Register for one of our Google Ads API Migration Workshops (October 5, 2021 - October 14, 2021)

AttributionModel

The attribution model that describes how to distribute credit for a particular conversion across potentially many prior interactions.

Enums

UNSPECIFIED

Not specified.

UNKNOWN

Used for return value only. Represents value unknown in this version.

EXTERNAL

Uses external attribution.
Attributes all credit for a conversion to its last click.

GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK

Attributes all credit for a conversion to its first click using Google Search attribution.

GOOGLE_SEARCH_ATTRIBUTION_LINEAR

Attributes credit for a conversion equally across all of its clicks using Google Search attribution.

GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY

Attributes exponentially more credit for a conversion to its more recent clicks using Google Search attribution (half-life is 1 week).

GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED

Attributes 40% of the credit for a conversion to its first and last clicks. Remaining 20% is evenly distributed across all other clicks. This uses Google Search attribution.

GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN

Flexible model that uses machine learning to determine the appropriate distribution of credit among clicks using Google Search attribution.