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campaign_goal_config
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Proto definition A link between a campaign and a goal enabling campaign-specific optimization.
Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields will not segment
metrics in your SELECT clause.
campaign_goal_config.campaign
Field description Immutable. The resource name of the campaign for this link.
Category ATTRIBUTEData Type RESOURCE_NAMEType URL N/AFilterable True Selectable True Sortable False Repeated False Selectable with
The following fields/resources can be selected with this field:
campaign_goal_config.campaign_loyalty_retention_settings.enable_bid_adjustments_for_loyalty_members
Field description Whether to adjust bids for loyalty members.
Category ATTRIBUTEData Type BOOLEANType URL N/AFilterable True Selectable True Sortable True Repeated False Selectable with
The following fields/resources can be selected with this field:
campaign_goal_config.campaign_loyalty_retention_settings.show_targeted_loyalty_member_benefits_in_pla
Field description Whether to show targeted loyalty member benefits in PLA format in
eligible countries.
Category ATTRIBUTEData Type BOOLEANType URL N/AFilterable True Selectable True Sortable True Repeated False Selectable with
The following fields/resources can be selected with this field:
campaign_goal_config.campaign_loyalty_retention_settings.value_settings_override.value_multiplier
Field description Conversion value multiplier.
Category ATTRIBUTEData Type DOUBLEType URL N/AFilterable True Selectable True Sortable True Repeated False Selectable with
The following fields/resources can be selected with this field:
campaign_goal_config.campaign_new_customer_acquisition_settings.target_option
Field description New Customer Acquisition goal optimization mode for this campaign.
Defaults to TARGET_ALL. Whether the campaign is targeting new customers
only.
Category ATTRIBUTEData Type
ENUM
TARGET_ALL
TARGET_SPECIFIC
UNKNOWN
UNSPECIFIED
Type URL google.ads.googleads.v26.enums.CustomerLifecycleOptimizationModeEnum.CustomerLifecycleOptimizationMode Filterable True Selectable True Sortable True Repeated False Selectable with
The following fields/resources can be selected with this field:
campaign_goal_config.campaign_new_customer_acquisition_settings.value_settings_override.additional_high_lifetime_value
Field description Incremental high lifetime conversion value.
Category ATTRIBUTEData Type DOUBLEType URL N/AFilterable True Selectable True Sortable True Repeated False Selectable with
The following fields/resources can be selected with this field:
campaign_goal_config.campaign_new_customer_acquisition_settings.value_settings_override.additional_value
Field description Incremental conversion value.
Category ATTRIBUTEData Type DOUBLEType URL N/AFilterable True Selectable True Sortable True Repeated False Selectable with
The following fields/resources can be selected with this field:
campaign_goal_config.campaign_new_customer_acquisition_settings.value_settings_override.high_lifetime_value_multiplier
Field description High lifetime conversion value multiplier.
Category ATTRIBUTEData Type DOUBLEType URL N/AFilterable True Selectable True Sortable True Repeated False Selectable with
The following fields/resources can be selected with this field:
campaign_goal_config.campaign_new_customer_acquisition_settings.value_settings_override.value_multiplier
Field description Conversion value multiplier.
Category ATTRIBUTEData Type DOUBLEType URL N/AFilterable True Selectable True Sortable True Repeated False Selectable with
The following fields/resources can be selected with this field:
campaign_goal_config.campaign_retention_settings.target_option
Field description Retention goal optimization mode for this campaign.
Defaults to TARGET_ALL. Only customers on the allowlist can set
target_option.
Category ATTRIBUTEData Type
ENUM
TARGET_ALL
TARGET_SPECIFIC
UNKNOWN
UNSPECIFIED
Type URL google.ads.googleads.v26.enums.CustomerLifecycleOptimizationModeEnum.CustomerLifecycleOptimizationMode Filterable True Selectable True Sortable True Repeated False Selectable with
The following fields/resources can be selected with this field:
campaign_goal_config.campaign_retention_settings.value_settings_override.additional_high_lifetime_value
Field description Incremental high lifetime conversion value.
Category ATTRIBUTEData Type DOUBLEType URL N/AFilterable True Selectable True Sortable True Repeated False Selectable with
The following fields/resources can be selected with this field:
campaign_goal_config.campaign_retention_settings.value_settings_override.additional_value
Field description Incremental conversion value.
Category ATTRIBUTEData Type DOUBLEType URL N/AFilterable True Selectable True Sortable True Repeated False Selectable with
The following fields/resources can be selected with this field:
campaign_goal_config.campaign_retention_settings.value_settings_override.high_lifetime_value_multiplier
Field description High lifetime conversion value multiplier.
Category ATTRIBUTEData Type DOUBLEType URL N/AFilterable True Selectable True Sortable True Repeated False Selectable with
The following fields/resources can be selected with this field:
campaign_goal_config.campaign_retention_settings.value_settings_override.value_multiplier
Field description Conversion value multiplier.
Category ATTRIBUTEData Type DOUBLEType URL N/AFilterable True Selectable True Sortable True Repeated False Selectable with
The following fields/resources can be selected with this field:
campaign_goal_config.goal
Field description Immutable. The resource name of the goal this link is attached to.
Category ATTRIBUTEData Type RESOURCE_NAMEType URL N/AFilterable True Selectable True Sortable False Repeated False Selectable with
The following fields/resources can be selected with this field:
campaign_goal_config.goal_type
Field description Output only. The goal type this link is attached to.
Category ATTRIBUTEData Type
ENUM
CUSTOMER_RETENTION
LOYALTY_RETENTION
NEW_CUSTOMER_ACQUISITION
UNKNOWN
UNSPECIFIED
Type URL google.ads.googleads.v26.enums.GoalTypeEnum.GoalType Filterable True Selectable True Sortable True Repeated False Selectable with
The following fields/resources can be selected with this field:
campaign_goal_config.resource_name
Field description Immutable. The resource name of the campaign goal config.
campaign goal config resource names have the form:
customers/{customer_id}/campaignGoalConfigs/{campaign_id}~{goal_id}
Category ATTRIBUTEData Type RESOURCE_NAMEType URL N/AFilterable True Selectable True Sortable False Repeated False Selectable with
The following fields/resources can be selected with this field:
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Last updated 2026-10-14 UTC.
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