_network_installs
sk_ad_network_total_conversions
speed_score
store_visits_last_click_model_attributed_conversions
top_impression_percentage
unique_users
units_sold
valid_accelerated_mobile_pages_clicks_percentage
value_per_all_conversions
value_per_all_conversions_by_conversion_date
value_per_conversion
value_per_conversions_by_conversion_date
value_per_current_model_attributed_conversion
value_per_platform_comparable_conversion
value_per_platform_comparable_conversions_by_conversion_date
video_quartile_p100_rate
video_quartile_p25_rate
video_quartile_p50_rate
video_quartile_p75_rate
video_view_rate
video_view_rate_in_feed
video_view_rate_in_stream
video_view_rate_shorts
video_views
view_through_conversions
view_through_conversions_from_location_asset_click_to_call
view_through_conversions_from_location_asset_directions
view_through_conversions_from_location_asset_menu
view_through_conversions_from_location_asset_order
view_through_conversions_from_location_asset_other_engagement
view_through_conversions_from_location_asset_store_visits
view_through_conversions_from_location_asset_website

campaign.accessible_bidding_strategy Field description Output only. Resource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

campaign.ad_serving_optimization_status Field description The ad serving optimization status of the campaign. Category ATTRIBUTE Data Type ENUM CONVERSION_OPTIMIZE OPTIMIZE ROTATE ROTATE_INDEFINITELY UNAVAILABLE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.AdServingOptimizationStatusEnum.AdServingOptimizationStatus Filterable True Selectable True Sortable True Repeated False

campaign.advertising_channel_sub_type Field description Immutable. Optional refinement to advertising_channel_type. Must be a valid sub-type of the parent channel type. Can be set only when creating campaigns. After campaign is created, the field can not be changed. Category ATTRIBUTE Data Type ENUM APP_CAMPAIGN APP_CAMPAIGN_FOR_ENGAGEMENT APP_CAMPAIGN_FOR_PRE_REGISTRATION DISPLAY_EXPRESS DISPLAY_GMAIL_AD DISPLAY_MOBILE_APP DISPLAY_SMART_CAMPAIGN LOCAL_CAMPAIGN SEARCH_EXPRESS SEARCH_MOBILE_APP SHOPPING_COMPARISON_LISTING_ADS SHOPPING_SMART_ADS SMART_CAMPAIGN TRAVEL_ACTIVITIES UNKNOWN UNSPECIFIED VIDEO_ACTION VIDEO_NON_SKIPPABLE VIDEO_REACH_TARGET_FREQUENCY VIDEO_SEQUENCE YOUTUBE_AUDIO Type URL google.ads.googleads.v21.enums.AdvertisingChannelSubTypeEnum.AdvertisingChannelSubType Filterable True Selectable True Sortable True Repeated False

campaign.advertising_channel_type Field description Immutable. The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed. Category ATTRIBUTE Data Type ENUM DEMAND_GEN DISPLAY HOTEL LOCAL LOCAL_SERVICES MULTI_CHANNEL PERFORMANCE_MAX SEARCH SHOPPING SMART TRAVEL UNKNOWN UNSPECIFIED VIDEO Type URL google.ads.googleads.v21.enums.AdvertisingChannelTypeEnum.AdvertisingChannelType Filterable True Selectable True Sortable True Repeated False

campaign.ai_max_setting.bundling_required Field description Output only. Indicates whether a search campaign has adopted AI Max before, and is required to have AI Max enabled to adopt campaign-level text asset automation and brand list targeting in all API versions. Category ATTRIBUTE Data Type ENUM NOT_REQUIRED REQUIRED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.resources.Campaign.AiMaxSetting.AiMaxBundlingRequired Filterable True Selectable True Sortable True Repeated False

campaign.ai_max_setting.enable_ai_max Field description Controls whether or not AI Max features are served for this campaign. Individual AI Max features are enabled or disabled by their respective settings. But if enable_ai_max is set to false or cleared, then no AI Max features will serve for this campaign, regardless of the other settings. Search Term Matching is enabled by default when AI Max is enabled, and can be disabled at the ad group level. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.app_campaign_setting.app_id Field description Immutable. A string that uniquely identifies a mobile application. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.app_campaign_setting.app_store Field description Immutable. The application store that distributes this specific app. Category ATTRIBUTE Data Type ENUM APPLE_APP_STORE GOOGLE_APP_STORE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.AppCampaignAppStoreEnum.AppCampaignAppStore Filterable True Selectable True Sortable True Repeated False

campaign.app_campaign_setting.bidding_strategy_goal_type Field description Represents the goal which the bidding strategy of this app campaign should optimize towards. Category ATTRIBUTE Data Type ENUM OPTIMIZE_INSTALLS_TARGET_INSTALL_COST OPTIMIZE_INSTALLS_WITHOUT_TARGET_INSTALL_COST OPTIMIZE_IN_APP_CONVERSIONS_TARGET_CONVERSION_COST OPTIMIZE_IN_APP_CONVERSIONS_TARGET_INSTALL_COST OPTIMIZE_PRE_REGISTRATION_CONVERSION_VOLUME OPTIMIZE_RETURN_ON_ADVERTISING_SPEND UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.AppCampaignBiddingStrategyGoalTypeEnum.AppCampaignBiddingStrategyGoalType Filterable True Selectable True Sortable True Repeated False

campaign.asset_automation_settings Field description Contains the opt-in/out status of each AssetAutomationType. See documentation of each asset automation type enum for default opt in/out behavior. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v21.resources.Campaign.AssetAutomationSetting Filterable False Selectable True Sortable False Repeated True

campaign.audience_setting.use_audience_grouped Field description Immutable. If true, this campaign uses an Audience resource for audience targeting. If false, this campaign may use audience segment criteria instead. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.base_campaign Field description Output only. The resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.bidding_strategy Field description The resource name of the portfolio bidding strategy used by the campaign. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

campaign.bidding_strategy_system_status Field description Output only. The system status of the campaign's bidding strategy. Category ATTRIBUTE Data Type ENUM ENABLED LEARNING_BUDGET_CHANGE LEARNING_COMPOSITION_CHANGE LEARNING_CONVERSION_SETTING_CHANGE LEARNING_CONVERSION_TYPE_CHANGE LEARNING_NEW LEARNING_SETTING_CHANGE LIMITED_BY_BUDGET LIMITED_BY_CPC_BID_CEILING LIMITED_BY_CPC_BID_FLOOR LIMITED_BY_DATA LIMITED_BY_INVENTORY LIMITED_BY_LOW_PRIORITY_SPEND LIMITED_BY_LOW_QUALITY MISCONFIGURED_CONVERSION_SETTINGS MISCONFIGURED_CONVERSION_TYPES MISCONFIGURED_SHARED_BUDGET MISCONFIGURED_STRATEGY_TYPE MISCONFIGURED_ZERO_ELIGIBILITY MULTIPLE MULTIPLE_LEARNING MULTIPLE_LIMITED MULTIPLE_MISCONFIGURED PAUSED UNAVAILABLE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.BiddingStrategySystemStatusEnum.BiddingStrategySystemStatus Filterable True Selectable True Sortable True Repeated False

campaign.bidding_strategy_type Field description Output only. The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only. Category ATTRIBUTE Data Type ENUM COMMISSION ENHANCED_CPC FIXED_CPM INVALID MANUAL_CPA MANUAL_CPC MANUAL_CPM MANUAL_CPV MAXIMIZE_CONVERSIONS MAXIMIZE_CONVERSION_VALUE PAGE_ONE_PROMOTED PERCENT_CPC TARGET_CPA TARGET_CPM TARGET_CPV TARGET_IMPRESSION_SHARE TARGET_OUTRANK_SHARE TARGET_ROAS TARGET_SPEND UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.BiddingStrategyTypeEnum.BiddingStrategyType Filterable True Selectable True Sortable True Repeated False

campaign.brand_guidelines.accent_color Field description The accent brand color, entered as a hex code (e.g., #00ff00). You must provide the accent_color if you provide a main_color. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated False

campaign.brand_guidelines.main_color Field description The main brand color, entered as a hex code (e.g., #00ff00). You must provide the main_color if you provide an accent_color. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated False

campaign.brand_guidelines.predefined_font_family Field description The brand's font family. Must be one of the following Google Fonts (case sensitive): Open Sans, Roboto, Montserrat, Poppins, Lato, Oswald, Playfair Display, Roboto Slab. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated False

campaign.brand_guidelines_enabled Field description Immutable. Whether Brand Guidelines are enabled for this Campaign. Only applicable to Performance Max campaigns. If enabled, business name and logo assets must be linked as CampaignAssets instead of AssetGroupAssets. Writable only at campaign creation. Set to true to enable Brand Guidelines when creating a new Performance Max campaign. Immutable after creation. This field cannot be modified using standard update operations after the campaign has been created. For existing campaigns: To enable Brand Guidelines on a campaign after it has been created, use the CampaignService.EnablePMaxBrandGuidelines method, which is a separate operation. It is not possible to disable Brand Guidelines for an existing campaign. Incompatible with Travel Goals: This feature is not supported for Performance Max campaigns with Travel Goals. Attempting to set this field to true for a Travel Goals campaign will result in an error. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable False Repeated False

campaign.campaign_budget Field description The resource name of the campaign budget of the campaign. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

campaign.campaign_group Field description The resource name of the campaign group that this campaign belongs to. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

campaign.commission.commission_rate_micros Field description Commission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x * 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%). Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.contains_eu_political_advertising Field description The advertiser should self-declare whether this campaign contains political advertising content targeted towards the European Union. Category ATTRIBUTE Data Type ENUM CONTAINS_EU_POLITICAL_ADVERTISING DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.EuPoliticalAdvertisingStatusEnum.EuPoliticalAdvertisingStatus Filterable True Selectable True Sortable True Repeated False

campaign.demand_gen_campaign_settings.upgraded_targeting Field description Immutable. Specifies whether this campaign uses upgraded targeting options. When this field is set to true, you can use location and language targeting at the ad group level as opposed to the standard campaign-level targeting. This field defaults to true, and can only be set when creating a campaign. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.dynamic_search_ads_setting.domain_name Field description Required. The Internet domain name that this setting represents, for example, "google.com" or "www.google.com". Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.dynamic_search_ads_setting.language_code Field description Required. The language code specifying the language of the domain, for example, "en". Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.dynamic_search_ads_setting.use_supplied_urls_only Field description Whether the campaign uses advertiser supplied URLs exclusively. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.end_date Field description The last day of the campaign in serving customer's timezone in YYYY-MM-DD format. On create, defaults to 2037-12-30, which means the campaign will run indefinitely. To set an existing campaign to run indefinitely, set this field to 2037-12-30. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.excluded_parent_asset_field_types Field description The asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level. Category ATTRIBUTE Data Type ENUM AD_IMAGE BOOK_ON_GOOGLE BUSINESS_LOGO BUSINESS_MESSAGE BUSINESS_NAME CALL CALLOUT CALL_TO_ACTION_SELECTION DEMAND_GEN_CAROUSEL_CARD DESCRIPTION HEADLINE HOTEL_CALLOUT HOTEL_PROPERTY LANDSCAPE_LOGO LEAD_FORM LOGO LONG_HEADLINE MANDATORY_AD_TEXT MARKETING_IMAGE MEDIA_BUNDLE MOBILE_APP PORTRAIT_MARKETING_IMAGE PRICE PROMOTION RELATED_YOUTUBE_VIDEOS SITELINK SQUARE_MARKETING_IMAGE STRUCTURED_SNIPPET TALL_PORTRAIT_MARKETING_IMAGE UNKNOWN UNSPECIFIED VIDEO YOUTUBE_VIDEO Type URL google.ads.googleads.v21.enums.AssetFieldTypeEnum.AssetFieldType Filterable True Selectable True Sortable False Repeated True

campaign.excluded_parent_asset_set_types Field description The asset set types that should be excluded from this campaign. Asset set links with these types will not be inherited by this campaign from the upper level. Location group types (GMB_DYNAMIC_LOCATION_GROUP, CHAIN_DYNAMIC_LOCATION_GROUP, and STATIC_LOCATION_GROUP) are child types of LOCATION_SYNC. Therefore, if LOCATION_SYNC is set for this field, all location group asset sets are not allowed to be linked to this campaign, and all Location Extension (LE) and Affiliate Location Extensions (ALE) will not be served under this campaign. Only LOCATION_SYNC is currently supported. Category ATTRIBUTE Data Type ENUM BUSINESS_PROFILE_DYNAMIC_LOCATION_GROUP CHAIN_DYNAMIC_LOCATION_GROUP DYNAMIC_CUSTOM DYNAMIC_EDUCATION DYNAMIC_FLIGHTS DYNAMIC_HOTELS_AND_RENTALS DYNAMIC_JOBS DYNAMIC_LOCAL DYNAMIC_REAL_ESTATE DYNAMIC_TRAVEL HOTEL_PROPERTY LOCATION_SYNC MERCHANT_CENTER_FEED PAGE_FEED STATIC_LOCATION_GROUP TRAVEL_FEED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.AssetSetTypeEnum.AssetSetType Filterable True Selectable True Sortable False Repeated True

campaign.experiment_type Field description Output only. The type of campaign: normal, draft, or experiment. Category ATTRIBUTE Data Type ENUM BASE DRAFT EXPERIMENT UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.CampaignExperimentTypeEnum.CampaignExperimentType Filterable True Selectable True Sortable True Repeated False

campaign.final_url_suffix Field description Suffix used to append query parameters to landing pages that are served with parallel tracking. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.fixed_cpm.goal Field description Fixed CPM bidding goal. Determines the exact bidding optimization parameters. Category ATTRIBUTE Data Type ENUM REACH TARGET_FREQUENCY UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.FixedCpmGoalEnum.FixedCpmGoal Filterable True Selectable True Sortable True Repeated False

campaign.fixed_cpm.target_frequency_info.target_count Field description Target frequency count represents the number of times an advertiser wants to show the ad to target a single user. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.fixed_cpm.target_frequency_info.time_unit Field description Time window expressing the period over which you want to reach the specified target_count. Category ATTRIBUTE Data Type ENUM MONTHLY UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.FixedCpmTargetFrequencyTimeUnitEnum.FixedCpmTargetFrequencyTimeUnit Filterable True Selectable True Sortable True Repeated False

campaign.frequency_caps Field description A list that limits how often each user will see this campaign's ads. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v21.common.FrequencyCapEntry Filterable False Selectable True Sortable False Repeated True

campaign.geo_target_type_setting.negative_geo_target_type Field description The setting used for negative geotargeting in this particular campaign. Category ATTRIBUTE Data Type ENUM PRESENCE PRESENCE_OR_INTEREST UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.NegativeGeoTargetTypeEnum.NegativeGeoTargetType Filterable True Selectable True Sortable True Repeated False

campaign.geo_target_type_setting.positive_geo_target_type Field description The setting used for positive geotargeting in this particular campaign. Category ATTRIBUTE Data Type ENUM PRESENCE PRESENCE_OR_INTEREST SEARCH_INTEREST UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.PositiveGeoTargetTypeEnum.PositiveGeoTargetType Filterable True Selectable True Sortable True Repeated False

campaign.hotel_property_asset_set Field description Immutable. The resource name for a set of hotel properties for Performance Max for travel goals campaigns. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.hotel_setting.hotel_center_id Field description Immutable. The linked Hotel Center account. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.id Field description Output only. The ID of the campaign. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.keyword_match_type Field description Keyword match type of Campaign. Set to BROAD to set broad matching for all keywords in a campaign. Category ATTRIBUTE Data Type ENUM BROAD UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.CampaignKeywordMatchTypeEnum.CampaignKeywordMatchType Filterable True Selectable True Sortable True Repeated False

