AI-generated Key Takeaways
-
Frequency cap keys are a group of fields used for a frequency cap, with no more than one frequency cap sharing the same key.
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Key fields include
level
,event_type
,time_unit
, andtime_length
, which define how the cap is applied. -
The
level
specifies where the cap applies (e.g., ad group ad), and theevent_type
indicates the event it applies to (e.g., impression). -
time_unit
andtime_length
together define the duration of the frequency cap.
A group of fields used as keys for a frequency cap. There can be no more than one frequency cap with the same key.
Fields | |
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|
The level on which the cap is to be applied (for example, ad group ad, ad group). The cap is applied to all the entities of this level. |
|
The type of event that the cap applies to (for example, impression). |
|
Unit of time the cap is defined at (for example, day, week). |
|
Number of time units the cap lasts. |