ConversionOrigin

  • This document lists the possible places where a conversion can occur, including website visits, actions on Google-hosted pages or apps, calls from ads, store visits or purchases, and conversions on YouTube.

  • UNSPECIFIED and UNKNOWN indicate that the conversion origin has not been specified or is not known in the current version.

  • Specific conversion origins are defined for WEBSITE, GOOGLE_HOSTED, APP, CALL_FROM_ADS, STORE, and YOUTUBE_HOSTED, detailing where those conversions take place.

The possible places where a conversion can occur.

Enums

UNSPECIFIED

The conversion origin has not been specified.

UNKNOWN

The conversion origin is not known in this version.

WEBSITE

Conversion that occurs when a user visits a website or takes an action there after viewing an ad.

GOOGLE_HOSTED

Conversions reported by an offline pipeline which collects local actions from Google-hosted pages (for example, Google Maps, Google Place Page, etc) and attributes them to relevant ad events.

APP

Conversion that occurs when a user performs an action through any app platforms.

CALL_FROM_ADS

Conversion that occurs when a user makes a call from ads.

STORE

Conversion that occurs when a user visits or makes a purchase at a physical store.

YOUTUBE_HOSTED

Conversion that occurs on YouTube.