AudienceCompositionMetrics

  • Audience composition reports use metrics like baseline audience share, audience share, index, and score to analyze attribute relevance.

  • baseline_audience_share represents the fraction of the baseline audience with a specific attribute.

  • audience_share indicates the fraction of the specific audience with the attribute.

  • index is the ratio of audience_share to baseline_audience_share, showing relative prevalence.

  • score is a relevance score between 0 and 1.

The share and index metrics associated with an attribute in an audience composition insights report.

Fields

baseline_audience_share

double

The fraction (from 0 to 1 inclusive) of the baseline audience that match the attribute.

audience_share

double

The fraction (from 0 to 1 inclusive) of the specific audience that match the attribute.

index

double

The ratio of audience_share to baseline_audience_share, or zero if this ratio is undefined or is not meaningful.

score

double

A relevance score from 0 to 1 inclusive.