campaign.labels Field description Output only. The resource names of labels attached to this campaign. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated True

campaign.listing_type Field description Immutable. Listing type of ads served for this campaign. Field is restricted for usage with Performance Max campaigns. Category ATTRIBUTE Data Type ENUM UNKNOWN UNSPECIFIED VEHICLES Type URL google.ads.googleads.v21.enums.ListingTypeEnum.ListingType Filterable True Selectable True Sortable True Repeated False

campaign.local_campaign_setting.location_source_type Field description The location source type for this local campaign. Category ATTRIBUTE Data Type ENUM AFFILIATE GOOGLE_MY_BUSINESS UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.LocationSourceTypeEnum.LocationSourceType Filterable True Selectable True Sortable True Repeated False

campaign.local_services_campaign_settings.category_bids Field description Categorical level bids associated with MANUAL_CPA bidding strategy. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v21.resources.Campaign.CategoryBid Filterable False Selectable True Sortable False Repeated True

campaign.manual_cpa Field description Standard Manual CPA bidding strategy. Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action. Supported only for Local Services campaigns. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v21.common.ManualCpa Filterable False Selectable True Sortable False Repeated False

campaign.manual_cpc.enhanced_cpc_enabled Field description Whether bids are to be enhanced based on conversion optimizer data. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.manual_cpm Field description Standard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v21.common.ManualCpm Filterable False Selectable True Sortable False Repeated False

campaign.manual_cpv Field description A bidding strategy that pays a configurable amount per video view. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v21.common.ManualCpv Filterable False Selectable True Sortable False Repeated False

campaign.maximize_conversion_value.target_roas Field description The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget. Category ATTRIBUTE Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.maximize_conversion_value.target_roas_tolerance_percent_millis Field description The percent of ROAS(return on advertising spend) degradation tolerance allowed to increase traffic diversity and conversion volume, specified in millis (for example, 10,000 = 10%). A value of 10,000 means that the advertiser can expect ROAS degradation of up to 10% of the specified target ROAS. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.maximize_conversions.target_cpa_micros Field description The target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.missing_eu_political_advertising_declaration Field description Output only. Indicates whether this campaign is missing a declaration about whether it contains political advertising targeted towards the EU and is ineligible for any exemptions. If this field is true, use the contains_eu_political_advertising field to add the required declaration. This field is read-only. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.name Field description The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.network_settings.target_content_network Field description Whether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.network_settings.target_google_search Field description Whether ads will be served with google.com search results. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.network_settings.target_google_tv_network Field description Whether ads will be served on the Google TV network. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.network_settings.target_partner_search_network Field description Whether ads will be served on the partner network. This is available only to some select partner accounts. Unless you have been instructed to use this field, it likely does not apply to your account. This does not control whether ads will be served on Google Search Partners Network; use target_search_network for that instead. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.network_settings.target_search_network Field description Whether ads will be served on sites in the Google Search Partners Network (requires target_google_search to also be true). Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.network_settings.target_youtube Field description Whether ads will be served on YouTube. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.optimization_goal_setting.optimization_goal_types Field description The list of optimization goal types. Category ATTRIBUTE Data Type ENUM APP_PRE_REGISTRATION CALL_CLICKS DRIVING_DIRECTIONS UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.OptimizationGoalTypeEnum.OptimizationGoalType Filterable True Selectable True Sortable False Repeated True

campaign.optimization_score Field description Output only. Optimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only. Category ATTRIBUTE Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.payment_mode Field description Payment mode for the campaign. Category ATTRIBUTE Data Type ENUM CLICKS CONVERSIONS CONVERSION_VALUE GUEST_STAY UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.PaymentModeEnum.PaymentMode Filterable True Selectable True Sortable True Repeated False

campaign.percent_cpc.cpc_bid_ceiling_micros Field description Maximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.percent_cpc.enhanced_cpc_enabled Field description Adjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.performance_max_upgrade.performance_max_campaign Field description Output only. The resource name of the Performance Max campaign the campaign is upgraded to. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.performance_max_upgrade.pre_upgrade_campaign Field description Output only. The resource name of the legacy campaign upgraded to Performance Max. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.performance_max_upgrade.status Field description Output only. The upgrade status of a campaign requested to be upgraded to Performance Max. Category ATTRIBUTE Data Type ENUM UNKNOWN UNSPECIFIED UPGRADE_COMPLETE UPGRADE_ELIGIBLE UPGRADE_FAILED UPGRADE_IN_PROGRESS Type URL google.ads.googleads.v21.enums.PerformanceMaxUpgradeStatusEnum.PerformanceMaxUpgradeStatus Filterable True Selectable True Sortable True Repeated False

campaign.pmax_campaign_settings.brand_targeting_overrides.ignore_exclusions_for_shopping_ads Field description If true, brand exclusions are ignored for Shopping ads. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.primary_status Field description Output only. The primary status of the campaign. Provides insight into why a campaign is not serving or not serving optimally. Modification to the campaign and its related entities might take a while to be reflected in this status. Category ATTRIBUTE Data Type ENUM ELIGIBLE ENDED LEARNING LIMITED MISCONFIGURED NOT_ELIGIBLE PAUSED PENDING REMOVED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.CampaignPrimaryStatusEnum.CampaignPrimaryStatus Filterable True Selectable True Sortable True Repeated False

campaign.primary_status_reasons Field description Output only. The primary status reasons of the campaign. Provides insight into why a campaign is not serving or not serving optimally. These reasons are aggregated to determine an overall CampaignPrimaryStatus. Category ATTRIBUTE Data Type ENUM AD_GROUPS_PAUSED AD_GROUP_ADS_PAUSED APP_NOT_RELEASED APP_PARTIALLY_RELEASED ASSET_GROUPS_PAUSED BIDDING_STRATEGY_CONSTRAINED BIDDING_STRATEGY_LEARNING BIDDING_STRATEGY_LIMITED BIDDING_STRATEGY_MISCONFIGURED BUDGET_CONSTRAINED BUDGET_MISCONFIGURED CALL_EXTENSION_DISAPPROVED CALL_EXTENSION_UNDER_REVIEW CAMPAIGN_DRAFT CAMPAIGN_ENDED CAMPAIGN_GROUP_ALL_GROUP_BUDGETS_ENDED CAMPAIGN_GROUP_PAUSED CAMPAIGN_PAUSED CAMPAIGN_PENDING CAMPAIGN_REMOVED HAS_ADS_DISAPPROVED HAS_ADS_LIMITED_BY_POLICY HAS_ASSET_GROUPS_DISAPPROVED HAS_ASSET_GROUPS_LIMITED_BY_POLICY KEYWORDS_PAUSED LEAD_FORM_EXTENSION_DISAPPROVED LEAD_FORM_EXTENSION_UNDER_REVIEW MISSING_CALL_EXTENSION MISSING_LEAD_FORM_EXTENSION MISSING_LOCATION_TARGETING MOST_ADS_UNDER_REVIEW MOST_ASSET_GROUPS_UNDER_REVIEW NO_AD_GROUPS NO_AD_GROUP_ADS NO_ASSET_GROUPS NO_KEYWORDS NO_MOBILE_APPLICATION_AD_GROUP_CRITERIA SEARCH_VOLUME_LIMITED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.CampaignPrimaryStatusReasonEnum.CampaignPrimaryStatusReason Filterable True Selectable True Sortable False Repeated True

campaign.real_time_bidding_setting.opt_in Field description Whether the campaign is opted in to real-time bidding. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.resource_name Field description Immutable. The resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

campaign.selective_optimization.conversion_actions Field description The selected set of resource names for conversion actions for optimizing this campaign. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated True

campaign.serving_status Field description Output only. The ad serving status of the campaign. Category ATTRIBUTE Data Type ENUM ENDED NONE PENDING SERVING SUSPENDED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.CampaignServingStatusEnum.CampaignServingStatus Filterable True Selectable True Sortable True Repeated False

campaign.shopping_setting.advertising_partner_ids Field description The list of Google Ads accounts IDs of advertising partners cooperating within the campaign. This feature is currently available only for accounts having an advertising partner link. Once set, the field is immutable. This feature is currently supported only for Performance Max, Shopping, Search and Demand Gen campaign types. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable False Repeated True

campaign.shopping_setting.campaign_priority Field description Priority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set. Category ATTRIBUTE Data Type INT32 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.shopping_setting.disable_product_feed Field description Disable the optional product feed. This field is currently supported only for Demand Gen campaigns. See https://support.google.com/google-ads/answer/13721750 to learn more about this feature. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.shopping_setting.enable_local Field description Whether to include local products. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.shopping_setting.feed_label Field description Feed label of products to include in the campaign. Valid feed labels may contain a maximum of 20 characters including uppercase letters, numbers, hyphens, and underscores. If you previously used the deprecated sales_country in the two-letter country code (XX) format, the feed_label field should be used instead. For more information see the feed label support article. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.shopping_setting.merchant_id Field description ID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.shopping_setting.use_vehicle_inventory Field description Immutable. Whether to target Vehicle Listing inventory. This field is supported only in Smart Shopping Campaigns. For setting Vehicle Listing inventory in Performance Max campaigns, use listing_type instead. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.start_date Field description The date when campaign started in serving customer's timezone in YYYY-MM-DD format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.status Field description The status of the campaign. When a new campaign is added, the status defaults to ENABLED. Category ATTRIBUTE Data Type ENUM ENABLED PAUSED REMOVED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.CampaignStatusEnum.CampaignStatus Filterable True Selectable True Sortable True Repeated False

campaign.target_cpa.cpc_bid_ceiling_micros Field description Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.target_cpa.cpc_bid_floor_micros Field description Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.target_cpa.target_cpa_micros Field description Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.target_cpm.target_frequency_goal.target_count Field description Target Frequency count representing how many times you want to reach a single user. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.target_cpm.target_frequency_goal.time_unit Field description Time window expressing the period over which you want to reach the specified target_count. Category ATTRIBUTE Data Type ENUM MONTHLY UNKNOWN UNSPECIFIED WEEKLY Type URL google.ads.googleads.v21.enums.TargetFrequencyTimeUnitEnum.TargetFrequencyTimeUnit Filterable True Selectable True Sortable True Repeated False

campaign.target_cpv Field description An automated bidding strategy that sets bids to optimize performance given the target CPV you set. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v21.common.TargetCpv Filterable False Selectable True Sortable False Repeated False

campaign.target_impression_share.cpc_bid_ceiling_micros Field description The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.target_impression_share.location Field description The targeted location on the search results page. Category ATTRIBUTE Data Type ENUM ABSOLUTE_TOP_OF_PAGE ANYWHERE_ON_PAGE TOP_OF_PAGE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.TargetImpressionShareLocationEnum.TargetImpressionShareLocation Filterable True Selectable True Sortable True Repeated False

campaign.target_impression_share.location_fraction_micros Field description The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.target_roas.cpc_bid_ceiling_micros Field description Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.target_roas.cpc_bid_floor_micros Field description Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.target_roas.target_roas Field description Required. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive. Category ATTRIBUTE Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.target_roas.target_roas_tolerance_percent_millis Field description The percent of ROAS(return on advertising spend) degradation tolerance allowed to increase traffic diversity and conversion volume, specified in millis (for example, 10,000 = 10%). A value of 10,000 means that the advertiser can expect ROAS degradation of up to 10% of the specified target ROAS. This field is only mutable for portfolio bidding strategies. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.target_spend.cpc_bid_ceiling_micros Field description Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.target_spend.target_spend_micros Field description Deprecated: The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.targeting_setting.target_restrictions Field description The per-targeting-dimension setting to restrict the reach of your campaign or ad group. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v21.common.TargetRestriction Filterable False Selectable True Sortable False Repeated True

campaign.third_party_integration_partners.brand_lift_integration_partners Field description Third party integration partners for Brand Lift verification for this Campaign. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v21.common.CampaignThirdPartyBrandLiftIntegrationPartner Filterable False Selectable True Sortable False Repeated True

campaign.third_party_integration_partners.brand_safety_integration_partners Field description Third party integration partners for brand safety verification for this Campaign. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v21.common.CampaignThirdPartyBrandSafetyIntegrationPartner Filterable False Selectable True Sortable False Repeated True

campaign.third_party_integration_partners.reach_integration_partners Field description Third party integration partners for reach verification for this Campaign. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v21.common.CampaignThirdPartyReachIntegrationPartner Filterable False Selectable True Sortable False Repeated True

campaign.third_party_integration_partners.viewability_integration_partners Field description Third party integration partners for YouTube viewability verification for this Campaign. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v21.common.CampaignThirdPartyViewabilityIntegrationPartner Filterable False Selectable True Sortable False Repeated True

campaign.tracking_setting.tracking_url Field description Output only. The url used for dynamic tracking. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.tracking_url_template Field description The URL template for constructing a tracking URL. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.travel_campaign_settings.travel_account_id Field description Immutable. The Travel account ID associated with the Travel campaign. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.url_custom_parameters Field description The list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v21.common.CustomParameter Filterable False Selectable True Sortable False Repeated True

campaign.url_expansion_opt_out Field description Represents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.vanity_pharma.vanity_pharma_display_url_mode Field description The display mode for vanity pharma URLs. Category ATTRIBUTE Data Type ENUM MANUFACTURER_WEBSITE_URL UNKNOWN UNSPECIFIED WEBSITE_DESCRIPTION Type URL google.ads.googleads.v21.enums.VanityPharmaDisplayUrlModeEnum.VanityPharmaDisplayUrlMode Filterable True Selectable True Sortable True Repeated False

campaign.vanity_pharma.vanity_pharma_text Field description The text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs. Category ATTRIBUTE Data Type ENUM MEDICAL_DEVICE_WEBSITE_EN MEDICAL_DEVICE_WEBSITE_ES PRESCRIPTION_CONTRACEPTION_WEBSITE_EN PRESCRIPTION_CONTRACEPTION_WEBSITE_ES PRESCRIPTION_DEVICE_WEBSITE_EN PRESCRIPTION_DEVICE_WEBSITE_ES PRESCRIPTION_TREATMENT_WEBSITE_EN PRESCRIPTION_TREATMENT_WEBSITE_ES PRESCRIPTION_VACCINE_WEBSITE_EN PRESCRIPTION_VACCINE_WEBSITE_ES PREVENTATIVE_TREATMENT_WEBSITE_EN PREVENTATIVE_TREATMENT_WEBSITE_ES UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.VanityPharmaTextEnum.VanityPharmaText Filterable True Selectable True Sortable True Repeated False

campaign.video_brand_safety_suitability Field description Brand Safety setting at the individual campaign level. Allows for selecting an inventory type to show your ads on content that is the right fit for your brand. See https://support.google.com/google-ads/answer/7515513. Category ATTRIBUTE Data Type ENUM EXPANDED_INVENTORY LIMITED_INVENTORY STANDARD_INVENTORY UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.BrandSafetySuitabilityEnum.BrandSafetySuitability Filterable True Selectable True Sortable True Repeated False

campaign.video_campaign_settings.video_ad_format_control.format_restriction Field description All contained responsive ads are expected to respect this restriction. Category ATTRIBUTE Data Type ENUM NON_SKIPPABLE_IN_STREAM UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.VideoAdFormatRestrictionEnum.VideoAdFormatRestriction Filterable True Selectable True Sortable True Repeated False

