CpcBidSimulationPoint

Page Summary

• This document outlines projected metrics for a specific CPC bid amount, including required budget, conversions, clicks, cost, impressions, and top slot impressions.

• The projected metrics are based on either a simulated CPC bid in micros or a scaling modifier applied to all relevant CPC bids.

Projected metrics for a specific CPC bid amount.

Proto definition

Fields
biddable_conversions	double Projected number of biddable conversions.
biddable_conversions_value	double Projected total value of biddable conversions.
clicks	int64 Projected number of clicks.
cost_micros	int64 Projected cost in micros.
cpc_simulation_key_value Union field. When SimulationModificationMethod = UNIFORM or DEFAULT, cpc_bid_micros is set. When SimulationModificationMethod = SCALING, cpc_bid_scaling_modifier is set. cpc_simulation_key_value can be only one of the following:
cpc_bid_micros	int64 The simulated CPC bid upon which projected metrics are based.
cpc_bid_scaling_modifier	double The simulated scaling modifier upon which projected metrics are based. All CPC bids relevant to the simulated entity are scaled by this modifier.
impressions	int64 Projected number of impressions.
required_budget_amount_micros	int64 Projected required daily budget that the advertiser must set in order to receive the estimated traffic, in micros of advertiser currency.
top_slot_impressions	int64 Projected number of top slot impressions. Only search advertising channel type supports this field.