AdvertisingChannelType

  • The content provides an enumeration of various advertising channel types used in advertising campaigns.

  • The enums cover channels such as Search, Display, Shopping, Hotel, Video, and multi-channel options like Multi_channel and Performance_Max.

  • The list also includes specific campaign types like Local, Smart, Local_Services, Travel, and Demand_Gen.

  • Each enum has a brief description explaining the channel type it represents.

Enum describing the various advertising channel types.

Proto definition

Enums

DEMAND_GEN

 Demand Gen campaigns.

DISPLAY

 Google Display Network only.

HOTEL

 Hotel Ads campaigns.

LOCAL

 Local ads campaigns.

LOCAL_SERVICES

 Local services campaigns.

MULTI_CHANNEL

 App Campaigns, and App Campaigns for Engagement, that run across multiple channels.

PERFORMANCE_MAX

 Performance Max campaigns.
Search Network. Includes display bundled, and Search+ campaigns.

SHOPPING

 Shopping campaigns serve on the shopping property and on google.com search results.

SMART

 Smart campaigns.

TRAVEL

 Travel campaigns.

UNKNOWN

 Used for return value only. Represents value unknown in this version.

UNSPECIFIED

 Not specified.

VIDEO

 Video campaigns.