campaign.video_campaign_settings.video_ad_format_control.non_skippable_in_stream_restrictions.max_duration Field description The maximum allowed duration for non-skippable ads. Category ATTRIBUTE Data Type ENUM MAX_DURATION_FIFTEEN_SECONDS MAX_DURATION_SIXTY_SECONDS MAX_DURATION_THIRTY_SECONDS UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.NonSkippableMaxDurationEnum.NonSkippableMaxDuration Filterable True Selectable True Sortable True Repeated False

campaign.video_campaign_settings.video_ad_format_control.non_skippable_in_stream_restrictions.min_duration Field description The minimum allowed duration for non-skippable ads. Category ATTRIBUTE Data Type ENUM MIN_DURATION_FIVE_SECONDS MIN_DURATION_SEVEN_SECONDS MIN_DURATION_SIXTEEN_SECONDS MIN_DURATION_THIRTY_ONE_SECONDS UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.NonSkippableMinDurationEnum.NonSkippableMinDuration Filterable True Selectable True Sortable True Repeated False

campaign.video_campaign_settings.video_ad_inventory_control.allow_in_feed Field description Determine if video responsive ads can be used for in-feed video ads. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.video_campaign_settings.video_ad_inventory_control.allow_in_stream Field description Determine if video responsive ads can be used for in-stream video ads. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.video_campaign_settings.video_ad_inventory_control.allow_non_skippable_in_stream Field description Determine if video responsive ads can be used for non-skippable in-stream ads. This is only available for campaigns that allow mixing of non-skippable with other formats (Video reach campaign with Target Frequency bidding strategy goal). Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.video_campaign_settings.video_ad_inventory_control.allow_shorts Field description Determine if video responsive ads can be used as shorts format. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.video_campaign_settings.video_ad_sequence.minimum_duration Field description Users are eligible to repeat sequence after this period. Defaults to WEEK if not specified. Category ATTRIBUTE Data Type ENUM MONTH UNKNOWN UNSPECIFIED WEEK Type URL google.ads.googleads.v21.enums.VideoAdSequenceMinimumDurationEnum.VideoAdSequenceMinimumDuration Filterable True Selectable True Sortable True Repeated False

campaign.video_campaign_settings.video_ad_sequence.steps Field description The list of sequence steps and data associated with them. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v21.resources.Campaign.VideoCampaignSettings.VideoAdSequenceStep Filterable False Selectable True Sortable False Repeated True

segments.activity_account_id Field description Activity account ID. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.hour segments.month segments.quarter segments.week segments.year travel_activity_performance_view

segments.activity_city Field description The city where the travel activity is available. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.activity_account_id segments.activity_country segments.activity_rating segments.activity_state segments.ad_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.hour segments.month segments.quarter segments.week segments.year travel_activity_performance_view

segments.activity_country Field description The country where the travel activity is available. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.activity_account_id segments.activity_city segments.activity_rating segments.activity_state segments.ad_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.hour segments.month segments.quarter segments.week segments.year travel_activity_performance_view

segments.activity_rating Field description Activity rating. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.activity_account_id segments.activity_city segments.activity_country segments.activity_state segments.ad_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.hour segments.month segments.quarter segments.week segments.year travel_activity_performance_view

segments.activity_state Field description The state where the travel activity is available. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.ad_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.hour segments.month segments.quarter segments.week segments.year travel_activity_performance_view

segments.ad_destination_type Field description Ad Destination type. Category SEGMENT Data Type ENUM APP_DEEP_LINK APP_STORE LEAD_FORM LOCATION_LISTING MAP_DIRECTIONS MESSAGE NOT_APPLICABLE PHONE_CALL UNKNOWN UNMODELED_FOR_CONVERSIONS UNSPECIFIED WEBSITE YOUTUBE Type URL google.ads.googleads.v21.enums.AdDestinationTypeEnum.AdDestinationType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign campaign_group metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_platform_comparable_conversion metrics.interactions metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.hour segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

segments.ad_format_type Field description Ad Format type. Category SEGMENT Data Type ENUM AUDIO BUMPER INFEED INSTREAM_NON_SKIPPABLE INSTREAM_SKIPPABLE MASTHEAD OTHER OUTSTREAM PAUSE SHORTS UNKNOWN UNSEGMENTED UNSPECIFIED Type URL google.ads.googleads.v21.enums.AdFormatTypeEnum.AdFormatType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_platform_comparable_conversion metrics.cross_device_conversions metrics.ctr metrics.engagement_rate metrics.engagements metrics.impressions metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.value_per_all_conversions metrics.value_per_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.date segments.day_of_week segments.month segments.quarter segments.week segments.year video

segments.ad_network_type Field description Ad network type. Category SEGMENT Data Type ENUM CONTENT DISCOVER GMAIL GOOGLE_OWNED_CHANNELS GOOGLE_TV MAPS MIXED SEARCH SEARCH_PARTNERS UNKNOWN UNSPECIFIED YOUTUBE Type URL google.ads.googleads.v21.enums.AdNetworkTypeEnum.AdNetworkType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_search_term_view click_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view managed_placement_view metrics.absolute_top_impression_percentage metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.all_new_customer_lifetime_value metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_cpv metrics.average_order_value_micros metrics.average_page_views metrics.average_time_on_site metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.biddable_cohort_app_post_install_conversions metrics.bounce_rate metrics.clicks metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.new_customer_lifetime_value metrics.orders metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.relative_ctr metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.speed_score metrics.top_impression_percentage metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_view_rate metrics.video_views metrics.view_through_conversions parental_status_view per_store_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year shopping_performance_view topic_view travel_activity_performance_view user_location_view video webpage_view

segments.adjusted_age_range Field description Adjusted age range. This is the age range of the user after applying modeling to get more accurate age and gender information. Currently, both adjusted_age_range and adjusted_gender need to be selected together to get valid reach stats. These segmentations are only available for allowlisted customers. Category SEGMENT Data Type ENUM AGE_RANGE_18_24 AGE_RANGE_25_34 AGE_RANGE_35_44 AGE_RANGE_45_54 AGE_RANGE_55_64 AGE_RANGE_65_UP AGE_RANGE_UNDETERMINED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.AgeRangeTypeEnum.AgeRangeType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign metrics.average_impression_frequency_per_user metrics.coviewed_impressions metrics.primary_impressions metrics.unique_users segments.adjusted_gender segments.date segments.month segments.week

segments.adjusted_gender Field description Adjusted gender. This is the gender of the user after applying modeling to get more accurate age and gender information. Currently, both adjusted_age_range and adjusted_gender need to be selected together to get valid reach stats. These segmentations are only available for allowlisted customers. Category SEGMENT Data Type ENUM FEMALE MALE UNDETERMINED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.GenderTypeEnum.GenderType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign metrics.average_impression_frequency_per_user metrics.coviewed_impressions metrics.primary_impressions metrics.unique_users segments.adjusted_age_range segments.date segments.month segments.week

segments.asset_interaction_target.asset Field description The asset resource name. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_asset asset_set_asset campaign campaign_asset customer_asset metrics.absolute_top_impression_percentage metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cpc metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.top_impression_percentage metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views segments.ad_network_type segments.asset_interaction_target.interaction_on_this_asset segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

segments.asset_interaction_target.interaction_on_this_asset Field description Only used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit. Category SEGMENT Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_asset asset_set_asset campaign campaign_asset customer_asset metrics.absolute_top_impression_percentage metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cpc metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.top_impression_percentage metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views segments.ad_network_type segments.asset_interaction_target.asset segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

segments.auction_insight_domain Field description Domain (visible URL) of a participant in the Auction Insights report. Category SEGMENT Data Type STRING Type URL N/A Filterable False Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer keyword_view metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year

segments.budget_campaign_association_status.campaign Field description The campaign resource name. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign campaign_budget metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.engagement_rate metrics.engagements metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.budget_campaign_association_status.status segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.external_conversion_source

segments.budget_campaign_association_status.status Field description Budget campaign association status. Category SEGMENT Data Type ENUM ENABLED REMOVED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.BudgetCampaignAssociationStatusEnum.BudgetCampaignAssociationStatus Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign campaign_budget metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.engagement_rate metrics.engagements metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.budget_campaign_association_status.campaign segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.external_conversion_source

segments.click_type Field description Click type. Category SEGMENT Data Type ENUM AD_IMAGE APP_DEEPLINK BREADCRUMBS BROADBAND_PLAN CALLS CALL_TRACKING CLICK_ON_ENGAGEMENT_AD CROSS_NETWORK GET_DIRECTIONS HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION HOTEL_PRICE LOCATION_EXPANSION LOCATION_FORMAT_CALL LOCATION_FORMAT_DIRECTIONS LOCATION_FORMAT_IMAGE LOCATION_FORMAT_LANDING_PAGE LOCATION_FORMAT_MAP LOCATION_FORMAT_STORE_INFO LOCATION_FORMAT_TEXT MOBILE_CALL_TRACKING OFFER_PRINTS OTHER PRICE_EXTENSION PRODUCT_AD_APP_DEEPLINK PRODUCT_ASSETS PRODUCT_EXTENSION_CLICKS PRODUCT_LISTING_ADS_COUPON PRODUCT_LISTING_AD_CLICKS PRODUCT_LISTING_AD_LOCAL PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE PRODUCT_LISTING_AD_TRANSACTABLE PROMOTION_EXTENSION SHOPPING_COMPARISON_LISTING SHOWCASE_AD_CATEGORY_LINK SHOWCASE_AD_LOCAL_PRODUCT_LINK SHOWCASE_AD_LOCAL_STOREFRONT_LINK SHOWCASE_AD_ONLINE_PRODUCT_LINK SITELINKS STORE_LOCATOR SWIPEABLE_GALLERY_AD_HEADLINE SWIPEABLE_GALLERY_AD_SEE_MORE SWIPEABLE_GALLERY_AD_SITELINK_FIVE SWIPEABLE_GALLERY_AD_SITELINK_FOUR SWIPEABLE_GALLERY_AD_SITELINK_ONE SWIPEABLE_GALLERY_AD_SITELINK_THREE SWIPEABLE_GALLERY_AD_SITELINK_TWO SWIPEABLE_GALLERY_AD_SWIPES TRAVEL_ASSETS UNKNOWN UNSPECIFIED URL_CLICKS VEHICLE_ASSETS VIDEO_APP_STORE_CLICKS VIDEO_CALL_TO_ACTION_CLICKS VIDEO_CARD_ACTION_HEADLINE_CLICKS VIDEO_CHANNEL_CLICK VIDEO_END_CAP_CLICKS VIDEO_RELATED_VIDEOS_CLICK VIDEO_WEBSITE_CLICKS VISUAL_SITELINKS WIRELESS_PLAN Type URL google.ads.googleads.v21.enums.ClickTypeEnum.ClickType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view age_range_view asset_field_type_view asset_group asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view click_view content_criterion_view customer customer_asset display_keyword_view expanded_landing_page_view gender_view group_placement_view hotel_performance_view income_range_view keyword_view landing_page_view managed_placement_view metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.hotel_average_lead_value_micros metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.mobile_friendly_clicks_percentage metrics.orders metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.revenue_micros metrics.speed_score metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date parental_status_view product_group_view segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view topic_view video webpage_view

segments.conversion_action Field description Resource name of the conversion action. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset asset_field_type_view asset_group asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget campaign_search_term_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.average_cart_size metrics.average_order_value_micros metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_of_goods_sold_micros metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.new_customer_lifetime_value metrics.orders metrics.revenue_micros metrics.units_sold metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.view_through_conversions parental_status_view product_group_view search_term_view segments.ad_destination_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.webpage segments.week segments.year shopping_performance_view topic_view user_location_view video webpage_view

segments.conversion_action_category Field description Conversion action category. Category SEGMENT Data Type ENUM ADD_TO_CART BEGIN_CHECKOUT BOOK_APPOINTMENT CONTACT CONVERTED_LEAD DEFAULT DOWNLOAD ENGAGEMENT GET_DIRECTIONS IMPORTED_LEAD OUTBOUND_CLICK PAGE_VIEW PHONE_CALL_LEAD PURCHASE QUALIFIED_LEAD REQUEST_QUOTE SIGNUP STORE_SALE STORE_VISIT SUBMIT_LEAD_FORM SUBSCRIBE_PAID UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.ConversionActionCategoryEnum.ConversionActionCategory Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset asset_field_type_view asset_group asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget campaign_search_term_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.average_cart_size metrics.average_order_value_micros metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_of_goods_sold_micros metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.new_customer_lifetime_value metrics.orders metrics.revenue_micros metrics.units_sold metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.view_through_conversions parental_status_view product_group_view search_term_view segments.ad_destination_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.webpage segments.week segments.year shopping_performance_view topic_view user_location_view video webpage_view

segments.conversion_action_name Field description Conversion action name. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset asset_field_type_view asset_group asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget campaign_search_term_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.average_cart_size metrics.average_order_value_micros metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_of_goods_sold_micros metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.new_customer_lifetime_value metrics.orders metrics.revenue_micros metrics.units_sold metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.view_through_conversions parental_status_view product_group_view search_term_view segments.ad_destination_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.webpage segments.week segments.year shopping_performance_view topic_view user_location_view video webpage_view

segments.conversion_adjustment Field description This segments your conversion columns by the original conversion and conversion value versus the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data. Category SEGMENT Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset asset_group campaign customer keyword_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cross_device_conversions metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.new_customer_lifetime_value metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date segments.ad_destination_type segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.external_conversion_source segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.quarter segments.slot segments.week segments.year

segments.conversion_attribution_event_type Field description Conversion attribution event type. Category SEGMENT Data Type ENUM ENGAGED_VIEW IMPRESSION INTERACTION UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.ConversionAttributionEventTypeEnum.ConversionAttributionEventType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group campaign customer keyword_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cross_device_conversions metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.new_customer_lifetime_value metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.external_conversion_source segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.quarter segments.slot segments.week segments.year

segments.conversion_lag_bucket Field description An enum value representing the number of days between the impression and the conversion. Category SEGMENT Data Type ENUM EIGHT_TO_NINE_DAYS ELEVEN_TO_TWELVE_DAYS FIVE_TO_SIX_DAYS FORTY_FIVE_TO_SIXTY_DAYS FOURTEEN_TO_TWENTY_ONE_DAYS FOUR_TO_FIVE_DAYS LESS_THAN_ONE_DAY NINE_TO_TEN_DAYS ONE_TO_TWO_DAYS SEVEN_TO_EIGHT_DAYS SIXTY_TO_NINETY_DAYS SIX_TO_SEVEN_DAYS TEN_TO_ELEVEN_DAYS THIRTEEN_TO_FOURTEEN_DAYS THIRTY_TO_FORTY_FIVE_DAYS THREE_TO_FOUR_DAYS TWELVE_TO_THIRTEEN_DAYS TWENTY_ONE_TO_THIRTY_DAYS TWO_TO_THREE_DAYS UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.ConversionLagBucketEnum.ConversionLagBucket Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset asset_group campaign customer keyword_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cross_device_conversions metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.new_customer_lifetime_value metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date segments.ad_destination_type segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.external_conversion_source segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.quarter segments.slot segments.week segments.year webpage_view

