PercentCpc

AI-generated Key Takeaways

• Fractional bidding is a bidding strategy where bids are a fraction of the advertised price.

• cpc_bid_ceiling_micros is an optional field for setting a maximum bid limit in local micros.

• enhanced_cpc_enabled adjusts bids based on conversion likelihood, potentially exceeding the bid ceiling for individual bids but not on average.

A bidding strategy where bids are a fraction of the advertised price for some good or service.

Fields
cpc_bid_ceiling_micros	int64 Maximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.
enhanced_cpc_enabled	bool Adjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.