goal

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Representation of goals.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

goal.goal_id Field description Output only. The ID of this goal. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

goal.goal_type Field description Output only. The type of this goal. Category ATTRIBUTE Data Type ENUM CUSTOMER_RETENTION UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v23.enums.GoalTypeEnum.GoalType Filterable True Selectable True Sortable True Repeated False

goal.optimization_eligibility Field description Output only. Indicates if this goal is eligible for campaign optimization. Category ATTRIBUTE Data Type ENUM ELIGIBLE INELIGIBLE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v23.enums.GoalOptimizationEligibilityEnum.GoalOptimizationEligibility Filterable True Selectable True Sortable True Repeated False

goal.owner_customer Field description Output only. The resource name of the goal owner customer. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

goal.resource_name Field description Immutable. The resource name of the goal. Goal resource names have the form: customers/{customer_id}/goals/{goal_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

goal.retention_goal_settings.value_settings.additional_high_lifetime_value Field description High lifetime value of the lifecycle goal. For example, for customer acquisition goals, high lifetime value is the incremental conversion value for lapsed customers who are of high value. High lifetime value should be greater than value, if set. Category ATTRIBUTE Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

goal.retention_goal_settings.value_settings.additional_value Field description Value of the lifecycle goal. For example, for retention goals, value is the incremental conversion value for lapsed customers who are not of high value. Category ATTRIBUTE Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False