The type of asset automation.
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Controls automation for text assets related to Final URL expansion. This includes automatically creating dynamic landing pages from the final URL and generating text assets from the content of those landing pages. This setting is turned OFF by default for Search campaigns, but it is turned ON by default for Performance Max campaigns. Enabling final URL expansion also enables text asset automation. There is no way to opt out of text asset automation and still use final URL expansion. Contrast this with standard |
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Adds design elements and embeds text assets into image assets to create images with different aspect ratios. By default, advertisers are opted in for DemandGenMultiAssetAd. |
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Generates video enhancements (vertical and shorter videos) for PMax campaigns. Opted in by default. |
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Generates image enhancements (AutoCrop and AutoEnhance). Opted in by default for pmax. |
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Generates image extraction. It defaults to account level Dynamic Image Extension control value. |
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Generates a preview of the landing page shown in the engagement panel. By using this feature, you confirm that you own all legal rights to the images on the landing page used by this account (or you have permission to share the images with Google). You hereby instruct Google to publish these images on your behalf for advertising or other commercial purposes. |
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Shortens video assets to better capture user attention using content-aware technology. By default, advertisers are opted in for DemandGenVideoResponsiveAd. |
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Converts horizontal video assets to vertical orientation using content-aware technology. By default, advertisers are opted in for DemandGenVideoResponsiveAd. |
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Generates videos using other Assets as input, such as images and text. By default, advertisers are opted in for DemandGenMultiAssetAd. |
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Text asset automation (text customization) includes headlines and descriptions, allowing Google to create customized text assets using your existing ads, landing page copy, and generative AI across your campaign's ads. By default, advertisers are opted-in for Performance Max and opted-out for Search. Contrast this with |
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Used as a return value only. Represents value unknown in this version. |
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Not specified. |