TargetCpaSimulationPoint

Page Summary

• This data provides projected metrics for a specific target CPA amount.

• The metrics include projected values for budget, app installs, in-app actions, conversions, clicks, cost, impressions, top slot impressions, and interactions.

• The target CPA simulation key value can be either a specific target CPA in micros or a target CPA scaling modifier.

Projected metrics for a specific target CPA amount.

Proto definition

Fields
app_installs	double Projected number of app installs.
biddable_conversions	double Projected number of biddable conversions.
biddable_conversions_value	double Projected total value of biddable conversions.
clicks	int64 Projected number of clicks.
cost_micros	int64 Projected cost in micros.
impressions	int64 Projected number of impressions.
in_app_actions	double Projected number of in-app actions.
interactions	int64 Projected number of interactions. Only discovery advertising channel type supports this field.
required_budget_amount_micros	int64 Projected required daily budget that the advertiser must set in order to receive the estimated traffic, in micros of advertiser currency.
target_cpa_simulation_key_value Union field. When SimulationModificationMethod = UNIFORM or DEFAULT, target_cpa_micros is set. When SimulationModificationMethod = SCALING, target_cpa_scaling_modifier is set. target_cpa_simulation_key_value can be only one of the following:
target_cpa_micros	int64 The simulated target CPA upon which projected metrics are based.
target_cpa_scaling_modifier	double The simulated scaling modifier upon which projected metrics are based. All CPA targets relevant to the simulated entity are scaled by this modifier.
top_slot_impressions	int64 Projected number of top slot impressions. Only search advertising channel type supports this field.