To discuss and provide feedback on our products, join the official Google Ads Discord channel in the Google Advertising and Measurement Community server.

OptimizationGoalType

AI-generated Key Takeaways

This content defines and describes different types of optimization goals, including unspecified, unknown, call clicks, driving directions, and app pre-registration.
Each optimization goal represents a specific action or event that advertisers can aim to achieve, such as generating calls, getting directions, or securing app pre-registrations.
The different enum values correspond to these optimization goals, providing a structured way to identify and categorize them.

The type of optimization goal

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used as a return value only. Represents value unknown in this version.
`CALL_CLICKS`	Optimize for call clicks. Call click conversions are times people selected 'Call' to contact a store after viewing an ad.
`DRIVING_DIRECTIONS`	Optimize for driving directions. Driving directions conversions are times people selected 'Get directions' to navigate to a store after viewing an ad.
`APP_PRE_REGISTRATION`	Optimize for pre-registration. Pre-registration conversions are the number of pre-registration signups to receive a notification when the app is released.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-10-10 UTC.