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Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields will not segment
metrics in your SELECT clause.
conversion_custom_variable.id
Field description
Output only. The ID of the conversion custom variable.
Category
ATTRIBUTE
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
Selectable with
The following fields/resources can be selected with this field:
Required. The name of the conversion custom variable.
Name should be unique. The maximum length of name is 100 characters.
There should not be any extra spaces before and after.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
Selectable with
The following fields/resources can be selected with this field:
Required. Immutable. The tag of the conversion custom variable. It is used
in the event snippet and sent to Google Ads along with conversion pings.
For conversion uploads in Google Ads API, the resource name of the
conversion custom variable is used. Tag should be unique. The maximum size
of tag is 100 bytes. There should not be any extra spaces before and after.
Currently only lowercase letters, numbers and underscores are allowed in
the tag.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
Selectable with
The following fields/resources can be selected with this field:
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2026-10-14 UTC."],[],[]]