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ShareMetrics
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Metrics calculated by dividing the metric of the customer by that of the selected benchmarks source.
Proto definition 
| Fields |
share_of_spend
|
double
Relative spend. Share of spend is defined by the customer’s total cost divided by the total aggregated cost of all advertisers in the selected benchmarks source including your own. Share of spend is represented on a scale of 0 to 1 precise to 4 decimal places. For example, 0.0123 which corresponds to 1.23%.
|
share_of_voice
|
double
Relative impressions. Share of voice is defined by the customer’s total number of impressions divided by the aggregated number of impressions of all advertisers in the selected benchmarks source including your own. Share of voice is represented on a scale of 0 to 1 precise to 4 decimal places. For example, 0.0123 which corresponds to 1.23%.
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Last updated 2026-08-17 UTC.
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