LifecycleGoalValueSettings

AI-generated Key Takeaways

• The value field represents the standard value of the lifecycle goal, such as the incremental conversion value for typical new customers.

• The high_lifetime_value field signifies the value for high-value outcomes within the lifecycle goal, like the incremental conversion value for high-value new customers, and should exceed the standard value.

Lifecycle goal value settings.

Fields
value	double Value of the lifecycle goal. For example, for customer acquisition goal, value is the incremental conversion value for new customers who are not of high value.
high_lifetime_value	double High lifetime value of the lifecycle goal. For example, for customer acquisition goal, high lifetime value is the incremental conversion value for new customers who are of high value. High lifetime value should be greater than value, if set.