segments.conversion_or_adjustment_lag_bucket Field description An enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion. Category SEGMENT Data Type ENUM ADJUSTMENT_EIGHT_TO_NINE_DAYS ADJUSTMENT_ELEVEN_TO_TWELVE_DAYS ADJUSTMENT_FIVE_TO_SIX_DAYS ADJUSTMENT_FORTY_FIVE_TO_SIXTY_DAYS ADJUSTMENT_FOURTEEN_TO_TWENTY_ONE_DAYS ADJUSTMENT_FOUR_TO_FIVE_DAYS ADJUSTMENT_LESS_THAN_ONE_DAY ADJUSTMENT_NINETY_TO_ONE_HUNDRED_AND_FORTY_FIVE_DAYS ADJUSTMENT_NINE_TO_TEN_DAYS ADJUSTMENT_ONE_TO_TWO_DAYS ADJUSTMENT_SEVEN_TO_EIGHT_DAYS ADJUSTMENT_SIXTY_TO_NINETY_DAYS ADJUSTMENT_SIX_TO_SEVEN_DAYS ADJUSTMENT_TEN_TO_ELEVEN_DAYS ADJUSTMENT_THIRTEEN_TO_FOURTEEN_DAYS ADJUSTMENT_THIRTY_TO_FORTY_FIVE_DAYS ADJUSTMENT_THREE_TO_FOUR_DAYS ADJUSTMENT_TWELVE_TO_THIRTEEN_DAYS ADJUSTMENT_TWENTY_ONE_TO_THIRTY_DAYS ADJUSTMENT_TWO_TO_THREE_DAYS ADJUSTMENT_UNKNOWN CONVERSION_EIGHT_TO_NINE_DAYS CONVERSION_ELEVEN_TO_TWELVE_DAYS CONVERSION_FIVE_TO_SIX_DAYS CONVERSION_FORTY_FIVE_TO_SIXTY_DAYS CONVERSION_FOURTEEN_TO_TWENTY_ONE_DAYS CONVERSION_FOUR_TO_FIVE_DAYS CONVERSION_LESS_THAN_ONE_DAY CONVERSION_NINE_TO_TEN_DAYS CONVERSION_ONE_TO_TWO_DAYS CONVERSION_SEVEN_TO_EIGHT_DAYS CONVERSION_SIXTY_TO_NINETY_DAYS CONVERSION_SIX_TO_SEVEN_DAYS CONVERSION_TEN_TO_ELEVEN_DAYS CONVERSION_THIRTEEN_TO_FOURTEEN_DAYS CONVERSION_THIRTY_TO_FORTY_FIVE_DAYS CONVERSION_THREE_TO_FOUR_DAYS CONVERSION_TWELVE_TO_THIRTEEN_DAYS CONVERSION_TWENTY_ONE_TO_THIRTY_DAYS CONVERSION_TWO_TO_THREE_DAYS CONVERSION_UNKNOWN UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.ConversionOrAdjustmentLagBucketEnum.ConversionOrAdjustmentLagBucket Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset asset_group campaign customer keyword_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cross_device_conversions metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.new_customer_lifetime_value metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date segments.ad_destination_type segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.date segments.day_of_week segments.external_conversion_source segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.quarter segments.slot segments.week segments.year webpage_view

segments.conversion_value_rule_primary_dimension Field description Primary dimension of applied conversion value rules. NO_RULE_APPLIED shows the total recorded value of conversions that do not have a value rule applied. ORIGINAL shows the original value of conversions to which a value rule has been applied. GEO_LOCATION, DEVICE, AUDIENCE, ITINERARY show the net adjustment after value rules were applied. Category SEGMENT Data Type ENUM AUDIENCE DEVICE GEO_LOCATION ITINERARY MULTIPLE NEW_VS_RETURNING_USER NO_RULE_APPLIED ORIGINAL UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.ConversionValueRulePrimaryDimensionEnum.ConversionValueRulePrimaryDimension Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer location_interest_view metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date segments.date segments.day_of_week segments.month segments.new_versus_returning_customers segments.quarter segments.week segments.year

segments.date Field description Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view android_privacy_shared_key_google_ad_group android_privacy_shared_key_google_campaign android_privacy_shared_key_google_network_type asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_group_top_combination_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_group campaign_search_term_insight campaign_search_term_view channel_aggregate_asset_view click_view content_criterion_view conversion_action customer customer_asset customer_search_term_insight detail_content_suitability_placement_view detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view final_url_expansion_asset_view gender_view geographic_view group_content_suitability_placement_view group_placement_view hotel_group_view hotel_performance_view hotel_reconciliation income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view metrics.absolute_top_impression_percentage metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_click_to_call metrics.all_conversions_from_directions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_from_location_asset_click_to_call metrics.all_conversions_from_location_asset_directions metrics.all_conversions_from_location_asset_menu metrics.all_conversions_from_location_asset_order metrics.all_conversions_from_location_asset_other_engagement metrics.all_conversions_from_location_asset_store_visits metrics.all_conversions_from_location_asset_website metrics.all_conversions_from_menu metrics.all_conversions_from_order metrics.all_conversions_from_other_engagement metrics.all_conversions_from_store_visit metrics.all_conversions_from_store_website metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_cpv metrics.average_impression_frequency_per_user metrics.average_order_value_micros metrics.average_page_views metrics.average_target_cpa_micros metrics.average_target_roas metrics.average_time_on_site metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.biddable_cohort_app_post_install_conversions metrics.bounce_rate metrics.clicks metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.coviewed_impressions metrics.cross_device_conversions metrics.cross_device_conversions_value_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.eligible_impressions_from_location_asset_store_reach metrics.engagement_rate metrics.engagements metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.historical_creative_quality_score metrics.historical_landing_page_quality_score metrics.historical_quality_score metrics.historical_search_predicted_ctr metrics.hotel_average_lead_value_micros metrics.hotel_commission_rate_micros metrics.hotel_eligible_impressions metrics.hotel_expected_commission_cost metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.new_customer_lifetime_value metrics.orders metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.primary_impressions metrics.publisher_organic_clicks metrics.publisher_purchased_clicks metrics.publisher_unknown_clicks metrics.relative_ctr metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.search_volume metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions metrics.speed_score metrics.top_impression_percentage metrics.unique_users metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_view_rate metrics.video_views metrics.view_through_conversions metrics.view_through_conversions_from_location_asset_click_to_call metrics.view_through_conversions_from_location_asset_directions metrics.view_through_conversions_from_location_asset_menu metrics.view_through_conversions_from_location_asset_order metrics.view_through_conversions_from_location_asset_other_engagement metrics.view_through_conversions_from_location_asset_store_visits metrics.view_through_conversions_from_location_asset_website paid_organic_search_term_view parental_status_view per_store_view performance_max_placement_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_group segments.ad_network_type segments.adjusted_age_range segments.adjusted_gender segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.auction_insight_domain segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.webpage segments.week segments.year shopping_performance_view shopping_product smart_campaign_search_term_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video webpage_view

segments.day_of_week Field description Day of the week, for example, MONDAY. Category SEGMENT Data Type ENUM FRIDAY MONDAY SATURDAY SUNDAY THURSDAY TUESDAY UNKNOWN UNSPECIFIED WEDNESDAY Type URL google.ads.googleads.v21.enums.DayOfWeekEnum.DayOfWeek Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_group_top_combination_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view final_url_expansion_asset_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view managed_placement_view metrics.absolute_top_impression_percentage metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_click_to_call metrics.all_conversions_from_directions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_from_menu metrics.all_conversions_from_order metrics.all_conversions_from_other_engagement metrics.all_conversions_from_store_visit metrics.all_conversions_from_store_website metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_cpv metrics.average_order_value_micros metrics.average_page_views metrics.average_time_on_site metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.bounce_rate metrics.clicks metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.cross_device_conversions metrics.cross_device_conversions_value_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.new_customer_lifetime_value metrics.orders metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.publisher_organic_clicks metrics.publisher_purchased_clicks metrics.publisher_unknown_clicks metrics.relative_ctr metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions metrics.speed_score metrics.top_impression_percentage metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_view_rate metrics.video_views metrics.view_through_conversions paid_organic_search_term_view parental_status_view per_store_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.auction_insight_domain segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.webpage segments.week segments.year shopping_performance_view smart_campaign_search_term_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video webpage_view

segments.device Field description Device to which metrics apply. Category SEGMENT Data Type ENUM CONNECTED_TV DESKTOP MOBILE OTHER TABLET UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.DeviceEnum.Device Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view age_range_view asset_field_type_view asset_group asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_group campaign_search_term_view click_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view managed_placement_view metrics.absolute_top_impression_percentage metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_cpv metrics.average_impression_frequency_per_user metrics.average_order_value_micros metrics.clicks metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.mobile_friendly_clicks_percentage metrics.orders metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.speed_score metrics.top_impression_percentage metrics.unique_users metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_view_rate metrics.video_views metrics.view_through_conversions paid_organic_search_term_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.auction_insight_domain segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.week segments.year shopping_performance_view topic_view travel_activity_performance_view user_location_view video webpage_view

segments.external_activity_id Field description Advertiser supplied activity ID. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_network_type segments.date segments.day_of_week segments.device segments.hour segments.month segments.quarter segments.week segments.year travel_activity_performance_view

segments.external_conversion_source Field description External conversion source. Category SEGMENT Data Type ENUM AD_CALL_METRICS ANALYTICS ANALYTICS_SEARCH_ADS_360 ANDROID_FIRST_OPEN ANDROID_IN_APP APP_UNSPECIFIED CLICK_TO_CALL DISPLAY_AND_VIDEO_360_FLOODLIGHT FIREBASE FIREBASE_SEARCH_ADS_360 FLOODLIGHT GOOGLE_ATTRIBUTION GOOGLE_HOSTED GOOGLE_PLAY IOS_FIRST_OPEN IOS_IN_APP SALESFORCE SEARCH_ADS_360 STORE_SALES STORE_SALES_CRM STORE_SALES_DIRECT_UPLOAD STORE_SALES_PAYMENT_NETWORK STORE_VISITS THIRD_PARTY_APP_ANALYTICS UNKNOWN UNSPECIFIED UPLOAD UPLOAD_CALLS WEBPAGE WEBSITE_CALL_METRICS Type URL google.ads.googleads.v21.enums.ExternalConversionSourceEnum.ExternalConversionSource Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset asset_field_type_view asset_group asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget campaign_search_term_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.average_cart_size metrics.average_order_value_micros metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_of_goods_sold_micros metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.gross_profit_margin metrics.gross_profit_micros metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.new_customer_lifetime_value metrics.orders metrics.revenue_micros metrics.units_sold metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.view_through_conversions parental_status_view product_group_view search_term_view segments.ad_destination_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.webpage segments.week segments.year shopping_performance_view topic_view user_location_view video webpage_view

segments.geo_target_airport Field description Resource name of the geo target constant that represents an airport. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer geographic_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_canton Field description Resource name of the geo target constant that represents a canton. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign geographic_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_city Field description Resource name of the geo target constant that represents a city. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer geographic_view metrics.absolute_top_impression_percentage metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.top_impression_percentage metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_country Field description Resource name of the geo target constant that represents a country. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.absolute_top_impression_percentage metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.top_impression_percentage metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.date segments.day_of_week segments.device segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.month segments.partner_hotel_id segments.quarter segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.week segments.year

segments.geo_target_county Field description Resource name of the geo target constant that represents a county. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign geographic_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_district Field description Resource name of the geo target constant that represents a district. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign geographic_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_metro Field description Resource name of the geo target constant that represents a metro. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer geographic_view metrics.absolute_top_impression_percentage metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.top_impression_percentage metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_most_specific_location Field description Resource name of the geo target constant that represents the most specific location. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign geographic_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_postal_code Field description Resource name of the geo target constant that represents a postal code. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign geographic_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_province Field description Resource name of the geo target constant that represents a province. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign geographic_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_region Field description Resource name of the geo target constant that represents a region. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer geographic_view metrics.absolute_top_impression_percentage metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.top_impression_percentage metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_state Field description Resource name of the geo target constant that represents a state. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign geographic_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.hotel_booking_window_days Field description Hotel booking window in days. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_center_id Field description Hotel center ID. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_check_in_date Field description Hotel check-in date. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_check_in_day_of_week Field description Hotel check-in day of week. Category SEGMENT Data Type ENUM FRIDAY MONDAY SATURDAY SUNDAY THURSDAY TUESDAY UNKNOWN UNSPECIFIED WEDNESDAY Type URL google.ads.googleads.v21.enums.DayOfWeekEnum.DayOfWeek Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_city Field description Hotel city. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_class Field description Hotel class. Category SEGMENT Data Type INT32 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_country Field description Hotel country. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_date_selection_type Field description Hotel date selection type. Category SEGMENT Data Type ENUM DEFAULT_SELECTION UNKNOWN UNSPECIFIED USER_SELECTED Type URL google.ads.googleads.v21.enums.HotelDateSelectionTypeEnum.HotelDateSelectionType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_audience_view campaign campaign_audience_view hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_length_of_stay Field description Hotel length of stay. Category SEGMENT Data Type INT32 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_price_bucket segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_price_bucket Field description Hotel price bucket. Category SEGMENT Data Type ENUM LOWEST_TIED LOWEST_UNIQUE NOT_LOWEST ONLY_PARTNER_SHOWN UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.HotelPriceBucketEnum.HotelPriceBucket Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_rate_rule_id Field description Hotel rate rule ID. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_center_id segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_price_bucket segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_rate_type Field description Hotel rate type. Category SEGMENT Data Type ENUM PRIVATE_RATE PUBLIC_RATE QUALIFIED_RATE UNAVAILABLE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.HotelRateTypeEnum.HotelRateType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_center_id segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_state Field description Hotel state. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hour Field description Hour of day as a number between 0 and 23, inclusive. Category SEGMENT Data Type INT32 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group bidding_strategy campaign campaign_group customer hotel_group_view hotel_performance_view metrics.absolute_top_impression_percentage metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_cpv metrics.clicks metrics.content_impression_share metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.ctr metrics.engagement_rate metrics.engagements metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.new_customer_lifetime_value metrics.phone_calls metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.top_impression_percentage metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.month segments.month_of_year segments.new_versus_returning_customers segments.partner_hotel_id segments.quarter segments.week segments.year travel_activity_group_view travel_activity_performance_view

segments.interaction_on_this_extension Field description Only used with feed item metrics. Indicates whether the interaction metrics occurred on the feed item itself or a different extension or ad unit. Category SEGMENT Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_conversion metrics.ctr metrics.impressions metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.value_per_conversion segments.ad_network_type segments.date segments.device segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

segments.landing_page_source Field description The source of a landing page in the landing page report. Category SEGMENT Data Type ENUM ADVERTISER AUTOMATIC UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.LandingPageSourceEnum.LandingPageSource Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign expanded_landing_page_view landing_page_view metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.engagement_rate metrics.engagements metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.mobile_friendly_clicks_percentage metrics.speed_score metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

segments.month Field description Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_group_top_combination_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_group campaign_search_term_view channel_aggregate_asset_view content_criterion_view conversion_action customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view final_url_expansion_asset_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view metrics.absolute_top_impression_percentage metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_click_to_call metrics.all_conversions_from_directions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_from_menu metrics.all_conversions_from_order metrics.all_conversions_from_other_engagement metrics.all_conversions_from_store_visit metrics.all_conversions_from_store_website metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_cpv metrics.average_order_value_micros metrics.average_page_views metrics.average_time_on_site metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.biddable_cohort_app_post_install_conversions metrics.bounce_rate metrics.clicks metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversion_last_conversion_date metrics.conversion_last_received_request_date_time metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.coviewed_impressions metrics.cross_device_conversions metrics.cross_device_conversions_value_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.historical_creative_quality_score metrics.historical_landing_page_quality_score metrics.historical_quality_score metrics.historical_search_predicted_ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.new_customer_lifetime_value metrics.orders metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.primary_impressions metrics.publisher_organic_clicks metrics.publisher_purchased_clicks metrics.publisher_unknown_clicks metrics.relative_ctr metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions metrics.speed_score metrics.top_impression_percentage metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_view_rate metrics.video_views metrics.view_through_conversions paid_organic_search_term_view parental_status_view per_store_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.adjusted_age_range segments.adjusted_gender segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.auction_insight_domain segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.webpage segments.week segments.year shopping_performance_view shopping_product smart_campaign_search_term_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video webpage_view

