MaximizeConversions

An automated bidding strategy to help get the most conversions for your campaigns while spending your budget.

Fields

target_cpa

int64

The target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget.

cpc_bid_ceiling_micros

int64

Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.

cpc_bid_floor_micros

int64

Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.