AggregateMetrics

Metrics calculated by aggregating values of a single metric.

Proto definition GitHub

Fields

clicks

double

The number of clicks received.

cost

double

The total cost paid by the customer. Cost is represented in USD by default, if unspecified in the request.

engagements

double

The number of engagements. Engagements are ad interactions such as expanding a lightbox Ad or clicking on a video teaser.

See https://support.google.com/google-ads/answer/2375431 for more information on engagements.

impressions

double

The number of times the Ad was shown to users.

interactions

double

The number of interactions. Interactions include physical clicks, engagements, and video views that are logged as clicks.

See https://support.google.com/google-ads/answer/2375431 for more information on interactions.

video_trueview_views

double

The number of video TrueView views.

See https://support.google.com/google-ads/answer/2375431 for more information on TrueView Views.

viewable_impressions

double

The number of impressions that are considered viewable according to the Active View criteria.

See https://support.google.com/google-ads/answer/7029393 for more information on Active View.