segments.month_of_year Field description Month of the year, for example, January. Category SEGMENT Data Type ENUM APRIL AUGUST DECEMBER FEBRUARY JANUARY JULY JUNE MARCH MAY NOVEMBER OCTOBER SEPTEMBER UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.MonthOfYearEnum.MonthOfYear Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_search_term_view click_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_view managed_placement_view metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_order_value_micros metrics.average_page_views metrics.average_time_on_site metrics.benchmark_ctr metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.biddable_cohort_app_post_install_conversions metrics.bounce_rate metrics.clicks metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_platform_comparable_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.engagement_rate metrics.engagements metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.historical_creative_quality_score metrics.historical_landing_page_quality_score metrics.historical_quality_score metrics.historical_search_predicted_ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.orders metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.relative_ctr metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions metrics.speed_score metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date paid_organic_search_term_view parental_status_view per_store_view product_group_view search_term_view segments.ad_destination_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.interaction_on_this_extension segments.landing_page_source segments.quarter segments.search_engine_results_page_type segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.slot segments.webpage segments.week segments.year smart_campaign_search_term_view topic_view user_location_view video webpage_view

segments.new_versus_returning_customers Field description This is for segmenting conversions by whether the user is a new customer or a returning customer. This segmentation is typically used to measure the impact of customer acquisition goal. Category SEGMENT Data Type ENUM NEW NEW_AND_HIGH_LTV RETURNING UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.ConvertingUserPriorEngagementTypeAndLtvBucketEnum.ConvertingUserPriorEngagementTypeAndLtvBucket Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group campaign customer keyword_view location_interest_view location_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.new_customer_lifetime_value metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.external_conversion_source segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.quarter segments.slot segments.week segments.year

segments.partner_hotel_id Field description Partner hotel ID. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.quarter segments.week segments.year

segments.product_aggregator_id Field description Aggregator ID of the product. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_brand Field description Brand of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_category_level1 Field description Category (level 1) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_category_level2 Field description Category (level 2) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_category_level3 Field description Category (level 3) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_category_level4 Field description Category (level 4) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_category_level5 Field description Category (level 5) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_channel Field description Channel of the product. Category SEGMENT Data Type ENUM LOCAL ONLINE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.ProductChannelEnum.ProductChannel Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_channel_exclusivity Field description Channel exclusivity of the product. Category SEGMENT Data Type ENUM MULTI_CHANNEL SINGLE_CHANNEL UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.ProductChannelExclusivityEnum.ProductChannelExclusivity Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_condition Field description Condition of the product. Category SEGMENT Data Type ENUM NEW REFURBISHED UNKNOWN UNSPECIFIED USED Type URL google.ads.googleads.v21.enums.ProductConditionEnum.ProductCondition Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_country Field description Resource name of the geo target constant for the country of sale of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_custom_attribute0 Field description Custom attribute 0 of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_custom_attribute1 Field description Custom attribute 1 of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_custom_attribute2 Field description Custom attribute 2 of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_custom_attribute3 Field description Custom attribute 3 of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_custom_attribute4 Field description Custom attribute 4 of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_feed_label Field description Feed label of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.units_sold metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_item_id Field description Item ID of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_language Field description Resource name of the language constant for the language of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_merchant_id Field description Merchant ID of the product. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_store_id Field description Store ID of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cpc metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_title Field description Title of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.units_sold metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_type_l1 Field description Type (level 1) of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_type_l2 Field description Type (level 2) of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_type_l3 Field description Type (level 3) of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_type_l4 Field description Type (level 4) of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_type_l5 Field description Type (level 5) of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cart_size metrics.average_cpc metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.orders metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.units_sold metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.quarter segments.week segments.year shopping_performance_view

segments.quarter Field description Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_group_top_combination_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_group campaign_search_term_view channel_aggregate_asset_view content_criterion_view conversion_action customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view final_url_expansion_asset_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view metrics.absolute_top_impression_percentage metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_click_to_call metrics.all_conversions_from_directions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_from_menu metrics.all_conversions_from_order metrics.all_conversions_from_other_engagement metrics.all_conversions_from_store_visit metrics.all_conversions_from_store_website metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_cpv metrics.average_order_value_micros metrics.average_page_views metrics.average_time_on_site metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.biddable_cohort_app_post_install_conversions metrics.bounce_rate metrics.clicks metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversion_last_conversion_date metrics.conversion_last_received_request_date_time metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.cross_device_conversions metrics.cross_device_conversions_value_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.historical_creative_quality_score metrics.historical_landing_page_quality_score metrics.historical_quality_score metrics.historical_search_predicted_ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.new_customer_lifetime_value metrics.orders metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.publisher_organic_clicks metrics.publisher_purchased_clicks metrics.publisher_unknown_clicks metrics.relative_ctr metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions metrics.speed_score metrics.top_impression_percentage metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_view_rate metrics.video_views metrics.view_through_conversions paid_organic_search_term_view parental_status_view per_store_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.auction_insight_domain segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.search_engine_results_page_type segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.webpage segments.week segments.year shopping_performance_view shopping_product smart_campaign_search_term_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video webpage_view

segments.recommendation_type Field description Recommendation type. Category SEGMENT Data Type ENUM CALLOUT_ASSET CALL_ASSET CAMPAIGN_BUDGET CUSTOM_AUDIENCE_OPT_IN DISPLAY_EXPANSION_OPT_IN DYNAMIC_IMAGE_EXTENSION_OPT_IN ENHANCED_CPC_OPT_IN FORECASTING_CAMPAIGN_BUDGET FORECASTING_SET_TARGET_CPA FORECASTING_SET_TARGET_ROAS IMPROVE_DEMAND_GEN_AD_STRENGTH IMPROVE_GOOGLE_TAG_COVERAGE IMPROVE_PERFORMANCE_MAX_AD_STRENGTH KEYWORD KEYWORD_MATCH_TYPE LEAD_FORM_ASSET LOWER_TARGET_ROAS MARGINAL_ROI_CAMPAIGN_BUDGET MAXIMIZE_CLICKS_OPT_IN MAXIMIZE_CONVERSIONS_OPT_IN MAXIMIZE_CONVERSION_VALUE_OPT_IN MIGRATE_DYNAMIC_SEARCH_ADS_CAMPAIGN_TO_PERFORMANCE_MAX MOVE_UNUSED_BUDGET OPTIMIZE_AD_ROTATION PERFORMANCE_MAX_FINAL_URL_OPT_IN PERFORMANCE_MAX_OPT_IN RAISE_TARGET_CPA RAISE_TARGET_CPA_BID_TOO_LOW REFRESH_CUSTOMER_MATCH_LIST RESPONSIVE_SEARCH_AD RESPONSIVE_SEARCH_AD_ASSET RESPONSIVE_SEARCH_AD_IMPROVE_AD_STRENGTH SEARCH_PARTNERS_OPT_IN SET_TARGET_CPA SET_TARGET_ROAS SHOPPING_ADD_AGE_GROUP SHOPPING_ADD_COLOR SHOPPING_ADD_GENDER SHOPPING_ADD_GTIN SHOPPING_ADD_MORE_IDENTIFIERS SHOPPING_ADD_PRODUCTS_TO_CAMPAIGN SHOPPING_ADD_SIZE SHOPPING_FIX_DISAPPROVED_PRODUCTS SHOPPING_FIX_MERCHANT_CENTER_ACCOUNT_SUSPENSION_WARNING SHOPPING_FIX_SUSPENDED_MERCHANT_CENTER_ACCOUNT SHOPPING_MIGRATE_REGULAR_SHOPPING_CAMPAIGN_OFFERS_TO_PERFORMANCE_MAX SHOPPING_TARGET_ALL_OFFERS SITELINK_ASSET TARGET_CPA_OPT_IN TARGET_ROAS_OPT_IN TEXT_AD UNKNOWN UNSPECIFIED UPGRADE_LOCAL_CAMPAIGN_TO_PERFORMANCE_MAX UPGRADE_SMART_SHOPPING_CAMPAIGN_TO_PERFORMANCE_MAX USE_BROAD_MATCH_KEYWORD Type URL google.ads.googleads.v21.enums.RecommendationTypeEnum.RecommendationType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer metrics.optimization_score_uplift metrics.optimization_score_url

segments.search_engine_results_page_type Field description Type of the search engine results page. Category SEGMENT Data Type ENUM ADS_AND_ORGANIC ADS_ONLY ORGANIC_ONLY UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.SearchEngineResultsPageTypeEnum.SearchEngineResultsPageType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer metrics.average_cpc metrics.clicks metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.ctr metrics.impressions metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries paid_organic_search_term_view segments.date segments.day_of_week segments.device segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.week segments.year

segments.sk_ad_network_ad_event_type Field description iOS Store Kit Ad Network ad event type. Category SEGMENT Data Type ENUM INTERACTION UNAVAILABLE UNKNOWN UNSPECIFIED VIEW Type URL google.ads.googleads.v21.enums.SkAdNetworkAdEventTypeEnum.SkAdNetworkAdEventType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions segments.date segments.day_of_week segments.month segments.month_of_year segments.quarter segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.week segments.year

segments.sk_ad_network_attribution_credit Field description iOS Store Kit Ad Network attribution credit Category SEGMENT Data Type ENUM CONTRIBUTED UNAVAILABLE UNKNOWN UNSPECIFIED WON Type URL google.ads.googleads.v21.enums.SkAdNetworkAttributionCreditEnum.SkAdNetworkAttributionCredit Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions segments.date segments.day_of_week segments.month segments.month_of_year segments.quarter segments.sk_ad_network_ad_event_type segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.week segments.year

segments.sk_ad_network_coarse_conversion_value Field description iOS Store Kit Ad Network coarse conversion value. Category SEGMENT Data Type ENUM HIGH LOW MEDIUM NONE UNAVAILABLE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.SkAdNetworkCoarseConversionValueEnum.SkAdNetworkCoarseConversionValue Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions segments.date segments.day_of_week segments.month segments.month_of_year segments.quarter segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.week segments.year

segments.sk_ad_network_fine_conversion_value Field description iOS Store Kit Ad Network conversion value. Null value means this segment is not applicable, for example, non-iOS campaign. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions segments.date segments.day_of_week segments.month segments.month_of_year segments.quarter segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.week segments.year

segments.sk_ad_network_postback_sequence_index Field description iOS Store Kit Ad Network postback sequence index. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions segments.date segments.day_of_week segments.month segments.month_of_year segments.quarter segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.week segments.year

segments.sk_ad_network_redistributed_fine_conversion_value Field description iOS Store Kit Ad Network redistributed fine conversion value. Google uses modeling on observed conversion values(obtained from Apple) to calculate conversions from SKAN postbacks where NULLs are returned. This column represents the sum of the modeled conversion values and the observed conversion values. See https://support.google.com/google-ads/answer/14892597 to lean more. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions segments.date segments.day_of_week segments.month segments.month_of_year segments.quarter segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.week segments.year

segments.sk_ad_network_source_app.sk_ad_network_source_app_id Field description App id where the ad that drove the iOS Store Kit Ad Network install was shown. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions segments.date segments.day_of_week segments.month segments.month_of_year segments.quarter segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.week segments.year

segments.sk_ad_network_source_domain Field description Website where the ad that drove the iOS Store Kit Ad Network install was shown. Null value means this segment is not applicable, for example, non-iOS campaign, or was not present in any postbacks sent by Apple. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions segments.date segments.day_of_week segments.month segments.month_of_year segments.quarter segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.week segments.year

segments.sk_ad_network_source_type Field description The source type where the ad that drove the iOS Store Kit Ad Network install was shown. Null value means this segment is not applicable, for example, non-iOS campaign, or neither source domain nor source app were present in any postbacks sent by Apple. Category SEGMENT Data Type ENUM MOBILE_APPLICATION UNAVAILABLE UNKNOWN UNSPECIFIED WEBSITE Type URL google.ads.googleads.v21.enums.SkAdNetworkSourceTypeEnum.SkAdNetworkSourceType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions segments.date segments.day_of_week segments.month segments.month_of_year segments.quarter segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_user_type segments.sk_ad_network_version segments.week segments.year

segments.sk_ad_network_user_type Field description iOS Store Kit Ad Network user type. Category SEGMENT Data Type ENUM NEW_INSTALLER REINSTALLER UNAVAILABLE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.SkAdNetworkUserTypeEnum.SkAdNetworkUserType Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions segments.date segments.day_of_week segments.month segments.month_of_year segments.quarter segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_version segments.week segments.year

segments.sk_ad_network_version Field description The version of the SKAdNetwork API used. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions segments.date segments.day_of_week segments.month segments.month_of_year segments.quarter segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.week segments.year

segments.slot Field description Position of the ad. Category SEGMENT Data Type ENUM CONTENT MIXED SEARCH_OTHER SEARCH_PARTNER_OTHER SEARCH_PARTNER_TOP SEARCH_SIDE SEARCH_TOP UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v21.enums.SlotEnum.Slot Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view asset_field_type_view asset_group asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view click_view customer customer_asset expanded_landing_page_view keyword_view landing_page_view metrics.all_conversions metrics.all_value_adjustment metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_order_value_micros metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_conversion metrics.cost_per_platform_comparable_conversion metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.engagement_rate metrics.engagements metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.mobile_friendly_clicks_percentage metrics.new_customer_lifetime_value metrics.orders metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.revenue_micros metrics.speed_score metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_adjustment metrics.value_per_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.view_through_conversions segments.ad_destination_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.quarter segments.week segments.year webpage_view

segments.travel_destination_city Field description The city the user is searching for at query time. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.ctr metrics.impressions metrics.search_absolute_top_impression_share metrics.search_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.date segments.day_of_week segments.device segments.geo_target_country segments.month segments.quarter segments.travel_destination_country segments.travel_destination_region segments.week segments.year

segments.travel_destination_country Field description The country the user is searching for at query time. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.ctr metrics.impressions metrics.search_absolute_top_impression_share metrics.search_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.date segments.day_of_week segments.device segments.geo_target_country segments.month segments.quarter segments.travel_destination_city segments.travel_destination_region segments.week segments.year

segments.travel_destination_region Field description The region the user is searching for at query time. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.ctr metrics.impressions metrics.search_absolute_top_impression_share metrics.search_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.date segments.day_of_week segments.device segments.geo_target_country segments.month segments.quarter segments.travel_destination_city segments.travel_destination_country segments.week segments.year

