BudgetSimulationPoint

Page Summary

• Projected metrics are simulated based on a specific budget amount.

• Metrics include projected clicks, cost, impressions, conversions, and conversion value.

• Some metrics are specific to certain bidding strategies or advertising channel types.

Projected metrics for a specific budget amount.

Proto definition

Fields
biddable_conversions	double Projected number of biddable conversions.
biddable_conversions_value	double Projected total value of biddable conversions.
budget_amount_micros	int64 The simulated budget upon which projected metrics are based.
clicks	int64 Projected number of clicks.
cost_micros	int64 Projected cost in micros.
impressions	int64 Projected number of impressions.
interactions	int64 Projected number of interactions. Only discovery advertising channel type supports this field.
required_cpc_bid_ceiling_micros	int64 Projected required daily cpc bid ceiling that the advertiser must set to realize this simulation, in micros of the advertiser currency. Only campaigns with the Target Spend bidding strategy support this field.
top_slot_impressions	int64 Projected number of top slot impressions. Only search advertising channel type supports this field.