AI-generated Key Takeaways
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Audience composition reports use metrics like baseline audience share, audience share, index, and score to analyze attribute relevance.
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baseline_audience_share
represents the fraction of the baseline audience with a specific attribute. -
audience_share
indicates the fraction of the specific audience with the attribute. -
index
is the ratio ofaudience_share
tobaseline_audience_share
, showing relative prevalence. -
score
is a relevance score between 0 and 1.
The share and index metrics associated with an attribute in an audience composition insights report.
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The fraction (from 0 to 1 inclusive) of the baseline audience that match the attribute. |
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The fraction (from 0 to 1 inclusive) of the specific audience that match the attribute. |
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The ratio of audience_share to baseline_audience_share, or zero if this ratio is undefined or is not meaningful. |
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A relevance score from 0 to 1 inclusive. |