segments.week Field description Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_group_top_combination_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_group campaign_search_term_view channel_aggregate_asset_view content_criterion_view conversion_action customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view final_url_expansion_asset_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view metrics.absolute_top_impression_percentage metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_click_to_call metrics.all_conversions_from_directions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_from_menu metrics.all_conversions_from_order metrics.all_conversions_from_other_engagement metrics.all_conversions_from_store_visit metrics.all_conversions_from_store_website metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_cpv metrics.average_order_value_micros metrics.average_page_views metrics.average_time_on_site metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.biddable_cohort_app_post_install_conversions metrics.bounce_rate metrics.clicks metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversion_last_conversion_date metrics.conversion_last_received_request_date_time metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.coviewed_impressions metrics.cross_device_conversions metrics.cross_device_conversions_value_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.historical_creative_quality_score metrics.historical_landing_page_quality_score metrics.historical_quality_score metrics.historical_search_predicted_ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.new_customer_lifetime_value metrics.orders metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.primary_impressions metrics.publisher_organic_clicks metrics.publisher_purchased_clicks metrics.publisher_unknown_clicks metrics.relative_ctr metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions metrics.speed_score metrics.top_impression_percentage metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_view_rate metrics.video_views metrics.view_through_conversions paid_organic_search_term_view parental_status_view per_store_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.adjusted_age_range segments.adjusted_gender segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.auction_insight_domain segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.webpage segments.year shopping_performance_view shopping_product smart_campaign_search_term_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video webpage_view

segments.year Field description Year, formatted as yyyy. Category SEGMENT Data Type INT32 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_group_top_combination_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_group campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view final_url_expansion_asset_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view metrics.absolute_top_impression_percentage metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.all_new_customer_lifetime_value metrics.all_value_adjustment metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage metrics.average_cart_size metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_cpv metrics.average_order_value_micros metrics.average_page_views metrics.average_time_on_site metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.biddable_cohort_app_post_install_conversions metrics.bounce_rate metrics.clicks metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversion_last_conversion_date metrics.conversion_last_received_request_date_time metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_converted_currency_per_platform_comparable_conversion metrics.cost_micros metrics.cost_of_goods_sold_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cost_per_platform_comparable_conversion metrics.cross_device_conversions metrics.cross_device_conversions_value_micros metrics.cross_sell_cost_of_goods_sold_micros metrics.cross_sell_gross_profit_micros metrics.cross_sell_revenue_micros metrics.cross_sell_units_sold metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.general_invalid_click_rate metrics.general_invalid_clicks metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.gross_profit_margin metrics.gross_profit_micros metrics.historical_creative_quality_score metrics.historical_landing_page_quality_score metrics.historical_quality_score metrics.historical_search_predicted_ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.lead_cost_of_goods_sold_micros metrics.lead_gross_profit_micros metrics.lead_revenue_micros metrics.lead_units_sold metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.new_customer_lifetime_value metrics.orders metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.platform_comparable_conversions metrics.platform_comparable_conversions_by_conversion_date metrics.platform_comparable_conversions_from_interactions_rate metrics.platform_comparable_conversions_from_interactions_value_per_interaction metrics.platform_comparable_conversions_value metrics.platform_comparable_conversions_value_by_conversion_date metrics.platform_comparable_conversions_value_per_cost metrics.publisher_organic_clicks metrics.publisher_purchased_clicks metrics.publisher_unknown_clicks metrics.relative_ctr metrics.revenue_micros metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.sk_ad_network_installs metrics.sk_ad_network_total_conversions metrics.speed_score metrics.top_impression_percentage metrics.units_sold metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_adjustment metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.value_per_platform_comparable_conversion metrics.value_per_platform_comparable_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_view_rate metrics.video_views metrics.view_through_conversions paid_organic_search_term_view parental_status_view per_store_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.auction_insight_domain segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.webpage segments.week shopping_performance_view shopping_product smart_campaign_search_term_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video webpage_view

metrics.absolute_top_impression_percentage Field description Search absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view asset_field_type_view asset_set_asset asset_set_type_view campaign campaign_asset campaign_audience_view campaign_search_term_view customer customer_asset geographic_view keyword_view location_interest_view search_term_view segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.date segments.day_of_week segments.device segments.geo_target_city segments.geo_target_country segments.geo_target_metro segments.geo_target_region segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.week segments.year webpage_view

metrics.active_view_cpm Field description Average cost of viewable impressions (active_view_impressions). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view age_range_view campaign campaign_audience_view content_criterion_view customer detail_placement_view display_keyword_view expanded_landing_page_view gender_view group_placement_view income_range_view keyword_view landing_page_view managed_placement_view parental_status_view segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.month segments.quarter segments.week segments.year topic_view webpage_view

metrics.active_view_ctr Field description Active view measurable clicks divided by active view viewable impressions. This metric is reported only for the Display Network. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view age_range_view campaign campaign_audience_view content_criterion_view customer detail_placement_view display_keyword_view expanded_landing_page_view gender_view group_placement_view income_range_view keyword_view landing_page_view managed_placement_view parental_status_view segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.month segments.quarter segments.week segments.year topic_view webpage_view

metrics.active_view_impressions Field description A measurement of how often your ad has become viewable on a Display Network site. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view age_range_view campaign campaign_audience_view content_criterion_view customer detail_placement_view display_keyword_view expanded_landing_page_view gender_view group_placement_view income_range_view keyword_view landing_page_view managed_placement_view parental_status_view segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.month segments.quarter segments.week segments.year topic_view webpage_view

metrics.active_view_measurability Field description The ratio of impressions that could be measured by Active View over the number of served impressions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view age_range_view campaign campaign_audience_view content_criterion_view customer detail_placement_view display_keyword_view expanded_landing_page_view gender_view group_placement_view income_range_view keyword_view landing_page_view managed_placement_view parental_status_view segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.month segments.quarter segments.week segments.year topic_view webpage_view

metrics.active_view_measurable_cost_micros Field description The cost of the impressions you received that were measurable by Active View. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view age_range_view campaign campaign_audience_view content_criterion_view customer detail_placement_view display_keyword_view expanded_landing_page_view gender_view group_placement_view income_range_view keyword_view landing_page_view managed_placement_view parental_status_view segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.month segments.quarter segments.week segments.year topic_view webpage_view

metrics.active_view_measurable_impressions Field description The number of times your ads are appearing on placements in positions where they can be seen. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view age_range_view campaign campaign_audience_view content_criterion_view customer detail_placement_view display_keyword_view expanded_landing_page_view gender_view group_placement_view income_range_view keyword_view landing_page_view managed_placement_view parental_status_view segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.month segments.quarter segments.week segments.year topic_view webpage_view

metrics.active_view_viewability Field description The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view age_range_view campaign campaign_audience_view content_criterion_view customer detail_placement_view display_keyword_view expanded_landing_page_view gender_view group_placement_view income_range_view keyword_view landing_page_view managed_placement_view parental_status_view segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.month segments.quarter segments.week segments.year topic_view webpage_view

metrics.all_conversions Field description The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view conversion_action customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.webpage segments.week segments.year shopping_performance_view shopping_product topic_view travel_activity_group_view travel_activity_performance_view user_location_view video webpage_view

metrics.all_conversions_by_conversion_date Field description The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view asset_group campaign campaign_audience_view customer keyword_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.quarter segments.week segments.year

metrics.all_conversions_from_click_to_call Field description The number of times people clicked the "Call" button to call a business during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.date segments.day_of_week segments.month segments.quarter segments.week

metrics.all_conversions_from_directions Field description The number of times people clicked a "Get directions" button to navigate to a business after clicking an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.date segments.day_of_week segments.month segments.quarter segments.week

metrics.all_conversions_from_interactions_rate Field description All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.webpage segments.week segments.year shopping_performance_view shopping_product topic_view travel_activity_group_view travel_activity_performance_view user_location_view video webpage_view

metrics.all_conversions_from_interactions_value_per_interaction Field description The value of all conversions from interactions divided by the total number of interactions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view age_range_view asset_group asset_group_asset bidding_strategy campaign campaign_aggregate_asset_view campaign_audience_view campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer display_keyword_view expanded_landing_page_view gender_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view managed_placement_view parental_status_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.partner_hotel_id segments.quarter segments.search_term_match_source segments.search_term_match_type segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.week segments.year shopping_product topic_view travel_activity_group_view travel_activity_performance_view

metrics.all_conversions_from_location_asset_click_to_call Field description Number of call button clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.all_conversions_from_location_asset_directions Field description Number of driving directions clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.all_conversions_from_location_asset_menu Field description Number of menu link clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.all_conversions_from_location_asset_order Field description Number of order clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.all_conversions_from_location_asset_other_engagement Field description Number of other types of local action clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.all_conversions_from_location_asset_store_visits Field description Estimated number of visits to the business after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.all_conversions_from_location_asset_website Field description Number of website URL clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.all_conversions_from_menu Field description The number of times people clicked a link to view a business's menu after clicking an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.date segments.day_of_week segments.month segments.quarter segments.week

metrics.all_conversions_from_order Field description The number of times people placed an order at a business after clicking an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.date segments.day_of_week segments.month segments.quarter segments.week

metrics.all_conversions_from_other_engagement Field description The number of other conversions (for example, posting a review or saving a location for a business) that occurred after people clicked an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.date segments.day_of_week segments.month segments.quarter segments.week

metrics.all_conversions_from_store_visit Field description Estimated number of times people visited a business after clicking an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.date segments.day_of_week segments.month segments.quarter segments.week

metrics.all_conversions_from_store_website Field description The number of times that people were taken to a business's URL after clicking an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.date segments.day_of_week segments.month segments.quarter segments.week

metrics.all_conversions_value Field description The value of all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view conversion_action customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.webpage segments.week segments.year shopping_performance_view shopping_product topic_view travel_activity_group_view travel_activity_performance_view user_location_view video webpage_view

metrics.all_conversions_value_by_conversion_date Field description The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view asset_group campaign campaign_audience_view customer keyword_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.external_conversion_source segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.quarter segments.week segments.year

metrics.all_conversions_value_per_cost Field description The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_audience_view age_range_view ai_max_search_term_ad_combination_view asset_group asset_group_asset bidding_strategy campaign campaign_aggregate_asset_view campaign_audience_view campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer display_keyword_view expanded_landing_page_view gender_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view managed_placement_view parental_status_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.partner_hotel_id segments.quarter segments.search_term_match_source segments.search_term_match_type segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.week segments.year shopping_product topic_view travel_activity_group_view travel_activity_performance_view

metrics.all_new_customer_lifetime_value Field description All of new customers' lifetime conversion value. If you have set up customer acquisition goal at either account level or campaign level, this will include the additional conversion value from new customers for both biddable and non-biddable conversions. If your campaign has adopted the customer acquisition goal and selected "bid higher for new customers", these values will be included in "all_conversions_value". See https://support.google.com/google-ads/answer/12080169 for more details. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group campaign customer segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.external_conversion_source segments.hour segments.month segments.new_versus_returning_customers segments.quarter segments.week segments.year

metrics.auction_insight_search_absolute_top_impression_percentage Field description This metric is part of the Auction Insights report, and tells how often the ads of another participant showed in the most prominent position on the search results page. This percentage is computed only over the auctions that you appeared in the page. This metric is not publicly available. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer keyword_view segments.auction_insight_domain segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year

metrics.auction_insight_search_impression_share Field description This metric is part of the Auction Insights report, and tells the percentage of impressions that another participant obtained, over the total number of impressions that your ads were eligible for. Any value below 0.1 is reported as 0.0999. This metric is not publicly available. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer keyword_view segments.auction_insight_domain segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year

metrics.auction_insight_search_outranking_share Field description This metric is part of the Auction Insights report, and tells the percentage of impressions that your ads outranked (showed above) another participant in the auction, compared to the total number of impressions that your ads were eligible for. Any value below 0.1 is reported as 0.0999. This metric is not publicly available. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer keyword_view segments.auction_insight_domain segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year

metrics.auction_insight_search_overlap_rate Field description This metric is part of the Auction Insights report, and tells how often another participant's ad received an impression when your ad also received an impression. This metric is not publicly available. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer keyword_view segments.auction_insight_domain segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year

metrics.auction_insight_search_position_above_rate Field description This metric is part of the Auction Insights report, and tells how often another participant's ad was shown in a higher position than yours, when both of your ads were shown at the same page. This metric is not publicly available. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer keyword_view segments.auction_insight_domain segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year

metrics.auction_insight_search_top_impression_percentage Field description This metric is part of the Auction Insights report, and tells how often the ads of another participant showed adjacent to the top organic search results. This percentage is computed only over the auctions that you appeared in the page. This metric is not publicly available. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer keyword_view segments.auction_insight_domain segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year

metrics.average_cart_size Field description Average cart size is the average number of products in each order attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Average cart size is the total number of products sold divided by the total number of orders you received. Example: You received 2 orders, the first included 3 products and the second included 2. The average cart size is 2.5 products = (3+2)/2. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product

metrics.average_cost Field description The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_group campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view parental_status_view search_term_view segments.ad_network_type segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year topic_view user_location_view webpage_view

metrics.average_cpc Field description The total cost of all clicks divided by the total number of clicks received. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view paid_organic_search_term_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.webpage segments.week segments.year shopping_performance_view shopping_product topic_view travel_activity_group_view travel_activity_performance_view user_location_view video webpage_view

metrics.average_cpe Field description The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_set_type_view campaign campaign_asset campaign_audience_view campaign_budget campaign_search_term_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view group_placement_view income_range_view keyword_view landing_page_view location_view managed_placement_view parental_status_view search_term_view segments.ad_format_type segments.ad_network_type segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year topic_view video webpage_view

metrics.average_cpm Field description Average cost-per-thousand impressions (CPM). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget campaign_search_term_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_format_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.webpage segments.week segments.year topic_view travel_activity_group_view travel_activity_performance_view user_location_view video webpage_view

metrics.average_cpv Field description The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget campaign_group campaign_search_term_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view parental_status_view search_term_view segments.ad_format_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.date segments.day_of_week segments.device segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.week segments.year topic_view user_location_view video webpage_view

metrics.average_impression_frequency_per_user Field description The average number of times a unique user saw your ad during the requested time period. This metric cannot be aggregated, and can only be requested for date ranges of 92 days or less. This metric is available for following campaign types - Display, Video, Discovery and App. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign segments.adjusted_age_range segments.adjusted_gender segments.date segments.device

metrics.average_order_value_micros Field description Average order value is the average revenue you made per order attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Average order value is the total revenue from your orders divided by the total number of orders. Example: You received 3 orders which made $10, $15 and $20 worth of revenue. The average order value is $15 = ($10 + $15 + $20)/3. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product

metrics.average_page_views Field description Average number of pages viewed per session. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer keyword_view segments.ad_network_type segments.date segments.day_of_week segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.average_target_cpa_micros Field description The average Target CPA, or unset if not available (for example, for campaigns that had traffic from portfolio bidding strategies or non-tCPA). Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: bidding_strategy campaign segments.date

metrics.average_target_roas Field description The average Target ROAS, or unset if not available (for example, for campaigns that had traffic from portfolio bidding strategies or non-tROAS). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: bidding_strategy campaign segments.date

metrics.average_time_on_site Field description Total duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer keyword_view segments.ad_network_type segments.date segments.day_of_week segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.benchmark_average_max_cpc Field description An indication of how other advertisers are bidding on similar products. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer product_group_view segments.ad_network_type segments.date segments.day_of_week segments.month segments.quarter segments.week segments.year

