MatchType

AI-generated Key Takeaways

• Keyword match types determine how closely a search query must match a keyword to trigger an ad.

• There are several keyword match types available, including Broad, Exact, Phrase, and AI Max match.

Possible match types for a keyword triggering an ad.

Proto definition

Enums
UNSPECIFIED	Not specified.
UNKNOWN	Used for return value only. Represents value unknown in this version.
BROAD	Broad match.
EXACT	Exact match.
PHRASE	Phrase match.
AI_MAX	Match type for AI Max Search.