CustomerAcquisitionOptimizationMode

Page Summary

• Customer acquisition goals can be optimized in different modes, including targeting all customers equally, bidding higher for new customers, or targeting only new customers.

• The default optimization mode for customer acquisition campaigns is to target all customers equally.

• There are also unspecified and unknown modes for customer acquisition goal optimization.

Possible optimization mode of a customer acquisition goal.

Proto definition

Enums
BID_HIGHER_FOR_NEW_CUSTOMER	The mode is used when campaign is bidding higher for new customers than existing customer.
TARGET_ALL_EQUALLY	The mode is used when campaign is optimizing equally for existing and new customers, which is the default value.
TARGET_NEW_CUSTOMER	The mode is used when campaign is only optimizing for new customers.
UNKNOWN	Used for return value only. Represents value unknown in this version.
UNSPECIFIED	Not specified.