metrics.biddable_app_install_conversions Field description Number of app installs. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad_asset_view campaign customer segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.biddable_app_post_install_conversions Field description Number of in-app actions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad_asset_view campaign customer segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.biddable_cohort_app_post_install_conversions Field description Participated in-app actions. The number of in app actions that come directly or indirectly from the campaign. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer segments.ad_network_type segments.date segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.bounce_rate Field description Percentage of clicks where the user only visited a single page on your site. Imported from Google Analytics. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer keyword_view segments.ad_network_type segments.date segments.day_of_week segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.clicks Field description The number of clicks. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_insight campaign_search_term_view channel_aggregate_asset_view click_view content_criterion_view customer customer_asset customer_search_term_insight detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view paid_organic_search_term_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_group segments.ad_network_type segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.webpage segments.week segments.year shopping_performance_view shopping_product smart_campaign_search_term_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video webpage_view

metrics.clicks_unique_query_clusters Field description Unique query intent cluster count for clicks. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: bidding_strategy campaign customer

metrics.content_budget_lost_impression_share Field description The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer segments.ad_network_type segments.date segments.day_of_week segments.device segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.content_impression_share Field description The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer segments.ad_network_type segments.date segments.day_of_week segments.device segments.hour segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.content_rank_lost_impression_share Field description The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer segments.ad_network_type segments.date segments.day_of_week segments.device segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.conversions Field description The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_group campaign_search_term_insight campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset customer_search_term_insight detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view final_url_expansion_asset_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_group segments.ad_network_type segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.webpage segments.week segments.year shopping_performance_view shopping_product topic_view travel_activity_group_view travel_activity_performance_view user_location_view video webpage_view

metrics.conversions_by_conversion_date Field description The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view asset_group campaign campaign_audience_view customer keyword_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.quarter segments.week segments.year

metrics.conversions_from_interactions_rate Field description Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_insight campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset customer_search_term_insight display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_group segments.ad_network_type segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.webpage segments.week segments.year shopping_performance_view shopping_product topic_view travel_activity_group_view travel_activity_performance_view user_location_view video webpage_view

metrics.conversions_from_interactions_value_per_interaction Field description The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_asset bidding_strategy campaign campaign_aggregate_asset_view campaign_search_term_view channel_aggregate_asset_view customer expanded_landing_page_view hotel_group_view hotel_performance_view landing_page_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.month segments.partner_hotel_id segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.week segments.year shopping_product travel_activity_group_view travel_activity_performance_view video

metrics.conversions_unique_query_clusters Field description Unique query intent cluster count for conversions. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: bidding_strategy campaign customer

metrics.conversions_value Field description The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_insight campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset customer_search_term_insight detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view final_url_expansion_asset_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_group segments.ad_network_type segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.webpage segments.week segments.year shopping_performance_view shopping_product topic_view travel_activity_group_view travel_activity_performance_view user_location_view video webpage_view

metrics.conversions_value_by_conversion_date Field description The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view asset_group campaign campaign_audience_view customer keyword_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.external_conversion_source segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.quarter segments.week segments.year

metrics.conversions_value_per_cost Field description The value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ai_max_search_term_ad_combination_view asset_group asset_group_asset bidding_strategy campaign campaign_aggregate_asset_view campaign_search_term_view channel_aggregate_asset_view customer expanded_landing_page_view hotel_group_view hotel_performance_view keyword_view landing_page_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.partner_hotel_id segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.week segments.year travel_activity_group_view travel_activity_performance_view video

metrics.cost_converted_currency_per_platform_comparable_conversion Field description The cost of the platform comparable conversion in the currency of the authorized customer. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

metrics.cost_micros Field description The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.webpage segments.week segments.year shopping_performance_view shopping_product smart_campaign_search_term_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video webpage_view

metrics.cost_of_goods_sold_micros Field description Cost of goods sold (COGS) is the total cost of the products you sold in orders attributed to your ads. How it works: You can add a cost of goods sold value to every product in Merchant Center. If you report conversions with cart data, the products you sold are matched with their cost of goods sold value and this can be used to calculate the gross profit you made on each order. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cost of goods sold for this order is $8 = $3 + $5. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product

metrics.cost_per_all_conversions Field description The cost of ad interactions divided by all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.webpage segments.week segments.year shopping_performance_view shopping_product topic_view travel_activity_group_view travel_activity_performance_view user_location_view video webpage_view

metrics.cost_per_conversion Field description The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_group campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.webpage segments.week segments.year shopping_performance_view shopping_product topic_view travel_activity_group_view travel_activity_performance_view user_location_view video webpage_view

metrics.cost_per_current_model_attributed_conversion Field description The cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer keyword_view segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.quarter segments.week segments.year webpage_view

metrics.cost_per_platform_comparable_conversion Field description The cost of ad interactions divided by the number of platform comparable conversions. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

metrics.coviewed_impressions Field description All co-viewed impressions represent the total number of people who saw your ad. This includes people who are signed into their Google Account, as well as other people who are watching the same ad on a connected TV. This metric is only available for the Campaign resource with adjusted_age_range and adjusted_gender segments. These segmentations are mandatory to get the all coviewed impressions. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign segments.adjusted_age_range segments.adjusted_gender segments.date segments.month segments.week

metrics.cross_device_conversions Field description Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_format_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.webpage segments.week segments.year shopping_performance_view shopping_product topic_view travel_activity_group_view travel_activity_performance_view user_location_view video webpage_view

metrics.cross_device_conversions_value_micros Field description The sum of the value of cross-device conversions, in micros. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.date segments.day_of_week segments.match_type segments.month segments.quarter segments.week segments.year shopping_performance_view shopping_product

metrics.cross_sell_cost_of_goods_sold_micros Field description Cross-sell cost of goods sold (COGS) is the total cost of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell cost of goods sold is the total cost of the products sold that weren't advertised. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cross-sell cost of goods sold for this order is $5. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product

metrics.cross_sell_gross_profit_micros Field description Cross-sell gross profit is the profit you made from products sold as a result of advertising a different product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the purchase is a sold product. If these products don't match then this is considered cross-sell. Cross-sell gross profit is the revenue you made from cross-sell attributed to your ads minus the cost of the goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The shirt is priced $20 and has a cost of goods sold value of $5. The cross-sell gross profit of this order is $15 = $20 - $5. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product

metrics.cross_sell_revenue_micros Field description Cross-sell revenue is the total amount you made from products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell revenue is the total value you made from cross-sell attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The cross-sell revenue of this order is $20. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product

metrics.cross_sell_units_sold Field description Cross-sell units sold is the total number of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell units sold is the total number of cross-sold products from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The cross-sell units sold in this order is 2. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product

metrics.ctr Field description The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_insight campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset customer_search_term_insight detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view paid_organic_search_term_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_format_type segments.ad_group segments.ad_network_type segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.webpage segments.week segments.year shopping_performance_view shopping_product topic_view travel_activity_group_view travel_activity_performance_view user_location_view video webpage_view

metrics.current_model_attributed_conversions Field description Shows how your historic conversions data would look under the attribution model you've currently selected. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer keyword_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.new_versus_returning_customers segments.quarter segments.week segments.year webpage_view

metrics.current_model_attributed_conversions_from_interactions_rate Field description Current model attributed conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer keyword_view segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.quarter segments.week segments.year

metrics.current_model_attributed_conversions_from_interactions_value_per_interaction Field description The value of current model attributed conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer keyword_view segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.quarter segments.week segments.year

metrics.current_model_attributed_conversions_value Field description The value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer keyword_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.new_versus_returning_customers segments.quarter segments.week segments.year webpage_view

metrics.current_model_attributed_conversions_value_per_cost Field description The value of current model attributed conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer keyword_view segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.quarter segments.week segments.year

metrics.eligible_impressions_from_location_asset_store_reach Field description Number of impressions in which the business location was shown or the location was used for targeting. This measure is coming from Asset based location. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.engagement_rate Field description How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group_asset asset_set_asset asset_set_type_view campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view group_placement_view income_range_view keyword_view landing_page_view location_view managed_placement_view parental_status_view search_term_view segments.ad_format_type segments.ad_network_type segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year topic_view video webpage_view

metrics.engagements Field description The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group_asset asset_set_asset asset_set_type_view campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view group_placement_view income_range_view keyword_view landing_page_view location_view managed_placement_view parental_status_view search_term_view segments.ad_format_type segments.ad_network_type segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year topic_view video webpage_view

metrics.general_invalid_click_rate Field description The percentage of clicks that have been filtered out of your total number of clicks (filtered + non-filtered clicks) due to being general invalid clicks. These are clicks Google considers illegitimate that are detected through routine means of filtration (that is, known invalid data-center traffic, bots and spiders or other crawlers, irregular patterns, etc). You're not charged for them, and they don't affect your account statistics. See the help page at https://support.google.com/campaignmanager/answer/6076504 for details. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year

metrics.general_invalid_clicks Field description Number of general invalid clicks. These are a subset of your invalid clicks that are detected through routine means of filtration (such as known invalid data-center traffic, bots and spiders or other crawlers, irregular patterns, etc.). You're not charged for them, and they don't affect your account statistics. See the help page at https://support.google.com/campaignmanager/answer/6076504 for details. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year

metrics.gmail_forwards Field description The number of times the ad was forwarded to someone else as a message. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view age_range_view bidding_strategy campaign campaign_audience_view content_criterion_view customer display_keyword_view gender_view income_range_view keyword_view managed_placement_view parental_status_view segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year topic_view

metrics.gmail_saves Field description The number of times someone has saved your Gmail ad to their inbox as a message. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view age_range_view bidding_strategy campaign campaign_audience_view content_criterion_view customer display_keyword_view gender_view income_range_view keyword_view managed_placement_view parental_status_view segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year topic_view

metrics.gmail_secondary_clicks Field description The number of clicks to the landing page on the expanded state of Gmail ads. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view age_range_view bidding_strategy campaign campaign_audience_view content_criterion_view customer display_keyword_view gender_view income_range_view keyword_view managed_placement_view parental_status_view segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year topic_view

metrics.gross_profit_margin Field description Gross profit margin is the percentage gross profit you made from orders attributed to your ads, after taking out the cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. Gross profit margin is the gross profit you made divided by your total revenue and multiplied by 100%. Gross profit margin calculations only include products that have a cost of goods sold value in Merchant Center. Example: Someone bought a hat and a shirt in an order on your website. The hat is priced $10 and has a cost of goods sold value of $3. The shirt is priced $20 but has no cost of goods sold value. Gross profit margin for this order will only take into account the hat because it has a cost of goods sold value, so it's 70% = ($10 - $3)/$10 x 100%. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product

metrics.gross_profit_micros Field description Gross profit is the profit you made from orders attributed to your ads minus the cost of goods sold (COGS). How it works: Gross profit is the revenue you made from sales attributed to your ads minus cost of goods sold. Gross profit calculations only include products that have a cost of goods sold value in Merchant Center. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order from your website. The hat is priced $10 and the shirt is priced $20. The hat has a cost of goods sold value of $3, but the shirt has no cost of goods sold value. Gross profit for this order will only take into account the hat, so it's $7 = $10 - $3. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product

metrics.historical_creative_quality_score Field description The creative historical quality score. Category METRIC Data Type ENUM Type URL google.ads.googleads.v21.enums.QualityScoreBucketEnum.QualityScoreBucket Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer keyword_view segments.date segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.historical_landing_page_quality_score Field description The quality of historical landing page experience. Category METRIC Data Type ENUM Type URL google.ads.googleads.v21.enums.QualityScoreBucketEnum.QualityScoreBucket Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer keyword_view segments.date segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.historical_quality_score Field description The historical quality score. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer keyword_view segments.date segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.historical_search_predicted_ctr Field description The historical search predicted click through rate (CTR). Category METRIC Data Type ENUM Type URL google.ads.googleads.v21.enums.QualityScoreBucketEnum.QualityScoreBucket Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer keyword_view segments.date segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.hotel_average_lead_value_micros Field description Average lead value based on clicks. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_group_view hotel_performance_view segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

metrics.hotel_eligible_impressions Field description The number of impressions that hotel partners could have had given their feed performance. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_group_view hotel_performance_view segments.ad_network_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

metrics.hotel_price_difference_percentage Field description The average price difference between the price offered by reporting hotel advertiser and the cheapest price offered by the competing advertiser. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign hotel_performance_view segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

metrics.impressions Field description Count of how often your ad has appeared on a search results page or website on the Google Network. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_insight campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset customer_search_term_insight detail_content_suitability_placement_view detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view final_url_expansion_asset_view gender_view geographic_view group_content_suitability_placement_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view paid_organic_search_term_view parental_status_view performance_max_placement_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_format_type segments.ad_group segments.ad_network_type segments.asset_group segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.campaign segments.click_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_subcategory segments.search_term segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.webpage segments.week segments.year shopping_performance_view shopping_product smart_campaign_search_term_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video webpage_view

metrics.impressions_unique_query_clusters Field description Unique query intent cluster count for impressions. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: bidding_strategy campaign customer

metrics.interaction_event_types Field description The types of payable and free interactions. Category METRIC Data Type ENUM Type URL google.ads.googleads.v21.enums.InteractionEventTypeEnum.InteractionEventType Filterable True Selectable True Sortable False Repeated True Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_bid_modifier campaign_budget campaign_search_term_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view parental_status_view search_term_view segments.ad_network_type segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year topic_view user_location_view webpage_view

metrics.interaction_rate Field description How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_group campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view parental_status_view search_term_view segments.ad_network_type segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year topic_view user_location_view webpage_view

metrics.interactions Field description The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_group campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view parental_status_view search_term_view segments.ad_destination_type segments.ad_network_type segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.month_of_year segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year topic_view user_location_view webpage_view

metrics.invalid_click_rate Field description The percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year

metrics.invalid_clicks Field description Number of clicks Google considers illegitimate and doesn't charge you for. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year

metrics.lead_cost_of_goods_sold_micros Field description Lead cost of goods sold (COGS) is the total cost of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the cost of these goods is counted under lead cost of goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The lead cost of goods sold for this order is $3. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product

metrics.lead_gross_profit_micros Field description Lead gross profit is the profit you made from products sold as a result of advertising the same product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the revenue you made from these sales minus the cost of goods sold is your lead gross profit. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and has a cost of goods sold value of $3. The lead gross profit of this order is $7 = $10 - $3. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product

metrics.lead_revenue_micros Field description Lead revenue is the total amount you made from products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total value you made from the sales of these products is shown under lead revenue. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The lead revenue of this order is $10. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product

metrics.lead_units_sold Field description Lead units sold is the total number of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total number of these products sold is shown under lead units sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The lead units sold in this order is 1. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product

metrics.message_chat_rate Field description Number of message chats initiated (message_chats) divided by the number of message impressions (message_impressions). Rate at which a user initiates a message chat from an ad impression with a messaging option and message tracking enabled. Note that this rate can be more than 1.0 for a given message impression. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign segments.ad_network_type segments.date segments.day_of_week segments.interaction_on_this_extension segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.message_chats Field description Number of message chats initiated for Click To Message impressions that were message tracking eligible. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign segments.ad_network_type segments.date segments.day_of_week segments.interaction_on_this_extension segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.message_impressions Field description Number of Click To Message impressions that were message tracking eligible. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign segments.ad_network_type segments.date segments.day_of_week segments.interaction_on_this_extension segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.mobile_friendly_clicks_percentage Field description The percentage of mobile clicks that go to a mobile-friendly page. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign expanded_landing_page_view landing_page_view segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.landing_page_source segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

