KeywordForecastMetrics

The forecast metrics for the planless keyword campaign.

Proto definition GitHub

Fields

average_cpa_micros

int64

Average cost per acquisition calculated as cost_micros / conversions.

average_cpc_micros

int64

The average cpc. Available only if clicks > 0.

clicks

double

The total number of clicks. This field is only available if the bidding strategy is MaximizeClicksBiddingStrategy or ManualCpcBiddingStrategy.

conversions

double

Forecasted number of conversions. This field is only available if the bidding strategy is MaximizeConversionsBiddingStrategy.

cost_micros

int64

The total cost.