SearchTermMatchSource

Page Summary

• UNSPECIFIED and UNKNOWN are enum values indicating unspecified or unknown match sources, respectively.

• ADVERTISER_PROVIDED_KEYWORD, AI_MAX_KEYWORDLESS, AI_MAX_BROAD_MATCH, DYNAMIC_SEARCH_ADS, and PERFORMANCE_MAX are enums representing specific sources for search term matches.

• These enums provide insight into how a search term resulted in an ad display, categorizing the source of the match.

The search term match sources.

Proto definition

Enums
ADVERTISER_PROVIDED_KEYWORD	The match is from a user-provided keyword.
AI_MAX_BROAD_MATCH	The match is from the broad match expansion portion of AI Max.
AI_MAX_KEYWORDLESS	The match is from the keywordless expansion portion of AI Max.
DYNAMIC_SEARCH_ADS	The match is from a Dynamic Search Ad.
PERFORMANCE_MAX	The match is from the search term matching functionality in PMax.
UNKNOWN	Used for return value only. Represents value unknown in this version.
UNSPECIFIED	Not specified.