metrics.new_customer_lifetime_value Field description New customers' lifetime conversion value. If you have set up customer acquisition goal at either account level or campaign level, this will include the additional conversion value from new customers for biddable conversions. If your campaign has adopted the customer acquisition goal and selected "bid higher for new customers", these values will be included in "conversions_value" for optimization. See https://support.google.com/google-ads/answer/12080169 for more details. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group campaign customer segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.external_conversion_source segments.hour segments.month segments.new_versus_returning_customers segments.quarter segments.slot segments.week segments.year

metrics.optimization_score_uplift Field description Total optimization score uplift of all recommendations. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.recommendation_type

metrics.optimization_score_url Field description URL for the optimization score page in the Google Ads web interface. This metric can be selected from customer or campaign, and can be segmented by segments.recommendation_type. For example, SELECT metrics.optimization_score_url, segments.recommendation_type FROM customer will return a URL for each unique (customer, recommendation_type) combination. Category METRIC Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.recommendation_type

metrics.orders Field description Orders is the total number of purchase conversions you received attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. If a conversion is attributed to previous interactions with your ads (clicks for text or Shopping ads, views for video ads etc.) it's counted as an order. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order on your website. Even though they bought 2 products, this would count as 1 order. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product

metrics.percent_new_visitors Field description Percentage of first-time sessions (from people who had never visited your site before). Imported from Google Analytics. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer keyword_view segments.ad_network_type segments.date segments.day_of_week segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.phone_calls Field description Number of offline phone calls. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset asset_field_type_view asset_set_asset asset_set_type_view campaign campaign_asset customer customer_asset keyword_view segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.phone_impressions Field description Number of offline phone impressions. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset asset_field_type_view asset_set_asset asset_set_type_view campaign campaign_asset customer customer_asset segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.phone_through_rate Field description Number of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset asset_field_type_view asset_set_asset asset_set_type_view campaign campaign_asset customer customer_asset segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.platform_comparable_conversions Field description The number of platform comparable conversions. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.click_type segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

metrics.platform_comparable_conversions_by_conversion_date Field description The number of platform comparable conversions. When this metric is segmented by date, the values in the date segment represent the conversion date. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.click_type segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

metrics.platform_comparable_conversions_from_interactions_rate Field description Platform comparable conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

metrics.platform_comparable_conversions_from_interactions_value_per_interaction Field description The value of platform comparable conversions from interactions divided by the number of ad interactions. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

metrics.platform_comparable_conversions_value Field description The value of platform comparable conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.click_type segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

metrics.platform_comparable_conversions_value_by_conversion_date Field description The value of platform comparable conversions. When this metric is segmented by date, the values in the date segment represent the conversion date. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.click_type segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

metrics.platform_comparable_conversions_value_per_cost Field description The value of conversions divided by the cost of ad interactions. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

metrics.primary_impressions Field description Primary impression is counted each time your ad is served. This metric is only available for the Campaign resource with adjusted_age_range and adjusted_gender segments. These segmentations are mandatory to get the primary impressions. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign segments.adjusted_age_range segments.adjusted_gender segments.date segments.month segments.week

metrics.publisher_organic_clicks Field description Clicks from properties for which the traffic the publisher has not paid for or acquired through incentivized activity Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign segments.date segments.day_of_week segments.month segments.quarter segments.week segments.year

metrics.publisher_purchased_clicks Field description Clicks from properties not owned by the publisher for which the traffic the publisher has paid for or acquired through incentivized activity Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign segments.date segments.day_of_week segments.month segments.quarter segments.week segments.year

metrics.publisher_unknown_clicks Field description Clicks from traffic which is not identified as "Publisher Purchased" or "Publisher Organic" Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign segments.date segments.day_of_week segments.month segments.quarter segments.week segments.year

metrics.relative_ctr Field description Your clickthrough rate (Ctr) divided by the average clickthrough rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer segments.ad_network_type segments.date segments.day_of_week segments.month segments.month_of_year segments.quarter segments.week segments.year

metrics.results_conversions_purchase Field description The purchase conversion stats for the unified goals results. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign

metrics.revenue_micros Field description Revenue is the total amount you made from orders attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Revenue is the total value of all the orders you received attributed to your ads, minus any discount. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order from your website. The hat is priced $10 and the shirt is priced $20. The entire order has a $5 discount. The revenue from this order is $25 = ($10 + $20) - $5. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product

metrics.search_absolute_top_impression_share Field description The percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/google-ads/answer/7501826 for details. Any value below 0.1 is reported as 0.0999. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer hotel_group_view hotel_performance_view keyword_view product_group_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_item_id segments.product_language segments.product_merchant_id segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.week segments.year shopping_performance_view shopping_product travel_activity_group_view travel_activity_performance_view

metrics.search_budget_lost_absolute_top_impression_share Field description The number estimating how often your ad wasn't the very first ad among the top ads in the search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer hotel_group_view hotel_performance_view keyword_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.quarter segments.week segments.year travel_activity_group_view travel_activity_performance_view

metrics.search_budget_lost_impression_share Field description The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer hotel_group_view hotel_performance_view keyword_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.match_type segments.month segments.partner_hotel_id segments.quarter segments.week segments.year travel_activity_group_view travel_activity_performance_view

metrics.search_budget_lost_top_impression_share Field description The number estimating how often your ad didn't show adjacent to the top organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer hotel_group_view hotel_performance_view keyword_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.match_type segments.month segments.partner_hotel_id segments.quarter segments.week segments.year travel_activity_group_view travel_activity_performance_view

metrics.search_click_share Field description The number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. Note: Search click share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer hotel_group_view hotel_performance_view keyword_view product_group_view segments.ad_network_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.month segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_item_id segments.product_language segments.product_merchant_id segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

metrics.search_exact_match_impression_share Field description The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer keyword_view segments.ad_network_type segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year

metrics.search_impression_share Field description The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer gender_view hotel_group_view hotel_performance_view keyword_view product_group_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.match_type segments.month segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_item_id segments.product_language segments.product_merchant_id segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.week segments.year shopping_performance_view travel_activity_group_view travel_activity_performance_view

metrics.search_rank_lost_absolute_top_impression_share Field description The number estimating how often your ad wasn't the very first ad among the top ads in the search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer hotel_group_view hotel_performance_view keyword_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.match_type segments.month segments.month_of_year segments.partner_hotel_id segments.quarter segments.week segments.year travel_activity_group_view travel_activity_performance_view

metrics.search_rank_lost_impression_share Field description The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer hotel_group_view hotel_performance_view keyword_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.match_type segments.month segments.partner_hotel_id segments.quarter segments.week segments.year travel_activity_group_view travel_activity_performance_view

metrics.search_rank_lost_top_impression_share Field description The number estimating how often your ad didn't show adjacent to the top organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer hotel_group_view hotel_performance_view keyword_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.match_type segments.month segments.partner_hotel_id segments.quarter segments.week segments.year travel_activity_group_view travel_activity_performance_view

metrics.search_top_impression_share Field description The impressions you've received among the top ads compared to the estimated number of impressions you were eligible to receive among the top ads. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Top ads are generally above the top organic results, although they may show below the top organic results on certain queries. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign customer hotel_group_view hotel_performance_view keyword_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.match_type segments.month segments.partner_hotel_id segments.quarter segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.week segments.year travel_activity_group_view travel_activity_performance_view

metrics.sk_ad_network_installs Field description The number of iOS Store Kit Ad Network conversions. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.date segments.day_of_week segments.month segments.month_of_year segments.quarter segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.week segments.year

metrics.sk_ad_network_total_conversions Field description The total number of iOS Store Kit Ad Network conversions. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.date segments.day_of_week segments.month segments.month_of_year segments.quarter segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_coarse_conversion_value segments.sk_ad_network_fine_conversion_value segments.sk_ad_network_postback_sequence_index segments.sk_ad_network_redistributed_fine_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_source_domain segments.sk_ad_network_source_type segments.sk_ad_network_user_type segments.sk_ad_network_version segments.week segments.year

metrics.speed_score Field description A measure of how quickly your page loads after clicks on your mobile ads. The score is a range from 1 to 10, 10 being the fastest. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign expanded_landing_page_view landing_page_view segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.landing_page_source segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

metrics.store_visits_last_click_model_attributed_conversions Field description The amount of business visits attributed by the last click model. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign

metrics.top_impression_percentage Field description The percent of your ad impressions that are shown adjacent to the top organic search results. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view asset_set_asset campaign campaign_asset campaign_audience_view campaign_search_term_view customer customer_asset geographic_view keyword_view location_interest_view search_term_view segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.date segments.day_of_week segments.device segments.geo_target_city segments.geo_target_country segments.geo_target_metro segments.geo_target_region segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.week segments.year webpage_view

metrics.unique_users Field description The number of unique users who saw your ad during the requested time period. This metric cannot be aggregated, and can only be requested for date ranges of 92 days or less. This metric is available for following campaign types - Display, Video, Discovery and App. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign segments.adjusted_age_range segments.adjusted_gender segments.date segments.device

metrics.units_sold Field description Units sold is the total number of products sold from orders attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Units sold is the total number of products sold from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The units sold in this order is 3. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad asset_group_product_group_view campaign customer keyword_view product_group_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view shopping_product

metrics.valid_accelerated_mobile_pages_clicks_percentage Field description The percentage of ad clicks to Accelerated Mobile Pages (AMP) landing pages that reach a valid AMP page. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group campaign expanded_landing_page_view landing_page_view segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.landing_page_source segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

metrics.value_per_all_conversions Field description The value of all conversions divided by the number of all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_format_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.webpage segments.week segments.year shopping_performance_view shopping_product topic_view travel_activity_group_view travel_activity_performance_view user_location_view video webpage_view

metrics.value_per_all_conversions_by_conversion_date Field description The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view asset_group campaign campaign_audience_view customer keyword_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.quarter segments.week segments.year

metrics.value_per_conversion Field description The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view ai_max_search_term_ad_combination_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_asset campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_city segments.activity_country segments.activity_rating segments.activity_state segments.ad_format_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.new_versus_returning_customers segments.partner_hotel_id segments.product_aggregator_id segments.product_brand segments.product_category_level1 segments.product_category_level2 segments.product_category_level3 segments.product_category_level4 segments.product_category_level5 segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.travel_destination_city segments.travel_destination_country segments.travel_destination_region segments.webpage segments.week segments.year shopping_performance_view shopping_product topic_view travel_activity_group_view travel_activity_performance_view user_location_view video webpage_view

metrics.value_per_conversions_by_conversion_date Field description The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view asset_group campaign campaign_audience_view customer hotel_reconciliation keyword_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.new_versus_returning_customers segments.quarter segments.week segments.year

metrics.value_per_current_model_attributed_conversion Field description The value of current model attributed conversions divided by the number of the conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad campaign customer keyword_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.new_versus_returning_customers segments.quarter segments.week segments.year webpage_view

metrics.value_per_platform_comparable_conversion Field description The value of platform comparable conversions divided by the number of platform comparable conversions. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.click_type segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

metrics.value_per_platform_comparable_conversions_by_conversion_date Field description The value of platform comparable conversions divided by the number of platform comparable conversions. When this metric is segmented by date, the values in the date segment represent the conversion date. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer segments.ad_destination_type segments.ad_format_type segments.ad_network_type segments.click_type segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

metrics.video_quartile_p100_rate Field description Percentage of impressions where the viewer watched all of your video. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view ad_schedule_view age_range_view campaign campaign_audience_view campaign_search_term_view content_criterion_view customer detail_placement_view display_keyword_view gender_view income_range_view keyword_view managed_placement_view parental_status_view search_term_view segments.ad_format_type segments.ad_network_type segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.week segments.year topic_view video

metrics.video_quartile_p25_rate Field description Percentage of impressions where the viewer watched 25% of your video. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view ad_schedule_view age_range_view campaign campaign_audience_view campaign_search_term_view content_criterion_view customer detail_placement_view display_keyword_view gender_view income_range_view keyword_view managed_placement_view parental_status_view search_term_view segments.ad_format_type segments.ad_network_type segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.week segments.year topic_view video

metrics.video_quartile_p50_rate Field description Percentage of impressions where the viewer watched 50% of your video. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view ad_schedule_view age_range_view campaign campaign_audience_view campaign_search_term_view content_criterion_view customer detail_placement_view display_keyword_view gender_view income_range_view keyword_view managed_placement_view parental_status_view search_term_view segments.ad_format_type segments.ad_network_type segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.week segments.year topic_view video

metrics.video_quartile_p75_rate Field description Percentage of impressions where the viewer watched 75% of your video. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_audience_view ad_schedule_view age_range_view campaign campaign_audience_view campaign_search_term_view content_criterion_view customer detail_placement_view display_keyword_view gender_view income_range_view keyword_view managed_placement_view parental_status_view search_term_view segments.ad_format_type segments.ad_network_type segments.date segments.day_of_week segments.device segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.week segments.year topic_view video

metrics.video_view_rate Field description The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget campaign_search_term_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view parental_status_view search_term_view segments.ad_format_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.date segments.day_of_week segments.device segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.week segments.year topic_view user_location_view video

metrics.video_view_rate_in_feed Field description The number of video views divided by number of impressions that can potentially lead to video views for in-feed formats. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign

metrics.video_view_rate_in_stream Field description The number of video views divided by number of impressions that can potentially lead to video views for in-stream formats. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign

metrics.video_view_rate_shorts Field description The number of video views divided by number of impressions that can potentially lead to video views for in shorts formats. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign

metrics.video_views Field description The number of times your video ads were viewed. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget campaign_search_term_view content_criterion_view customer customer_asset detail_placement_view display_keyword_view expanded_landing_page_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_interest_view location_view managed_placement_view parental_status_view search_term_view segments.ad_format_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.date segments.day_of_week segments.device segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.landing_page_source segments.match_type segments.month segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.week segments.year topic_view user_location_view video

metrics.view_through_conversions Field description The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: ad_group ad_group_ad ad_group_ad_asset_view ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group asset_group_asset asset_group_product_group_view asset_set_type_view bidding_strategy campaign campaign_aggregate_asset_view campaign_audience_view campaign_budget campaign_search_term_view channel_aggregate_asset_view content_criterion_view customer detail_placement_view display_keyword_view distance_view gender_view geographic_view group_placement_view income_range_view keyword_view location_interest_view location_view managed_placement_view parental_status_view product_group_view search_term_view segments.ad_format_type segments.ad_network_type segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.match_type segments.month segments.quarter segments.search_term_match_source segments.search_term_match_type segments.search_term_targeting_status segments.slot segments.week segments.year topic_view user_location_view video webpage_view

metrics.view_through_conversions_from_location_asset_click_to_call Field description Number of call button clicks on any location surface after an impression. This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.view_through_conversions_from_location_asset_directions Field description Number of driving directions clicks on any location surface after an impression. This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.view_through_conversions_from_location_asset_menu Field description Number of menu link clicks on any location surface after an impression. This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.view_through_conversions_from_location_asset_order Field description Number of order clicks on any location surface after an impression. This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.view_through_conversions_from_location_asset_other_engagement Field description Number of other types of local action clicks on any location surface after an impression. This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.view_through_conversions_from_location_asset_store_visits Field description Estimated number of visits to the business after an impression. This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date

metrics.view_through_conversions_from_location_asset_website Field description Number of website URL clicks on any location surface after an impression. This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable with The following fields/resources can be selected with this field: campaign customer per_store_view segments.date